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How We Used Content Marketing to Generate Over $100,000 In A Single Year

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In the year 2018, we generated $106,000 from our blog Bloggers Passion.

Do you want to know how we did it? The credit goes to the content marketing strategy we used on our blog.

Content marketing is all about creating content that sells itself. It helps you create content that not only drives more traffic and leads but also huge profits.

If you’re curious to find out how to increase your sales using content marketing, this post is a treat for you. Let’s get started without further ado.

Keyword research plays a big role

When it comes to content marketing, you need two main things.

Without the above two things, you simply can’t build a profitable website that actually makes profits in the long run.

That being said, we spend a ton of time on coming up with topic ideas. Keyword research is where we also spend most of our time. We know using the right keywords can dramatically increase our website’s search engine traffic and overall sales.

If you’re not getting the traffic you deserve, you might be ignoring keyword research process.

Finding better keywords is not hard though. Here are few simple yet most effective tips you can use to come up with great keyword ideas that increase your overall website sales and traffic.

  • Always target long tail keywords as they contain 4 to 6 (or even more) keywords which are easier to rank for as they usually have low monthly searches.
  • Start using the right tools to find low competitive keywords and we highly recommend you to check out tools like SEMrush, Ubersuggest, Ahrefs etc as they give a ton of information (along with search volume, CPC, trend, keyword difficulty).
  • Understand the searchers intent when performing keyword research as you should know what your target audience are really looking for. Are they just looking for more information or discounts? Once you understand their intent, finding keywords becomes easy.
  • Keep an eye on your competitors keywords as you can use tools like SEMrush to find a list of all the keywords your competitors are using to generate more search traffic to their sites. You can use few of them to increase your own site’s traffic too.

Quick tip: Make sure to find low search volume keywords (generally below 1000 monthly searches) and high CPC keywords to easily get higher rankings on Google along with highly qualified visitors to your site.

Don’t forget SEO

Content marketing and SEO both go hand in hand. You can’t ignore SEO if you want to use content marketing to earn huge profits online.

Here are few things that help you take your SEO to the next level in 2019 and beyond.

In-depth content is the key

Don’t write just another 500 word articles. They are not going to work. No matter what industry you are in, in-depth content performs well in search engines.

According to many case studies, publishing 2000+ word blog posts rank well in search engines like Google.

Have a look at recent case study done by SEO expert Brian Dean from Backlinko about the average content word count for top ranking pages on Google.

content length

By looking at the above illustration, you can understand that the average word count of a Google first page result is 1,890 words.

Just make sure you are not filling your content with fluff to make your content detailed. Include highly practical tips and techniques so your target audience can find your content useful.

Either hire a professional writer or spend quality time in creating highly informative content for your website as great content produces more social shares, backlinks, traffic and so on.

Your content should be in-depth, highly informative and educate your target audience about the products or topics you’re going to discuss. That’s how you create content that sells.

Side note: Here’s an excellent article on how to start a blog from scratch within 10 minutes.

Optimization

Learn how to properly optimize your keywords for search engines. Make sure not to ignore your target audience too as you need to satisfy both search engine crawlers and users to creating high converting content.

Here’s how you can optimize your blog posts to generate more search traffic.

  • Include your primary keyword in title tags, meta description and image alt tags.
  • Make sure to include your primary keyword in your URL (and keep it short and simple)
  • Use sub headings properly as you can sprinkle few relevant LSI keywords within your content to properly optimize it without actually stuffing any keywords repeatedly.

If you’re using WordPress, you should start using an optimization plugin like Yoast SEO as it helps you easily optimize your contents for specific keywords.

Backlinks

Backlinks are still so important if you want to get higher rankings in Google search as it considers links are “positive votes”. So the more quality links your content has the better rankings it will get.

Here are some ways to attract high quality links to your site.

  • Guest posting (as it works like a charm but make sure to find and land on those sites which have a good domain authority of above 50 and which are relevant to the topics you cover on your blog)
  • Press releases (you can also use HARO where you can help the reporters or journalists by giving information which is credible to build links)
  • You can also find and comment on do-follow comment enabled websites
  • You can also use the skyscraper technique (where you’ll find top performing content in your niche, create 10x content around the same topic to get more links and shares)

Proper monetization strategy is essential

At an average, we generated around $10,000 every month for a year. That’s how we were able to earn over $100,000 within one year i.e 2018.

