The blogosphere is becoming more saturated.
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According to statistics, the number of bloggers in the U.S. rose from 27 million in 2014 to 31 million in 2019. That’s a four million increase in just four years!
That means more choices for readers. Too much, in fact, that we’ve already reached a breaking point that Mark Schaefer refers to as content shock.
Still, there’s no other way for bloggers to success as they need to improve and outcompete each other. The blogging industry is already very competitive that you need to do something to not be left behind.
One good way is through keyword optimization.
What is keyword optimization?
It is the act of searching, analyzing, and choosing the best keywords to increase your site’s traffic. Keyword optimization is necessary for starting your search engine marketing.
Start it right and your site will be full of potential. However, start on the wrong foot and your subsequent efforts are doomed.
However, optimizing keywords doesn’t only happen at the beginning of your campaign. You need to have ongoing keyword optimization to expand your market and discover new opportunities.
Regularly performing keyword analysis and keyword database expansion increases your traffic, leads, and eventually, sales.
Benefits of keyword optimization
Drives traffic to your site
Optimizing your site’s keywords makes your site rank higher. This makes it more searchable and gets higher traffic.
Measures traffic potential
Analyzing keywords to be used helps gauge your potential market. This help you plan campaigns and pitch topics that attract to a specific market(s).
Using optimized keywords on your blog post makes it more relatable to readers. It also addresses their needs because readers see something they’re searching for. It’s also a great way to avoid keyword stuffing.
Understand market behavior
Analyzing top-ranking keywords lets you know what your readers want to read about. This helps you pitch topics that’ll interest them.
Keyword optimization makes your site more searchable and gets higher traffic. This also means more money!
Things to consider in keyword optimization
Popular keywords mean that many people search for it. So, the more popular a keyword is, the more searches it gets. Use popular long tail keywords to drive more traffic to your sites.
However, this doesn’t apply all the time because some popular keywords are very competitive. The higher the competition, the more difficult it is to rank. Thus, you also need to target less competitive keywords.
Choose keywords that are relevant to your blog. Irrelevant keywords make it harder to get visitors because people won’t know what your site is about. You want to let people know that your blog talks about a certain topic or niche. Using relevant keywords helps you get “visitors that convert” and not just “visitors that visit.”
Know the intentions of your target audience. Are they shopping or just browsing? Or maybe they’re just looking for information? Answer these questions to come up with the right keywords.
Blogpatcher – Your top keyword optimization tool
Similar to blogging in general, the SEO tool space is saturated with tools that drain thousands of dollars annually from consumers.
There are reasons why premium SEO tools cost a lot and deservedly so – no doubt about it.
However, people who simply want to increase their site’s search rankings by finding the best keywords for their content but can’t afford the burgeoning costs of these tools are left with nothing.
This main reason is why Blogpatcher was created.
The main purpose of the tool is to help bloggers and site owners analyze their site pages’ SEO performance and identify areas of improvement at an affordable price.
On top of keyword frequency and use of LSI keywords, the page analysis report includes the following:
- Rich media
- Structured content
- Social media
After creating an account, enter the URL of the page you want to analyze. You can also assign the target keyword of the page for the tool to produce a more precise SEO score.
Click on the factor that you want to look deeper into to show you issues that you must resolve soon.
On each section are subfactors that you need to work on to improve your SEO score. Each subfactor shows you how to fix each. This way, you don’t have to blindly resolve the problems of the pages.
In relation to keyword optimization, Blogpatcher shows the keyword frequency and the LSI keywords.
The former shows you the different page elements where you should enter your keyword and whether you’re “stuffing” the page with too many keywords.
The latter provides LSI keyword suggestions that you need to include in the page to increase its search ranking for your target keyword.
The results draw from the top 10 pages from organic search for your keyword. BlogPatcher then analyzes the most common keywords used in all 10 pages and suggests that you use them as well.
After applying the changes to all factors, you need to run another page analysis to see if your SEO score improves.
