Small businesses come in many different forms, but for those that focus on physical products over services, building a blog can be challenging. After all, how many ways can you talk about office supplies, bedding, or lamps? Over time, it can start to seem repetitive.
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Facing this uphill battle, small businesses need to get creative to keep their blogs interesting and increase engagement with their products. If you’re seeking to expand your blog and highlight your company’s products in an exciting way, then, you need to broaden your content base. These five approaches can help you provide end users with added value, boost engagement, and – most importantly – turn traffic into sales.
Approaches To The Profile
Profiling your products is an easy way to highlight their features and build a lot of content, but from a practical perspective, this approach puts your sales strategy ahead of your clients’ needs, and that’s a big no-no. Whenever you’re developing blog posts, it’s vital that the content puts the customer first. If you want to write profiles, then you need to find ways to shift the focus, while still integrating key items.
One way you might approach the profile form other than through a particular product is by interviewing customers and staff members at your business. These profiles give you the opportunity to show that loyalty goes both ways; publicly thank top customers for their patronage, and let someone else be the booster for your products.
Examples of this include:
- Mail a Personal, Handwritten Letter
- Give a Thoughtful Gift (No Strings Attached!)
- Cover a Bill
- Highlight Special Customers
- Go Above and Beyond
As for your staff, blog profiles are a great way for you to give customers a peek behind the scenes at your entire business, as opposed to focusing only on an individual. Yes, this person’s perspective will personalize the post – and allow you to repeat the blog style more than once, but you’ll also be able to choose questions that fold your products seamlessly into the interview.
Set The Scene
While your small business blog should avoid highlighting products one-by-one, a great way to keep these items in the spotlight is by positioning them within a larger scene. If you already have a blog in place and are creating content, this is a perfect way to seamlessly integrate your products within actual value posts.
For example, these battery operated candles could be presented within the context of an entire table setting, with plates, linens, and centerpieces. Or, they could be discussed in a blog post about changes you could make to childproof your home. The approach can work for any product niche and also translates well to social media posts, including visual-first formats like Instagram.
Just take a look at the main page of their site and see the many different types of candles that are out on the market today. Scroll down and you will start to understand how an ecommerce based company can use blogging to their advantage, while also growing their business and serving value.
As we all know, pretty much everyone is heading to Google to find answers to all of their questions. The same holds true for everything relating to candles as well. If we head over to this site’s blog, we can see a bunch of detailed posts on the following topics:
- Choosing The Right Luminara Candle
- Selecting the Ideal LED Candles
- Mini LED Lights Indoor and Outdoor
- Window Candle Safety
The takeaway here is, if you can provide value to your audience and problem them with a solution to their question or dilemma (while also sending them to your site), then you can definitely start increasing your site traffic, sales, and branding in the process.
Not all blog posts need to be evergreen or even seasonal content. Instead, it can be beneficial to also develop some time-bound content. Indeed, you should never let a sale or special offer go unmentioned. Rather, posting about limited-time offers can create a sense of urgency and boost sales, whether you’re hyping your Cyber Monday deals or a sale that’s unique to you. And don’t forget: if you offer special sales to store members or other VIPs, make sure to talk about these. Your VIP deals shouldn’t be a secret because promoting them can be just what potential members need to transition to a higher engagement level.
Recap And Relate
Have you ever attended an industry event and thought, ‘Gee, I bet my customers would be interested in this’? Then why not highlight events you attend on your blog? Industry events can seem like a secret world to your customers and sharing about them is intriguing for them, as well as other professionals in associated fields. Additionally, industry event recaps lend themselves to a lot of content. You can profile speakers, talk about how you pitch your products, discuss networking strategies, and even post about industry trends. Depending on how long the event is and what topics you wish to explore, you could stretch these topics over several posts.
