Today, there are more blogs on the internet than ever before and over 3 million blog posts gets published on the Internet every day. So, you have to develop a strategy to separate yourself from other blogs and show your audience that you’re worth remembering. Getting your blog noticed requires three essential elements: focusing on a niche and writing for a targeted audience, balancing evergreen topics with trends and ensuring shareability. As we see, it all starts with eye-catching and trendy topics. But why? Let’s explore.
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What keeps a blog alive? It’s consistent flow of traffic – new as well as returning. Creating a perfect balance between evergreen topics and trendy topics is one of the best ways to have sustainable traffic. Ideally, your blog should have a perfect mixture of both trending and evergreen content. While evergreen content never expires, trendy content keeps it relevant. Eye-catching and trendy content proves that your blog is living “in the moment” and paying attention to what’s happening around. That’s why it’s always important to cover the space that’s trendy and interesting to your audience. One of the most significant ways to develop a loyal online following is being part of the conversation. Readers value fresh and trendy content. And they prefer frequent sites that feature constant updates about whatever matters most to each individual user. So Be There or Be Square!
Avinash Kaushik, the author of Web Analytics 2.0 and Web Analytics: An Hour a Day, once said “Content is anything that adds value to the reader’s life”. To rise above the noise, you need to provide incredible value to your readers consistently using your blog. Timely and relevant content is the best way for creating value for your audience. That’s why when it comes to capturing and holding attention, trending content always wins over other content. Trending topics get more traction as they’re relatively more valuable to the reader. Being useful and relevant is the only way to get readers to tune-in. They relate with your post, thank you and engage. When users are engaged, they will be your returning visitor, interact with your content and share it.
Better Search Ranking
Creating fresh trendy content is much more fun than creating back-links but it has the same effect. Such content is more likely to get organic links and social shares as well. Always keep in mind that social networks represent a huge mass of people who stand behind the web page and the brand. So, increase “shareability” of your content with trendy and eye-catching topics. That’s how you outrank the competition when there are millions of people posting content daily. At its core, fresh content is content that is up-to-date, newsworthy and relevant to current events. When it comes to Query Deserves Freshness (QDF), Google tries to identify the topics and search requests where the user has a desire for new and current contents. Thus, when the spike in search volume occurs, Google prioritizes websites with high freshness score (fresh results) compared to websites with low freshness score (stale results). Celebrities’ death, affair, break up, new release etc. always create a massive amount of new articles around the topic. For example, Stan Lee died in 12 November, 2018. If we look at the Google trends data for that particular week – 12 November, 2018 to 18 November, 2018, we notice that Google marked the search term “Stan Lee” as “Breakout”. It means this particular search term grew by more than 5000%. Now let’s see how content publishers leveraged this spike in search volume. If you google “Stan Lee”, you should find lots of articles on the Google first page which were actually published on 12 November and the following week! These pages didn’t even exist before 12 November. They just outranked thousands of pages with their fresh contents.
Lowering bounce rate
One of the most common blogging obstacles is finding a way to hook and keep your audience engaged and lower bounce rate. Time sensitive content can be the answer. Trendy and fresh content is catchier than general truths or case studies. Time sensitive trendy content shows that you’re on top of the news and you’re ready and willing to write something that can be used immediately. So, do not hesitate to get going right away when you are working with eye-catching and trendy topics. By introducing an element of urgency, you can get your target audience to take notice. While working with trendy contents, don’t go for random trends. Identify the core target audience of the blog and create trendy content around that audience and your niche. Google loves niche content on websites. When someone clicks a result on the SERP, Google pays attention to how long they stay on that particular website or blog and there are no better signals than engaged users on a specific site.
Love it or hate it, social media is integral to how audiences discover, consume and engage with content. That’s why shareability of your content matters. But what makes a piece of content shareable in the first place? There are certain qualities that shareable pieces have in common. And undoubtedly, eye-catching and trendy topics is one of them. If more people share your content, it will increase your reach and the likelihood of others engaging with your content. Anytime a reader shares your content on social media, search engines count it as a “vote of confidence” in your brand.
