Having a hard time proving your product or service to the market?
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Nowadays, consumers are wary of buying things on the internet if there are no public customer reviews and testimonials.
This means one thing:
You have to get recommendations to back your credibility up and boost your conversions!
Running a blog means you are running a business. And if you want to drive more sales, you should apply this same logic to your business.
We all heard them say “use social proof” as one of the best practices.
But, how and where are you going to get customer testimonials that you can use as social proof on your blog?
Luckily, we listed these tips to guide you on what you should do:
Five ways on how to get testimonials that convert to sales
Interview customers after your session together
Never miss customer feedbacks.
Your customers are the perfect individuals that you should be chasing for testimonials.
Testimonials come in many forms. Let’s take an example from South Tulsa Dental Dentist where they use video testimonial as social proof.
With a video as testimonial like that, you can actually see how the person feels, and it shows the genuineness of how they think of the service they received. If you can score something like this for your blog, then it’s a bonus!
Here’s another example of a video testimonial from Brucke Flooring.
Video testimonials are harder to get as some people are camera-shy. Don’t fret! You can always use texts and screenshots as your social proof.
We’ll talk about more different ways of getting testimonials below.
Turn blog comments into testimonials
Showcase the glowing comments that readers have about your posts.
Comments on your posts mean your content gets traction and is valuable to some people. Don’t hesitate to use them as your social proof.
Here’s how Ahref blog’s comment section look like.
Even if you don’t have lots of blog comments, what you currently have is still a valuable addition to your testimonials page.
It doesn’t matter whether they are your actual customers or not. What matters is that you are providing evidence that you are someone people can trust!
According to Nielsen, 70% of people will trust a recommendation from someone they don’t even know.
Don’t worry; you have full control over which of your blog comments will be displayed. Make sure omit statements that are too vague and doesn’t add value like “awesome services” or “good job”. These comments don’t give much substance and have less trustworthiness to it.
Document your experience with them into a case study
Case studies are long-form content that strengthens your credibility and serves as a great sales tool. They can even be enhanced further if you include actual testimonials from your case studies.
In your case study, provide specific details on how your business solved your customer’s problem.
What AC Owen Construction did in the screenshot above is write a short blurb about their experience with clients. At the bottom is a link to the client video testimonial that further attests their expertise in the industry.
Taking the cue from this brand, personally reach out to your loyal customers and feature the services you did for them.
As much as possible, feature customers that are also credible. Ask for their permission before doing this as some may prefer to keep their business private.
Incentivize the testimonials
Testimonials are best when given freely. Unfortunately, not all of your customers will remember doing so.
Therefore, send an email to your existing customers asking them to leave a review.
Make sure that you personalize it to the best that you can. They know when the email is just a template that is blasted to everyone.
However, do not offer incentives in exchange for a positive review. This can be deceptive and might just backfire on your blog.
Instead, give incentives after they give you their testimonials.
In the email, say that you would appreciate it if they leave a review about your services. Make no mention of the freebie they’ll receive after sending the review. Once they complete the task, only them should you send them the freebie!
Note that they are using their time to help you. Show your token of appreciation by giving exclusive content or granting discounted prices for one of your services.
BONUS: Testimonial WordPress plugins to use
Social influence plays a huge factor, and it’s critical to feature all your testimonials the right way.
Here are five tools we handpicked for you to consider using:
- Testimonial Rotator – This tool allows you to create a rotating testimonial carousel anywhere on your blog.
- Easy Testimonials – It allows your customers to submit their testimonials to be displayed on your site.
- Strong Testimonials – This plugin is customizable and lets you to display testimonials in a slider, grid layout, masonry, and more.
- WP Testimonials with rotator widget – Easily sort your testimonials into different categories and tags with this tool.
- Testimonial Slider – Display your testimonials anywhere within your blog using a shortcode or a widget.
The truth of the matter is, having good testimonials can get you even more testimonials.
When asking and looking for testimonials, focus on what is so great about your services and how you helped people fixed a problem.
Having these powerful testimonials as social proof, positively raising your brand as a successful online business will become effortless.
Does Your Blogging Day Go Like This?
You wake up.
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Check email. Sifting through email, you formulate thoughts. Good sign, getting emails for sponsored posts. Bad sign, seeing only 2 emails, none for clients or sponsored posts. You choose to feel awesome, flying high as a kite, but the feeling fades quickly. Or you choose to feel terrible, based on your perception of an appearance of no business.