Here are ten of the 40 blog post ideas recommended by TheBalanceSMB to help you get started:
Don’t Forget High-Value Forms
High-value blog posts are the best way to build backlinks, yet many bloggers don’t make sufficient use of them. As you expand your blog, then, be sure to provide link roundups, cover frequently asked questions, and relevant downloadable resources. These posts are more engaging than straight product profiles, and are actually more likely to build your site’s domain authority.
Video is also gaining in popularity as a high-value format, less because it yields a lot of backlinks and more because it facilitates a high level of engagement. Users spend more time on pages that feature video, and as a business owner, you can parlay your video content into multiple other posts and use it across a variety of platforms. Video storytelling is also a great way to create a personal connection between your business and your customers.
Your company’s blog is one of the most powerful tools at your disposal and, if used correctly, it can fuel substantial growth. That’s why it’s important that you don’t limit yourself to a few formats. To broaden your base, you need to expand your blog’s horizons.
How will you think about your products in a wider context?
What Does Your Blog Need?
I wrote an eBook explaining what your blog needs:
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Success finds bloggers who cover all bases.
If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.
Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.
What does your blog need?
1: Domain and Hosting
Invest in a domain and hosting.
Accelerate your blogging success.
Domain names make you stand out.
Observe how Pat Flynn invested in Smart Passive Income.
Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.
He also invested in hosting to ensure he owned his blog.
Take this step to control:
- income potential
- blog voice
Own your site. You need to own your blog to be in control of your blogging campaign.
2: Premium Theme
Invest money in a premium theme.
Stand out from the crowd.
Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.
This was from one of my many trips to Thailand.
Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.
Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.
Content drives blogs.
Your blog needs content to:
- prove you know your stuff
- spread your presence online
- inspire readers to follow you
- inspire readers to trust you
Visit Blogging From Paradise.
Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?
Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.
Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.
Imagine seeing 50 to 100 blog posts on a blog. Massive impact.
Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.
As folks see you know your stuff thru your volume of helpful posts you begin to:
- increase traffic
- boost your blogging profits
- expand your presence
- increase brand awareness
- help more folks
- make a big impact in your niche
Content makes everything grow.
Publish content on the regular to become a successful blogger.
Focus on Your Dreams
Concentrate on your dreams from a relaxed, chill energy.
You need dreams to feel the calm, detached confidence of bloggers who invest in:
- a domain and hosting
- a premium theme
- creating helpful content
See your blogging wins now. You succeed now. Own it.
Feel good about your blogging career. You are rocking it out.
Succeed, being the blogger who covers all blogging needs.
Invest in a blogging course.
Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.
Blog like a success.
Learn from the best to become a successful blogger.
Courses just give you a structure for learning in the proper format.
Imagine sitting down in a classroom to learn disciplines from a professor.
You do the same thing through a blogging course.
How Can You Turn Criticism into Blogging Profits?
I wrote an entire eBook on lessons I learned from critics:
Related blog posts and resources:
As you see greater blogging success, you get criticized.
No blogger avoids criticism.
Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.
Imagine someone tossing big rocks at you.
Fools step in front of the rocks, injuring themselves.
Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.
Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.
Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).
I wrote 2 eBooks on the topic.
In addition to the prior eBook I also wrote:
Observe the product page.
I profit through an:
- eBook version
- audio book version
- paperback version
- mass market paperback version
of the topic.
I make money through 4 income streams based on teaching folks how to profit through blogging criticism.
How can you convert criticism into coin?
Follow these tips.
Breathe Deeply and Relax
- fight criticism
- feel the sting of criticism
- feel embarrassed about being criticized
- fight critics
- go into a shell after being criticized
Breathe deep. Relax.
Feel energies and emotions in reaction to being criticized.
Release said energies.
Be calm, confident and poised.
Establish the proper energy for profiting through criticism.
Criticism is a projection of individual; we see ourselves in others.
100% of the time, critics speak 100% of themselves, not you, through their criticism.
Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.
I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.
Increased profits flow to bloggers who feel clear on income channels.
Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.
If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.
Convert Criticism into Tangible Products
Turn hate into create.
Convert criticism into tangible profits.
Note my 2 eBooks, my audio book and paperback.
