Having a hard time proving your product or service to the market?
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Nowadays, consumers are wary of buying things on the internet if there are no public customer reviews and testimonials.
This means one thing:
You have to get recommendations to back your credibility up and boost your conversions!
Running a blog means you are running a business. And if you want to drive more sales, you should apply this same logic to your business.
We all heard them say “use social proof” as one of the best practices.
But, how and where are you going to get customer testimonials that you can use as social proof on your blog?
Luckily, we listed these tips to guide you on what you should do:
Five ways on how to get testimonials that convert to sales
Interview customers after your session together
Never miss customer feedbacks.
Your customers are the perfect individuals that you should be chasing for testimonials.
Testimonials come in many forms. Let’s take an example from South Tulsa Dental Dentist where they use video testimonial as social proof.
With a video as testimonial like that, you can actually see how the person feels, and it shows the genuineness of how they think of the service they received. If you can score something like this for your blog, then it’s a bonus!
Here’s another example of a video testimonial from Brucke Flooring.
Video testimonials are harder to get as some people are camera-shy. Don’t fret! You can always use texts and screenshots as your social proof.
We’ll talk about more different ways of getting testimonials below.
Turn blog comments into testimonials
Showcase the glowing comments that readers have about your posts.
Comments on your posts mean your content gets traction and is valuable to some people. Don’t hesitate to use them as your social proof.
Here’s how Ahref blog’s comment section look like.
Even if you don’t have lots of blog comments, what you currently have is still a valuable addition to your testimonials page.
It doesn’t matter whether they are your actual customers or not. What matters is that you are providing evidence that you are someone people can trust!
According to Nielsen, 70% of people will trust a recommendation from someone they don’t even know.
Don’t worry; you have full control over which of your blog comments will be displayed. Make sure omit statements that are too vague and doesn’t add value like “awesome services” or “good job”. These comments don’t give much substance and have less trustworthiness to it.
Document your experience with them into a case study
Case studies are long-form content that strengthens your credibility and serves as a great sales tool. They can even be enhanced further if you include actual testimonials from your case studies.
In your case study, provide specific details on how your business solved your customer’s problem.
What AC Owen Construction did in the screenshot above is write a short blurb about their experience with clients. At the bottom is a link to the client video testimonial that further attests their expertise in the industry.
Taking the cue from this brand, personally reach out to your loyal customers and feature the services you did for them.
As much as possible, feature customers that are also credible. Ask for their permission before doing this as some may prefer to keep their business private.
Incentivize the testimonials
Testimonials are best when given freely. Unfortunately, not all of your customers will remember doing so.
Therefore, send an email to your existing customers asking them to leave a review.
Make sure that you personalize it to the best that you can. They know when the email is just a template that is blasted to everyone.
However, do not offer incentives in exchange for a positive review. This can be deceptive and might just backfire on your blog.
Instead, give incentives after they give you their testimonials.
In the email, say that you would appreciate it if they leave a review about your services. Make no mention of the freebie they’ll receive after sending the review. Once they complete the task, only them should you send them the freebie!
Note that they are using their time to help you. Show your token of appreciation by giving exclusive content or granting discounted prices for one of your services.
BONUS: Testimonial WordPress plugins to use
Social influence plays a huge factor, and it’s critical to feature all your testimonials the right way.
Here are five tools we handpicked for you to consider using:
- Testimonial Rotator – This tool allows you to create a rotating testimonial carousel anywhere on your blog.
- Easy Testimonials – It allows your customers to submit their testimonials to be displayed on your site.
- Strong Testimonials – This plugin is customizable and lets you to display testimonials in a slider, grid layout, masonry, and more.
- WP Testimonials with rotator widget – Easily sort your testimonials into different categories and tags with this tool.
- Testimonial Slider – Display your testimonials anywhere within your blog using a shortcode or a widget.
The truth of the matter is, having good testimonials can get you even more testimonials.
When asking and looking for testimonials, focus on what is so great about your services and how you helped people fixed a problem.
Having these powerful testimonials as social proof, positively raising your brand as a successful online business will become effortless.
5 Must-Do Tips Before Publishing A Lifestyle Blog
Running a lifestyle blog can be very profitable. You can make a steady stream of passive income writing about everyday topics that you are passionate about. The best part is that lifestyle blogs are pretty simple to take on and keep going. Your blogs can be about travel, daily life experiences, or even a vlog (video blog).
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However, prior to publishing your blog online, you need to adhere to a few important, yet simple principles. The most important step is finding your niche. Choosing the right niche can save you a tremendous number of headaches down the road. Once you selected the perfect niche, there are some other factors you need to keep in mind while finding your voice. We compiled a list of must-do tips for anyone ready to publish a lifestyle blog. Let’s dive in!
1 – What niche is best for your lifestyle blog?
