As digital marketing professionals, we all know about the benefits of keeping a blog.
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It’s a proven fact that B2B companies that maintain a blog get more leads than companies that don’t.
Plus, with everyone having access to the internet, experts believe that a company blog can yield more long-term ROI than most traditional marketing strategies.
But with over 75 million websites and blogs on WordPress alone, it can be intimidating to start a blog at this point. Starting a blog now will put you up against seasoned bloggers who have years, even decades, of published content and experience!
But don’t fret! Even with the stiff competition, you still have a fighting chance to set up a successful blog. How? By understanding how your market works. And the best way to understand the industry is to do your competitor analysis.
Just ask any business expert, and they will say that a competitive analysis plays a crucial role in building a solid marketing plan.
By identifying and evaluating your competition, it will be much easier for you to recognize opportunities that you can take to grow your brand.
To help you start your competitive analysis, here’s what you need to know:
Set up your business plan first
As the adage goes, if you fail to plan, you plan to fail.
Even if you have the most amazing ideas for your blog, you’ll have a hard time getting it off the ground without a business plan. Think of your business plan as your roadmap to blogging success.
Setting up a business plan allows you to see both the big picture and the small details of your operation. It also ensures that your whole team is on the same page, even if you’re working on different tasks.
And because a business plan often involves competitive research, it gives you the unique opportunity to look at what everyone else is doing so that you can find innovative ways to get ahead in the game.
Search for competitors based on keywords
Most people look at competition as a bad thing. But when it comes to basic SEO, your competitors are a goldmine of information.
For example, if you have no idea what keywords you would want your blog to rank for, do competitor analysis, and you’ll be able to use that information to build your marketing strategy.
And with the right tools, competitive analysis is pretty much a piece of cake. Competitive analysis tools can help you figure out which of your competitor’s keywords are ranking in the most traffic, backlinks, and social shares.
Using an SEO tool like Serpstat, enter your SEO on the search bar and then click on SEO Research > Competitors.
The tool will showcase your competitors based on the number of keywords you’re competing for on organic search.
To help you determine which among your competitors you should focus on, check the Relevance column. It tells you how much of a threat your competitor presents. The higher the Relevance score, the more you should watch out for that site.
Once you start your research, check the type and quality of published content. You also need to analyze the keywords they’re ranking for. These data help you to pattern their actions across their and scale accordingly.
In short, understanding your competitors’ numbers lets you drive more traffic to your blog!
Monitor your competitor’s sentiment on social
To understand the competition thoroughly, you also need to gather information on social networks.
Check their activity on their social networking sites. Take note of the kind of content they post and how often they update their accounts.
Knowing the general sentiment of your competitors’ followers (and bashers) towards them will give you an idea of how well these brands are doing based on public opinion.
You’ll also see what kind of content has the most engagement, giving you a better idea of what works and what doesn’t for your target audience.
For example, if you’re creating a blog for the dropshipping industry, you’ll know that one type of content that your target audience will be particularly interested in is understanding the difference between dropshipping and third party fulfillment.
Of course, you probably won’t have the time to browse through different tweets about your brand manually. In that case, a tool like Mention or Awario ought to do the trick.
The tools can help gather the tweets for you an identify the sentiment of each. You can then organize the mentions according to positive, neutral, or negative emotion.
Using this feature for your competitor research, look for mentions that you can capitalize on.
For instance, if someone was unhappy with the content your competitor published, tweet the user and offer your content as an alternative.
Lastly, the competitive analysis gives you the chance to go deep into your competitions’ backlinks.
Google may claims that they’re prioritizing good content on SERPs these days. But there’s no denying that backlinks still play a huge role in website rankings.
By analyzing your competitor’s backlinks, it will be much easier for you to plan out your backlink strategy!
Again, this is where a good competitor analysis tool will come in handy. Most tools require that you enter your competitor’s domain address to get information like Trust Rank and Page Rank, the number of referring pages and domains, and anchors.
Once you gather your data, all you need to do is look for link building opportunities to build a backlinks strategy for your blog.
Understanding the competition is critical in building a successful blog. Fortunately, you don’t have to do this alone.
There are plenty of excellent tools that can help you do competitive analysis easily. While these tools may look all the same on the surface, they have their specific features.
Try out a few and see which ones will help you get the most information about your primary competitors.
At the same time, it’s not about the tool you’re using. In competitive research, you must determine the variables you need to measure and track to effectively analyze each of your competitors. The tools are merely there to make the research much easier.
Other than that, you must have a full grasp with the process of competitor analysis to bring your blog to greater heights!