Now you begin your writing and networking day feeling flat out terrible, at worst, or mediocre, at best. How creative can you be feeling terrible? Not too creative. How freely and generously can you network, feeling terrible? Nope; no generous networking from this vibe.
Tomorrow? Same deal. Peep a few emails, little business, you choose to feel bad, the day proceeds as a blogging struggle.
5 years ago, this was me. I lived the nightmare of results-oriented, outside-in, blogging. I blogged conditionally. I chose to feel a specific way based on my email inbox. Nightmare. I had some success but had not blogged from a generous, detached energy for very long. Of course, my email appeared to be a ghost town. I felt bad. I replayed the cycle, day after day, seeing muted success but hating the ride.
How Did I Change Things?
I did a few things:
- I felt the fear-pain feeling triggered by seeing no business in my inbox; felt terrible, but I began to clear fears so I could see clearly
- I began blogging mainly for the fun of blogging and gave little stock to emails, traffic and profits
- I began blogging mainly to help people and to make friends
- I trusted in the process, heeding advice from top bloggers like Sue Ann Dunlevie who noted how creating and connecting generously leads to increased success
- I checked email less and less, and focused on giving, more and more
Can you see why I advise that you follow your passion? Or, that you blog mainly for fun? Work becomes the reward. Business aka outcomes feel like extra, or a bonus, so seeing zero emails today becomes no big deal. You become patient, persistent and generous, all qualities possessed by successful pro bloggers. You also see increased blog traffic and profits over months, but the numbers feel like no big deal. It is just money. It is only money. You blog mainly for the love of blogging; all else serves as a bonus, a cherry on top.
Why Do Few Bloggers Follow Their Passion?
Most blogger chase profits, or focus on finances, versus chasing their passion, or focusing on fun.
Most bloggers desperately want to escape their dead end job. Most bloggers desperately want to escape poverty, or, financial struggles. Most bloggers desperately want to escape depression. Being desperate means you feel terribly afraid and NEED certain results, fast, to feel better. Blogging from a terribly afraid energy leads to dumb, impatient, failure-inducing blogging actions, like checking your email through the prism of fear, panicking, then bringing that terrible energy with you, all day long, prolonging struggle and failure.
Picture break. This is Puppy. I walk him and 2 other doggies through a valley in Turkey, these days.
Feel fears. Feel desperation. I assure you; feeling terrors feels highly unpleasant for moments, but being free of these energetic demons makes you:
- dedicated to writing, creating and connecting
I give little or no thought to email or traffic or stats because I blog mainly for the fun of blogging and for the love of helping people. Maintaining this attitude helped me become a happy, established, pro blogger.
Of course a part of you wants traffic and profits. Just make it a small part. Blog inside-out. Love the journey. Enjoy the ride.
1 Chief Enemy of Blogging Success
I read my email a few moments ago.
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2 clear emails stick out in my mind. One individual wanted to advertise his dating site on Blogging From Paradise. I noted; my readers want blogging tips, not dating advice. He responded with how some of my readers may be single. Hmmmm….this is like saying it makes sense to advertise your vegan food in a steak house, as some husbands, wives or kids may be vegans, enjoying a salad in a steakhouse. Unintelligent approach. Flat out bad approach.
Someone asked to publish a guest post on Blogging From Paradise. He runs a pest control site. I share blogging tips. My readers could care less about pest control. Did any one of my readers visit my blog today hoping and praying I would share the latest and greatest pest control tips? Nope. My readers want blogging tips. My readers do not want pest control tips. If readers want pest control tips, readers would follow Pest Control from Paradise, not Blogging From Paradise.
Even though each email sounds ridiculous to most, you darn well know; a shockingly high number of bloggers and business owners fall prey to a chief enemy of blogging success.
What is it? Not targeting your blogging campaign.
Not Targeting Your Blogging Campaign
Imagine how much time the dating site guy will waste over the next year, until he realizes how absurd his un-targeted, time wasting, ineffective strategy really is. I clearly emailed explaining how my readers want blogging tips, not dating advice. Most bloggers would see this 3 seconds after visiting my blog. His fear and lack of clarity blinded him to my blog topic. His fear blinded him to my blogging advice. He still wants to advertise dating on a blogging tips blog. When will he wake up? Who knows? His decision. All I do is write posts like this and move on.