Now you know the importance of eye-catching and trendy topics for your blogging. So, the next question is: how to find trendy topics? There are many ways to tap into trends, understand what your audience is searching for, and discover unexpected ways to reach new people. Let’s explore some very effective tools.
When one term in particular spikes in relation to other searches, Google classifies it as a trend. And Google suggests us to use Google Trends to find the trends. While traditional keyword research tools tend to be very one-dimensional, Google Trends shows you a multidimensional view of queries. If you want to check factors like seasonality, geographic location, and media coverage, Google Trends is second to none. It helps us to “Explore what the world is searching.” Google Trends enables us to compare search terms and see their popularity over time. Google has recently revamped the Trending searches option available within Google Trends. This revamped Trending searches section shows what is trending in search right now, both daily and minute-by-minute. If a trend is going up this means to focus energy on creating content for this trend.
Google Keyword Planner
Keyword research is the process of learning the words and phrases people typically use to search for information online. If you want to do keyword research to understand what people are actually searching for, Google offers a free keyword research tool: Google Keyword Planner. It’s a wonderful tool for the bloggers looking for topics to blog about. Google Keyword Planner enables you to stay on top of keyword trends and ensure content remains relevant. With Keyword Planner, you can find trendy topics for your blog that are relevant to your niche. Google’s Keyword Planner tool has very recently undergone a rigorous revamp. With this revamped planner, you can see beautiful chart illustrating the keyword volume trends for a certain period of time. The new mobile, location and trending data paired with these super-useful visualizations should help bloggers to find trendy topics for blogging. But keep in mind that Google Keyword Planner has been designed with Adwords advertisers in mind. So, it is quite natural that there are some features in the tool that might not be useful for the bloggers.
Ahrefs Content Explorer
When it comes to topic finding tools, there are a few that are as effective and efficient as Ahrefs Content Explorer. Content Explorer helps blogger find the most shared and ‘linked-to’ content. You can use publish date filter to figure out latest trends for a particular niche. You can also use any keyword into content explorer and it will generate a list of the most popular articles based on their “performance metrics”. There are different types of metrics including Social shares, Organic search traffic and Referring domains.
One final tip. Each type of blog has its particularities, rules, and trends. So, go with the trends but don’t forget your audience and you niche. Don’t forget why you do blogging or the reason that prompted you to initiate the blog. You might have a million trendy topics bouncing around your head, but stay focused on and loyal to your niche and choose the ones that your audience is waiting for.
4 Passive Blog Promotion Methods Nobody Thinks of
Most bloggers brainstorm ways to promote blog posts after publishing blog posts.
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This is active blog promotion.
Nobody thinks of passive blog promotion methods.
Doing a smash up job before promoting posts actively leads to passive promotion.
If you get clear and create a smart post, organic promotion takes off.
Before I even touch a social sharing button on Blogging From Paradise, any one of my blog posts get 5, 10 or 20 retweets organically, based on the blog post quality and nothing else.
Do a good job pre-promotion to reap the benefits of passive, organic blog promotion.
Plus you need to leverage to become a highly successful, professional blogger who enjoys an offline life, too.
1: Cover Only One Blog Topic
Covering only one blog topic makes you an expert.
People promote experts freely.
Readers join big dawg blogger lists and follow big dawg blogger feeds. Said readers freely promote top bloggers based on their expert status alone.
Being an expert requires you to blog on one topic. Build your authority in one niche. Be a known commodity. Enjoy organic, passive promotion through your expert status.
2: Write Inspired Blog Posts
People freely promote inspired blog posts.
My blog posts tend to get shared freely and easily because I uplift, inspire and influence my readers to succeed via all posts.
Creating something inspired, energizing and valuable every time you publish a post.
Allow the post to gain passive, organic promotional momentum.
