Today, there are more blogs on the internet than ever before and over 3 million blog posts gets published on the Internet every day. So, you have to develop a strategy to separate yourself from other blogs and show your audience that you’re worth remembering. Getting your blog noticed requires three essential elements: focusing on a niche and writing for a targeted audience, balancing evergreen topics with trends and ensuring shareability. As we see, it all starts with eye-catching and trendy topics. But why? Let’s explore.
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What keeps a blog alive? It’s consistent flow of traffic – new as well as returning. Creating a perfect balance between evergreen topics and trendy topics is one of the best ways to have sustainable traffic. Ideally, your blog should have a perfect mixture of both trending and evergreen content. While evergreen content never expires, trendy content keeps it relevant. Eye-catching and trendy content proves that your blog is living “in the moment” and paying attention to what’s happening around. That’s why it’s always important to cover the space that’s trendy and interesting to your audience. One of the most significant ways to develop a loyal online following is being part of the conversation. Readers value fresh and trendy content. And they prefer frequent sites that feature constant updates about whatever matters most to each individual user. So Be There or Be Square!
Avinash Kaushik, the author of Web Analytics 2.0 and Web Analytics: An Hour a Day, once said “Content is anything that adds value to the reader’s life”. To rise above the noise, you need to provide incredible value to your readers consistently using your blog. Timely and relevant content is the best way for creating value for your audience. That’s why when it comes to capturing and holding attention, trending content always wins over other content. Trending topics get more traction as they’re relatively more valuable to the reader. Being useful and relevant is the only way to get readers to tune-in. They relate with your post, thank you and engage. When users are engaged, they will be your returning visitor, interact with your content and share it.
Better Search Ranking
Creating fresh trendy content is much more fun than creating back-links but it has the same effect. Such content is more likely to get organic links and social shares as well. Always keep in mind that social networks represent a huge mass of people who stand behind the web page and the brand. So, increase “shareability” of your content with trendy and eye-catching topics. That’s how you outrank the competition when there are millions of people posting content daily. At its core, fresh content is content that is up-to-date, newsworthy and relevant to current events. When it comes to Query Deserves Freshness (QDF), Google tries to identify the topics and search requests where the user has a desire for new and current contents. Thus, when the spike in search volume occurs, Google prioritizes websites with high freshness score (fresh results) compared to websites with low freshness score (stale results). Celebrities’ death, affair, break up, new release etc. always create a massive amount of new articles around the topic. For example, Stan Lee died in 12 November, 2018. If we look at the Google trends data for that particular week – 12 November, 2018 to 18 November, 2018, we notice that Google marked the search term “Stan Lee” as “Breakout”. It means this particular search term grew by more than 5000%. Now let’s see how content publishers leveraged this spike in search volume. If you google “Stan Lee”, you should find lots of articles on the Google first page which were actually published on 12 November and the following week! These pages didn’t even exist before 12 November. They just outranked thousands of pages with their fresh contents.
Lowering bounce rate
One of the most common blogging obstacles is finding a way to hook and keep your audience engaged and lower bounce rate. Time sensitive content can be the answer. Trendy and fresh content is catchier than general truths or case studies. Time sensitive trendy content shows that you’re on top of the news and you’re ready and willing to write something that can be used immediately. So, do not hesitate to get going right away when you are working with eye-catching and trendy topics. By introducing an element of urgency, you can get your target audience to take notice. While working with trendy contents, don’t go for random trends. Identify the core target audience of the blog and create trendy content around that audience and your niche. Google loves niche content on websites. When someone clicks a result on the SERP, Google pays attention to how long they stay on that particular website or blog and there are no better signals than engaged users on a specific site.
Love it or hate it, social media is integral to how audiences discover, consume and engage with content. That’s why shareability of your content matters. But what makes a piece of content shareable in the first place? There are certain qualities that shareable pieces have in common. And undoubtedly, eye-catching and trendy topics is one of them. If more people share your content, it will increase your reach and the likelihood of others engaging with your content. Anytime a reader shares your content on social media, search engines count it as a “vote of confidence” in your brand.
Now you know the importance of eye-catching and trendy topics for your blogging. So, the next question is: how to find trendy topics? There are many ways to tap into trends, understand what your audience is searching for, and discover unexpected ways to reach new people. Let’s explore some very effective tools.
When one term in particular spikes in relation to other searches, Google classifies it as a trend. And Google suggests us to use Google Trends to find the trends. While traditional keyword research tools tend to be very one-dimensional, Google Trends shows you a multidimensional view of queries. If you want to check factors like seasonality, geographic location, and media coverage, Google Trends is second to none. It helps us to “Explore what the world is searching.” Google Trends enables us to compare search terms and see their popularity over time. Google has recently revamped the Trending searches option available within Google Trends. This revamped Trending searches section shows what is trending in search right now, both daily and minute-by-minute. If a trend is going up this means to focus energy on creating content for this trend.