Before you begin any work toward launching a lifestyle blog, you need to carefully define your niche. Some blogs have very broad niches, while others are much narrower. The blogs with a broader niche can generate a lot more revenue if they become prominent enough. However, it is difficult to succeed with a very broad niche without a massive budget and a willingness to create thousands of posts. If you are trying to get results more quickly and on a smaller budget, then you should stick a tighter niche.
If you plan on writing about your world travels, your niche could be traveling the world while blogging. If you plan on traveling by boat only, maybe your niche can be sailing and blogging. You can draw from a number of best boating blogs for inspiration on this.
Whatever your niche, be sure to have it clearly defined before doing anything else. Why? Having a solid niche market and idea in place will dictate the type of content you plan on publishing. It also helps keep your content unique and authoritative. People do like to read, but they would rather be entertained and engaged when doing so. Defining your niche can do just that. It also helps you stay focused down the road as well.
2 – Identify your ideal target audience
You can write until your fingers bleed, but if you don’t have a clearly defined target audience that is easy to monetize, it is all just a waste of time. If you aren’t specific enough when defining your audience, then you will not be able to create content that resonates with any of them. What steps should you take to define and get a better understanding of your target audience?
Aim for 1,000 true followers and the rest will fall into place. By having a very defined target audience, you can essentially write just for them. That is why 1,000 people should be your hallmark. Because if you can get 1,000 people truly engaged in your content, you can get 100,000 people later on. That’s because it is the same process, only scaled. And your 1,000 true followers will help you reach 100,000 by becoming advocates for you and your content.
3 – Have a clever blog name and tagline
You are not simply creating a blog and writing content for your target audience. You are creating a brand. You are your brand, and every successful brand has a clever name and tagline. This is essential if you want to have growth and success with some passive income rolling in.
With your niche on your mind, start brainstorming name and tagline ideas. It is best practice not to rush this process. By the end of a few hours of brainstorming, you should have at least 50 names and taglines on paper. After that, narrow it to 10, then three, then just one. Feel free to get family and friends advice too, because you may not be seeing something they can. Once you have it, check to make sure it is available for use on WordPress and social media channels.
4 – Choose The Right Blogging Platform For You And Your Budget
Once you have chosen a domain name and outlined the general direction of your blog, you should choose a blogging platform and content management system (CMS) that works for you. One of the best is WordPress. With WordPress, you can get a paid or free blogging website. It is best to go with paid, because you can lock in your domain name, serve up ads, and have more control of the user experience (UX) you deliver to your target audience.
5 – Do Detailed Keyword Research And Write 10 Blogs
This is going to be the hardest part of starting your lifestyle blog. You can’t just start writing content that you think readers will like. It needs to get attention and help you build your audience. Content is certainly great, but ensuring your content is ranking well on search engines, like Google, as well as having enough content for site visitors to browse is critical.
For example, if you attract a visitor to your site via one blog and they love it, but can’t find anything else, they will probably not subscribe to your site, or visit again. You just lost one of your 1,000 true followers right from the start. Instead, write 10 blog posts and have them ready to go when it is time to publish your blogging site online.
And do your due diligence when it comes to keyword research. There are plenty of platforms out there you can use to find great keywords that have low ranking difficulty with reasonable monthly search volume. Google Keyword Planner is useful for this, and free.
Good Luck With Your Lifestyle Blog!
Starting a lifestyle blog is exciting. The above must-do tips can serve as your quick startup guide, but they are certainly not all the aspects you need to know. Do your research and be sure to put your best foot forward when you decide to publish your lifestyle blog online. What is your top blogging tip?
Every Blogger Starts Somewhere
The NBA all star game went down during the past weekend.
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Kyrie Irving, Ben Simmons, Joel Embid and D’Angelo Russel all made the all star team. These 4 bright, young stars share something in common; each was coached in high school by Kevin Boyle.
Kevin Boyle is one of the top high school coaches in the nation. Coaching 4 players who would be all stars during the same year is an unreal feat, when you consider the odds. Well before Kevin became a superstar coach at Montverde Academy in Florida or at St Pat’s high school in New Jersey, I remember him stalking the sidelines as a high energy, sometimes nutty, but always passionate, grammar school coach at St. Joe’s in Roselle, New Jersey, in the mid 80’s.
The coaching superstar who coached 4 future NBA all stars once coached little kids during a CYO game in gyms with capacity of, say 30 people.
As a grammar school CYO all star, I remember this intense coach trying to get his guards to trap me into a turnover. I had handles back then, so I danced through his press. Anyway, that passionate grade school coach persistently asked the athletic director at St. Pat’s for the soon to be open coaching job. Kevin was no veteran, but still hung out at the American Legion, where the AD spent time. Eventually, the athletic director hired Boyle, and Kevin built St. Pat’s into a national power, spawning NBA talents like Al Harrington, Sam Dalembert, Kyrie Irving and Michael Gilchrist. He made the move to Montverde, coaching stars like Simmons, Russel and Embid, as well as current Duke star Rowan Barrett.
