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How We Used Content Marketing to Generate Over $100,000 In A Single Year

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In the year 2018, we generated $106,000 from our blog Bloggers Passion.

Do you want to know how we did it? The credit goes to the content marketing strategy we used on our blog.

Content marketing is all about creating content that sells itself. It helps you create content that not only drives more traffic and leads but also huge profits.

If you’re curious to find out how to increase your sales using content marketing, this post is a treat for you. Let’s get started without further ado.

Keyword research plays a big role

When it comes to content marketing, you need two main things.

Without the above two things, you simply can’t build a profitable website that actually makes profits in the long run.

That being said, we spend a ton of time on coming up with topic ideas. Keyword research is where we also spend most of our time. We know using the right keywords can dramatically increase our website’s search engine traffic and overall sales.

If you’re not getting the traffic you deserve, you might be ignoring keyword research process.

Finding better keywords is not hard though. Here are few simple yet most effective tips you can use to come up with great keyword ideas that increase your overall website sales and traffic.

  • Always target long tail keywords as they contain 4 to 6 (or even more) keywords which are easier to rank for as they usually have low monthly searches.
  • Start using the right tools to find low competitive keywords and we highly recommend you to check out tools like SEMrush, Ubersuggest, Ahrefs etc as they give a ton of information (along with search volume, CPC, trend, keyword difficulty).
  • Understand the searchers intent when performing keyword research as you should know what your target audience are really looking for. Are they just looking for more information or discounts? Once you understand their intent, finding keywords becomes easy.
  • Keep an eye on your competitors keywords as you can use tools like SEMrush to find a list of all the keywords your competitors are using to generate more search traffic to their sites. You can use few of them to increase your own site’s traffic too.

Quick tip: Make sure to find low search volume keywords (generally below 1000 monthly searches) and high CPC keywords to easily get higher rankings on Google along with highly qualified visitors to your site.

Don’t forget SEO

Content marketing and SEO both go hand in hand. You can’t ignore SEO if you want to use content marketing to earn huge profits online.

Here are few things that help you take your SEO to the next level in 2019 and beyond.

In-depth content is the key

Don’t write just another 500 word articles. They are not going to work. No matter what industry you are in, in-depth content performs well in search engines.

According to many case studies, publishing 2000+ word blog posts rank well in search engines like Google.

Have a look at recent case study done by SEO expert Brian Dean from Backlinko about the average content word count for top ranking pages on Google.

content length

By looking at the above illustration, you can understand that the average word count of a Google first page result is 1,890 words.

Just make sure you are not filling your content with fluff to make your content detailed. Include highly practical tips and techniques so your target audience can find your content useful.

Either hire a professional writer or spend quality time in creating highly informative content for your website as great content produces more social shares, backlinks, traffic and so on.

Your content should be in-depth, highly informative and educate your target audience about the products or topics you’re going to discuss. That’s how you create content that sells.

Side note: Here’s an excellent article on how to start a blog from scratch within 10 minutes.

Optimization

Learn how to properly optimize your keywords for search engines. Make sure not to ignore your target audience too as you need to satisfy both search engine crawlers and users to creating high converting content.

Here’s how you can optimize your blog posts to generate more search traffic.

  • Include your primary keyword in title tags, meta description and image alt tags.
  • Make sure to include your primary keyword in your URL (and keep it short and simple)
  • Use sub headings properly as you can sprinkle few relevant LSI keywords within your content to properly optimize it without actually stuffing any keywords repeatedly.

If you’re using WordPress, you should start using an optimization plugin like Yoast SEO as it helps you easily optimize your contents for specific keywords.

Backlinks

Backlinks are still so important if you want to get higher rankings in Google search as it considers links are “positive votes”. So the more quality links your content has the better rankings it will get.

Here are some ways to attract high quality links to your site.

  • Guest posting (as it works like a charm but make sure to find and land on those sites which have a good domain authority of above 50 and which are relevant to the topics you cover on your blog)
  • Press releases (you can also use HARO where you can help the reporters or journalists by giving information which is credible to build links)
  • You can also find and comment on do-follow comment enabled websites
  • You can also use the skyscraper technique (where you’ll find top performing content in your niche, create 10x content around the same topic to get more links and shares)

Proper monetization strategy is essential

At an average, we generated around $10,000 every month for a year. That’s how we were able to earn over $100,000 within one year i.e 2018.

The major credit goes to the monetization strategy we use at Bloggers Passion. Almost 80% of the income comes from selling affiliate products.

Affiliate marketing is the best way to earn passive income online. If you’re someone who’s looking to earn more even while you sleep, you must consider affiliate marketing.

That said, affiliate marketing is not easy.

