Who’d have thunk I’d have a snack with Zac?
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Last week, Blogging Tips owner, internet icon and fellow New Jersey guy Zac Johnson was kind enough to sit down with me for lunch. We enjoyed delicious meals at an authentic Vietnamese restaurant in good old NJ.
I guess you could say I took a tiny page out of John Chow’s book; he seems to favor Vietnamese fare for his Dot Com Lunch series of blog posts.
Anyway. Here’s the proof. That I met Zac. Or am really good with Photoshop.
Learning from Legends
For those not in the know, Zac has been online since 1996. Not just casual cruising stuff either. He has been making money online and blogging up a storm for what is the online equivalent of eons. When guys like this talk, I listen. A ‘la EF Hutton.
Legends clue you in to how you should traverse the sometimes slippery cyber slope.
So….the next time you think you know better, be open to legendary advice. These guys have a firm grasp on what it takes to rock it out online.
1: Mindset Mindset Mindset
The topic of online newbies came up.
Zac noted how a number of new online entrepreneurs quit on their ventures after not making “John Chow Money” 1 or 2 weeks into their online careers. He mentioned how having the right mindset benefits bloggers immensely. For when you are a persistent, patient bugger, willing to learn your trade, you simply won’t quit.
I am the eternal optimist. Anything is possible. Really. But I also know a time buffer exists between beginning an online venture and succeeding with it. Misled or greedy online newbies become delusional about this time buffer, expecting to rake in a full time income in days or weeks.
Blog from the inside-out. Meaning, if you’re struggling to make a dime online – literally – consider stepping back from your blog to assess how you really think and feel about your online exploits. Enjoy your journey. Learn. Study. Observe the icons. How do they go about their businesses? Be open. Be sponge-like to success.
OK, I will now enter you into a time machine. HG Wells style.
I will also officially date myself with the following reference.
I am a huge fan of the movie, “The Thing.” Yes it’s from the early ’80’s.
Long story short, an alien creature lands in Antarctica. Said creature mimics any life form it makes contact with. Dogs, people, any sentient being. As said slimy creature perfectly imitates other life forms it infects/kills/mutilates other life forms, evolving, producing the perfect species to rule the earth, if you will.
Until a heroic – and heavily bearded – Kurt Russell saves the day, this Thing was well on its way to dominating the world, cloning, killing and consuming, being amenable to change.
I do not advise you to eat your competition. Please don’t clone them. And mutilating is not allowed! But if you can extract the evolution lesson from “The Thing” you will understand why Zac is so well known.
He noted how one must evolve as times change to succeed online. Zac did. Not the Thing.
Back when he was a greenie, Myspace was the shiznet. Then Myspace went to shiznet. Aol. Blogger. Online journal. List the fads, if you’re an old hat like me, or if you’re more of a Young Turk just think of the deluge of known sites that fall off the edge of the planet in a year. Let alone over 4 years.
Evolve. Change is the 1 constant online. Be willing to change. Be willing to evolve.
I deleted 3400 blog posts, a blog and my online brand in 2014 to evolve. I’d outgrown the old brand. I felt a nudge to build a new brand. Blogging from Paradise was born. I’ve never looked back.
Go with the flow. Release old, worn out blogs. Pick a blogging niche you could talk about all day. Then blog about it.
3: Meet People in Person
Zac is one of a handful of bloggers I’ve met in person.
I connected with a few blogging buddies in India. I met with a bud in Bali. I also chilled with blogging buddies in Kathmandu, Nepal.
Hands down, the easiest way to form a strong, powerful, genuine bond with another human being is to take them out for lunch. I prefer to pick up the bill. Feel free to go Dutch on this one. Your call.
Zac also mentioned how he hangs out with guys like John Chow while attending live events. Chilling with someone in person forms a stronger bond between friends. Seeing someone live and in the flesh reminds you that yes, they are actual living, breathing human beings. Not avatars. Not words on a screen. Not online personalities. Forming these types of powerful bonds will move your blogging career into orbit.
Attend live events. If you’re in a fellow blogger’s neighborhood, look them up. Ask them out to lunch. In most cases you will develop a much stronger friendship with bloggers you connect with in person. Makes ’em more human to you.
Note; when traveling through Chennai, India, I once got a call from the hotel lobby that someone showed up to see me. Seriously. The Stalker-razzi will go to ridiculous lengths to get a selfie with old RB, I guess.
What blogging lessons have you learned recently?
What have you learned from Zac?
How to Leave Your Blogging Struggles Behind
Exit your comfort zone on a daily basis.
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Leave blogging struggles behind.
I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.
I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.
What Is Blogging Struggle?
Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.
If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.
Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.
I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.
Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:
- nobody is listening
- nobody is reading comments
- nobody will click through to your blog
- you are wasting your time
- the comment won’t get published
This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.
Struggles happen if you choose to blog mainly from fear.
Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.
Go for it!
Exit your comfort zone.
Leave your blogging struggles behind…for good.
Focus on Things More to Leverage Your Blog Quickly
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What is the relationships guy talking about?
Blogging is a people business, right?
Blogging is one part people and one part things. Seriously. I learned this recently because if you depend 100% on people to build your blogging success you cannot possibly scale to massive levels. But if you do focus on things more, like email lists, and blogging platforms, you become less dependent on people, and also, your leveraging potential goes through the roof.