Bloggers need see the error of their ways to understand how not spending 100% of their time:
- blogging on ONE specific topic
- guest posting on blogs aligned with the topic
- commenting on blogs aligned with the topic
- networking with folks aligned with the topic
is a huge mistake. You waste years of time and energy trying to speak to audiences completely uninterested in your blogging topic. Imagine if I was fool enough to publish the dating guys ads? He would spend $500 or $1000 advertising his dating site to people who want blogging tips. Nobody would care. He would flush $1000 down the toilet, doing the foolish thing, believing ANY person or ANY human serves as a potential customer.
Would I be dingbatish enough to try to pitch the old Turkish lady next door on my blogging eBook, here in this quiet village in a remote area of Turkey? No way! She tends to her cows and chickens and lives a simple, serene life. She has no interest in the online world, let alone blogging.
I spend my time and energy bonding with blogging tips bloggers like Matthew Loomis and Ileane Smith. Birds of a feather, ya know? We bond, help each other and expand our collective success by targeting. Clarity thing. Meanwhile, dating guy and pest control blogger do not target one bit, wasting countless hours and significant energy trying to grow their business from a non-targeted, unintelligent, failure-inducing space.
Speak to people aligned with your blogging niche, all day long.
Stop wasting your time.
Boost your blogging efficiency.
Increase your blogging effectiveness.
How to Create the Best Footer Design for Your Site
For some, the footer is one of the most important parts of your website.
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So what elements should you include there? How can you make sure that you keep a balance between aesthetics and functionality?
You’ve come to the right place if you’re asking these questions! I’ll help you create great footer to have an awesome website.
To footer or not to footer?
Before we dive deep into the best footer design for your site, let’s talk about why you need a footer in the first place.
Not all websites have footers, but most do, as they do have their advantages and disadvantages. Here are some of them:
Pros of having a footer
Users usually look for more details about the company.
Cons of having a footer
Footers are extra content to “stuff” your page, even though details are sought-after by some visitors.
There are also websites that have infinite scrolling, which makes footers useless because they’ll only be seen for a few seconds or never at all. Also, footers are a website’s least visually pleasing area.
Regardless which side you’re on, one thing is certain:
The footer remains an online real estate!
It might not have the most appealing design or have great content. But it’s a place where visitors can find more information.
Thus, it’s vital that feature something in this part of your site.
With this being said, and you decide you still need a footer, then this article’s for you.
What does the best footer design have?
Footers should have a copyright that has the year and copyright symbol. This is a simple way to protect your site against web plagiarism. This also shows that your site is original and active.
Sitemaps are the most common link in footers. This links to the sitemap’s HTML version. Though they’re rarely clicked by users, they help a lot in your searchability in search engines, just like the case with XML sitemaps.
For the first four elements of the footer section, BloggingTips.com has them all!
The Contact area is usually found in a header’s top right corner. However, many new websites consider putting them in the footer as this ignites visitor’s curiosity by scrolling down. This makes your business more accessible to potential leads and clients as it shows your contact number, email address, and physical address.
6. Address and Link to Map / Directions
Visitors look for a map or directions to your physical location. You make your business more accessible by having this on your footer. This also puts you in Google Maps, which is what most people refer to when finding places these days.
7. Social Buttons
The reason why social buttons aren’t placed in headers is that visitors visit your site’s social accounts instead of your website. And most likely, they’re not coming back to your site! To avoid this from happening, and knowing that social icons are vital, it’d be wise to place them in your footer as what Titan Group DEA did with theirs.
It’s very effective that 72% of the top 50 marketing websites have social icons in their footer.
Another example of an authoritative site that includes links to its social media is Backlinko:
Aside from that, it also includes links to its Terms of Services and Privacy Notice.
8. Top Rated Products
Having your top rated products in your footer is a great way to improve your site conversion. Take Buy CBD Oil Online as an example. It’s a great way to entice visitors to buy your product. Instead of leaving after scrolling down to the bottom, they’re more likely to purchase to make the most out of their visit.
Footers are vital to your website as it makes your business more appealing and accessible. By having one, you make the most out of your site as it improves conversion. That is, however, if you follow the tips mentioned in this article. Take heed of these and your site will surely be off to greater heights.
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