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How to Determine Your Blog Demographics to Increase Traffic

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blog demographics

Let’s face it – you’re probably not yet sure who your target audience is. You have a vague idea, but you can’t pinpoint their gender, age group, interests, hobbies, and others.

Does this sound familiar?

You may be thinking: “Why can’t I just create content for everyone so more people can relate?”

Technically, you can. But unfortunately, if you want to be successful, that is not the right thinking.

In every business, a target audience is how you determine your branding. And your branding consists of the total package of your blog.

According to Demand Gen Report, 47% of people they surveyed visited at least three content pieces before they contacted the site for more information.

More importantly, with greater traffic comes greater conversions. If you’re using your blog to sell products and services, then you must develop your content assets fast.

Then again, it all boils down to whether or not your content resonates with your target audience.

If you want to enjoy higher traffic and conversions, then you need to find out your blog demographics by following the steps below.

1. Create a micro-survey

Micro-surveys help you ask visitors a question using a small widget. It is not as distracting as the huge popup banners (if you’re not into that) that may block your user’s view.

It’s just a tiny addition you can install at the lower part on your blog where your visitors can just click on the choices to provide their answer.

queryz

Qeryz, Qualaroo, and Mopinion are three of the best micro-survey tools that you can try. Find out their differences below:

  • Qeryz – It’s free, but at $15/month for a starter plan, it’s the most affordable tool between the three. It offers advanced targeting and scheduling of surveys, and you can export all the data it gathered into a CSV file.
  • Qualaroo – Their basic plan is valued at $99/month. It’s great for high traffic blogs that need intelligent reporting. It also provides a built-in sentiment analysis and is entirely responsive in all devices.
  • Mopinion – This tool has a free plan with few limitations. But if you avail one of their paid plans, you will enjoy their tool’s advanced triggers that can be set off based on your visitor’s online behavior. They also provide real-time analytics and automated alerts and tags if you are working with a team.

Micro-surveys provide you with the exact insights that you need to improve your products, services, and content. You can ask simple questions that only require yes and no answers.

However, be wary of asking for personal information such as salary and relationship status. This can backlash because if your users feel uncomfortable, they would rather not answer your survey.

2. Social media insights

If you’ve already set up your blog’s social media pages, then good news, you can already see who your followers are.

Facebook and Twitter analytics both break down followers based on different variables to help you gain a better understanding of your who your audience is.

To give you a quick rundown, go to your Facebook page insights, and you will be surprised at the amount of data you can collect.

Aside from knowing the number of visitors and the most engaging posts of your page, you can also see the demographics your fans fall at.

Click the People tab and discover the gender, location, and language of not just your own fans, but also all the people you reached, and those that made an engagement on your page.

And if you ever need an even more comprehensive report, head to Audience Insights, and you will see their interests and some more gems that tells you the kind of audience that you have.

Facebook alone can give you an insane amount of data. If you have more social profiles set up, go to the analytics page, and you will be able to scrape more details that you can use to your advantage.

Don’t have social media pages? Now is the right time to do so!

You can follow best practices and proven strategies of some successful social media pages for more information and inspiration you can implement on your blog.

3. Web analytics

web analytics

Google Analytics (GA) not only lets you track your blog’s traffic. It also helps you see your blog demographics in a whole new light.

Feel overwhelmed by the amount of data on Google Analytics? Here’s a great guide to help you set up your GA account.

Don’t worry, we’ll keep it as simple as possible.

Once you have access to your blog’s GA, you will uncover the following:

  • Your audience demographics (age, gender, location, language, etc.)
  • Which sites your users are coming from
  • What device they used to access your site
  • Which posts they often visit and which ones they don’t
  • How long they stay on your blog’s specific posts

These items above are critical in determining what kind of audience you have and what kind of content you should produce.

For example, if you know which post they read, then you can create a follow-up or a related post about a similar topic.

Also, you can determine whether they saw your post on social media or click on your link from another website. This shows you the type of marketing you can do moving forward.