Many of my posts generate organic promotion through:
- other blog features and mentions
- other blogger’s promoting said posts to their email lists
- other blogger’s social media streams
Take your time.
Write and publish something memorable every time out.
Boost passive promotion momentum.
3: Make it Easy to Share Blog Posts
Make it easy to share blog posts.
Increase passive promotion.
This was from my trip to Turkey.
Observe my social share buttons. Readers finish reading and easily hit a retweet or Facebook Share button.
Post social share buttons in easy to see, easy to access spots. Make sure buttons feature themselves equally prominent on mobile devices.
Make it easy to share blog posts quickly to boost organic promotion.
4: Invest in a Clean Theme
Clean, clear, professional-looking blog themes encourage easier passive, organic blog post promotion because no distractions pull readers from promoting posts on such themes.
Observe my theme. Do you feel confused after reading a blog post? On laptop, Chromebook or mobile, my theme appears clear, clean, sleek and professional.
Clean themes focus readers on reading content, sharing content and buying premium offerings.
Invest money in a clear, professional-looking theme.
See increased blogging success along with increased passive blog post promotion.
Think Like a Success
Abe Lincoln said if he had 6 hours to cut down a tree he would spend 4 hours sharpening the axe.
Your blog post is like the axe. Spending more time and energy writing and publishing a fabulous post increases organic, passive promotion quickly. Toss in increased business profits to see why it pays to do an excellent job sticking to your niche, writing a valuable posts, making social share buttons easy to find and investing money in a clean theme.
The more you follow these 4 tips, the more your blog post promotes itself.
How Long Should a Weekly Blog Post Be?
All blog posts should span a length sufficient enough to fulfill the title promise.
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Give no thought to publishing frequency as you ponder blog post length.
If you publish the weekly post with the fear-energy of “This better be long enough or it will not be valuable because I am not publishing again until next week”, the fear-energy manifests as a crappy, bloated, heavy post.
Most bloggers write posts from an energy of fear, scarcity and lack. Many bloggers believe they are not good enough.
Said negative energies goad bloggers to:
- write bloated posts
- write boring posts
- write posts with filler
because these bloggers believe blog post quality quality depends on a specific word count more than anything else.
Blog post value depends on:
- fulfilling the title promise
- covering the title promise in clear, thorough, concise fashion
- adding enough knowledge to answer the core post question and nothing more
Never ponder blog post frequency before picking a blog post word length.
Thinking frequency creates scarcity-based, “not enough”, mental cross currents that add a poverty conscious, lack conscious, scarcity energy to your writing.
Guaranteed; if you feel like your post length will not be enough because you post weekly, you try too hard to overcome the “not enough” energy and make the post way too long, filling it with wordy sentences, bloated paragraphs and an overall boring experience.
The Ultimate Blogging Curse
Have you ever written a dazzling, 2000 word, in-depth, clear, crisp, concise post, and nobody shows up to read it?
You cling to the ultimate blogging curse; your predominant fear energy of “not good enough or not long enough” overrides your writing brilliance.
You cannot outsmart your predominant energy. If you fear, fear mirrors back to you through your blogging results.
This is from my 2 month trip to Oman.
Imagine publishing one brilliant, genius, clear, concise blog post weekly. If you fear 800 words is not enough, the fear mirrors back to you as no readers, no profits, and blogging failure.
Visualize yourself publishing one 800 word post weekly from a whole, complete, calm, confident, happy energy. 800 words is enough to you. 800 words inspires your readers, you believe, in your mind.
The 800 word, weekly post generates a ton of traffic based on your:
- belief system
First, strengthen your mental muscle. Be positive. Visualize your blogging success. Count blogging wins.
Proceed to write a weekly blog post from this success conscious, positive vibe, to find your ideal word count.
One General Ground Rule
Most bloggers and readers accept 600 words as the minimum count for a blog post.