Google Keyword Planner
Keyword research is the process of learning the words and phrases people typically use to search for information online. If you want to do keyword research to understand what people are actually searching for, Google offers a free keyword research tool: Google Keyword Planner. It’s a wonderful tool for the bloggers looking for topics to blog about. Google Keyword Planner enables you to stay on top of keyword trends and ensure content remains relevant. With Keyword Planner, you can find trendy topics for your blog that are relevant to your niche. Google’s Keyword Planner tool has very recently undergone a rigorous revamp. With this revamped planner, you can see beautiful chart illustrating the keyword volume trends for a certain period of time. The new mobile, location and trending data paired with these super-useful visualizations should help bloggers to find trendy topics for blogging. But keep in mind that Google Keyword Planner has been designed with Adwords advertisers in mind. So, it is quite natural that there are some features in the tool that might not be useful for the bloggers.
Ahrefs Content Explorer
When it comes to topic finding tools, there are a few that are as effective and efficient as Ahrefs Content Explorer. Content Explorer helps blogger find the most shared and ‘linked-to’ content. You can use publish date filter to figure out latest trends for a particular niche. You can also use any keyword into content explorer and it will generate a list of the most popular articles based on their “performance metrics”. There are different types of metrics including Social shares, Organic search traffic and Referring domains.
One final tip. Each type of blog has its particularities, rules, and trends. So, go with the trends but don’t forget your audience and you niche. Don’t forget why you do blogging or the reason that prompted you to initiate the blog. You might have a million trendy topics bouncing around your head, but stay focused on and loyal to your niche and choose the ones that your audience is waiting for.
Landing Page Optimization Tips for Better Conversion
Properly designed and optimized landing pages often generate more leads than those that are poorly built. Overall layout and design of a landing page should support your compelling copy and also work great with other elements to persuade landing users to take an action you want. Whether you want to build a landing page for your next digital marketing campaign or simply want to optimize an existing one for better conversion, you can make use of the following landing page optimization tips to generate more leads.
Be Sure to Craft Convincing & Catchy Headlines
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A perfect landing page always has a headline that describes an offer or product clearly. You can make a headline compelling and catchy too by adding some strong and convincing words in it. By doing so, you will successfully be able to persuade your audience to read the full copy. You can also test different headlines to find out which one works well for you.
Design Makes the Difference
A landing page sounds like a virtual shopping window for each your visitors, and if it is appealing enough to grab the attention, it will make your service, product or offer look great too for them. Simple yet creative and pleasing to eye design and a well-written copy are the most important elements of a winning landing page. These both should work together in order to encourage visitors to take action. After choosing a perfect design, you need to make sure that content is also placed in the right order to make sense. You can also visit https://landingi.com/blog/create-landing-pages-that-convert to create landing pages for better conversions.
Choose Typography Prudently
Typography can make a huge difference between an appealing and ugly landing page. That is the reason you should choose the typography for your landing pages carefully to make the content more logical to the visitors. A well formatted and easy to read copy keeps the visitors focused and also reduce the efforts required to read.
Compelling & Scannable Copy
Clean and crisp tone should be used to create a compelling copy for a landing page, in order to convey the value of your offer or product. Majority of the web users usually scan the web content to find exactly what they need to know. That’s why the copy create for a landing page should also be scannable for the visitors. Use of the different font sizes is a superb idea to differentiate between the more and less important contents of a landing page.
Optimize for Search Engines
Make your landing page appear in top search engine results by using different on-page SEO tactics. Optimizing your landing page for search engines is the best way to get a huge amount of organic visits. Creative use of target keywords in the content, personalized URL, meta tags, meta description and image alt tags are some best-known SEO practices to increase the visibility of your landing page in search engines.
An attention-grabbing CTA
You have to be careful while making and placing CTA (call to action) on your landing page because the design and location of the CTA matters a lot. The core purpose of a call to action is to get visitors excited about the offer by letting them know what they are going to get. Adding it on the page too early can irritate and even scare your visitors. So, find out the best time and location to add CTA ingeniously into the page.
A/B testing is the way to compare two different designs or pages in order to find out which one is more effective and fertile as well. After getting the test results, optimize each and every element of your landing page to make it work the best for you.
If you want to improve your blogging or affiliate marketing earnings and conversions, be sure to start implementing each of these methods above into your content creation and marketing strategies.
How to Do Blogger Outreach Right
Blogger outreach confuses most bloggers.
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People reach out in desperation.
Or bloggers reach out trying to get something from influential bloggers.
I either block or ignore most blogger outreach emails because people want to use me for my blogging platform. Sure I am promised a rich link, a valuable post or some other enticement, but most bloggers using crappy outreach tactics:
- are unknown
- offer little value
- want to use me and my blog for their gain
- are not connected
- are not influential
- have no clout
- have not paid their dues
- have not helped people freely
- have not earned the right to appear on my blog
Observe Bubbie Gunter. Follow him. He does outreach right.
He reaches out to me by helping me. He is generous. He focuses on me. What does this prove? He wanted to befriend me because he was interested in me, NOT in what I could do for him. Naturally, I happily promoted him, we became friends and one neat benefit is we keep helping each other. Bubbie also purchased some of my stuff; bonus points, my Young Blogging Padawans, if you want to stand out in my mind.