It takes a lot of time to find the right content marketing strategy to earn decent commissions every single month. You should also be consistent with your blog posting frequency and drive as much traffic as you can from search engines like Google.

Here are few monetization strategies you can consider to make money from your blogs.

  • Affiliate marketing
  • Selling your own products
  • Offering services such as SEO, web design etc
  • Consulting
  • Selling online courses
  • Using display ads such as AdSense

If you’re just starting out, we highly recommend you to create a blog sales funnel as it helps you easily turn random website visitors into leads into customers.

Here are few things to consider to create a solid sales funnel that makes money in 2019.

  • Offer a lead magnet (you need an email list and offering incentives such as eBooks can help you quickly build and grow your email list)
  • Create landing pages (where you can offer your products or services)
  • Use Facebook ads (or SEO to drive more traffic to your landing pages)
  • Nurture your audience (you can educate your audience by creating highly targeted contents, videos, newsletter etc around the products or services you promote)
  • Start pitching your products (once you grab the attention of your blog audience, it gets easier to convince them to purchase your products)

Update, merge or redirect your content

Another biggest content marketing strategy most people ignore is this: harnessing the power of old contents.

What’s the point of creating new content if your existing content is not bringing you any traffic or sales already? You should better be spending your time and money on updating your old contents so you can get better results.

Here’s the same strategy we use when it comes to updating old content on Bloggers Passion.

Update, merge or redirect.

How does it work?

Update: Find a list of blog posts and pages which are already ranking well in Google and bringing your some traffic from search. The idea is to find at least 10 to 20 (or even more if you’ve hundreds of contents) blog posts which are sending you the most traffic from search engines.

Then, do some keyword research around each of those old blog posts to find highly relevant keywords (including LSI keywords) and sprinkle them within your content. Make sure to update your headlines, meta description, add few appealing images and new content to your existing posts to make them detailed and properly optimized for both Google and users.

Once you’re done with updating your old blog posts, fetch as Google from Google Search Console as it also lets you manually submit pages to Google’s search index, so you can quickly let Google know about changes to your site.

Merge: If you’ve a ton of contents already published on your site, the chances of having similar contents will be more. The key here is to find high traffic blog posts around similar topics and merge them together to make one piece of article extremely detailed.

Not only it helps you bring more traffic but also helpful for your target audience where they can find all the information they need around a topic on one particular page. It also helps you minimize duplicate or similar (or thin) content issues on your site which helps you increasing your overall search traffic in the long run.

Redirect: If you don’t find your old blog posts or pages useful to your target audience in any way, there’s no point of keeping them. Instead of deleting them (which leads to broken pages and 404 errors), use 301 redirects to redirect them to your best performing blog posts. That way, you’re giving more link authority to your existing and high performing contents.

Quick tip: If you’re using WordPress, you can use a free plugin called Simple 301 Redirects to seamlessly redirect existing pages to other pages without losing link juice.

Final thoughts on using content marketing to increase traffic and sales

One of the best ways to increase your online sales is to use content marketing.

Content marketing is a pull strategy as opposed as a push strategy which is using paid ads such as PPC ads, Facebook ads etc. Content marketing involves in topic research, content creation, promotion etc.

The best part about content marketing is that you will attract your prospects into your funnel that you can turn into leads and sales.

So did you find the content marketing tips mentioned above useful? Are you going to use content marketing to increase your sales in 2019?

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Anil Agarwal is the guy behind Bloggers Passion blog where he is helping newbie bloggers in starting their blogs, and then taking their blog’s traffic & revenue to the next level. He also owns HostingMonks.com, a blog dedicated to web hosting solutions.

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Blogging

5 Must-Do Tips Before Publishing A Lifestyle Blog

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Running a lifestyle blog can be very profitable. You can make a steady stream of passive income writing about everyday topics that you are passionate about. The best part is that lifestyle blogs are pretty simple to take on and keep going. Your blogs can be about travel, daily life experiences, or even a vlog (video blog).

However, prior to publishing your blog online, you need to adhere to a few important, yet simple principles. The most important step is finding your niche. Choosing the right niche can save you a tremendous number of headaches down the road. Once you selected the perfect niche, there are some other factors you need to keep in mind while finding your voice. We compiled a list of must-do tips for anyone ready to publish a lifestyle blog. Let’s dive in!

1 – What niche is best for your lifestyle blog?

Before you begin any work toward launching a lifestyle blog, you need to carefully define your niche. Some blogs have very broad niches, while others are much narrower. The blogs with a broader niche can generate a lot more revenue if they become prominent enough. However, it is difficult to succeed with a very broad niche without a massive budget and a willingness to create thousands of posts. If you are trying to get results more quickly and on a smaller budget, then you should stick a tighter niche.

