You have the best products and services. And you’ve got the best prices in town. But without sufficient customer service skills, you have nothing.
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What good is the best stuff at the best prices if you have no one who can sell them? We just told you: no good.
But if this sounds like your business, don’t despair because things are about to change. Below, we’ve listed all the best ideas for improving customer service. Check out these top ten strategies for leveling up your team’s customer service skills.
1. People are People
Your employees are people. Your customers are people. But when a team starts getting overzealous about the sale, humanity sometimes takes a back seat.
Your team must remember to act, and treat others, like human beings. The idea is to help people with your products while they help you with compensation.
On the other hand, if you treat selling like winning, you’re in danger of caring more about the sale than the customer. Then, you’re no longer trying to help them. You’re only trying to trick them out of their money.
Also, we’re not savages anymore, so let’s kill “tribal” thinking. Eradicate all traces of “us vs them” mentality your team has in regard to customers.
“Us vs them” is a really stupid way to sell. It actually implies you’re competing against your customers instead of trying to help them.
Remember to make “helping people” the focus of your selling.
2. Be Nicer Than You Need To Be
Now, take that same idea one step further. Don’t just be nice enough to close the sale. Go the extra mile for your customer.
Treating every customer with genuine care is way more important than closing the sale, anyway. Even if you don’t make this single, one-time sale, you build a memorable relationship with the customer. They’ll remember your kindness and come back multiple times when they have need of your services in the future.
3. Clarify Their Mission
You likely hired your sales team because they’re good at sales in general. But general selling is generic selling. And that just won’t do.
If you really want to see results, your team must be good at selling your products. Make sure your sellers have a good understanding of your business, products, and services, and how these help the customer.
They should know and identify with your company’s mission statement. They should know, and care, why the sale helps the customer, and the company, and the employee. Get all your sellers on the same page.
4. Make Them Want It
We’re not talking about the customer, here. We’re talking about your sales staff again.
A clear understanding of their mission may not be enough to make your sellers care. Nor will one motivational strategy work for everyone.
You must find out what motivates each of your staff and make it personal. Start with the staff members who are most important to the sale and do some one-on-one coaching.
Some do well by knowing that their selling is helping people. Others do better with incentives like commission or staff contests. Find out what works for your team members and stay consistent with it.
5. Always Cross-Sell
More transactions make more money, but they also cost more time. Why not focus instead on selling more per transaction?
Then you make more money with no time wasted. That’s like free money!
Make sure your sales staff is prepared to ALWAYS up-sell or cross-sell.
One of the best ways to increase conversions with cross selling, is to take advantage of online video.
6. Play Team-Building Games
Team-building/training games help in so many ways. Obviously, they hone the selling skills of your team. But that’s not all.
They also give you an up-close look at their skills in action. And that gives you an exclusive opportunity to coach them at the moment without interrupting an actual sale.
Also, it builds your relationship with your team members. (That’s why it’s called “team-building!”)
Such exercises boost communication, adaptability, and other skills as well as morale. And, they’re fun!
7. Get Customer Feedback
Not sure where your sales tactics are failing? Ask!
Customer feedback is so invaluable and extremely easy to obtain. It’s shocking how often companies fail to take advantage of it.
71% of your customers will leave you feedback IF ONLY you remember to ask. Or, you can forget to ask and let all that easy feedback slip through your fingers. It’s your choice.
But we suggest you include customer feedback survey invitations on your receipts. And train all point-of-sale employees to ask every customer to fill it out. You can also incentivize your survey with special coupon deals or a monetary prize.
8. Turn Their Frowns Upside Down
Most companies aren’t too thrilled when they receive customer complaints. But they should be.
Nothing has the power to tarnish your image like bad reviews. And that’s why few marketing tactics have the power to boost your image like reversing a bad customer experience.
Be always on the lookout for bad customer reviews. If you address the review immediately, you might turn their bad experience into a good one. Then, anyone who sees it will be impressed instead of repelled.
This is especially true for complaints on your social media. Customers who complain on social media are expecting to be answered in a timely manner.
9. Incentivize Customer Referrals
You want more customers. Your customers want a good deal. When you offer an amazing coupon or another freebie for customer referrals, everyone wins!
50% off their order is a small price to pay when it doubles your customer base.
10. Enhance Your Team With Technology
We put this one last for good reason. Most of the points above can be enhanced or completely automated with apps or other technology.
Most notable, and helpful, are business apps powered by artificial intelligence. One of the most popular is customer service chatbots.
These give your online customers the 24/7 support they need for a fraction of the cost you’d pay for live support. And with today’s advanced AI, the quality of virtual support is nearly as good as live.