Google Analytics is a powerful tool that is specifically made to understand your website’s traffic.

A few more ideas for you

For instance, this post at Gorospe Law Group about personal injury statistics is an example of a blog that understands its audience.

Creating content focused on providing readers information about personal injury in their area equips them with professional advice on how to deal with the situation.

By continually creating content similar to these, you can build a network of posts centered on the same topic. As a result, you can convert more people into customers or clients.

Another example is the website Femusician. It’s not just a resource site for musicians. It’s for female musicians. Thus, it contains information only relevant to the specific gender.

See how they narrowed it down to a niche? That’s how you can create a highly-targeted content and provide more value that will ultimately net you conversions.

Conclusion

Knowing and understanding are two different things.

When you finally see all these data, make sure that you analyze and test which works right for your blog.

Remember that it’s essential to get your message across the right audience not just to everyone available.

This is how you can personally connect and get your message across the perfect audience.

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging

A Blogger’s Guide to Broken Link Building

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The internet is broken (literally).

Millions – if not billions – of links get broken daily due to expired hosting, incorrect site migrations, and typing errors.

That’s not good news for the respective site owners.

For link builders, however, the broken links present huge opportunities.

In this article, you will learn how to leverage these opportunities in the form of broken link building.

I will show you the exact process of scouring the web for broken links that you can turn into a backlink to your site!

Why do broken link building?

Before we begin, you need to understand why broken link building is one of the best ways to build a formidable link profile for your site.

And here’s the answer:

It’s all about reciprocation.

If you do something nice for the site owner, there’s a good chance that s/he will return the favor in kind.

In this case, if you point out broken links on a site owner’s page, s/he could be more willing to link back to one of your pages as a way of thanking you.

This principle is well above other link building tactics where people demand links from sites without giving something in return.

Let’s put it this way:

If I don’t scratch your back, will you scratch mine?

(Answer: probably not)

And that’s the thing with broken link building. Both parties benefit from this tactic.

The site owner points to pages within the content that work. You gain a backlink for your effort.

It’s a win-win!

Now that we’ve discussed the why, let’s hop onto how you can proceed with your broken link building campaign.

Below are the exact steps that you should follow to properly pull off this tactic for your blog:

Find resource pages

Have you heard of resource pages?

You know, pages with lots of outbound links related to a specific topic?

Here’s an example of one:

resource page example

This page is a treasure trove for broken links!

The goal of resource pages is to provide visitors with information from third-party pages about a topic.

However, as the years go by, some of the sites no longer operate, which render their links broken.

And site owners don’t have the time to check each link on the page one by one and see if they work.

Therefore, consider this your job of helping them out.

By identifying the broken links, you can request to get one of your blog posts included in the page!

More importantly, site owners are more willing to link back to you on their resource pages. This is only assuming that the blog post you want a link from is relevant to the topic.

But first, we need to find resource pages related to your blog’s niche.

Hop on to Google and use the following search query:

[Niche] resource page

Replace [niche] with your actual niche.

From here, Google will return results of resource pages that you comb through. Click on each of the pages and keep the best ones in a spreadsheet.

Find broken links from pages

neil patel 404

Here’s an example of a broken page.

It’s a page on a blog or site informing you that the link you visited no longer exists.

Your goal, therefore, is to find 404 pages or broken links from resource pages!

Using the Chrome extension, Check My Links, helps find broken links.

It’s what you need for quickly checking pages for broken links.

Install it and it’ll appear as a small checked icon alongside your address bar. Clicking it automatically scans links in the page.

broken link using check my links

It gets highlighted in red if there’s a broken link, together with an error report at the text’s right side.

Using the same spreadsheet, keep the pages with broken links and remove the ones without.

Find the email of the site owner

The next step is to inform site owners about the broken link.

However, you can only do this if there is a contact page or an email address available on the site.

But what if they don’t have either?

Not to worry – there’s FindThatLead to the rescue!

It’s another Chrome extension that lets you find email addresses of people who own or work on the site.

By installing and clicking on its icon, you will see the different emails of people who are part of the organization.