4 Passive Blog Promotion Methods Nobody Thinks of
Most bloggers brainstorm ways to promote blog posts after publishing blog posts.
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This is active blog promotion.
Nobody thinks of passive blog promotion methods.
Doing a smash up job before promoting posts actively leads to passive promotion.
If you get clear and create a smart post, organic promotion takes off.
Before I even touch a social sharing button on Blogging From Paradise, any one of my blog posts get 5, 10 or 20 retweets organically, based on the blog post quality and nothing else.
Do a good job pre-promotion to reap the benefits of passive, organic blog promotion.
Plus you need to leverage to become a highly successful, professional blogger who enjoys an offline life, too.
1: Cover Only One Blog Topic
Covering only one blog topic makes you an expert.
People promote experts freely.
Readers join big dawg blogger lists and follow big dawg blogger feeds. Said readers freely promote top bloggers based on their expert status alone.
Being an expert requires you to blog on one topic. Build your authority in one niche. Be a known commodity. Enjoy organic, passive promotion through your expert status.
2: Write Inspired Blog Posts
People freely promote inspired blog posts.
My blog posts tend to get shared freely and easily because I uplift, inspire and influence my readers to succeed via all posts.
Creating something inspired, energizing and valuable every time you publish a post.
Allow the post to gain passive, organic promotional momentum.
Many of my posts generate organic promotion through:
- other blog features and mentions
- other blogger’s promoting said posts to their email lists
- other blogger’s social media streams
Take your time.
Write and publish something memorable every time out.
Boost passive promotion momentum.
3: Make it Easy to Share Blog Posts
Make it easy to share blog posts.
Increase passive promotion.
This was from my trip to Turkey.
Observe my social share buttons. Readers finish reading and easily hit a retweet or Facebook Share button.
Post social share buttons in easy to see, easy to access spots. Make sure buttons feature themselves equally prominent on mobile devices.
Make it easy to share blog posts quickly to boost organic promotion.
4: Invest in a Clean Theme
Clean, clear, professional-looking blog themes encourage easier passive, organic blog post promotion because no distractions pull readers from promoting posts on such themes.
Observe my theme. Do you feel confused after reading a blog post? On laptop, Chromebook or mobile, my theme appears clear, clean, sleek and professional.
Clean themes focus readers on reading content, sharing content and buying premium offerings.
Invest money in a clear, professional-looking theme.
See increased blogging success along with increased passive blog post promotion.
Think Like a Success
Abe Lincoln said if he had 6 hours to cut down a tree he would spend 4 hours sharpening the axe.
Your blog post is like the axe. Spending more time and energy writing and publishing a fabulous post increases organic, passive promotion quickly. Toss in increased business profits to see why it pays to do an excellent job sticking to your niche, writing a valuable posts, making social share buttons easy to find and investing money in a clean theme.
The more you follow these 4 tips, the more your blog post promotes itself.
How Long Should a Weekly Blog Post Be?
All blog posts should span a length sufficient enough to fulfill the title promise.
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Give no thought to publishing frequency as you ponder blog post length.
If you publish the weekly post with the fear-energy of “This better be long enough or it will not be valuable because I am not publishing again until next week”, the fear-energy manifests as a crappy, bloated, heavy post.
Most bloggers write posts from an energy of fear, scarcity and lack. Many bloggers believe they are not good enough.
Said negative energies goad bloggers to:
- write bloated posts
- write boring posts
- write posts with filler
because these bloggers believe blog post quality quality depends on a specific word count more than anything else.
Blog post value depends on:
- fulfilling the title promise
- covering the title promise in clear, thorough, concise fashion
- adding enough knowledge to answer the core post question and nothing more
Never ponder blog post frequency before picking a blog post word length.
Thinking frequency creates scarcity-based, “not enough”, mental cross currents that add a poverty conscious, lack conscious, scarcity energy to your writing.
Guaranteed; if you feel like your post length will not be enough because you post weekly, you try too hard to overcome the “not enough” energy and make the post way too long, filling it with wordy sentences, bloated paragraphs and an overall boring experience.
The Ultimate Blogging Curse
Have you ever written a dazzling, 2000 word, in-depth, clear, crisp, concise post, and nobody shows up to read it?
You cling to the ultimate blogging curse; your predominant fear energy of “not good enough or not long enough” overrides your writing brilliance.
You cannot outsmart your predominant energy. If you fear, fear mirrors back to you through your blogging results.
This is from my 2 month trip to Oman.
Imagine publishing one brilliant, genius, clear, concise blog post weekly. If you fear 800 words is not enough, the fear mirrors back to you as no readers, no profits, and blogging failure.