There are even apps that use AI to track successful sales strategies and use them to train your team. The best one on the market right now is called Gong.
Improving Customer Service Happens Now!
What are you waiting for? You’ve heard how important all these customer service tactics are. Get out there and use these tips to start improving customer service now.
Next, read more about becoming customer-service-oriented. Check out Focus on Service, Not Self-Service.
Landing Page Optimization Tips for Better Conversion
Properly designed and optimized landing pages often generate more leads than those that are poorly built. Overall layout and design of a landing page should support your compelling copy and also work great with other elements to persuade landing users to take an action you want. Whether you want to build a landing page for your next digital marketing campaign or simply want to optimize an existing one for better conversion, you can make use of the following landing page optimization tips to generate more leads.
Be Sure to Craft Convincing & Catchy Headlines
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A perfect landing page always has a headline that describes an offer or product clearly. You can make a headline compelling and catchy too by adding some strong and convincing words in it. By doing so, you will successfully be able to persuade your audience to read the full copy. You can also test different headlines to find out which one works well for you.
Design Makes the Difference
A landing page sounds like a virtual shopping window for each your visitors, and if it is appealing enough to grab the attention, it will make your service, product or offer look great too for them. Simple yet creative and pleasing to eye design and a well-written copy are the most important elements of a winning landing page. These both should work together in order to encourage visitors to take action. After choosing a perfect design, you need to make sure that content is also placed in the right order to make sense. You can also visit https://landingi.com/blog/create-landing-pages-that-convert to create landing pages for better conversions.
Choose Typography Prudently
Typography can make a huge difference between an appealing and ugly landing page. That is the reason you should choose the typography for your landing pages carefully to make the content more logical to the visitors. A well formatted and easy to read copy keeps the visitors focused and also reduce the efforts required to read.
Compelling & Scannable Copy
Clean and crisp tone should be used to create a compelling copy for a landing page, in order to convey the value of your offer or product. Majority of the web users usually scan the web content to find exactly what they need to know. That’s why the copy create for a landing page should also be scannable for the visitors. Use of the different font sizes is a superb idea to differentiate between the more and less important contents of a landing page.
Optimize for Search Engines
Make your landing page appear in top search engine results by using different on-page SEO tactics. Optimizing your landing page for search engines is the best way to get a huge amount of organic visits. Creative use of target keywords in the content, personalized URL, meta tags, meta description and image alt tags are some best-known SEO practices to increase the visibility of your landing page in search engines.
An attention-grabbing CTA
You have to be careful while making and placing CTA (call to action) on your landing page because the design and location of the CTA matters a lot. The core purpose of a call to action is to get visitors excited about the offer by letting them know what they are going to get. Adding it on the page too early can irritate and even scare your visitors. So, find out the best time and location to add CTA ingeniously into the page.
A/B testing is the way to compare two different designs or pages in order to find out which one is more effective and fertile as well. After getting the test results, optimize each and every element of your landing page to make it work the best for you.
If you want to improve your blogging or affiliate marketing earnings and conversions, be sure to start implementing each of these methods above into your content creation and marketing strategies.
How to Do Blogger Outreach Right
Blogger outreach confuses most bloggers.
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People reach out in desperation.
Or bloggers reach out trying to get something from influential bloggers.
I either block or ignore most blogger outreach emails because people want to use me for my blogging platform. Sure I am promised a rich link, a valuable post or some other enticement, but most bloggers using crappy outreach tactics:
- are unknown
- offer little value
- want to use me and my blog for their gain
- are not connected
- are not influential
- have no clout
- have not paid their dues
- have not helped people freely
- have not earned the right to appear on my blog
Observe Bubbie Gunter. Follow him. He does outreach right.
He reaches out to me by helping me. He is generous. He focuses on me. What does this prove? He wanted to befriend me because he was interested in me, NOT in what I could do for him. Naturally, I happily promoted him, we became friends and one neat benefit is we keep helping each other. Bubbie also purchased some of my stuff; bonus points, my Young Blogging Padawans, if you want to stand out in my mind.
I get emails from bloggers all the time who want to appear on my blog but who complain about spending money for sponsored posts. Other bloggers complain about spending money for a freaking 4 dollar eBook. Other bloggers complain about spending money on my 350 dollar blogger course. How in God’s name do you expect to impress me if you complain about what I offer? Thousands of people complain. I ignore these thousands of people. A handful of generous, kind bloggers like Bubbie promote me and buy my stuff. Can you see why he gets a link on Blogging Tips?