The higher the score, the better your chances of ranking high on Google search for your keyword!
Ultimately, Blogpatcher removes the guesswork from on-page SEO by simply clicking on the “How to fix” link on each subfactor.
The tool gives smart solutions on how to solve SEO errors and practical advice to new topics, keywords, and content.
Most importantly, Blogpatcher is not heavy on the budget. You can sign up for a free account and limited features and credits to test the tool out for size.
You can move onto the paid option of $39.95/month or $33.95/month for 12-month payment. This option provides more features and credits to help you ramp up your keyword optimization campaign for all your pages.
Keyword optimization is necessary for bloggers because it makes your site rank higher, gets more visitors, and better conversions. You’ll also outcompete your competitors more easily because you’re using keywords that attract readers who need and want your content.
You can bring your blog to greater heights by knowing what keyword optimization is, and following SEO’s best practices.
At best, you can simply sign up for a Blogpatcher account and simply take heed of the advice for each SEO factor.
Either way, you need to work on this now to gain an advantage over your competitors and rake in the most traffic from search engines!
5 Blogging Laws You Need to Know to Avoid Legal Troubles
Creating a blog is one thing. Managing it is another. It’s easier to develop a blog from scratch than maintaining one. You need to consider many things to ensure your blog’s survival. One of which is its legal side.
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Unfortunately, many neglect its importance because it’s hard to understand. Trust us — reading long texts of laws and regulations is no fun.
This guide, however, solves just that. We’ll help you comply with the law so you’ll stay out of legal trouble.
Getting copyright protection is necessary to keep your content from being plagiarized. The copyright law does just that. It protects an author’s original creation, such as articles, photos, videos, and music.
This is very important especially that these works are usually seen in blogs. You can also profit from the law as you gain control on how you want it to be reused by other people. You can even sue anyone who misuses your copyrighted material. You can then ask for compensation for the losses.
Never copy or re-use anyone’s work without giving proper credit or seeking permission from the author.
Terms and Conditions
Nobody wants to get lawsuits. But if you do get one for your blog, then your best protection would come from your terms and conditions. They are your website rules which discuss which are allowed and aren’t allowed on your blog.
You need to have one to protect yourself and your online business. Terms and conditions explain refund processes and policies of your content.
It also explains the process of resolving legal disputes, as well as prevents anyone from using your blog without permission. Having thorough terms and conditions prevents copyright infringement.
The last thing you want is for your enemies to find loopholes on your blog. Avoid this from happening by having terms and conditions. It’s a great way to prepare for worst-case scenarios.
You can also translate these legal documents on your blog to the language of your readers. This way, they’ll understand how your blog works.
Disclaimers protect you from legal liability as it clears things out. They make it clear to readers that your content is personal opinions, not facts. You need disclaimers for protection against defamation lawsuits.
This is important for blogs as you usually express your own ideas based on your reaction to facts. Blogs don’t necessarily convey factual data as it functions as an outlet for writers’ opinions.
However, it doesn’t mean that you won’t get sued if you have one. Instead, there’s a good chance you can defend your blog because you have a disclaimer. You also don’t want to be responsible for content websites publish based on your blog.
This is especially important if you’re sharing affiliate links. In an interconnected world, it’s vital to have protection for your individual rights.
Taxes for self-employment
Blogs aren’t just a hobby. For many, it’s also a source of income. If this is the case, then it’s a legitimate business and you need to comply with the Internal Revenue Service (IRS). You might be your own boss, but even that comes with added responsibility.
Pay healthcare and social security taxes from the profits you earn from your blog. These are called self-employment or SE taxes. Blogs earning $400 or more annually are required to pay these taxes.
Thus, it’s important to have general knowledge in keeping track of your finances. Learn basic accounting and financial management to not have any legal problem. It might be boring and tedious at first, but it’s very useful in the long run.
Also, pay taxes on time so you won’t get penalized, or worse, have your blog shut down!
