There is a point when your blog is going to grow beyond your ability to manage everything yourself. This is going to be one of the most exciting parts of your blogging career. It is also going to be one of the points when you need to make some difficult decisions, such as which contractors to hire and how to manage them. You can find some decent freelancers on Upwork or Fiverr, but you need to be realistic about the quality of the work and the number of resources you will need.
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You have built a successful blog by following a proven methodology. You have developed considerable expertise and it has paid off. Unfortunately, freelancers on Upwork or Fiverr might not have the skill sets to match your expectations. You need to choose employees carefully. You need to train them well, oversee their work and be mindful of their limitations.
If you hire the wrong person or fail to monitor them properly, then you could tarnish your blog. All of your hard work getting to this point could be wasted with the wrong freelancer.
Here are some common mistakes that bloggers make when outsourcing projects on these platforms.
Neglecting to look at previous feedback from other clients
When you first post a gig on Upwork, you will probably receive at least half a dozen applications within the first hour. How do you determine which applicant is the best?
Many clients will only look at two things:
- The hourly rate of the freelancer
- Their average rating
Surprisingly few clients will look at the feedback other employers have left. This is a huge mistake for several reasons.
For one thing, the freelancers average rating is barely a good indication of the quality of their work. These ratings are very subjective. Employers also have a tendency to conflate these ratings, unless they are extremely unhappy with the freelancer.
One blogger that hired someone on Upwork made a surprising observation while reviewing their profile. They saw that almost all of the previous clients gave four or five stars to them. The average rating was 4.5. However, the feedback that they left was not nearly as positive.
One previous client said that the freelancer had branded themselves as an expert, which is what the client was asking for. However, the client said that they were disappointed and felt the freelancer was only average at their job. They said the freelancer was able to handle some more basic responsibilities, but not more advanced projects. Despite the somewhat harsh feedback, the client still gave the freelancer a perfect five-star rating.
Good freelancers learn from their mistakes and grow from them, but some will repeat the same mistakes frequently — such as not taking negative feedback lightly. This is something that could quickly damage your account and reputation, so it’s important to follow up and try to get the most out of each review and paying customer.
Another reason that you need to look at the feedback is to see what types of projects they have actually worked on in the past. Keep in mind that many freelancers on Fiverr and Upwork offer a broad range of services. The same freelancer could offer blogging, Pinterest marketing, translation and back-end programming.
You might find that 90% of the projects they have worked on were unrelated to the project that you need them for. The fact that they have earned an excellent rating with previous clients could be totally irrelevant to you. That simply means they are very good at a task that you don’t intend to hire them for.
When you look at feedback from other clients, you can let these freelancers better. You will know whether or not they have experience working on a project similar to what you need.
Neglecting to look at the job success score
Nothing is more frustrating than onboarding a freelancer, training them, paying them to do part of a project, only to have them fail to finish it. There are a lot of reasons that this can happen. Some freelancers simply are not very self-motivated. They may have chosen to freelance on Fiverr or Upwork because they don’t have the work ethic to run a more intensive business or handle the responsibilities of a regular job. They might also have a tendency to take on more clients than they can handle. They could also have a problem following directions, so they have to drop clients out of frustration or the clients terminate the agreement.
Fortunately, Upwork tracks the job success score for every freelancer in their network. If a client regularly fails to complete jobs, you will obviously not want to hire them.
It is a good idea to look for freelancers that have a job success score of at least 75% to 80%. This indicates that they are better at servicing their clients and follow through with their commitments then people with a lower score.
Expecting that the freelancer will be able to make the same high-level executive decisions as you
As a blogger, you need to be highly independent and self-motivated. You understand the importance of taking initiative and making crucial decisions.
You might not be able to count on a freelancer from Upwork to do the same. One blogger discovered this when they used this platform to find someone to help with his Pinterest strategy. They initially instructed the freelancer to make their own decisions about which images to use for each pin. This created a lot of confusion and lead to a number of back-and-forth questions between the blogger and the freelancer.