I trust him because he did blogger outreach right. He helped me. He did not reach out, to manipulate me to help him. He did not reach out cold. He did not reach out as a stranger. He reached out generously, warmly and genuinely. He did blogger outreach right.
Picture break; check out my current street in Chiang Mai, Thailand.
Blogger Outreach Is Helping and Hugging Not Asking for Hand Outs
Most bloggers reach out to bloggers, asking for a hand out. Hey, can you help me out? Hey, I need a link on your blog. Hey, I need a link to my business but even though I love your blog SO much, your rate does not fit into my budget. Lame.
A few bloggers reach out to help me and hug me. Warm and generous, these wise bloggers retweet my post, buy an eBook and email me to connect deeper. Help and a hug. Meanwhile, all other bloggers find my spam folder or simply give up after I ignore their 3 follow up emails.
Strangers fade away. Friends thrive.
Strangers vanish. Friends prosper.
Self-serving, greedy or desperate bloggers fail. Generous, connected bloggers succeed.
Watch my recent live video from Thailand:
Alonzo Pichardo, Jan Verhoeff and Monna Ellithorpe watched my video and chatted with me. No agendas. Not trying to GET anything. Doing what friends do. I take care of my friends. I love giving my friends oodles of links on my blog and via my guest posts. I love helping them. Organic, pure, powerful blogger outreach in action. Help people, make friends, have fun, prosper.
The alternative; try blog on your own, as a stranger. Reach out cold. Get pissed off when you only deal with strangers pitching you, said strangers not respecting you because they do not know you.
You can be on the outside looking in. Or you can do blogger outreach right and be connected.
Before we go, you can grab my blogger outreach eBook here:
1 Uncomfortable But Necessary Step to Making More Money through Your Blog
10 years ago I relied on 1 prospering stream.
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Today I rely on no income streams.
I figured out; helping people for free and being detached about 5 to 10 to 15 income streams helped me make more money through my blog.
Making this journey from attachment to one stream, to detachment from many streams, felt incredibly uncomfortable. I felt terrified to gradually release different income streams on the journey too. I loved freelance writing. Made some nice coin through the income channel. But intuitively, I knew I had to let it go to move toward eBooks, courses and a 100% passive income model because going passive helps me focus exclusively on creating content and earning money around the clock as I traveled the globe.
Heck yeah I enjoyed trading time for money many years ago because doing so felt comfortable and familiar. Heck yeah I feared trusting that my passive income would grow if I added many passive streams to my blogging portfolio and if I focused on creating content.
But here I am. Living in Thailand for months.
Eventually, to make more money through your blog, you need to add a passive or semi-passive income model and get incredibly busy helping people for free, because few folks on earth charge $50,000 or more per hour. I have no idea about Tony Robbin’s hourly coaching rates. But I know he ain’t charging only $1000 per hour. He is the most famous coach on earth. He coaches former presidents and the best athletes on earth. Outside of being the most famous or most skilled human on earth in your niche, you WILL hit an earnings ceiling trading time for money solely via an active income model.
But if you add 1, 2 then 10 passive income elements to your blog, earnings potential has no ceiling. Someone can buy my blogging course in the next hour. $350. 10 people can buy my eBooks, priced at about 4 smackers. Someone may advertise on my blog. Another blogger buys 3 of my audio books. All buys occur while I write this post or perhaps fall within a window where I write 3 posts for my blog.
Passive income can increase exponentially through as many channels as you open, at any time, from all over the globe.
Photo break; me by the roof top pool here in Chiang Mai, Thailand.
Owners do not trade time for money. Owners invest money and energy, and build a fortune passively. Why? Owners know passive income potential has no limits, with exponential growth over time. Every one of the top 1,000 wealthiest people on earth worked for FREE for many years to set up passive income that made them the wealthiest people on earth. Although some of these icons may make coin through sky high hourly consulting rates, the billions of their net worth flowed in passively, due to their free service, free help and generous value shared.
Leave the employee mindset of trading time for money behind.
Embrace the owner mindset of opening 1, 2 or 15 passive income streams. Give 99% of your time and energy to creating helpful content and building bonds with top bloggers like Kulwant Nagi. He teaches you how to make money blogging through passive income models and is a fabulous dude too. Follow him.
Feel free to keep an active income model open. Coaching, freelance writing or consulting can be lucrative streams, for sure. But every hour you spend trading time for money, I am creating free content that expands my reach and helps me earn money through 15 passive income streams.
I learned from the great Bob Proctor that multiple sources of passive income can help you live a life of freedom. Years ago, Bob had already opened and earned through 220 passive income streams. No; that is not a typo.
Are you trading time for money, solely?
You better open passive streams and get busy helping people for free.
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