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10 Proven Strategies for Improving Customer Service and Acquiring New Clients

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Customer satisfaction

You have the best products and services. And you’ve got the best prices in town. But without sufficient customer service skills, you have nothing.

What good is the best stuff at the best prices if you have no one who can sell them? We just told you: no good.

But if this sounds like your business, don’t despair because things are about to change. Below, we’ve listed all the best ideas for improving customer service. Check out these top ten strategies for leveling up your team’s customer service skills.

1. People are People

Your employees are people. Your customers are people. But when a team starts getting overzealous about the sale, humanity sometimes takes a back seat.

Your team must remember to act, and treat others, like human beings. The idea is to help people with your products while they help you with compensation.

On the other hand, if you treat selling like winning, you’re in danger of caring more about the sale than the customer. Then, you’re no longer trying to help them. You’re only trying to trick them out of their money.

Also, we’re not savages anymore, so let’s kill “tribal” thinking. Eradicate all traces of “us vs them” mentality your team has in regard to customers.

“Us vs them” is a really stupid way to sell. It actually implies you’re competing against your customers instead of trying to help them.

Remember to make “helping people” the focus of your selling.

2. Be Nicer Than You Need To Be

Now, take that same idea one step further. Don’t just be nice enough to close the sale. Go the extra mile for your customer.

Treating every customer with genuine care is way more important than closing the sale, anyway. Even if you don’t make this single, one-time sale, you build a memorable relationship with the customer. They’ll remember your kindness and come back multiple times when they have need of your services in the future.

3. Clarify Their Mission

You likely hired your sales team because they’re good at sales in general. But general selling is generic selling. And that just won’t do.

If you really want to see results, your team must be good at selling your products. Make sure your sellers have a good understanding of your business, products, and services, and how these help the customer.

They should know and identify with your company’s mission statement. They should know, and care, why the sale helps the customer, and the company, and the employee. Get all your sellers on the same page.

4. Make Them Want It

We’re not talking about the customer, here. We’re talking about your sales staff again.

A clear understanding of their mission may not be enough to make your sellers care. Nor will one motivational strategy work for everyone.

You must find out what motivates each of your staff and make it personal. Start with the staff members who are most important to the sale and do some one-on-one coaching.

Some do well by knowing that their selling is helping people. Others do better with incentives like commission or staff contests. Find out what works for your team members and stay consistent with it.

5. Always Cross-Sell

More transactions make more money, but they also cost more time. Why not focus instead on selling more per transaction?

Then you make more money with no time wasted. That’s like free money!

Make sure your sales staff is prepared to ALWAYS up-sell or cross-sell.

One of the best ways to increase conversions with cross selling, is to take advantage of online video.

6. Play Team-Building Games

Team-building/training games help in so many ways. Obviously, they hone the selling skills of your team. But that’s not all.

They also give you an up-close look at their skills in action. And that gives you an exclusive opportunity to coach them at the moment without interrupting an actual sale.

Also, it builds your relationship with your team members. (That’s why it’s called “team-building!”)

Such exercises boost communication, adaptability, and other skills as well as morale. And, they’re fun!

7. Get Customer Feedback

Not sure where your sales tactics are failing? Ask!

Customer feedback is so invaluable and extremely easy to obtain. It’s shocking how often companies fail to take advantage of it.

71% of your customers will leave you feedback IF ONLY you remember to ask. Or, you can forget to ask and let all that easy feedback slip through your fingers. It’s your choice.

But we suggest you include customer feedback survey invitations on your receipts. And train all point-of-sale employees to ask every customer to fill it out. You can also incentivize your survey with special coupon deals or a monetary prize.

8. Turn Their Frowns Upside Down

Most companies aren’t too thrilled when they receive customer complaints. But they should be.

Nothing has the power to tarnish your image like bad reviews. And that’s why few marketing tactics have the power to boost your image like reversing a bad customer experience.

