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3 Examples of Blog Content in Very Different Niche Markets

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We all know the power and influence that comes with blogging, but if you aren’t creating the right content for your audience, what’s the point? This is one of the biggest struggles for bloggers and brands around the world today. Most are just pushing out content for the sake of going live with new content — which doesn’t help with the end goal of a blog… which is to provide value and direction for an audience.

The best way to approach content writing and blogging is to first understand who your audience is, what they want and how you can provide it to them. In today’s article, we are going to look at three different blogs in three very different niche markets. Each of them is unique in their own way, while also creating content that not only provides value to their audience… but also helps grow the brand and business in the process. After viewing each of the examples below, you should have a much better idea on how to start creating content for your own blog and audience.

TruthAboutPetFood.com

When it comes to the safety and love for your pets, nothing comes close. We love our furry little friends so much, that often times we will take better care of them than we do with ourselves. With this in mind, pet food and pet health are multi-billion dollar industries. Every day millions of people search Google for the latest information on pet food and also search for questions to their latest pet health issues.

Sites like Truth About Pet Food highlight many different areas of pet health and pet food, but their pet food ingredients section is probably one of the most read and sought after. With human and dog food always being in the news for the different health concerns at risk, it’s extremely important to make sure you are feeding your pets the right food at all times. By keeping an eye on all of the latest pet food news and health alerts, TAPF has become one of the premier sites in the pet industry — once again, providing a free value to their audience, while building a powerful and respectable brand in the process.

AllSlotsCasino.com

The entertainment and online gaming industry are one of the most competitive niche markets out there. If you go wide scale you can cover everything from online gaming, casinos, promotions, tutorials and much more. In the case of ASC, they know exactly who their audience and how to provide them with the right content they are looking for. The main attraction on their site are for promotions towards playing online casino slot machines, but once you start looking through their blog content, you will find how they are able to attract different audiences through articles based on gaming promotions, tutorials, and guides — especially the one below “How to Play Video Poker, and How to Win”.

With millions of online and offline gamers around the world, there really is a never ending supply of people who are going online to search for such content on a daily basis. Whether it’s learning how to play, finding the best local attractions in your area, or even what the latest promotions are for playing online… if you can provide this type of content and value to your audience, they are likely to act upon any recommendations you might have — ultimately making your site and content even more profitable.

BeachBodyonDemand.com

Have you ever Google’d how to cook something? Sure you have, and millions of other people are doing the same thing every day. As simple as it might be to cook and egg or even bake a chicken, people are still going to search for how to get the job done efficiently and in the right way.

However, when it comes to such a generic and broad topic, it’s something many blogs and websites have already covered. With that in mind, it’s no longer a matter of just creating the content, its a matter of doing it better than the competition. That’s exactly what Beach Body on Demand has done with the many recipe articles on their site, such as this one on how to bake chicken breasts. Not only have they provided a detailed walk through, they also have some great pictures in the process.

In the end, this not only provides the end user with the information and guidance they were looking for, it also helps introduce millions of people to the Beach Body brand on a monthly basis. Consider how creating ‘better content’ could start working for your site or brand.


Blogging is All About Content Value… Not Content Creation

With more than a billion active sites on the internet today, there isn’t a need for more content — we simply need better content. Consider each of the options above and how they are creating content for their audience, while also providing a service in the process. The more time you spend on planning out and promoting your content, the more likely you are to find success in the world of blogging.

As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

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Advanced Blogging Tip: Have a Poor Link Memory

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I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.

Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.

I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.

I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.

Which road do you prefer to take?

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How to Get Over the Fear Nobody Will Buy Your Product

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Ship. Publish.

Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.

Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.

I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.

I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.

All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.

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Pro Blogging Tip: Release Expectations

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Ouch.

Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.

Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.

Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.

If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.

Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.

Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.

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