If you plan on writing about your world travels, your niche could be traveling the world while blogging. If you plan on traveling by boat only, maybe your niche can be sailing and blogging. You can draw from a number of best boating blogs for inspiration on this.

Whatever your niche, be sure to have it clearly defined before doing anything else. Why? Having a solid niche market and idea in place will dictate the type of content you plan on publishing. It also helps keep your content unique and authoritative. People do like to read, but they would rather be entertained and engaged when doing so. Defining your niche can do just that. It also helps you stay focused down the road as well.

2 – Identify your ideal target audience

You can write until your fingers bleed, but if you don’t have a clearly defined target audience that is easy to monetize, it is all just a waste of time. If you aren’t specific enough when defining your audience, then you will not be able to create content that resonates with any of them. What steps should you take to define and get a better understanding of your target audience?

Aim for 1,000 true followers and the rest will fall into place. By having a very defined target audience, you can essentially write just for them. That is why 1,000 people should be your hallmark. Because if you can get 1,000 people truly engaged in your content, you can get 100,000 people later on. That’s because it is the same process, only scaled. And your 1,000 true followers will help you reach 100,000 by becoming advocates for you and your content.

3 – Have a clever blog name and tagline

You are not simply creating a blog and writing content for your target audience. You are creating a brand. You are your brand, and every successful brand has a clever name and tagline. This is essential if you want to have growth and success with some passive income rolling in.

With your niche on your mind, start brainstorming name and tagline ideas. It is best practice not to rush this process. By the end of a few hours of brainstorming, you should have at least 50 names and taglines on paper. After that, narrow it to 10, then three, then just one. Feel free to get family and friends advice too, because you may not be seeing something they can. Once you have it, check to make sure it is available for use on WordPress and social media channels.

4 – Choose The Right Blogging Platform For You And Your Budget

Once you have chosen a domain name and outlined the general direction of your blog, you should choose a blogging platform and content management system (CMS) that works for you. One of the best is WordPress. With WordPress, you can get a paid or free blogging website. It is best to go with paid, because you can lock in your domain name, serve up ads, and have more control of the user experience (UX) you deliver to your target audience.

5 – Do Detailed Keyword Research And Write 10 Blogs

This is going to be the hardest part of starting your lifestyle blog. You can’t just start writing content that you think readers will like. It needs to get attention and help you build your audience. Content is certainly great, but ensuring your content is ranking well on search engines, like Google, as well as having enough content for site visitors to browse is critical.

For example, if you attract a visitor to your site via one blog and they love it, but can’t find anything else, they will probably not subscribe to your site, or visit again. You just lost one of your 1,000 true followers right from the start. Instead, write 10 blog posts and have them ready to go when it is time to publish your blogging site online.

And do your due diligence when it comes to keyword research. There are plenty of platforms out there you can use to find great keywords that have low ranking difficulty with reasonable monthly search volume. Google Keyword Planner is useful for this, and free.

Good Luck With Your Lifestyle Blog!

Starting a lifestyle blog is exciting. The above must-do tips can serve as your quick startup guide, but they are certainly not all the aspects you need to know. Do your research and be sure to put your best foot forward when you decide to publish your lifestyle blog online. What is your top blogging tip?

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Blogging

Every Blogger Starts Somewhere

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The NBA all star game went down during the past weekend.

Kyrie Irving, Ben Simmons, Joel Embid and D’Angelo Russel all made the all star team. These 4 bright, young stars share something in common; each was coached in high school by Kevin Boyle.

Kevin Boyle is one of the top high school coaches in the nation. Coaching 4 players who would be all stars during the same year is an unreal feat, when you consider the odds. Well before Kevin became a superstar coach at Montverde Academy in Florida or at St Pat’s high school in New Jersey, I remember him stalking the sidelines as a high energy, sometimes nutty, but always passionate, grammar school coach at St. Joe’s in Roselle, New Jersey, in the mid 80’s.

The coaching superstar who coached 4 future NBA all stars once coached little kids during a CYO game in gyms with capacity of, say 30 people.

As a grammar school CYO all star, I remember this intense coach trying to get his guards to trap me into a turnover. I had handles back then, so I danced through his press. Anyway, that passionate grade school coach persistently asked the athletic director at St. Pat’s for the soon to be open coaching job. Kevin was no veteran, but still hung out at the American Legion, where the AD spent time. Eventually, the athletic director hired Boyle, and Kevin built St. Pat’s into a national power, spawning NBA talents like Al Harrington, Sam Dalembert, Kyrie Irving and Michael Gilchrist. He made the move to Montverde, coaching stars like Simmons, Russel and Embid, as well as current Duke star Rowan Barrett.

