It all started with an idea to make a quick buck. “I might as well rent that spare bedroom every once in a while” or “I’m out of town this weekend, why not try to make some cash?” Now you’re loving the Airbnb life and the cash it brings in.
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Why not capitalize on your adventures even more? It’s well-known that blogs can help businesses grow, but did you know they can be great for your Airbnb too?
If you have the writing bug and you want to build up your rental revenue, here’s how an Airbnb blog can help.
The Benefits of an Airbnb Blog
You’ll see articles all over the internet about how to make money as a blogger, but you can do even more by blogging about your Airbnb experiences. Here are the benefits you could enjoy.
Get More Bookings
Every business is a numbers game at some level or another, and that applies to side hustles too. Part of the battle for more bookings is to drive more traffic to your listing. A blog is a great way to do that.
If your blog is interesting, it will start getting attention. The more people read it, the more often it pops up in Google searches, bringing you even more traffic. And of course, everyone who sees your site will see links to your Airbnb listing too. All of a sudden you have more cash and less stress about paying the bills.
Legitimize Your Listing
You already know how nerve-wracking it can be to bring a stranger into your home. Renters feel the same way, never quite sure who they’re renting from. That’s especially true if they’re renting a room in the house while you’re there.
Your blog is a great way to put renters at ease. They can get a sense of who you are before they arrive, so they feel like they’re taking less of a gamble.
Just as important, your blog will show renters that you are, in fact, a real person. They’ll have no worries that you’re a nameless scammer who could leave them high and dry.
Add a Revenue Source
As much fun as it can be to meet new renters, the money is probably the main reason you use Airbnb. Why not bring in another way to make money?
In addition to bringing you more bookings, your Airbnb can be a revenue source on its own. You can sell ads, try affiliate marketing, and much more. There are plenty of ways to make money with your blog, but remember that the better your posts are, the more likely you are to bring in money.
Ideas for Your Airbnb Blog
Now that you know all the good your blog can do, there’s another big question mark: what do you blog about? Feel free to mix it up, and get started with these topic ideas.
Ask Guests to Contribute
One cool way to make your blog interesting is to tell the stories your renters have experienced during their stays. Of course, there’s a right way and a wrong way to do this. You don’t want to come off sounding creepy, as if you watched your guests the whole time.
If you spend time with your guests during their stay, you can blog about where you took them or what they enjoyed most. If they’ve had more solo adventures, you can ask them to jot down some of their favorite parts of the trip for your blog. They can even write the entire post if they so choose.
Whether you write the post or the guest does, make sure to respect their privacy. Never post any mention of a guest without their permission. Even if you do have their permission, be sure to change their names and don’t offer any identifying details.
Offer Tips for Fellow Hosts
Don’t assume it’s only future renters who will read your blog. You can build your audience even more by offering some content for other Airbnb hosts too. In fact, one of the biggest blogging mistakes is writing for too narrow of an audience.
Put your expertise to use and offer tips for hosts. Suggest ways to advertise their Airbnb or ways to get more bookings. Talk about the amenities your guests have enjoyed the most. Create an Airbnb checklist for beginners.
Some of these hosts could become guests themselves if they come to your hometown. Even if they don’t the traffic they provide will help your blog grow even more.
Suggest Local Activities
As an Airbnb host in your hometown, you make money off tourism to the area. Why not try to promote it on your blog?
Post about some of your guests’ favorite attractions in the area. Offer suggestions for your favorite local restaurants. You can even do this in a hyperlocal way, talking up the restaurants in your specific neighborhood.
You can also do this by writing about upcoming events in your area. Is there a big music festival on the schedule? There’s a blog post. What about a unique museum exhibit or a family festival? Those can make great blog posts too.
Highlight Your Latest Changes
On top of enticing people to visit your city, you can use your blog to encourage them to stay in your Airbnb specifically. Any time to make a cool update to your home or you buy a new nicety for your guests’ rooms, blog about it.
For more tips on how to best highlight the latest changes or features of your home, be sure to check out these interior design blogs. The better the photos and display of content on your blog for your rental property, the more likely you are to find success with an ongoing supply of new renters and AirBNB users.
Sometimes those details make the difference. They also tell renters that you’re attentive and that you truly care about creating a positive experience. Guests love knowing more about what to expect during their stay.
Embrace the Wonderful World of Blogging
We live in an age when people spend hours and hours online every day. Why not capitalize on it by giving them something interesting to ready and making some cash while you’re at it? That’s what your Airbnb blog can offer.
Of course, all these tips will require some writing ability. If you’re new to the blogging scene or if writing isn’t your forte, check out these blogging resources to help you get on track.
4 Blogging Lessons Learned Living in a Star Wars Cave Home
Do you see the featured image guys?