Findthatlead

To help verify their emails, you must click on the check icon. It shows if it’s either GUESS or VALID. Filter out the guesses and keep the valid ones.

Inform site owner about the broken link

Once you have their emails, you need to craft a message informing them about the broken links.

Since you’ll be sending to as many site owners as possible, the process even becomes tedious and repetitive.

However, there’s a way you can automate the process to make the job easier for you.

Gmail’s Canned Response allows you to create an email template you can use for your broken link building campaign.

Therefore, instead of crafting new emails talking about the same thing, you can pull out the template and fill in the blanks for each new site owner!

gmail canned responses

In the email template, address the site owner by their first name. It’s the first step of personalizing your campaign.

Next, talk about how you came across their page. You were probably looking for resource pages to help you write a post about the topic they’re covering.

After that, point out the broken link on the page. It’s the very purpose of the email, after all.

Now, here’s the most important part:

Mention that your blog has a similar page that can replace the broken one.

In this part, don’t make it sound like you’re forcing your link to be included in the page. Just suggest your link to the site owner.

Give them the choice to either include your link or not. You have to trust them to make the best decision for their page.

Here are other tips on help you write the template:

  • Make your email short and sweet. Your recipient is more likely to read the entire email. It’ll also be easier for them to understand and follow your requests.
  • Be professional by maintaining the proper grammar and punctuation.
  • Follow up with another email once or twice if they don’t respond. But more than that, and you end up spamming someone.
  • Be polite and know that you’re just asking a favor. If they ignore your emails after multiple times of reaching out to them, move on to the next site.

Finally, review the results of the campaign with the template you’re using. If the response rate is low, maybe you need to tweak your template to generate better responses.

Conclusion

As you can see, broken link building is more about building relationships more than everything else.

Once you click “Send,” there’s nothing much you can do about it.

They may link to your site on their resource page. They may not.

However, as mentioned earlier, you need to trust people to do the right thing.

If you pull off your broken link building campaign flawless, they will link to your blog posts 100% of the time!

If you’re not confident in developing and implementing this campaign, you can ask agencies like SEOExplode that offers SEO services with years of experience in link building.

They will help guide you in the process of broken link building. This way, you can develop a link profile that will bolster your blog’s SEO performance.

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Blogging

Beware Who You Trust for Advice

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Sometimes I ask questions on Quora.

I asked a question recently about shadow boxing while walking and if this practice burns calories.

Peep 2 answers.

 

I was a personal trainer and fitness nut for 20 years. I know shadow boxing does in fact burn calories and help you get more ripped because since doing it every single day during my walks, my arms are becoming as defined as ropes. True; shadow-boxing does not increase muscle mass. But the individual gave me a false, untrue answer because he fears what he looks like and cares about the opinions of others. He is not shadow boxing while walking or jogging because it is not effective; he fears people will look at him and believe he is a fruit loop, whatever that means.

Yikes.

Exhibit B.

 

This individual actually offers honest, truthful advice; shadow-boxing while walking burns more calories. If he ended it there, the advice would have been helpful. But he also fears criticism, aka, what people think about him, so his fears advise me not to do the extra calorie burning thing, because I would look like a Rocky wannabe jerk.

Yikes.

Two well-meaning guys who offer poor fitness advice because each guy deeply fears what people think about them. If I was not a fitness pro I’d have believed their inaccurate advice and would have cheated myself out of calorie burning. All because of the illusion of fear and its hold over most of humanity.

Blogging Advice

Before you trust blogging advice, check the source. Does the blogger:

  • radiate happiness?
  • radiate compassion?
  • exude success?
  • inspire you to succeed?
  • uplift bloggers?

If so, awesome. Trust the advice because you know the person offers advice from love, harmony and truth.

But if someone adds a fear-based element to the advice – like the fitness guys above who fear what people think about them and allowed their fears to become a projection on me – you know it’s bad advice because fear is not real, an illusion, and stepping into illusion moves you away from truth.