I get emails from bloggers all the time who want to appear on my blog but who complain about spending money for sponsored posts. Other bloggers complain about spending money for a freaking 4 dollar eBook. Other bloggers complain about spending money on my 350 dollar blogger course. How in God’s name do you expect to impress me if you complain about what I offer? Thousands of people complain. I ignore these thousands of people. A handful of generous, kind bloggers like Bubbie promote me and buy my stuff. Can you see why he gets a link on Blogging Tips?
I trust him because he did blogger outreach right. He helped me. He did not reach out, to manipulate me to help him. He did not reach out cold. He did not reach out as a stranger. He reached out generously, warmly and genuinely. He did blogger outreach right.
Picture break; check out my current street in Chiang Mai, Thailand.
Blogger Outreach Is Helping and Hugging Not Asking for Hand Outs
Most bloggers reach out to bloggers, asking for a hand out. Hey, can you help me out? Hey, I need a link on your blog. Hey, I need a link to my business but even though I love your blog SO much, your rate does not fit into my budget. Lame.
A few bloggers reach out to help me and hug me. Warm and generous, these wise bloggers retweet my post, buy an eBook and email me to connect deeper. Help and a hug. Meanwhile, all other bloggers find my spam folder or simply give up after I ignore their 3 follow up emails.
Strangers fade away. Friends thrive.
Strangers vanish. Friends prosper.
Self-serving, greedy or desperate bloggers fail. Generous, connected bloggers succeed.
Watch my recent live video from Thailand:
Alonzo Pichardo, Jan Verhoeff and Monna Ellithorpe watched my video and chatted with me. No agendas. Not trying to GET anything. Doing what friends do. I take care of my friends. I love giving my friends oodles of links on my blog and via my guest posts. I love helping them. Organic, pure, powerful blogger outreach in action. Help people, make friends, have fun, prosper.
The alternative; try blog on your own, as a stranger. Reach out cold. Get pissed off when you only deal with strangers pitching you, said strangers not respecting you because they do not know you.
You can be on the outside looking in. Or you can do blogger outreach right and be connected.
Before we go, you can grab my blogger outreach eBook here:
1 Uncomfortable But Necessary Step to Making More Money through Your Blog
10 years ago I relied on 1 prospering stream.
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Today I rely on no income streams.
I figured out; helping people for free and being detached about 5 to 10 to 15 income streams helped me make more money through my blog.
Making this journey from attachment to one stream, to detachment from many streams, felt incredibly uncomfortable. I felt terrified to gradually release different income streams on the journey too. I loved freelance writing. Made some nice coin through the income channel. But intuitively, I knew I had to let it go to move toward eBooks, courses and a 100% passive income model because going passive helps me focus exclusively on creating content and earning money around the clock as I traveled the globe.
Heck yeah I enjoyed trading time for money many years ago because doing so felt comfortable and familiar. Heck yeah I feared trusting that my passive income would grow if I added many passive streams to my blogging portfolio and if I focused on creating content.
But here I am. Living in Thailand for months.
Eventually, to make more money through your blog, you need to add a passive or semi-passive income model and get incredibly busy helping people for free, because few folks on earth charge $50,000 or more per hour. I have no idea about Tony Robbin’s hourly coaching rates. But I know he ain’t charging only $1000 per hour. He is the most famous coach on earth. He coaches former presidents and the best athletes on earth. Outside of being the most famous or most skilled human on earth in your niche, you WILL hit an earnings ceiling trading time for money solely via an active income model.
But if you add 1, 2 then 10 passive income elements to your blog, earnings potential has no ceiling. Someone can buy my blogging course in the next hour. $350. 10 people can buy my eBooks, priced at about 4 smackers. Someone may advertise on my blog. Another blogger buys 3 of my audio books. All buys occur while I write this post or perhaps fall within a window where I write 3 posts for my blog.
Passive income can increase exponentially through as many channels as you open, at any time, from all over the globe.
Photo break; me by the roof top pool here in Chiang Mai, Thailand.
Owners do not trade time for money. Owners invest money and energy, and build a fortune passively. Why? Owners know passive income potential has no limits, with exponential growth over time. Every one of the top 1,000 wealthiest people on earth worked for FREE for many years to set up passive income that made them the wealthiest people on earth. Although some of these icons may make coin through sky high hourly consulting rates, the billions of their net worth flowed in passively, due to their free service, free help and generous value shared.
Leave the employee mindset of trading time for money behind.
Embrace the owner mindset of opening 1, 2 or 15 passive income streams. Give 99% of your time and energy to creating helpful content and building bonds with top bloggers like Kulwant Nagi. He teaches you how to make money blogging through passive income models and is a fabulous dude too. Follow him.
Feel free to keep an active income model open. Coaching, freelance writing or consulting can be lucrative streams, for sure. But every hour you spend trading time for money, I am creating free content that expands my reach and helps me earn money through 15 passive income streams.
I learned from the great Bob Proctor that multiple sources of passive income can help you live a life of freedom. Years ago, Bob had already opened and earned through 220 passive income streams. No; that is not a typo.
Are you trading time for money, solely?
You better open passive streams and get busy helping people for free.
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