Great links to other like-minded blog sites work in search engine optimization to your benefit if done correctly, but link building is not the only SEO technique that works like a charm. There are some other major technical steps you can take starting today that will improve your blog site’s ratings exponentially if you proceed in the most concise manner. I have listed some of them here today. These are the top three that will help you the most.
1.USE THE BEST TITLE TAG POSSIBLE FOR YOUR HTML WEBSITE PAGE
People do not realize how important it is to create a unique phrase embedded in the HTML code for your title tag on the front page of your site. What a great title tag does is two-fold. It uses a term which is a very popular keyword on the web, and then it has another term much more unique to your blog site within the tag line, which is an active term and may be very unique from a search engine point of view if no other site uses that term with SEO in the main title.
To come up with a perfect tag title for your site, you need to visualize what main keyword phrase or term a web surfer looking for your company or blog would put in to locate your site. Let’s say you sell “Star Wars” paraphernalia for instance. Any term or keyword you can use that will be very original for that very important spider crawl from Yahoo! or Google, will make the difference between ranking #3 on their pages or #25,000th. You make the call.
2. RESEARCH YOUR MAIN COMPETITION
The best way to keep in competition with companies or blog sites that are in your main line of business, is to find out how they are being so successful with their own rankings in search engines. How you find out this important information is very easy. Just type in your search term into a main search engine such as Google and then examine the top five or six results. Notice what they are doing in their HTML (on page) and linking areas (off page).
The ways to figure out their HTML coding is by writing down the main keywords you keep seeing over and over on their main page. If they state “star wars” more than 8 times on their home page, for instance, you then know one of the most important keywords that they set up on their site HTML was (STAR WARS). It is that simple. If it worked for them, it will work for you too, so go ahead and add it to your main keywords when you write the text for your main page.
You can do the same thing as far as linking is concerned as well. To find out how many sites are linking to your competition, type “link:https://www.competitorname.com” into Google. Do the same in Yahoo!, and you’ll see a higher count because Yahoo! is more all-inclusive. This information will tell you whom your site should be linking to, because your competition is already in business with those sites and you should do the same ASAP!
3. ALWAYS USE WELL-DEFINED NAVIGATION ON YOUR MAIN PAGE
This also includes the importance of making sure that your directories and file names are well-defined along with your overall navigation structure of your main page. You must name your keywords in the file name (ex: content-management-system.htm) to make sure the search engines will be able to examine all of your main content when doing a search for ranking placement. This will help you develop a flat directory structure that has no more than three levels so that the spiders and robots crawling through your content will not get lost and leave your site before giving you a higher ranking.
Since this last technique is very technical, you should allow a specialist to do it for you. But you need to make sure that they realize you know the technical specifications of search engine optimization so you’ll get your money’s worth from their service. If they think you are an amateur at SEO, they will take your money and just do a lukewarm job at best, so keep them on their toes with your knowledge of at least the fundamentals of SEO and you will be on your way to getting that much-envied position of the #1 ranking on Google.