The major credit goes to the monetization strategy we use at Bloggers Passion. Almost 80% of the income comes from selling affiliate products.

Affiliate marketing is the best way to earn passive income online. If you’re someone who’s looking to earn more even while you sleep, you must consider affiliate marketing.

That said, affiliate marketing is not easy.

It takes a lot of time to find the right content marketing strategy to earn decent commissions every single month. You should also be consistent with your blog posting frequency and drive as much traffic as you can from search engines like Google.

Here are few monetization strategies you can consider to make money from your blogs.

  • Affiliate marketing
  • Selling your own products
  • Offering services such as SEO, web design etc
  • Consulting
  • Selling online courses
  • Using display ads such as AdSense

If you’re just starting out, we highly recommend you to create a blog sales funnel as it helps you easily turn random website visitors into leads into customers.

Here are few things to consider to create a solid sales funnel that makes money in 2019.

  • Offer a lead magnet (you need an email list and offering incentives such as eBooks can help you quickly build and grow your email list)
  • Create landing pages (where you can offer your products or services)
  • Use Facebook ads (or SEO to drive more traffic to your landing pages)
  • Nurture your audience (you can educate your audience by creating highly targeted contents, videos, newsletter etc around the products or services you promote)
  • Start pitching your products (once you grab the attention of your blog audience, it gets easier to convince them to purchase your products)

Update, merge or redirect your content

Another biggest content marketing strategy most people ignore is this: harnessing the power of old contents.

What’s the point of creating new content if your existing content is not bringing you any traffic or sales already? You should better be spending your time and money on updating your old contents so you can get better results.

Here’s the same strategy we use when it comes to updating old content on Bloggers Passion.

Update, merge or redirect.

How does it work?

Update: Find a list of blog posts and pages which are already ranking well in Google and bringing your some traffic from search. The idea is to find at least 10 to 20 (or even more if you’ve hundreds of contents) blog posts which are sending you the most traffic from search engines.

Then, do some keyword research around each of those old blog posts to find highly relevant keywords (including LSI keywords) and sprinkle them within your content. Make sure to update your headlines, meta description, add few appealing images and new content to your existing posts to make them detailed and properly optimized for both Google and users.

Once you’re done with updating your old blog posts, fetch as Google from Google Search Console as it also lets you manually submit pages to Google’s search index, so you can quickly let Google know about changes to your site.

Merge: If you’ve a ton of contents already published on your site, the chances of having similar contents will be more. The key here is to find high traffic blog posts around similar topics and merge them together to make one piece of article extremely detailed.

Not only it helps you bring more traffic but also helpful for your target audience where they can find all the information they need around a topic on one particular page. It also helps you minimize duplicate or similar (or thin) content issues on your site which helps you increasing your overall search traffic in the long run.

Redirect: If you don’t find your old blog posts or pages useful to your target audience in any way, there’s no point of keeping them. Instead of deleting them (which leads to broken pages and 404 errors), use 301 redirects to redirect them to your best performing blog posts. That way, you’re giving more link authority to your existing and high performing contents.

Quick tip: If you’re using WordPress, you can use a free plugin called Simple 301 Redirects to seamlessly redirect existing pages to other pages without losing link juice.

Final thoughts on using content marketing to increase traffic and sales

One of the best ways to increase your online sales is to use content marketing.

Content marketing is a pull strategy as opposed as a push strategy which is using paid ads such as PPC ads, Facebook ads etc. Content marketing involves in topic research, content creation, promotion etc.

The best part about content marketing is that you will attract your prospects into your funnel that you can turn into leads and sales.

So did you find the content marketing tips mentioned above useful? Are you going to use content marketing to increase your sales in 2019?

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Anil Agarwal is the guy behind Bloggers Passion blog where he is helping newbie bloggers in starting their blogs, and then taking their blog’s traffic & revenue to the next level. He also owns HostingMonks.com, a blog dedicated to web hosting solutions.

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How to Drive Blog Traffic through Facebook: 7 Tips

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I drive oodles of blog traffic through Facebook.

Easiest platform for building blogging success because Facebook makes it simple to build bonds 1 to 1.

As the crickets serenade me on this fine evening in Thailand, I feel at peace. Everything comes together more quickly blogging-wise and I see win after win.

Facebook played a role in my blogging success. Seems to be the best platform for making friends and sharing value.

How to Drive Blog Traffic through Facebook

Facebook blog traffic converts. People addicted to FB follow my updates and Like freely, expanding my blogging reach far and wide.