Visualize yourself publishing one 800 word post weekly from a whole, complete, calm, confident, happy energy. 800 words is enough to you. 800 words inspires your readers, you believe, in your mind.
The 800 word, weekly post generates a ton of traffic based on your:
- belief system
First, strengthen your mental muscle. Be positive. Visualize your blogging success. Count blogging wins.
Proceed to write a weekly blog post from this success conscious, positive vibe, to find your ideal word count.
One General Ground Rule
Most bloggers and readers accept 600 words as the minimum count for a blog post.
Break the minimum rule if your intuition tells you to break it. But if not, start at 600 words as the ideal benchmark and go from there.
The Best Advice
Choose a blog post title inspiring your readers to succeed.
Create an outline.
Think 600 words minimum, but, just write.
Allow words to flow.
Give no thought to blog post frequency as you write; projecting into the future takes you out of the moment, out of your flow, and you leave your power behind.
Focus your attention and energy on having fun helping your readers succeed. Allow the words to flow.
I never read a success-promoting post that felt good to read and said to myself, “But I wished the post were 2,000 words long because now I have to wait for next week to read another post.”
We live in abundance.
If someone wants more content that someone can:
Success is your birthright.
You were born rich.
Feel whole and complete if you publish a 600 word post weekly.
Feel whole and complete if you publish a 2000 word post weekly.
Feeling whole and complete attracts to you readers who enjoy your 600, 1000, and 2000 word posts.
The only thing that matters is writing clear, concise, crisp posts that deliver on the title promise, from a calm, confident, abundant, detached, success-conscious energy.
1 Surprising Aspect of Successful Blogging that Woke Me Up
You guys know by now; I am all about blogging mindset tips.
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One such tip woke me up.
I saw the outright surprising influence following said tip had on:
- my blogging success
- my life
- my overall happiness
Years ago I struggled to see blogging success. Today I succeed with greater and greater ease.
I know you succeed now. But if you desire increasing success, take this successful blogging tip to heart.
This next level tip makes you experience dizzying blogging success.
Give No Attention and Energy to Negativity and Give 100% Attention and Energy to Positive Ideas, People and Interactions
During a morning walk with my wife today, I noted how some folks email me asking how I am enjoying traveling the world. Traveling is in my blood. Traveling is my soul speaking out loud. I let people know how I deeply enjoy my travels. Anybody with eyes for seeing knows this, and never asks the question. This would be like asking Picasso if he enjoyed painting.
I tend to get a really odd response – that is not so odd really – from a handful of folks; said people respond with an emotional reaction, describing how they dislike travel and how they love their hometown. Who cares? Why would you email someone to tell them how much you love your way of life and how much you dislike another person’s life?
This is a negative, lower energy reaction suggesting an unclear person who wants to live your life but fears making bold moves to live it. Either way, I completely ignore the lower energies and lower energy interactions and voila! I became more and more successful with greater ease. Why? Where your attention and energy goes, grows.
Some people tell me to stop thanking them individually. I ignore their negativity, because if you cannot express gratitude or make a connection based on someone thanking you, you vibe lower on the energetic scale.
I never give attention and energy to someone who is trashing other bloggers because this is a negative weakness manifest, and I don’t do negativity, or weakness.
Friends Change and Some Friendships Evolve into Different Relationships
I deeply love my friends but as I get clearer and see greater success, I give zero attention and energy to negativity from any one of my friends. Success consciousness thing.
I also released many former friends who I vibed with when I was failing, and more negative, and who I no longer vibed with when I became more positive and successful. Friends change. Some friends visit for a while and you need release them.
Other friends remain friends but your bond changes and evolves into something different. Friends attempting to pull me into negative bashing or judging or trashing quickly see I give no energy to such negativity anymore. Sure we are still friends, but the bond evolves from a different dynamic now.
Why Ignoring Negative Situations Makes You Successful
Where your attention and energy goes, grows.
Give your attention only to positive people, positive interactions and success, and your positive ideas, positive friend network and success expands. Easy peasy.
Energetic momentum builds. Move higher in blogging circles. Paying customers arrive. Paying clients pop up in your experience.
Your blanket, conscious choice to give your attention and energy only to positive people, situations and circumstances accelerated your success.
The key is to completely commit to never giving your attention and energy to negative interactions.
The unclear, admiring people who asked you already if you love travel, only to react with the idea that they love their life, or the thanking rejectors, or bashers, never get one split second of your energy, going forward.
Prosper by giving your energy only to positive vibes.
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