Email List Example
Let’s look at the famous email list. It is a thing. After you publish a blog post, you write a few words, include a link to your latest post, and after clicking a button, email the post to 10, 100, or 10,000 people….or more people. In a split second, you reach 10,000 human beings. Using a thing helps you leverage your presence like mad. Awesome.
But imagine if you only reached 10,000 people by mentioning people in your recent post, and tagging them on social media. Humanly impossible, of course. Let’s say you depend on even, 50 people, to promote your blog post, by mentioning them and tagging them. Linking to and tagging 50 bloggers takes a lotta time. Minimum, even for a 700 word post, it takes 90 minutes to 2 hours – or longer – to go the tagging and mentioning route. Do you see the problem of depending 100% on people and friendships to build blog? You run out of time. Meanwhile, sending your post to 50 email subscribers takes 3 minutes to send the email and literally, a split second to actually publish the email, at the click of a button.
Using Things Effectively Leverages Your Presence
Using email lists, blogging platforms for guest posting and certain tools leverages your presence fast because eventually, you run out of time trying to leverage your presence solely based on grabbing the attention of fellow bloggers. Plus you are at the mercy of humans, and building a fear-based attachment to fellow humans leads to misery because humans change, humans get too busy to promote you, and humans unfriend other humans.
I am for making blogging a people and things business. I have learned this lesson the hard way over the prior 2 months. Befriend people and enjoy the process, but if you want to leverage massively and sprint up the exposure ladder, tap into the convenience of technology by using things to reach more people fast.
At the end of the day, it is about helping more people freely. Use things – aka technology aka inanimate objects – to help people more freely and to help more people, too.
Exit Human-Obsessed and Things-Resistant Blogging Circles
I used to be part of blogging circles 100% reliant – virtually – on human beings, and heavily resistant to things. But none of these bloggers leveraged to big time, super successful levels. These bloggers railed against bots and joked of not using or being a blogging cyborg. All seemed funny. But on agreeing and following their advice I soon learned how incredibly difficult it becomes to grow a successful blog being 100% attached to and dependent on human beings to build the blog. Humans change. Things do not. Plus you cannot leverage humans like you leverage things.
While all these folks complained about emails and automating, they played so small that reaching next level success proved to be 100% impossible. But, I observed how using things like systems and tools will help you reach huge, targeted groups of people in minutes or even seconds. See the email example above.
Instead of complaining about or resisting tech, why not use things to make life easier, to leverage your presence quickly and to reach a huge, targeted group of human beings so you succeed and so people get what they want?
Long Term Blogging Success: Co-Creation Not Manipulation
Every blogger who succeeds over the long haul did so through co-creation.
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Two blogger met. Two people make friends. Both friends help each other out, for a co-creation, and see greater success due to the co-creation.
I have seen this happen so much in my blogging life over the past 10 years. I befriended Zac many years ago. He invited me to guest post on Blogging Tips. Years later, all the co-creating I did through 800 plus guest posts helped:
- increase my blog traffic
- increase my blogging profits
- increase my DA
- increase my brand exposure
Think about it guys; all top bloggers make friends with other bloggers, both parties help each other, and we all win. You win, I win, and our fellow bloggers win.
You will never create long-term blogging success by trying to manipulate people through fear, smoke, mirrors and other silly tactics, because doing so is like building your blogging business on a house of cards. Even the smallest breeze of resistance knocks down the cards, and your blogging business with it. Bad idea.
What do I mean by manipulation? Imagine you write a blog post filled with bold promises of how to make 6 figures a year, telling bloggers you know the way. You share no specific strategies for making 6 figures. Nope. But you do make big, hyped up claims, filling the 1000 word post with some hefty, silly promises. What are you trying to do? Manipulate humans into following your blog, buying your stuff and giving you money. Your intent is to use fear, greed and desperation to GET money from people. Using fear manipulates people into doing what they do not want to do, for a temporary income boost, for you. But again, imagine a house of cards. A barely detectable breeze knocks down the house, and a seemingly tiny detail knocks down and destroys your blogging business.
When I was a new blogger a LONG time ago, one blogger who claimed to be a 6 figure earner admitted he was lying. He disappeared instantly. His blogging business died because he lied about making 6 figures, because he wanted to manipulate people into giving him money.
Co-Creating Benefits All over the Long Haul
If you guest post on other blogs, you and fellow bloggers create helpful content that promotes lasting success. Imagine building a house on a rock solid foundation, on a granite mountain. Wow! That is a serious foundation. Nothing moves that home. Even a decent earthquake barely makes the house shake. This is what it’s like to co-create content with fellow bloggers.
You both create something together – through a shared post and shared domain name – that is good, and leads to something good and beneficial. Fear and manipulation? No involvement in this process. Love and abundance and service, this is it, and this is why you become successful in building a rock solid foundation, and, in becoming a pro blogger.
How Can You Co-Create?
A few ideas:
- guest post on your blog
- guest post on other blogs
- create joint videos
- create joint podcasts
- create joint business ventures
Ultimately, you can co-create with fellow bloggers in countless ways. Being creative is your only requirement.
Think of how the co-creating benefits all of humanity. Think of all the people you can help through your co-creation. Put people ahead of your immediate needs and also, bring other bloggers on board to see the greatest impact over the long haul.
Be generous, help people, make friends and gain exposure. Build a viable, long term, meaningful blogging business. Observe manipulative, flash in the pan bloggers come and go. I have seen thousands of these types die a quick death, like moths flying too close to the flame-temptation of quick, easy riches.
Co-create to out last virtually everybody else in your blogging niche.
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