I see it as a simple channel for helping folks and making friends.

1: See Yourself Successfully Driving Traffic through Facebook

As within, so without.

Speed up your Facebook success. Paint a mental picture of your blogging success on FB.

Clearly see your latest post registering 100 Likes. Read the 40 comments in your mind’s eye. Have it, by seeing it and feeling it to be real. Having a vision moves you into relaxed, calm, confident blogging actions accelerating your success.

Everything flows according to your focus. Visualize success. Success follows.

2: Share Blog Posts Aligned with Your Reader Dreams

I noticed a quick surge on Facebook recently.

Not only do my success-themed posts vibe with my readers, my selfies in the world’s most stunning tropical spots inspire readers to follow my blog diligently, to buy my stuff, to hire me, to endorse me and to become rabid fans.

how to drive blog traffic through facebook

I share how I spend months in places like Fiji, Bali and Thailand and back it up with a picture. Facebook folks love images. Eye candy.

My readers dream of seeing the world. I supply the dream through my example. Engagement jumps and my Facebook blog traffic increases.

3: Keep Updates Positive

I only post positive, uplifting content to Facebook. Doing so aligns me with positive people, positive circumstances and greater success because where your attention and energy goes, grows.

Inspire people to live their dreams. Be warm. Share your inspired blog posts. Follow up with positive images and stories. Motivate people with love and fun. Drive traffic by being a bright light in the world of Facebook.

4: Respond to Like’rs

I find this to be the easiest way to drive blog traffic through Facebook successfully.

I go to where I am loved by responding to folks who Like my blog post status updates. Addressing Like’rs by name builds bonds. Plus every comment response boosts engagement and increases your exposure in the main feed.

1 to 1 engagement gives your attention and energy to readers who see your success. Observe as your success expands in response to giving fans and friends your attention and energy.

Check in 2-3 times daily as Likes grow. Give your energy to fans to expand your fan base. Increase your blog traffic.

5: Respond to Comments

Respond to comments on status updates. Boost engagement. Increase your blog traffic.

Someone comments on one of my status updates linking to my blog. One engagement alerts Facebook; people are talking. I respond. Facebook gets alerted again. Plus I engage someone 1 to 1 to build a stronger friendship.

Responding to comments is easy on your phone. Type a few words or speak a few sentences via voice to text to boost your blog traffic through the concept of engagement.

Answer comments. Give your energy to users who enjoy your content. Increase the size of your tribe. Watch how more visitors find your blog through Facebook.

6: Post Inspirational Updates in Blogging Themed Groups

I share a few inspirational updates to blogging themed Groups daily on Facebook.

New folks find my blog through these updates daily.

Why?

People crave inspiration. If everybody zigs by sharing links and business opportunities, stunningly successful bloggers zag by sharing an inspirational update and a link of them living their dreams.

Folks have been going gaga over my New Zealand pictures recently. For good reason; this may be the most gorgeous country on earth. Picture the eye-popping Southern Alps, the semi-tropical North Island and rolling pastures filled with grazing sheep and cows.

This is from my 3 month trip to New Zealand.

Of course anybody who sees me in New Zealand sharing inspiration wants to follow my blog; more traffic for me.

Be inspiring. Share uplifting updates on blogging themed Groups.

Answer questions too for a nice blog traffic post.

7: Give Your Energy Only to Positive Facebook’ers

I only engage and follow positive folks sharing uplifting updates. As I align with success I notice success finds me easily on Facebook and through all channels online.

Where your attention and energy goes, grows. Giving your energy to positive, inspired people increases your blog traffic and profits. Positive folks are prospering folks. Inspired people freely buy your products and services. Plus these successful people endorse you and promote you for a nice blogging success surge.

Follow bright lights closely. My successful, wise readers Like my updates quickly, hungry for an inspirational boost. I noticed my latest blog post status update garnered 6 Likes in minutes. People want positive bloggers in their stream. Super successful bloggers keep it positive all the time on Facebook.

Be positive, focus on success and the sky is the limit for your Facebook blog traffic.

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Blogging Mindset: How to Go from Survival Mode to Servant to Stunning Success

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Tropical birds provide background music for me as I write these words from Thailand. How’s that sound for developing  successful blogging mindset?

The sun shines brilliantly. My home office feels cool and inviting.

A cold drink sits on the desk.