Be always on the lookout for bad customer reviews. If you address the review immediately, you might turn their bad experience into a good one. Then, anyone who sees it will be impressed instead of repelled.

This is especially true for complaints on your social media. Customers who complain on social media are expecting to be answered in a timely manner.

9. Incentivize Customer Referrals

You want more customers. Your customers want a good deal. When you offer an amazing coupon or another freebie for customer referrals, everyone wins!

50% off their order is a small price to pay when it doubles your customer base.

10. Enhance Your Team With Technology

We put this one last for good reason. Most of the points above can be enhanced or completely automated with apps or other technology.

Most notable, and helpful, are business apps powered by artificial intelligence. One of the most popular is customer service chatbots.

These give your online customers the 24/7 support they need for a fraction of the cost you’d pay for live support. And with today’s advanced AI, the quality of virtual support is nearly as good as live.

There are even apps that use AI to track successful sales strategies and use them to train your team. The best one on the market right now is called Gong.

Improving Customer Service Happens Now!

What are you waiting for? You’ve heard how important all these customer service tactics are. Get out there and use these tips to start improving customer service now.

Next, read more about becoming customer-service-oriented. Check out Focus on Service, Not Self-Service.

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Srish Agrawal is an entrepreneur, branding consultant, and angel investor. He is also the Founder & CEO of A1 Future Technologies, which includes sites like Logo Design Team and Infographic Design Team, and has helped over 25,000 clients improve how they look online.

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Blogging

Why Do So Few Bloggers Make Money?

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You are ready to make more money blogging.

I see it.

I feel it.

So never ask questions like this:

Fear-filled bloggers ask such questions.

People afraid to lose money ask such questions.

Since where your energy goes, grows, if you fear losing money, you lose money.

Can you see why few bloggers make money?

Most humans and bloggers fear losing money.

Making money through blogging becomes impossible if you fear losing money.

You cannot fear losing money and make money simultaneously. Impossible.

You cannot feel abundant, rich, whole and complete, and lose money. Impossible.

Analyze this Question

The Quora user asking above question typifies many bloggers who fear:

  • losing money
  • spending money
  • being scammed
  • being spammed

Said fear co-creates fear-filled, poverty-inducing, failed results.

Life mirrors your energy.

Few bloggers make money because few bloggers feel abundant, rich, whole and complete.

Your Energy Dominates Your Actions and Life

I recall working really hard creating, connecting and doing stuff successful bloggers told me to do.

I still went broke.

Why?

No matter how hard I worked and no matter what proven, successful blogging advice I followed, my energy screamed:

  • fear
  • lack
  • limitation
  • poverty
  • scarcity
  • no money

so I manifested lack, poverty, scarcity and no money.

Your energy dominates everything.

How to Make More Money Blogging

I decided to visualize riches, to feel wealthy, to focus on blogging wins and to keep things positive.

Almost instantly, I began to make more money blogging because I changed my predominant feeling to rich, abundant, wealthy vibes.

Money appeared in my bank account through 2 income streams with minimal work. I got an idea to promote my blogging course frequently; I sold more courses. I linked to my eBooks frequently to boost eBook income. Toss in acting on an idea to SEO optimize posts and I made even more money blogging through passive, targeted Google traffic.

Money flowed to me because I visualized myself with more money, I chose to feel rich, I emitted a calm, confident vibe, and I felt detached and knowing riches are mine.

As within, so without.

Go From Lack to Lots

The person asking the Quora question allowed fear to dominate their mind, focusing on lack of opportunities. Such folks are broke or go broke fast because where your attention and energy goes, grows.

Focus on lots. Concentrate on the idea of abundant. Feel rich by visualizing yourself with riches. Count all of your blogging wins. Keep things positive.

Life just follows your mindset. Experiences follow where you choose to put your attention and energy.

Few bloggers make money because few bloggers choose to focus their mind on abundance, wealth, riches, success and positive ideas.