The blogger realized that they needed to provide a lot more structure to make the relationship successful. They created a spreadsheet and clarified which images to use with every pen. The assignment of each image was completely arbitrary, so the blogger was able to randomly assign them quickly. As simple of a change as this was, it provided clearer direction to the freelancer, so they were able to get the job done with fewer frustrations.
You are an entrepreneur. You are used to making strategic decisions all the time. People that choose to freelance for a living are not used to you making the same choices. As intelligent and qualified as they might be, they are going to have a preference for regimented directions with a lot of direction. Things will go a lot more smoothly if you provide that.
Not being willing to pay enough for good results
The quality of freelancers on Upwork and Fiverr varies tremendously. This is often reflected in the rates that they charge.
There are some dedicated workers that will be willing to handle your projects for a surprisingly low price. However, most decent freelancers are going to charge more than their less qualified colleagues.
You need to keep in mind that you are usually going to get what you pay for. If you always hire the cheapest contractor, then you could be jeopardizing the future of your blog.
The best examples to illustrate this point are if you are hiring a contractor for writing blog articles or linkbuilding. Contractors that charge low fees to build links are going to generally do a lousy job. They will use spammy linkbuilding networks that could get your site penalized or even deindexed by Google. Writers that charge $5 an article are going to also offer lower quality work, as well. Some of them outright plagiarize content or use article spinners, hoping that they won’t get caught. Using these writers could also seriously damage your reputation with readers were standing with Google.
For example, if you are blogging about a complicated topic, such as ‘custom printed magnets‘, then you need to make sure that you are hiring a professional writer that can step up to the plate, learn about your niche and do a great job. You can see some of the best performing content and blog posts from Jukebox in the screenshot below, and how they are also targeting their customers needs and then fulfilling them as a service.
I understand the temptation to keep your costs low. Bloggers are used to having the mindset that they don’t have to pay to make their business a success. However, if you do need to start outsourcing work, it is better to pay a bit more upfront to get the quality that you need.
Of course, you don’t want to overpay freelancers either. But you need to make sure that you are paying enough to get the service that you need.
Acting like too much of a pushover
Bloggers that have just started delegating their responsibilities are not used to some of the tougher parts of being a manager. One of the hardest things is knowing how to hold people accountable.
A lot of bloggers have very easy-going personalities. They don’t find that calling people out on their mistakes and telling them that they did the job wrong is something that comes easily. You are going to need to find a way to get over this challenge if you expect to get value from your freelancers.
Some bloggers decide that they need to accept a low standard of quality from the freelancers they use. Rather than telling their contractors to go back and rectify their mistakes, they decide to make the changes themselves.
There’s a point when this is going to negate the benefits of hiring a freelancer. You are paying them to make your life easier. It completely defeats the purpose if you have to do most of the work yourself.
This doesn’t mean that you can’t accept certain limitations of your freelancers. You might decide that there are certain tasks that you need to continue doing yourself or ask another contractor to handle them for you. However, it is important to make the distinction between excepting reasonable limitations and being too passive to demand a quality service that you expect.
Who Do You Surround Yourself with in Your Blogger Network?
Some bloggers cannot see the forest for the trees, like the beautiful, lush, thriving national park I visited in New Jersey recently.
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The masses tend to be caught up in fear, pain and struggle because they cannot see the big picture.
Birds of a feather flock together.
You have heard that one, right?
I circle the globe and change time zones like most folks breathe. Would I be wise to surround myself with people who tremble at leaving their home town or home neighborhood? Nope. Such people would teach me the world makes for a scary, dangerous place. I would get advice like play it safe, be comfortable, get a job, buy a home and take it easy, from such folks. Such folks also live a bland life because if you rarely or never leave your comfort zone, you cannot:
- face your fears
- serve humanity
- be a bright light for people to follow
- live your deepest, wildest dreams
Obviously, I chose to surround myself with bloggers who happily circled the globe as successful bloggers. I also surrounded myself with happy, successful, home body bloggers too; to learn the basics of building a rocking blog effectively. I learned how to succeed from my blogger friend network, sponging up their knowledge, inspiration and insight.