I am a stunning success now but did live in survival mode for a bit. I also became a humble servant. Servants do not get paid well. Ask a maid or butler.

The best blogging role you can play in this life time is that of a stunning success.

Success is your birthright. Success is yours now. Take it. Seize it. Give your energy to success. See your wins. Accelerate your blogging growth.

Blogging Mindset

Realize this: being successful is as simple as shifting your focus to positive ideas. After making that shift everything changes, from your thoughts, to feelings, to actions.

Example; you are reading this post. See this as being positive. Stunning success is yours because you are learning from a guy whose life reads like a movie. Big time win. Easy win too.

Check out this photo I snapped from my 4 month trip to Fiji.

blogging mindset

What 10 positive things happened blogging-wise today? You published a post. I see that as a positive. You broadcast live on Facebook. Make that a positive. You feel better about your blog, right? Good. You have success within and feel successful so you will see success in the physical world. Where your energy goes, grows.

How to Leave Survival Mode and Servant Mode Behind

Kill 2 birds with one stunning success stone: leave both poverty conscious states of mind behind by developing a vision of your dream life.

Easy peasy.

This step involves sitting in a quiet room and allowing a picture of your dream life to appear in your mind. Either narrate the picture to yourself or let the image pop up in your mind.

Add details to make it feel real. Visualize your success.

Relax and listen to intuitive nudges.

The split second you see your dream and feel it as being real, the dream expands into physical form, for where your attention and energy goes, grows. See success. Success expands. Quite simple.

Exit survival mode – just trying to get by and pay bills with your blog – and leave servant mode while you are at it. Success seekers become the best in the world in their blogging niche. Forget trying to just survive. Leave behind the self-image of being a humble servant, a less than slave, putting people on a pedestal or not seizing your success, your brilliance, your most spectacular dream.

Success is your birthright. Grab the spotlight. Make more money. Help more folks. Step up into stunning success as you move higher and higher in blogging circles.

Create and Connect

Create uplifting content to inspire your readers.

This is from one of my many trips to Bali.

From one of my many trips to Bali.

Connect with top pros in your blogging niche by helping them.

Following these practical tips becomes easier and easier after you give your sole attention to:

  • your dreams
  • your success
  • positive thoughts and feelings

Focus on success. Watch how quickly success expands in your experience.

Creating and connecting is the work part of blogging but if you focus on positive ideas the work becomes easy because it is simple. Listen to your readers. How can you help them? Serve up valuable content through your blog posts.

Connecting with top pros is as simple as reading their posts, commenting genuinely on their blogs and promoting them. Easy.

World Famous Features

I landed features on Fox News among other world famous sites by building a vision of a fun, freeing life.

Do the same to see stunning success.

Features on famous blogs follow positive focused bloggers who know they are succeeding now. Focus on the moment. Feel good about every blogging win you see today. Feel good about your success. Success is as certain as the night following the day because you were born into a legacy of success. Let go any mental image of being a struggling servant or someone desperately trying to survive.

Step into your most spectacular dreams now.

Spectacular is ordinary in my life because I see spectacular as normal. Who knows if I am going to Bali or Malaysia next? Maybe I will just fly back to New York City. We will see.

I visualized this dream life and followed my intuition. My intuition nudged me to take certain actions from a chill, relaxed energy.

Energy Game

Energy is everything guys. Your life follows your energy. Focus on your dreams but do so from a relaxed, peaceful, chill vibe. See your vision as if it is real, already. Know you are succeeding now.

If you have this picture in mind you can relax. No need to work hard, to panic or to hurry. No need to rush or force things. Survival mode bloggers panic and hurry because these folks have no vision or dreams; survival mode bloggers just want to survive, being desperately driven by circumstances.

This is from one of my many trips to Thailand.

You know better.

You follow Blogging From Paradise.

Slow Down and Calm Down Because Success Is Already Yours

Your vision tells you to slow down, to calm down and to allow stunning success to flow your way in calm, confident fashion.

I spent most of today offline. After watching the latest episode of Game of Thrones – second time – with expat buddies here in Chiang Mai I am settling in to finish this post. My mental image makes it happen. My focus on success allows my blogging success to expand.

You get to have a life offline – and a rich one at that – as your online success expands. Seize this chief benefit of developing a winning blogging mindset. Exit survival mode and cease being a lowly servant by using your mind power to picture immense blogging success. Move into calm, confident, relaxed action to allow this success to come into form.