But 35 years before he coached 4 NBA all stars, he stalked the sidelines as a grammar school coach, persistently pressing for a high school coaching job of a St. Pat’s program that had struggled for a decade.
We all start somewhere in life, blogging-wise, and often, the beginnings are humble.
I was an unemployed security guard who did not know the definition of blogging, 10 years ago. Yet today, I circle the globe through blogging, having been featured on world famous sites. Struggling bloggers wrongly assume I was always successful, but 10 years ago, I was a broke, laid off security guard, not a successful blogger.
We all start somewhere.
Virtually all of us start from humble beginnings.
Never assume successful bloggers:
- had it easy
- were connected
- were always successful
- never had to face daunting obstacles
- had everything handed to them
You need to be:
to succeed with blogging. You need to have a vision, too. Kevin Boyle did not see himself as just a grammar school basketball coach. He saw himself building St. Pat’s into a national power, landed the job through being persistent and being passionate about the game, took some lumps, and eventually helped build the basketball team into one of the top 5 or 10 teams year in and year out, before heading to Montverde and turning that program into the dominant power in high school basketball.
Fools assume that he was always connected, that he got lucky and that everything fell into place for him. I can personally attest; seeing him stalk the sidelines in 1985, at tiny OLP in New Providence, New Jersey, I knew he was different than any CYO coach I had seen. I eventually followed his St. Patrick’s program for some 15 years after my high school career and still keep tabs on his success at Montverde.
The high school coach who turns out more NBA all stars than Coach K at Duke had the most humble beginnings. Remember this, if nobody seems to read your blog, right now. Develop a vision. See through blogging obstacles.
We all start somewhere, seemingly light years away from where we will be down the road.
1 Mental Block that Plagued Every Blogger Who Ever Blogged
Unless you are the Dalai Lama, you, at one time or another, became highly attached to a single blog post. I do not care who you are. 8 figure bloggers allowed their fears to attach them to a blog post. 8 cent bloggers allowed fear to attach them to blog posts.
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Now, the happiest, most successful bloggers face, hug and release this fear, for sure. But every blogger allowed fear to goad them to TRY LIKE HELL to drive traffic or profits to a single blog post. Or, being human and foolish, we allow fear-attachment to goad us into thinking that publishing a guest post on a blog with a million member community instantly leads to millions of dollars in blogging profits.
I recall being featured on Virgin Dot Com. Floored and humbled, for sure, but I was kinda detached about the feature, being more grounded in love and gratitude, and less fear-attached to any single platform, post or opportunity.
Happy, successful bloggers own this fear-attachment, let it go and adopt an abundance mentality. While most bloggers publish a single post and try to SQUEEZE as much out of it as possible, due to fear and attachment, I developed an abundance mentality and published 700 posts on Blogging Tips Dot Com. Heck; I have published 70 guest posts on the blog of Enstine Muki. For most bloggers, publishing 70 guest posts in total is quite a feat. I published 770 guest posts….between 2 blogs alone.
How am I so prolific?
I have largely conquered the fear of trying to GET as much traffic and profits as possible through any single blog post. I blog from an energy of love, fun and abundance, mainly, not fear, tension and scarcity. Few bloggers have mastered this mindset; only the happiest, most detached bloggers become so prolific, it makes our heads spin.
You Are Human
Of course you become a little attached to any one blog post. This is not a problem. But you need to be honest; the attachment is fear, and as the attachment and fear grow, you move from abundance and worldly success, to scarcity and blogging struggle.
A Good Mindset for Abundance Mentality
Alonzo Pichardo wisely advises to publish content, and let it do what it does. I agree. I never check metrics. Genuinely; if blogging is energy and if I am having fun, I reached my goal. Increasing success is imminent. I trust my feelings, not inanimate numbers on a screen. This is the abundance mentality in action.
Why this Mindset Prospers
I appear to be in a million places at once because I never attachment to any one post or video. Per Alonzo, I let the content do what it does. Not being shackled by stats, I keep creating, expand my presence, appear to be all over, and see greater success. Meanwhile, most fear-scarcity bloggers write a single post and waste their time and energy:
- trying to GET as much as possible through it, promoting it in thousands of places over the next 30 days
- obsessively checking post metrics every few minutes, or, every hour, after publishing the post
- panicking and bailing on proven strategies when a single post does not meet their expectations
All while this crowd makes all these mistakes, I am publishing hundreds of pieces of content over the same month, and also, meeting tons of new bloggers through genuine blog commenting, enjoying the ride.
Publish a post, promote it in a few spots, then move on to the next post, video or blog comment.
Develop an abundance mindset.
See increased blogging success and enjoy the ride.
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