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My wife Kelli and I are working a 5 week house sit at this particular home in Turkey. This Cappadocia region of Turkey is world renowned for both having bizarre-looking rock and mountain formations plus some cool-looking, stone, cave-style homes etched into mountains and built into hills.
Rumor has it George Lucas scouted Cappadocia before settling on Tunisia as one film location for his first Star Wars movie. Not only does this place look of another world, the cave homes mimic the crib where Uncle Owen and Aunt Beru raised Luke, on Tatooine.
I learned 4 blogging lessons here beneficial to you. Peep ’em and prosper.
1: Get Comfortable with Being Uncomfortable
Living in a rural Turkish village means no central heating. Homes are heated via wood or coal burning stoves.
Kelli became particularly skilled tending to fires in New Zealand; she took the lead here, doing a fine job. But some days, it took a while to get a roaring fire going. Imagine 20 degree F temperatures at night with no heat for hours. Yep; we got comfortable with being uncomfortable in this cave home, before fires roared and heated up the crib. I typically wear 2-3 layers of clothing since the kitchen, bedroom and main living area sit separate from one another, being divided up by an open air space subjected to the elements. We walk back and forth between each room in 20-40 degree temperatures, meaning, we bundle up and accept the discomfort.
Peep this fire burning in the kitchen now; white-hot coals!
All blogging success flows to you outside of your comfort zone. Increased profits, boosted traffic and bigger business unfolds as you do freeing but sometimes uncomfortable things. Seize this truth. Prosper.
2: Be Prepared to Pay for the View from the Top
We have stunning views of town, firmly situated above the mini valley in Ortahisar. Breath-taking snaps come at a hefty price, though; walking up and down hills burns thy quads like the stove fire we get going. After 2 minutes of steep hill-hiking – 30% grade is no joke! – we need to break to catch our breath. If we go shopping, multiply the fatigue by goods we need to carry.
Blogging is no different; top bloggers pay the steepest price of full on, 100% commitment to blogging for many years. I love blogging but sometimes, not taking a single day off in over 3 years, this gig feels challenging. Every second has been worth it as I help folks and circle the globe.
3: Ask for Help
Although the homeowners left detailed steps for lighting and tending to the fire, I observed the cleaning-caring-do everything Turkish lady light the coal fire in the kitchen today. She has been doing this for 40 plus years; I’d be an idiot not to ask and watch her in action, to prevent myself from becoming a blog-si-cle in the kitchen each morning, 20 degree F temps turning the room into a freezer overnight.
Intelligent, humble bloggers ask for help from pros versus struggling and failing like fools. If you never blogged but someone with 10 years of blogging experience offers blog posts, videos, eBooks and courses as help, you’d be a loon not to ask for help and invest in their premium products.
If you want to follow a travel blogging couple who really knows their stuff, check out my friends Jane and Duncan at To Travel Too. They publish helpful content and engage generously on social media.
4: The Fun and Freeing Experience Is Worth Every Second of Discomfort
I have been genuinely uncomfortable for just a few moments living in a cave home amid sub freezing temperatures. But I have had loads of freeing, inspiring fun for some 2 weeks already. I would trade a few minutes of discomfort for 2 weeks of happiness, fun and freedom. You would too, right?
Ditto for blogging, my Young Blogging Padawans. Every moment of nudging into fear, feeling uncomfortable and temporary struggle pales compared to years of fun and freedom experienced as a professional blogger. Blogging helped me circle the globe for 8 years so I could inspire others to become full time bloggers. Experiencing some struggle and only a few genuinely unpleasant moments has been worth 8 years of fun and freedom.
May the blogging force be with you. Always.
Does Your Blogging Day Go Like This?
You wake up.
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Check email. Sifting through email, you formulate thoughts. Good sign, getting emails for sponsored posts. Bad sign, seeing only 2 emails, none for clients or sponsored posts. You choose to feel awesome, flying high as a kite, but the feeling fades quickly. Or you choose to feel terrible, based on your perception of an appearance of no business.
Now you begin your writing and networking day feeling flat out terrible, at worst, or mediocre, at best. How creative can you be feeling terrible? Not too creative. How freely and generously can you network, feeling terrible? Nope; no generous networking from this vibe.
Tomorrow? Same deal. Peep a few emails, little business, you choose to feel bad, the day proceeds as a blogging struggle.
5 years ago, this was me. I lived the nightmare of results-oriented, outside-in, blogging. I blogged conditionally. I chose to feel a specific way based on my email inbox. Nightmare. I had some success but had not blogged from a generous, detached energy for very long. Of course, my email appeared to be a ghost town. I felt bad. I replayed the cycle, day after day, seeing muted success but hating the ride.
How Did I Change Things?
