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6 Must-Have WordPress Plugins to Boost SEO Rankings

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Search Engine Optimization, or SEO, is one of the most important tools used by business owners and marketers alike to increase sales, boost visibility, and overall increase brand awareness.

SEO traffic differs from traditional ads and marketing because it’s considered organic, which is known to hold more weight with Google’s complex algorithm.

There are a variety of plugins available that you can use to boost your SEO ranking. Because there are so many subsections of SEO, it’s no wonder that companies are eagerly trying to develop more streamlined tools that are able to do more for the average user.

MonsterInsights

Once you have a grasp on your keyword and start publishing content, now it’s time to start analyzing and making changes. MonsterInsights is an easy to use tool that helps you track all of your SEO data in one place.

MonsterInsights connects seamlessly with Google Analytics to give you concrete results you can use to develop your SEO. You’ll be able to track data such as:

  • View your top keywords
  • View Outbound links
  • Monitor website traffic
  • Rank content by views

(Monster Insights Overview: https://www.monsterinsights.com/your-ultimate-guide-to-monsterinsights-dashboard-reports/)

You can also use this plugin to perform A/B testing on your content and keywords. Experimentation with data is the key to success, and this program gives you that much-needed access.

Google Keyword Planner

In order to boost your SEO rank, you first need to track down the keywords you’re going to use on your website and featured in your content. Google’s official Keyword Planner is designed to help you find words and phrases based on your niche.

Google Keyword Planner incorporates with Adwords advertising, but the info contained in this system is vital to any business owner or marketer who hopes to master SEO.

You’ll be able to find words based on or similar to your search query. Beyond the initial search, it’s possible to see the two deciding factors you’ll need to know before you choose keywords. The two factors are competition and search volume.

You can view these factors in the image below.

(Google Keyword Plan – Competition/Volume: https://moz.com/ugc/5-reasons-why-im-loving-the-new-google-keyword-planner)

Search volume, as the name implies, is the volume of searches for that word or phrase over a preselected period of time. You can also view the competition, which is how many people are currently ranking high with that word or phrase. Ideally, you want to choose words with a high search volume and low competition.

SEMrush

SEMrush is a plugin that you can use as both a research tool and as a way to check your own SEO usage.

As a research tool, SEMrush allows you to check the SEO insights on competitor pages. This is beneficial because you’ll learn what kinds of keywords people in your niche use, and how well they rank compared to the words you would like to use.

When you’re not digging into the competition, you can use this plugin as a way to help monitor your backlinks and check your own insights, including how well some of your articles are ranking based on your keywords.

Yoast SEO

As you’re writing your blog content and trying to rank your landing pages, it helps to have an idea of how your pages look in the eyes of Google and your readers. Yoast SEO is a plugin solution that comes with a slew of features, including the ability to write better content by using an easy to follow readability and SEO checklist.

You can go through and follow the advice on each of the checklists and watch your results change in real time. There are easy red, yellow, and green lights to let you know how well your content looks. The goal is to get double green lights, as this is the best ranking possible. The Yoast SEO plugin is intuitive and easy to use. Below, you can see how easy it is to create a keyword and check your status of the word in the post.

(Yoast SEO Keyword Sample Page: https://wordpress.stackexchange.com/questions/276976/with-the-yoast-seo-plugin-is-it-possible-to-make-the-meta-description-a-require/277108)

There are also tools with this plugin that give you access to meta tags and descriptions, which can help boost your rank and domain authority. Combine all of this with the ability to check for double links and put down breadcrumbs for the crawler, and it becomes obvious why Yoast SEO is one of the most downloaded plugins on WordPress.

Broken Link Checker

As you begin to rack up content on your website, you’re going to start amassing large amounts of links and images combined throughout your blog.

Without a doubt, there’s going to come a time when your links or images get removed, taken down by the original creator, or simply malfunction. When this happens, your SEO ranking could take a hit.