Create an online course to help your readers process criticism.
Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.
Add a price tag.
See Problems and Profit in Projection
- blog posts
- guest posts
based on critical projections bandied about by critics.
Critics may or may not see errors in their ways.
This was from my 2 month trip to Oman.
I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.
If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.
Profit through the Discipline of Detached Observation
Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.
What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?
Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.
Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics
Critics vibe from a fear-based, lower, poverty conscious energy.
Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.
I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.
Starve lower energies.
Make room for higher energies.
Profit, free yourself and see increasing blogging success.
What Do You Sell and How Do You Sell It?
One easy way to make money blogging is to get clear on calling folks to buy your stuff and hire you.
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Invest in my blogging course.
Advertise on my blog.
See how easy?
I clearly call you to invest.
Simply put, knowing what you sell and how you sell it increases your blogging profits because people respond to your energy.
Prior lines? Each feels clear and comfortable to me. I know what I offer. Of course I know how I offer it. How, meaning, how I feel offering.
Imagine feeling light, airy, calm, confident and detached as you call readers to buy or hire. Money feelings. Good.
But imagine feeling heavy, resistant, uncomfortable, awkward or embarrassed calling readers to buy or hire.
Your greatest pro blogging success occurs by shifting from heavy to light during money calls.
Or feeling light, airy, detached and clear on calls because you freely share what you sell and sell with clarity results in big blogging profits.
I note a spike in audio book sales and reviews. Of course I barely touched my audio books over 3 years. I generate almost completely passive income; the audio books sell themselves.
After seeing royalty payments recently I pondered the passive blogging income; I barely actively sell ‘em so the what and how seems non-existent. But detaching just lets what and how unfold gracefully and beautifully, resulting in virtually complete passive income.
This was from my trip to Bali.
Getting almost 100% clear on what and how results in ever increasing, passive profits.
Blogging is energy.
Imagine feeling clear on receiving money from someone. You just accept it.
A friend buys lunch. You cheerily accept.
Your energy dictates you clearly accept and enjoy the money or purchase.
Ditto for blogging income streams. Emit the same clear, relaxed, accepting, receiving energy. Money flows to you thru clear streams. Of course my audiobooks sell passively; I am clear on that channel.
Boosting your blogging profits requires you freely offer what you sell and sell from a clear, confident, abundant, knowing, detached energy.
Example; note how I include 1 or more calls to action for all blog posts and videos. I offer what I sell freely. My readers never need guess. Clarity. No hiding or awkwardness or discomfort. I am clear. I sell.
How do I sell? Of course, from a calm, clear, confident, knowing I am successful energy. Naturally, I sell and profit because my energy around what and how feels clear to me.
Next Level Profits
Profit like top bloggers in your niche.
Get clear on receiving money.
Visualize yourself owning ample money. Feel rich.
I enjoy counting money in mind so it feels real to me. Swiftly, I make money through iTunes, Bitcoin and Quora, as has been the case recently.
Bitcoin and Quora are neither directly related to blogging but so goes money; it cares not channels, it justs finds bloggers clear on receiving money. Plus my blogging related profits increase too.
Picturing your wealth serves you because what feels real in mind flows into your experience.
Money and worldly success find you through profitable ideas, people and circumstances.
Execute the ideas from a chill, relaxed energy. Profit.
Freely offer what you offer. Promote yourself through every blog post and video. Tell us what you sell; we want to buy it. Sell with clarity. Know success and profits are yours; promote with clarity, detachment and a knowing that you already have profits because mind owns profits.
Blogging Is Not That Hard for Mind Scientists
Every day, my email inbox delights me.
My visualization sessions yield fascinating, profitable opportunities.
As within, so without.
Blogging is not that hard at all for bloggers who visualize success, who feel rich, who count their blogging wins and who keep things positive.
Success follows success-focused bloggers.
Profits follow rich-feeling, riches-seeing bloggers.
As within, so without.
Get clear on selling and receiving money.
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