I did a few things:
- I felt the fear-pain feeling triggered by seeing no business in my inbox; felt terrible, but I began to clear fears so I could see clearly
- I began blogging mainly for the fun of blogging and gave little stock to emails, traffic and profits
- I began blogging mainly to help people and to make friends
- I trusted in the process, heeding advice from top bloggers like Sue Ann Dunlevie who noted how creating and connecting generously leads to increased success
- I checked email less and less, and focused on giving, more and more
Can you see why I advise that you follow your passion? Or, that you blog mainly for fun? Work becomes the reward. Business aka outcomes feel like extra, or a bonus, so seeing zero emails today becomes no big deal. You become patient, persistent and generous, all qualities possessed by successful pro bloggers. You also see increased blog traffic and profits over months, but the numbers feel like no big deal. It is just money. It is only money. You blog mainly for the love of blogging; all else serves as a bonus, a cherry on top.
Why Do Few Bloggers Follow Their Passion?
Most blogger chase profits, or focus on finances, versus chasing their passion, or focusing on fun.
Most bloggers desperately want to escape their dead end job. Most bloggers desperately want to escape poverty, or, financial struggles. Most bloggers desperately want to escape depression. Being desperate means you feel terribly afraid and NEED certain results, fast, to feel better. Blogging from a terribly afraid energy leads to dumb, impatient, failure-inducing blogging actions, like checking your email through the prism of fear, panicking, then bringing that terrible energy with you, all day long, prolonging struggle and failure.
Picture break. This is Puppy. I walk him and 2 other doggies through a valley in Turkey, these days.
Feel fears. Feel desperation. I assure you; feeling terrors feels highly unpleasant for moments, but being free of these energetic demons makes you:
- dedicated to writing, creating and connecting
I give little or no thought to email or traffic or stats because I blog mainly for the fun of blogging and for the love of helping people. Maintaining this attitude helped me become a happy, established, pro blogger.
Of course a part of you wants traffic and profits. Just make it a small part. Blog inside-out. Love the journey. Enjoy the ride.
1 Chief Enemy of Blogging Success
I read my email a few moments ago.
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2 clear emails stick out in my mind. One individual wanted to advertise his dating site on Blogging From Paradise. I noted; my readers want blogging tips, not dating advice. He responded with how some of my readers may be single. Hmmmm….this is like saying it makes sense to advertise your vegan food in a steak house, as some husbands, wives or kids may be vegans, enjoying a salad in a steakhouse. Unintelligent approach. Flat out bad approach.
Someone asked to publish a guest post on Blogging From Paradise. He runs a pest control site. I share blogging tips. My readers could care less about pest control. Did any one of my readers visit my blog today hoping and praying I would share the latest and greatest pest control tips? Nope. My readers want blogging tips. My readers do not want pest control tips. If readers want pest control tips, readers would follow Pest Control from Paradise, not Blogging From Paradise.
Even though each email sounds ridiculous to most, you darn well know; a shockingly high number of bloggers and business owners fall prey to a chief enemy of blogging success.
What is it? Not targeting your blogging campaign.
Not Targeting Your Blogging Campaign
Imagine how much time the dating site guy will waste over the next year, until he realizes how absurd his un-targeted, time wasting, ineffective strategy really is. I clearly emailed explaining how my readers want blogging tips, not dating advice. Most bloggers would see this 3 seconds after visiting my blog. His fear and lack of clarity blinded him to my blog topic. His fear blinded him to my blogging advice. He still wants to advertise dating on a blogging tips blog. When will he wake up? Who knows? His decision. All I do is write posts like this and move on.
Bloggers need see the error of their ways to understand how not spending 100% of their time:
- blogging on ONE specific topic
- guest posting on blogs aligned with the topic
- commenting on blogs aligned with the topic
- networking with folks aligned with the topic
is a huge mistake. You waste years of time and energy trying to speak to audiences completely uninterested in your blogging topic. Imagine if I was fool enough to publish the dating guys ads? He would spend $500 or $1000 advertising his dating site to people who want blogging tips. Nobody would care. He would flush $1000 down the toilet, doing the foolish thing, believing ANY person or ANY human serves as a potential customer.
Would I be dingbatish enough to try to pitch the old Turkish lady next door on my blogging eBook, here in this quiet village in a remote area of Turkey? No way! She tends to her cows and chickens and lives a simple, serene life. She has no interest in the online world, let alone blogging.
I spend my time and energy bonding with blogging tips bloggers like Matthew Loomis and Ileane Smith. Birds of a feather, ya know? We bond, help each other and expand our collective success by targeting. Clarity thing. Meanwhile, dating guy and pest control blogger do not target one bit, wasting countless hours and significant energy trying to grow their business from a non-targeted, unintelligent, failure-inducing space.
Speak to people aligned with your blogging niche, all day long.
Stop wasting your time.
Boost your blogging efficiency.
Increase your blogging effectiveness.
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