Dealing with legal troubles is a big hassle. Not only does this waste your time and energy, but this can also lower your blog conversions. However, you can avoid this from happening by knowing the laws regarding blogging.
Ignorance of the law excuses no one, including bloggers. Thus, it’s best to spend time understanding all these rules even if they seem boring. Doing so will safeguard your blog’s interest, and could make your blog more credible.
While using them is ideal because they generate the documents in seconds, there’s no replacement to actual legal advice and counsel in creating these pages on your blog.
Therefore, if you want to be safe and keep your blog from getting into legal troubles, you need to consult professional advice and counsel regarding these blogging laws.
5 Things Squarespace Analytics Doesn’t Tell You and Why It Matters
If you would like to improve the audience impact of your blog, you need to know analytics. Numbers in analytics are useful tools that will guide you in creating more powerful content to maintain the happiness of your visitors. Using and understanding analytics can connect you with your audience so that they will keep coming back to your website.
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Squarespace Analytics is easy to use and effortlessly gives you daily reports. You can see panels such as the Activity Log, Popular Content, Search Engine Queries, Site Search Queries, Traffic Overview, and even Traffic Sources. You don’t have to feel overwhelmed by these tools since these modules are there to make your life easier. You can get full-time analytics for the traffic to your website.
Google Analytics is another tool that you can use and include with your Squarespace Analytics, since not every report and feature is found in the latter. There are a lot of similarities and differences between the two analytics, but here are five things that Squarespace Analytics does not tell you.
1. Audience Demographics
Squarespace Analytics lacks the ability to report your audience’s demographics. It cannot show you the age and gender of those who visit your website, which you’ll need in order to target a particular group or niche when marketing a product or offering services.
2. Audience Interests
Squarespace Analytics cannot tell you what particular interests your audience has. This information is important so that you know what kind of content to focus on to attract clients with SEO and other marketing tactics. Understanding the interests of your audience helps you know what to offer based on their interests, wants, and likes.
3. Visitor Location
Squarespace Analytics does not tell you the location of your visitors. You will know how many visitors you have, but you will now know where in the world are they located. But this information proves useful, especially since visitors from other parts of the world may become your clients. It is great to know that you have an impact around the world, but unfortunately, you cannot get this report with Squarespace Analytics alone.
4. Behavior Flow
Squarespace Analytics does not generate behavior flow and user flow reports, which show you the particular movements of people who visit your website. These diagrams are meant to tell you what makes your visitors access a particular page on your website over the another page, or what makes them leave a particular page on your website.
5. Real-Time Analytics
Squarespace Analytics does not show real-time analytics. On the other hand, Google Analytics can tell you exactly the number of visitors you have at the exact moment that you view your website analytics. You won’t know the exact web page your visitors are currently viewing based only on Squarespace Analytics.
These are just some of the things that cannot be shown to you by Squarespace Analytics. It is better to combine the two, Google Analytics and Squarespace Analytics, in order to get comprehensive and thorough reporting. The latter gives an abstract report while the former gives a more expanded report of analytics for your website.
5 Profitable Ideas to Make More Money from Your Blog
Blogging is one of the best ways to make money online.
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However, if you’re relying on the most basic and commons tactics to earn money, then you’re putting all eggs in one basket.
For instance, if your blog’s source of income rests on display ads, then you should find another income source quick.
Spencer Haws documented how and why his Google Adsense got banned. He already has earned over $13,000 when the terrible news happened.
At this point, there really isn’t much you can do but start from the beginning and work your way back up again.
It sounds unfair, but it is what it is.
As mentioned, you need to find other ways you can make money from your blog. Doing so lets you increase your profits and sustain your earnings over time.
Below are profitable ideas that you can implement on your blog.
1. Optimize ad places
I won’t blame you if you insist on using Google Adsense and Media.net to make money from your blog.
While Spencer’s Adsense account got banned, he was able to create one eventually.
He tried out alternatives, but nothing came close to the payouts that Google was giving out.