Choose to make money blogging now. Visualize yourself being wealthy. Feel opulence. Step into the spirit of opulence.

Pull out your credit card to invest in my blogging course. Investing money makes you more money. Money circulates; release it to see it return to you multiplied.

Rich people feel and act this way. Emulate bloggers who make money.

Think, feel and act rich to earn riches.

Make money blogging.

Step away from the herds of bloggers who focus on lack.

Think abundance.

Prosper.

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How Can You Start Blogging for Free?

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Impossible.

Blogging requires:

  • financial investment; domain and hosting at a minimum
  • time investment
  • energy investment

Blogging is a skill. You invest money to begin developing the skill effectively. Add time and energy through your blogging work and you lay the foundation for a successful blogging career.

You cannot start blogging for free because without financial investment you are not really blogging.

Imagine starting a blog on a free platform.

How can you ever impress people if you fear investing $7 a month on hosting and $14 on a domain?

People see the free platform, believe you to be an amateur, you lose your credibility as potential readers do not trust you, and folks exit your blog.

Investing Money to Make Money

Observe my blog:

Blogging From Paradise

I invested thousands of dollars in my blog over the years and made a lot more money than thousands of dollars.

I bought my domain and hosting 10 years ago as an investment in freedom and greater profits.

Fast forward a decade; I have circled the globe for 8 years, living in places like Fiji, Bali and Costa Rica. The thousands of dollars I invested allowed me to:

  • gain reader trust
  • convey a professional brand image
  • be seen as one of the top bloggers on earth
  • increase blog traffic
  • increase eBook sales, course sales and audio book sales
  • be featured on world famous sites
  • move higher in blogging circles

Imagine if I began blogging for free. Would Fox News want to interview a blogger using a free blogging platform? No. Of course Fox News seeks out renowned leaders and every blogging leader invests money in blogging to do blogging right.

Free Platforms Look Cheap and Unprofessional

Free blogging platforms look terrible.

Can you ever gain reader trust if your blog looks terrible?

Observe the long, wordy, non-branded domain name, including the free hosting company. Imagine if cnn.com was cnn.blogspot.com? Would you trust CNN if the corporation used a free blogging platform? No.

This is from my trip to Turkey.

Imagine if espn.com was espn.typepad.com. Would you trust the content? No.

Even if you intend to never profit through your blog you better buy your domain and hosting because few if any readers trust bloggers on free platforms.

How to Begin a Blog the Right Way

Invest money in:

Invest money in your success.

Begin blogging the right way to cut years off of:

  • your learning curve
  • your success curve

Money circulates; invest money today and it flows back to you multiplied exponentially.

Losing or spending money is impossible in a Universe of abundance.

Develop this prosperity consciousness to begin blogging from an abundant, successful, positive energy.

Develop a Money Consciousness to Make Money with Your Blog

The old saying goes; it takes money to make money.

I take it one step further; it takes a money consciousness to make money.

A high number of bloggers invest money in their blog but struggle to make money. Said bloggers believe they spent or lost money on their blog, which is not true.

Develop a money consciousness.  It takes a money consciousness to make money with your blog, meaning you need believe money circulates, as you release money and it returns to you multiplied in awesome fashion.

I discovered 2 unknown, unexpected income streams recently, both online. Why? I circulate money. I see any investment in my blog, in bills or in anything, flowing back to me multiplied.

Develop this positive, abundant mindset.

Invest money in your blog from day 1.

Begin blogging the right way.

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How to Build Brand Authenticity Using Customer Generated Content

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Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.

Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.

What is the significance of UGC?

The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.

UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.

The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.

The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.

Ways to Build an Effective UCG Marketing Strategy

1 – Choose your platform wisely

You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.

2 – Collect independent customer reviews

Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.

3 – Offer rewards

There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.

Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources in this article from webdesignteam.com.

4 – Support a charity event

You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.

Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.

User Generation Content is the Way to Go!

With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.

The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!

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