Meanwhile, if you surround yourself with new, struggling or failing bloggers you will get advice on how to struggle, fail, or flounder through your blogging day.
Do bloggers around you complain about losing $50 on blogging? Lose these zero’s immediately and surround yourself with bloggers who invest thousands of dollars on their blogs. High rollers teach you to succeed. Broke jokes teach you how to fail.
Do bloggers around you see making $25 as being a huge amount of money? You better lose the low-aiming crowd to surround yourself with bloggers who see $1000 and $10,000 and more as making coin.
Do bloggers around you circle the globe as swash buckling travelers? Check out this photo from my trip to Vietnam. Kong: Skull Island was filmed here.
Time to ditch the comfort zone crowd to hang with adventurous types.
Don’t get me wrong; I celebrate every cent I make online. But if you think I’m placing a sponsored post for less than $1000, you are insane. Like a famous super model who said she didn’t get out of bed for anything less than $10,000 a day, you need to develop a prosperity consciousness that demands big money and ignores appearance of poverty, lack, limitation and fear.
Who Do You Hang With?
Who do you count as blogging buddies? Happy, highly successful, prospering bloggers? You better, to increase your success.
For example, observe my blogging paperback on profiting. The aftermarket price is $45 USD. If most or all bloggers in your network would feel uncomfortable receiving $45 in royalties for a paperback, you better lose that network and surround yourself with bloggers who believe in abundance. I know John Chow feels comfortable receiving $45 for anything he offers online. Who cares? It is just money. It is only money.
Surround yourself only with bloggers who:
- have posture
- have authority
- charge top dollar
- profit freely
- prosper freely
- exude confidence
- have a highly developed prosperity consciousness
You learn from the best, gain inspiration from the best and become the best by surrounding yourself with the best bloggers on earth.
But you need to be honest in who you choose to hang with in your blogging circles. Be clear. Be truthful with yourself. Maybe you feel comfortable trading comments with struggling bloggers you befriended 10 years ago but nothing spectacular happens for you if you surround yourself with struggling bloggers, being firmly fixed in your comfort zone.
Release all bloggers who are not happy and prospering.
Fill your blogger friend network with empowered, inspired, happy, successful, prospering bloggers.
Just your blogging success at stake.
Are You Chasing the Flavor of the Month?
My first fundamental of successful blogging focuses you on being present.
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All of our power resides in the moment.
None of our power resides in the future or past because neither exists.
Time is illusion.
Only Now is real.
Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.
This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.
How in the heck did I write and publish nearly 800 guest posts on one blog?
I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.
Bruce Lee and Blogging
Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.
Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.
Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.
The Flavor of the Month
Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.
While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.
Success is yours, but success is not an overnight or week-long endeavor.
Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.
Write, publish and connect with top bloggers by helping top bloggers.
Success Finds Specialists
I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.
Imagine if you could work from home every day? Visualize that fun and freedom.
Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.
I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.
Avoid program hopping, niche hopping and all forms of flavor-chasing.
Do one thing. Do it well.
What Is the Incredibly Easiest Way to Drive Blog Traffic?
Drive traffic to other blogs.
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Give what you want.
Help people get what they want and people help you get what you want.
I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.
I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.
I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.
The more you give, the more you get.
The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.
I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.
My blogging buddies – who appreciate me promoting them – freely:
- link to me on their blogs
- retweet my posts
- share my posts on Facebook
- share my posts on LinkedIn
- send my blog posts to their email list
That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.
Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.
How to Drive Traffic to other Blogs
I spent a fair chunk of today driving traffic to other blogs.
I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.
Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.
You Will Run out of Time Solo But You Never Run out of Friends
Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.
But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.
As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:
- when you sleep
- when you travel
- when you spend time offline with family and friends
Sounds sweet, right?
Drive traffic to your blog easily.
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