SEO is a process and it takes time to see results unless of course your niche is super low in competition or you are an SEO super ninja. So how to get some quick wins under your belt in order to build your confidence? The answer is social media of course. Social signals can influence search engine rankings and bring in traffic, brand awareness and following.
Here are 22 Techniques to Increase your Social Media Sharing in an easy to view infographic.
Infographic Source: YourEscapeFrom9to5.com
Technique #1: Write an in-depth Post to Provide Value
Surely you would have “content length is strength”. So go deep on a topic and be thorough. Make the content ultra-useful. Include examples, tips and how-to. Here is a graph that shows content length vs social media sharing for a poplar blogging site.
Technique #2: Create an Amazing Infographic
Infographics get more social shares than any other form of content. The content in the Infographic has to be good and useful. Infographics that show only statistics are literally useless the next day. Here is an Infographic on entrepreneur.com on the ‘Secrets to being Productive’. This Infographic has been shared 46,000+ times in various social media platforms. The added advantage of using an Infographic is you can get backlinks and traffic to your site.
Technique #3: Provide a Bonus for Sharing Content
You can provide your readers an incentive like bonus content or a checklist to share the content. BloggingWizard Adam Connell does this wonderfully.
Technique #4: Conduct an Expert Round-up
Everyone wants to learn from experts but it can be time consuming. So, what if you pulled together a group of experts and share their opinion on a topic? Surely that will get some social media attention. You can also get some social shares from the experts. See the total shares of this expert round-up on bufferapp.com
Technique #5: Do Interviews Regularly
Conducting interviews of top bloggers or upcoming bloggers can bring ongoing social media attention and a stream of quality content. You would have seen Meet the Bloggers Interview Series here on bloggingtips.com
Technique #6: Create a List of Resources
Everyone in your niche needs a list of tools and places to go. What if you create a one stop shop of a mighty list of resources? You will be saving time for everyone. If your list is in-depth then you should get some social media attention like Ian Cleary from RazorSocial did. Ian got 15,000 social media shares by the way for his list of resources.
Technique #7: Include Quotes that are Tweetable
Embed tweetable quotes in your content that are tweetable without the need for any text copying. This could be a quote, tip or statistic. Brian Dean from backlinko does this to encourage social media sharing.
Technique #8: Ensure Your Headline is Attention Grabbing
In social media people see your heading first and if that is not going to get their attention then they will simply keep scrolling right past your social update.
Technique #9: Make a Habit of Sharing Others Content
If you want more sharing then you have to share others content. Share only good content and share others content more than you share your own content.
Technique #10: Increase Engagement with Pictures
The two factors that matter the most in getting more action in social media are an irresistible heading and an eye catching image. Images are shared more than plain text updates in social media.
Technique #11: Ask Your Readers to Share
Some people don’t have a habit of sharing content but if you ask politely in your post they will. This technique also works in social media updates as words like ‘please’ and ‘retweet’ are the most retweeted.
Technique #12: Share Content in Peak Sharing Times
You can use a tool like Tweroid to find out the peak activity times for your followers and leverage that time. This provides better exposure for your content.
Technique #13: Use Content that Creates an Emotional Reaction
Neil Patel of QuickSprout says content that connects with the reader emotionally has a higher chance of being shared in social media. The content could make the reader laugh, sad, empathise, angry etc. You can use the heading and the body of the content to create an emotional reaction.
Technique #14: Ensure Post is formatted so Scanners can become Sharers
Did you know the majority of visitors to a website are scanners? If your blog post is well formatted with small paragraphs and headings there is a good chance they will take note of the content. The quality of the content matters of course!
Technique #15: Include Mobile Sharing (and Test it works!)
There are plenty of people who use mobile devices to surf and we need to make sure our sharing buttons work on mobile devices. Funnily, I tested my mobile sharing buttons for the first time when I wrote this post originally in my blog J Have you tested yours?
Technique #16: Use Online Communities
Use online communities like BizSugar and Triberr. There is a give and take in these communities so you have to share others content first. Getting 100 social shares for a new blogger can be daunting but with these communities it can be a breeze.
Technique #17: Leverage Your Email Signature and Include Social Sharing Buttons
I bet you use your email often. Do you have social buttons in your email signature? What about automatically including your latest blog post in your email signature? This is a great trick to cross promote your blog and get more social media action. Head over to WiseStamp it is free!
Technique #18: Use Social Sharing Buttons that Scroll along the Page
Scrolling social media buttons get the best results without a doubt. Why? Because they are always visible and easy to use as users don’t have to scroll up or down to find the sharing buttons.
Technique #19: Don’t Use All the Social Sharing Buttons You can Find
There are quite a few social media sites and you can’t possibly include a button for every one of them in your blog. Be selective and pick the platform that best fits your brand. You want to build your presence in a few social platforms first. Did you realize Neil Patel uses only three social sharing buttons in QuickSprout; Facebook, Twitter and Google+. Of course Neil has a big following but the idea is to have a balance.
Technique #20: Call to Action = Social Share
If you want more comments then you have a call to action to ask for more comments. Similarly, if you want more social sharing then have a call to action that asks for more social shares. This is a very simple strategy but it is very powerful.
Technique #21: Approach Influencers in Social Media
Identify influencers in your niche and follow their social media profiles. Try to build a relationship by liking and re-sharing their content. Hopefully your content and the relationship can do the rest.
Technique #22: Take Advantage of Groups and Hashtags
Did you know you can use hashtags in Facebook and Google+ as well and not just Twitter? Take advantage of the numerous groups in Facebook, Google+ and Linked. These will not only increase traffic and visibility of your content but also can bring in more social media shares. Here are some more social media hacks that are borderline genius in an Infographic.
Wrapping it up
With these 22 techniques you are sure to get more social media action and love. Social sharing can help SEO but most importantly they can build your social profile, brand and traffic. So go forth and conquer!
If you found this post useful, share it!
- 8 Proven Methods to Explode Social Shares – SearchEngineJournal.com
- 8 Ways to Get More Social Shares without Annoying Readers – QuickSprout.com
- How to Improve Social Sharing by 97% – RazorSocial.com