Aside from observing the rules to prevent your account from getting banned, make sure that the ads are placed at optimum sections of your blog. Doing so will ensure click-through rates and payouts.
Below are ways that you can feature inline ads on your blog tastefully:
- Use your space wisely – Most ad networks offer different sizes for their ads. Use the ones that fit on the different sections of your blog to a tee. Don’t choose ad units that occupy more than the allotted width or height of the section.
- Don’t compromise your content for ads – Your content is what drew readers your site, not the ad. As tempting as peppering your blog with ads, this may backfire and cause readers to leave your blog. Therefore, find a way to feature your ad prominently without obstructing user experience.
- Split up your ads – Don’t lump together ads in the same section. Spread them out to increase the chances of visitors seeing and clicking on them.
2. Think outside Google Adsense
Why stick to one way of streaming the money-making ability of your blog?
There are much more reliable tactics to earn from your blog aside from display ads. Below are three of the most popular ones:
- Sponsored posts – It’s highly possible that your blog has generated influence in its industry over the years through the content you publish. Leverage your authority by offering sponsored posts. Brands can approach your blog to feature their business on one of your posts for a free. In return, you link to their site so you readers can visit it if they’re interested.
- Membership site – If you have fostered a community through your blog, then monetize it! Create a members only section on your blog where you publish exclusive and high-quality posts there. To become a member, visitors should pay and subscribe to get their hands on your valuable content.
- Affiliate marketing – Arguably the most popular way to earn money from your blog. This method requires you to sign up on programs where you can place links to products and services on your blog post. If your visitor makes a transaction from the link on your site, you get a commission.
3. Clear and concise pricing
Let’s say you’re offering your services on your blog. You need to show to customers how much they cost. This gives them a chance to make an informed decision whether or not your services are worth the price tag.
But to increase conversions, it’s better to develop web calculator on your sales page. This is perfect if your offer discounted prices on bulk orders of your product or service.
The tool will calculate the price for them so they can get their hands on how much they’ll have to pay on you.
4. Build a product
As a blogger, you must have built a readership by sharing your knowledge and expertise about a subject. Therefore, it’s time to make money as a subject matter expert (SME) by creating a product.
Since you already write, the easiest way to earn money is by creating ebooks.
E-book writing is like writing a blog post but not quite at the same time. You need to understand the nuance of writing for either because they are a lot more different than you think.
Below are ways on how to prepare yourself in writing an e-book:
- Write for a “need” – It’s easier to write about something that you want to talk about. However, writing for demand or need by an audience is another story. Since you want people to buy your book, you need to write it for the people who will most likely purchase it. By finding a solution that people desperately need for their problem, you’ll have a higher chance of selling your blog.
- Organize your writing – You can’t write only when you feel like it. E-books are longer than blog posts, which is why you need to approach your writing strategically to finish it. Dedicate a time of your day writing the e-book and set a deadline for it. Doing so allows you to become more accountable for your product and your success.
- Don’t be afraid to spend – You can’t do everything yourself. As good as your writing is, you need a professional editor to make sure that the e-book doesn’t contain grammar mistakes. You also need to get a designer to create a book cover and other graphics in your e-book. Hiring these people may cost you, but it will greatly benefit you in the long run once people see how much quality and care you’ve invested in your product.
5. Sell to your email list
As you pursue the different methods of making more money with your blog, you’ll encounter services and products that you believe in. This goes on top of the e-books you’ve probably written for sale.
To increase your profit, send a sales letter to your email list in the hopes of converting them into customers and not just your die-hard readers.
As a permission-based marketing tactic, people join your email list because they believe in what you say and do through your content.
Therefore, the trust is already there, making it easier for you to convert them into clients!
Blogging can be unpredictable at times. One day, you’re earnings thousands, and the next day, you’re earning peanuts.
Therefore, the best defense to the eccentric nature of blogging income is to diversify your income streams.
The ways mentioned above should give you an idea on how to approach making more money from your blog, if not get your started already!
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