Luckily, the Broken Link Checker plugin is designed to help you resolve this problem. The plugin scans all of your pages and looks for broken links and images that are not functioning properly. You can use this plugin to correct the image or hyperlink on the fly or erase it to help maintain your rank.

Rel NoFollow Checkbox

If you’re trying to build up your site’s authority through SEO, you should consider the way you list external links to your page. The key is to add a nofollow attribute to the link, otherwise, some of your website authority may end up getting transferred to the linked website.

When you add links to your site via WordPress, the Rel NoFollow Checkbox plugin adds a small checkbox next to where you insert the link.

You don’t always have to put a nofollow attribute on your external links. However, it doesn’t hurt to consider whether or not the site you’re linking to is worth the authority you’ll sacrifice by unchecking the box. As you build relationships with other websites, this is an excellent leverage tool to help gain authority from people using your links.

Conclusion

As you develop your website and build upon the SEO you already have, you’ll soon discover that ranking high on Google can turn your website into a profit machine.

If you use these 6 plugins reasonably, you have everything you need to create new keywords, implement them on your website, check your competitors, track your progress in real time, and fix expired links and images as they expire.

SEO is a slow burn and it’s probably going to take some time before you’re ranking high on the first page of Google — but that doesn’t mean it’s impossible. Keep publishing content, optimizing your keywords, and engaging with your audience and before you know it you’ll have an excellent popular website in your niche.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Who Do You Surround Yourself with in Your Blogger Network?

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Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.

The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.

Birds of a feather flock together.

You have heard that one, right?

I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:

  • grow
  • thrive
  • face your fears
  • serve humanity
  • be a bright light for people to follow
  • live your deepest, wildest dreams

Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.

Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.

Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.

Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.

Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.

Time to ditch the comfort zone crowd to hang with adventurous types.

Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.

Who Do You Hang With?

Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.

For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.

Surround yourself only with bloggers who:

  • have posture
  • have authority
  • charge top dollar
  • profit freely
  • prosper freely
  • exude confidence
  • have a highly developed prosperity consciousness

You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.

But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.

Release all bloggers who are not happy and prospering.

Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.

Nothing personal.

Just your blogging success at stake.

 

 

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Are You Chasing the Flavor of the Month?

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My first fundamental of successful blogging focuses you on being present.

All of our power resides in the moment.

None of our power resides in the future or past because neither exists.

Time is illusion.

Only Now is real.

Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.

This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.

How in the heck did I write and publish nearly 800 guest posts on one blog?

I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.

Bruce Lee and Blogging

Alonzo Pichardo and I often chatted about being patient, persistent and present during the Online Success Chats Podcast.

Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.

Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.

Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.

The Flavor of the Month

Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.

While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.

Success is yours, but success is not an overnight or week-long endeavor.

Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.

Write, publish and connect with top bloggers by helping top bloggers.

Success Finds Specialists

I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.

Imagine if you could work from home every day? Visualize that fun and freedom.

Sweet, right?

Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.

I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.

Avoid program hopping, niche hopping and all forms of flavor-chasing.

Do one thing. Do it well.

Succeed.

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What Is the Incredibly Easiest Way to Drive Blog Traffic?

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Drive traffic to other blogs.

Give what you want.

Help people get what they want and people help you get what you want.

I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.

I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.

I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.

The more you give, the more you get.

The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.

I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.

My blogging buddies – who appreciate me promoting them – freely:

  • link to me on their blogs
  • retweet my posts
  • share my posts on Facebook
  • share my posts on LinkedIn
  • send my blog posts to their email list

That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.

Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.

How to Drive Traffic to other Blogs

I spent a fair chunk of today driving traffic to other blogs.

I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.

Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.

You Will Run out of Time Solo But You Never Run out of Friends

Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.

But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.

As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:

  • when you sleep
  • when you travel
  • when you spend time offline with family and friends

Sounds sweet, right?

Give freely.

Drive traffic to your blog easily.

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