The Truth

If you burn more calories, you burn more fat and get ripped. This is truth. Shadow boxing while walking made me super ripped so the truth shines through. But if I stopped shadow-boxing while walking because I feared what people thought about me or what they’d say about me, I would step into the illusion of fear, away from truth, and would not be as ripped and cut as I am now.

Imagine if I listened to those 2 fear-fitness guys last month when I returned home? I’d look a lot more like Olive Oil and less like Bruce Lee.

Be careful about who you trust for blogging advice guys. Most people mean well – like the fitness dudes – but project their deep fears onto you and offer poor, or downright terrible, blogging advice. I have compassion for afraid bloggers but I won’t listen to their illusory advice.

One Such Example

Many top bloggers feel terror at losing email subscribers so offer advice based on the fear. Meanwhile, guys like me who have no such fear offer advice to help you bond deeply with your most rabid fans through email, exponentially increasing your success. Loss is impossible in a Universe of abundance.

Who do you think inspires you to live your dreams?

The blogger offering advice from the illusion of fear, pulling you away from truth, into smoke, mirrors, and appearances, not really there?

Or the blogger offering advice from truth and abundance.

Follow heart-centered bloggers.

Live your dreams.

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Blogging

Do You Establish Work at Home Boundaries?

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Some people love attention.

I know a few who do their best to grab my attention. Phone calls, emails, cryptic Facebook Messages.

I ignore everything and every one outside of what I do in the moment since I set up work at home boundaries. I close the door and go into my office. No way I stop working for anything or anyone who starves for my attention. The house could burn down and I would scoot out at the last minute because work time is work time and I do nothing else save work during work time.

If you do not respect your time, people will not respect your time. If you give people your time whenever they want your time, for:

  • favors
  • gossip
  • small talk
  • chats
  • general BS

people will gladly ask for favors, engage in gossip, engage in small talk, chat you up and BS for hours, because you chose not to establish work at home boundaries.

100% of the time, if people appear to be using you or eating up your precious time, it is your fault. People treat you how you choose to treat yourself.

How a Happy and Successful Blogger Sets Up Work at Home Boundaries

Easy; I close the door, walk into the office and get to work. I do not leave the office until I complete my work. My phone? I turn it off. I check email rarely. I only check Messenger 2-3 times daily for 5 minutes at a clip.

I set up definite, clear, work at home boundaries to respect my time. People reflect my time-respecting back to me. Easy peasy.

If someone tries to grab my attention through Messenger, or the land line, or through email, or at the door, I completely ignore attempts made to grab my attention and time. Boundaries folks; you need to be clear and firm on your work at home boundaries to ensure everybody else respects your boundaries.

You Are Walking into a Word Office

Would a friend, family member or casual neighbor barge into your 9-5 job office asking for a favor? Would said folks barge into your 9-5 job office to spread the latest gossip? Nope. Then why allow said folks to barge into your work at home office to do similar things? Nope. Put up boundaries. Door closes. Enter office. You are busy. You are working. Even my 3 year old niece understands when Uncle Ryan goes to work in the home office. Everybody else can easily grasp this concept.

What About Impatient or Desperate Online Folks?

I completely ignore impatient, fear-filled, desperate folks who demand I answer Messenger or email requests in 1 minute, 5 minutes, 10 minutes, or in 24 hours. I respect my time and completely ignore people who do not respect my time.

I built my blogging business almost completely on a passive income model so nothing I do online is time sensitive. I have answered most questions 1,000 to 10,000 times through my courses, eBooks, blog posts and videos. It is up to these awesome but unclear folks to find and use the answers I created, to improve their lives.

I am generous daily, publishing a blog post and/or video. Plus I published about 800 posts on Blogging Tips, and over 2,000 posts on Blogging From Paradise. It is on the impatient folks screaming for my attention to follow my blog posts, guest posts, videos, eBooks and courses because I answered their questions many times.

People treat you exactly how you teach them to treat you. I have posture so I set up work at home boundaries for offline and online folks.

Respect your time and work schedule and other folks will do the same.

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