 

 

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Blogging Inspiration: Count All of Your Blogging Wins

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blogging inspiration

You are succeeding now.

Count all of your blogging wins.

Did you drive your 100,000th visitor to your blog this month? See this win.

Did you drive 5 people to your blog today? See this win.

Everything is a blogging win because you are always winning. Every win builds a step nudging you higher in your blogging niche.

Blogging Inspiration

Today I experienced a handful of blogging wins:

  • I wrote and published this post on how to live your dreams
  • I re-shared my Entrepreneur feature; solid win
  • I am writing this guest post
  • I had great engagement on my Facebook Live Broadcast this morning

Plus I experienced the ultimate win; I experienced this blogging success from a quiet village in Thailand. You cannot beat that.

Focus on Wins to See More Wins

I see more wins because I focus on my wins all day long.

Where your attention and energy goes, grows. Give your attention to your wins and you keep winning daily.

See the positive in all you do online and offline. Be a success spotter. Use your mind power to project more blogging wins in your experience every single day.

Quick blogging growth unfolds for win-seeking bloggers. Established, pro bloggers list wins regularly to expand their success and to inspire their readers.

Again; where your attention and energy goes, grows.

Examples of Blogging Wins

Here are a few:

  • wrote and published a blog post
  • received one blog comment today
  • saw 40,000 people visit your blog this month
  • spotted your DA over 30

Every single statistic is a win if you see it as a win. Imagine building something special on every metric you see. See your success. Observe how you are sprinting toward your dreams and how your dreams sprint toward you. Feel good about your perpetual growth. Accelerate your blogging success.

Your Wins Inspire You and Your Readers

Speaking of your wins has a dual effect; you and your readers feel awesome about your blogging success.

I feel great speaking of my achievements. Makes me feel good about my blogging gig. My readers also appreciate seeing my wins because inspiration flows from my success. If I can succeed my readers can and will succeed too.

Plus you see that you are winning right now. You are successful now. Every blogger succeeds now because we all have wins to call upon to keep our success momentum building into something inspired.

 Wins Come in All Shapes and Sizes

Getting 10 people to visit your blog today is a win.

Seeing $30,000 in monthly blogging profits is a win.

Buying your domain and hosting is a win. Receiving 1 more opt in is a win.

Everything is a win if you focus your mind on success. See your dreams in detail. Observe how your success nudges you toward your dreams step by step.

Check out this camel from my 2 month trip to Oman.

I am living my dreams as an island hopping pro blogger but also see my dreams expand daily into something even more spectacular. Connecting with powerful, successful folks nudges me to dream a bigger life and more inspiring experience.

I count every eBook sale as a win. Every comment on my live broadcasts is a win. Everything is a win for every blogger.

As my wins pile up my success expands. I tune into positive vibes and align with positive, inspired folks who expand my vision. Why? My focus on wins aligns me with world renowned winners.

Your Success Is Within

Everything you dream through your blog is within. Success is in consciousness.

Following proven practical tips yields zero results if you think like a failure because how you think determines your results. As within, so without, because where your attention and energy goes, grows.

Speed up your blogging success by focusing on your wins in a calm, clear, knowing, peaceful vibe.

Working hard and struggling makes zero sense because you cancel out your effort with a focus on failure and struggle.

Make things easier and easier. See your success within. Shift your focus solely to being successful. Successful ideas flow to you. Act on these ideas from a relaxed, chill vibe and see yourself succeeding. Focus on your wins. See your wins expand as you work less, play more and know success is yours.

Go Beyond Gratitude

Versus counting your blessings just program your mind to see win after win. Observe success after success to go beyond gratitude.

Being grateful accelerates your blogging success but seeing wins every day hyper accelerates the success you experience because win-spotting carries a different, higher powered energy than simply being grateful. Different ball game.

Of course I am grateful for my 3 month trip to New Zealand.

Going beyond gratitude and seeing the trip as an offline win expands my success consciousness.

Seeing myself working aka playing aka blogging in a sleepy village in Northern Thailand at 8:30 PM on a Sunday night feels like winning to me. I worked for just a few hours today. I spent hours offline and also had prime Netflix viewing today, watching an entire movie. I took a short nap and plan to hit the sack early. More winning.

I feel more successful daily and experience greater and greater success with minimal effort. What a neat side effect of counting your blogging wins daily.

Go head. List 30 of your recent blogging wins. Everything counts.

See how quickly you accelerate your blogging success.

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