But 35 years before he coached 4 NBA all stars, he stalked the sidelines as a grammar school coach, persistently pressing for a high school coaching job of a St. Pat’s program that had struggled for a decade.

We all start somewhere in life, blogging-wise, and often, the beginnings are humble.

I was an unemployed security guard who did not know the definition of blogging, 10 years ago. Yet today, I circle the globe through blogging, having been featured on world famous sites. Struggling bloggers wrongly assume I was always successful, but 10 years ago, I was a broke, laid off security guard, not a successful blogger.

We all start somewhere.

Virtually all of us start from humble beginnings.

Never assume successful bloggers:

  • had it easy
  • were connected
  • were always successful
  • never had to face daunting obstacles
  • had everything handed to them

You need to be:

  • passionate
  • humble
  • confident
  • clear
  • patient
  • persistent
  • generous

to succeed with blogging. You need to have a vision, too. Kevin Boyle did not see himself as just a grammar school basketball coach. He saw himself building St. Pat’s into a national power, landed the job through being persistent and being passionate about the game, took some lumps, and eventually helped build the basketball team into one of the top 5 or 10 teams year in and year out, before heading to Montverde and turning that program into the dominant power in high school basketball.

Fools assume that he was always connected, that he got lucky and that everything fell into place for him. I can personally attest; seeing him stalk the sidelines in 1985, at tiny OLP in New Providence, New Jersey, I knew he was different than any CYO coach I had seen. I eventually followed his St. Patrick’s program for some 15 years after my high school career and still keep tabs on his success at Montverde.

The high school coach who turns out more NBA all stars than Coach K at Duke had the most humble beginnings. Remember this, if nobody seems to read your blog, right now. Develop a vision. See through blogging obstacles.

We all start somewhere, seemingly light years away from where we will be down the road.

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1 Mental Block that Plagued Every Blogger Who Ever Blogged

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Unless you are the Dalai Lama, you, at one time or another, became highly attached to a single blog post. I do not care who you are. 8 figure bloggers allowed their fears to attach them to a blog post. 8 cent bloggers allowed fear to attach them to blog posts.

Now, the happiest, most successful bloggers face, hug and release this fear, for sure. But every blogger allowed fear to goad them to TRY LIKE HELL to drive traffic or profits to a single blog post. Or, being human and foolish, we allow fear-attachment to goad us into thinking that publishing a guest post on a blog with a million member community instantly leads to millions of dollars in blogging profits.

Nope.

I recall being featured on Virgin Dot Com. Floored and humbled, for sure, but I was kinda detached about the feature, being more grounded in love and gratitude, and less fear-attached to any single platform, post or opportunity.

Happy, successful bloggers own this fear-attachment, let it go and adopt an abundance mentality. While most bloggers publish a single post and try to SQUEEZE as much out of it as possible, due to fear and attachment, I developed an abundance mentality and published 700 posts on Blogging Tips Dot Com. Heck; I have published 70 guest posts on the blog of Enstine Muki. For most bloggers, publishing 70 guest posts in total is quite a feat. I published 770 guest posts….between 2 blogs alone.

Why?

How am I so prolific?

I have largely conquered the fear of trying to GET as much traffic and profits as possible through any single blog post. I blog from an energy of love, fun and abundance, mainly, not fear, tension and scarcity. Few bloggers have mastered this mindset; only the happiest, most detached bloggers become so prolific, it makes our heads spin.

You Are Human

Of course you become a little attached to any one blog post. This is not a problem. But you need to be honest; the attachment is fear, and as the attachment and fear grow, you move from abundance and worldly success, to scarcity and blogging struggle.

A Good Mindset for Abundance Mentality

Alonzo Pichardo wisely advises to publish content, and let it do what it does. I agree. I never check metrics. Genuinely; if blogging is energy and if I am having fun, I reached my goal. Increasing success is imminent. I trust my feelings, not inanimate numbers on a screen. This is the abundance mentality in action.

 

Why this Mindset Prospers

I appear to be in a million places at once because I never attachment to any one post or video. Per Alonzo, I let the content do what it does. Not being shackled by stats, I keep creating, expand my presence, appear to be all over, and see greater success. Meanwhile, most fear-scarcity bloggers write a single post and waste their time and energy:

  • trying to GET as much as possible through it, promoting it in thousands of places over the next 30 days
  • obsessively checking post metrics every few minutes, or, every hour, after publishing the post
  • panicking and bailing on proven strategies when a single post does not meet their expectations

All while this crowd makes all these mistakes, I am publishing hundreds of pieces of content over the same month, and also, meeting tons of new bloggers through genuine blog commenting, enjoying the ride.

Publish a post, promote it in a few spots, then move on to the next post, video or blog comment.

Develop an abundance mindset.

See increased blogging success and enjoy the ride.

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