Break the minimum rule if your intuition tells you to break it. But if not, start at 600 words as the ideal benchmark and go from there.
The Best Advice
Choose a blog post title inspiring your readers to succeed.
Create an outline.
Think 600 words minimum, but, just write.
Allow words to flow.
Give no thought to blog post frequency as you write; projecting into the future takes you out of the moment, out of your flow, and you leave your power behind.
Focus your attention and energy on having fun helping your readers succeed. Allow the words to flow.
I never read a success-promoting post that felt good to read and said to myself, “But I wished the post were 2,000 words long because now I have to wait for next week to read another post.”
We live in abundance.
If someone wants more content that someone can:
Success is your birthright.
You were born rich.
Feel whole and complete if you publish a 600 word post weekly.
Feel whole and complete if you publish a 2000 word post weekly.
Feeling whole and complete attracts to you readers who enjoy your 600, 1000, and 2000 word posts.
The only thing that matters is writing clear, concise, crisp posts that deliver on the title promise, from a calm, confident, abundant, detached, success-conscious energy.
1 Surprising Aspect of Successful Blogging that Woke Me Up
You guys know by now; I am all about blogging mindset tips.
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One such tip woke me up.
I saw the outright surprising influence following said tip had on:
- my blogging success
- my life
- my overall happiness
Years ago I struggled to see blogging success. Today I succeed with greater and greater ease.
I know you succeed now. But if you desire increasing success, take this successful blogging tip to heart.
This next level tip makes you experience dizzying blogging success.
Give No Attention and Energy to Negativity and Give 100% Attention and Energy to Positive Ideas, People and Interactions
During a morning walk with my wife today, I noted how some folks email me asking how I am enjoying traveling the world. Traveling is in my blood. Traveling is my soul speaking out loud. I let people know how I deeply enjoy my travels. Anybody with eyes for seeing knows this, and never asks the question. This would be like asking Picasso if he enjoyed painting.
I tend to get a really odd response – that is not so odd really – from a handful of folks; said people respond with an emotional reaction, describing how they dislike travel and how they love their hometown. Who cares? Why would you email someone to tell them how much you love your way of life and how much you dislike another person’s life?
This is a negative, lower energy reaction suggesting an unclear person who wants to live your life but fears making bold moves to live it. Either way, I completely ignore the lower energies and lower energy interactions and voila! I became more and more successful with greater ease. Why? Where your attention and energy goes, grows.
Some people tell me to stop thanking them individually. I ignore their negativity, because if you cannot express gratitude or make a connection based on someone thanking you, you vibe lower on the energetic scale.
I never give attention and energy to someone who is trashing other bloggers because this is a negative weakness manifest, and I don’t do negativity, or weakness.
Friends Change and Some Friendships Evolve into Different Relationships
I deeply love my friends but as I get clearer and see greater success, I give zero attention and energy to negativity from any one of my friends. Success consciousness thing.
I also released many former friends who I vibed with when I was failing, and more negative, and who I no longer vibed with when I became more positive and successful. Friends change. Some friends visit for a while and you need release them.
Other friends remain friends but your bond changes and evolves into something different. Friends attempting to pull me into negative bashing or judging or trashing quickly see I give no energy to such negativity anymore. Sure we are still friends, but the bond evolves from a different dynamic now.
Why Ignoring Negative Situations Makes You Successful
Where your attention and energy goes, grows.
Give your attention only to positive people, positive interactions and success, and your positive ideas, positive friend network and success expands. Easy peasy.
Energetic momentum builds. Move higher in blogging circles. Paying customers arrive. Paying clients pop up in your experience.
Your blanket, conscious choice to give your attention and energy only to positive people, situations and circumstances accelerated your success.
The key is to completely commit to never giving your attention and energy to negative interactions.
The unclear, admiring people who asked you already if you love travel, only to react with the idea that they love their life, or the thanking rejectors, or bashers, never get one split second of your energy, going forward.
Prosper by giving your energy only to positive vibes.
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