A lot of people see the money-making potential of blogs as the initial reason to start one. Within a couple of months, they reason, they’ll have a dozen sponsors and paid advertising that will make them money with every click. And while this may be the case for some, it shouldn’t overshadow the fact that there are many other benefits related to creating a successful blog that have nothing to do with fiscal rewards. These benefits can be enriching on a social as well as personal level. Below, we’ll look at three reasons why you should start a blog besides monetary incentives.
It’s an ideal networking tool
By writing a blog either for your business or about a niche topic that piques your interest, you’re bound to have a few readers that share common interests with you. This creates an opportunity to network with like-minded people and even make a few friends along the way.
You could also use this chance to create a mailing list to broadcast when your new blog posts are published in the future. All you need is a reliable newsletter management tool that looks professional and is easy to use and then you’re set to go. And since email lists are permission-based, everyone who signed up is actively interested in what you are blogging about, which will allow you to form a core of dedicated readers.
If you really want to improve your networking and list building efforts, be sure to create content that provides real value — while also offering something of value to your audience in exchange for them joining your mailing list. A perfect example of this would be if you had a blog on “classic sports films”, you could then offer a free PDF download of the “Top 100 Classic Sports Films” of all time, thus dramatically increasing interest and conversions in joining your list.
It aids in streamlining ideas
An idea is often like a pile of wet clay that sort of resembles a shape in your head. By speaking about ideas with people, you’re able to shape that clay a little, but by writing, you’re able to add precise details and form exactly what you were thinking about.
Writing is the act of refining ideas, exploring their nuances and explaining them explicitly. Through the use of daily blogging, you will have the opportunity to explore and navigate these ideas and thoughts much more masterfully than you could hope to do without writing them down.
What’s even more exciting about blogging vs. writing content for yourself or on paper, is that people will visit your site and share through own throughts through the comment section or with their friends and family on social media.
It helps to improve your writing skills
Like any craft, the only way to get better at it is through practice and repetition. Since maintaining a blog requires daily discipline and regimen, you’ll find your writing (and research) skills improve faster than you think. There are a number of different tips you can use to progress your blog writing, but most of it will happen passively. One day you’ll simply compare your newest post to an older one, take a look back, and be pleasantly surprised by steady improvement in the quality of your posts.
No matter why you might want to start a blog, the important thing is that you choose a topic you are passionate about. Blogging isn’t something that you see results with overnight, which means it will take up a lot of your time, energy and focus to create something of real value. For many bloggers, they will start out with a generic blog on something they are interested in… then figure out how to monetize their content and create a profitable site after they have a loyal following in place.