If Google is smacking down gratuitous pop up usage you know it’s time to rethink this marketing tactic.
Pop ups in and of themselves are cool.
But most bloggers use pop ups because they *fear* losing subscribers.
Even successful bloggers.
Fearful energy is a sucky energy.
Often creating resistance (obstacles, problems, mass unsubscribes, diminished profits, etc) in your blogging campaign.
Some bloggers mistakenly say: “pop ups work”, equating more subscribers and greater blogging profits to “working”, never realizing that doing things from a loving, almost completely fear free space would yield more list subscribers and blogging profits than you could ever dream of.
I haven’t used a blogging pop up in years. Even when I did use pop ups, mine was an immediate PO which was a quick and unobtrusive way to give my readers what they wanted through the convenience of their inbox.
But 3 particular methods – 2 pop up methods, and 1 other related to a growing trend of locking content – diminish user experience and flat out cut into your blogging traffic and profits.
1: Multiple Pop Ups
I once spotted a blog with 4 pop ups:
- an immediate, splash style pop up
- 1 pop up crowding from page top
- 1 pop up crowding from page bottom
- 1 slider pop up creeping/stalking me from the side
I felt claustrophobic, worrying about being crushed, after a 3 second visit to this blog.
Multiple pop ups are almost always fear-driven, desperate measures at capturing reader information to grow your list.
Fear-based driver = crappy outcomes.
Let go multiple pop ups.
If you do use pop ups, post an immediate pop up so readers can see your offer before reading a word of your blog post content.
2: Delayed Pop Ups
If you’re reading a blog post, being reeled in to the content, gobbling it up, being entranced by the blogger’s delivery, and a pop up screams at your attention out of nowhere it’d be like if I was reading my beloved A Song of Fire and Ice series and all of the future pages vanished until I closed out a page offering me free updates to all future George R.R. Martin novels.
Scrap delayed/distracting pop ups.
3: Content Lockers
If you promise something specific via your headline you must needs deliver that something via the entire blog post.
Example: if I read “10 Tips for Driving Blog Traffic” and find 4 tips provided in the post, then you request me to share the content to see the other 6 tips, you deviated from the title promise.
You should have titled the post: “4 Tips for Driving Blog Traffic And Tweet this Post to Get Access to the Extra 6 Tips”.
Diminished user experience, all the way.
Clear, direct, simple, authentic, high energy bloggers publish clear posts.
Don’t use content lockers unless you note use of a content locker in the blog post title.
What other marketing methods diminish user experience for you?