The Million Dollar Question Is
Does Article Marketing still work? Having put forth this question in a few IM forums and social media blogs, a month or so ago, I was greeted with an overwhelming “No”. This, surprisingly, was the general consensus among MMO enthusiasts, self- proclaimed Internet marketers, and work at home moms. Common responses were,” waste of time”, “saturated”, “not effective anymore”, and “yesterday’s marketing”. Do you feel the same? If so, I totally understand. I’ve been there. In some ways, I still experience the occasional frustration. But, Contrary to popular belief, article marketing does actually work. The truth is, it may not be working for you and there are plenty of reasons why. The goal today is to expose 3 of them.
Your Article Title is Generic, Boring, and Overused
The importance of a good title could not be overstated. Yet thousands of article marketers simply do not get this. I spent close to an hour yesterday browsing through hundreds of general “internet- and-businesses- online” titles on ezinearticles.com and ended up clicking through to only two of them. Why?
Well, because the majority of titles sucked big time. Here are some examples for you, “Residual Income Online”,“ How can you make money online?” “An introduction to social media optimization”, “Would you like to start an online business online?” I mean, honestly folks, do you really expect to have an insane click-thru rate with titles like that? What do all the above titles share in common? They’re generic, boring and overused. We’ve heard of the phrase “residual income online” thousands of times.
Using that as the title is simply too general. It tells me nothing about the author’s product offering or service. Furthermore, you’ll find hundreds of titles that use the phrase “make money online” or “income online”. It is simply overused. People become immune to that phrase after a while, as they are seeing it all the time. Let’s take the other example, “an introduction to social media optimization”. Booooring!!!.
Unless, your teaching computer programming, quantum mechanics, neurology or something highly technical in nature, the whole “an introduction” deal, especially, in the MMO niche is simply ineffective. Your article titles should be keyword-rich, specific, and exciting. Try framing your titles as contradictory questions such as “Can Article Marketing Actually Hurt Your Search Rankings?” or powerful facts like “Article Marketing Techniques that gave me 100 high quality backlinks in just two months!” They stand out from the crowd and tend to encourage what we call “curious” clicks.
Your content is thin, not necessarily unique, and played out
Content is king. We all know and understand that. But, maybe that’s where the problem is: All content is not equal, especially if it lacks depth, uniqueness, and relevancy. If you want article marketing to work, then publish high quality articles. Ask yourself the question “does my article provide all the details?” “Is it actually teaching the reader something? Or “is it purely promotional?” Most marketers use article directories to simply showcase a product or service. In doing so, they fail to actually “teach” the reader enough. Sure, they may provide a tip or two. But, that’s as far as they’ll go.
Don’t EVER buy into the whole, “for more info on how to make money online, click here or visit my website” type attitude. If your writing an article on “how to research profitable keywords for your google adwords campaign”, then for heaven’s sake, include ALL the tips, techniques, and strategies that you know. Don’t provide one or two small tips and then say “for more info on researching keywords, check out my site”. By doing that your not creating enough value for your reader. Your article is thin and needs more content.
How unique is your article? If your thinking “paraphrased” or “reworded” your wrong! Unique should never mean “let’s article spin or change a few words here and there”, it should mean “provide insights” “be original”, “create value”. If your article is just a rephrasing of someone else’s work without any additional input from you, it’s a wasted article. Trust me. When a user reads your article on “how to make money online using google adsense”, he/she expects to hear your take on it, not someone else’s experience reworded or paraphrased by you.
The shocking truth about article marketing, which no one seems to get, is that “in order to be successful, you must be willing to publish your best ideas.” Not simply reserve them all for your blog. Most articles found in directories are usually overused general type ideas that has become “common knowledge” to the majority of us in the industry. Few, if any, provide free articles with additional insight and creativity. Those that do are the ones that achieve the greatest success.
How many articles have you written? One or two won’t get you anywhere. If you’re hoping to drive substantial traffic to your blog using article marketing, you must build author credibility first. In other words, publish a few articles every week. Build authority, reputation, and trust in your niche. More importantly, don’t stop once you get results. Consistency is important. Most people write a few articles and end there. That’s bad strategy.
Your resource box/extended bio is lame
Don’t overlook this part. You’ve broken your back writing a top-notch article and Spent hours coming up with the perfect title. Now, finish strong with a great resource box/extended bio. Include your strengths obviously, along with a thing or two that you enjoy doing. Let people get a better feel for who you are. Include your pic. Sure, my tips here are all too general. But, you’d be surprised at the number of article marketers that fail to provide basic personal information. They get caught up in thinking about what links to post and which squeeze page to draw visitors to. Lastly, Remember, your targeting people with your articles, not search engines only.
How Most People Think Blogging Is and How it REALLY Is
I love my gig. Right now, I blog from beautiful NYC. Quick 9 day trip to Manhattan. Can you imagine how fun and freeing this life is? Circling the globe, seeing places like Fiji, Bali and Thailand, experiencing these spots for years at a time? Amazing journey indeed. I feel appreciative of this fun, freeing life. I also know how most people think my life goes; write a few words, tap a publish button, make money, soar off to Fiji for 4 months. Most human beings cling to a terribly flawed aspect of their personality; ego. Ego sees free people and assumes, to preserve itself, how freedom must be an easy, comfortable journey for other people to take, because ego KNOWS freedom has not been an easy, comfortable objective, for ego.
Most human beings vibe from a dominant energy of fear so most human beings see illusions, appearances, NOT reality, a magic trick, something not REALLY happening. Most humans see me living in Thailand for months and see the illusion of me spending 2 hours to publish a post, seeing me making money, then, flying to Thailand. What fear-filled folks cannot see is the truth of this: me blogging for 5,000 hours – or more – through ups and downs, highs and lows, love and fear, peace and terror, and an even wider range of emotions….to live a life of blogging in Thailand for months at a time. The truth, the reality, of how blogging really is: blog for thousands of hours, make little or no money, then, after blogging for thousands of hours from a generous, calm, trusting, abundant vibe, feeling deep fears here and there along the way, the money flows in freely and you get to circle the globe whenever you want to circle the globe.
Take a look at this picture of me in Lyttelton, New Zealand:
Most people see an illusion: “Ryan is SO lucky! He gets to spend 2 months in New Zealand! I wish I had his life!”
The few human beings on earth who see the truth see this: “That guy lives an amazing life, being in New Zealand for 2 months, because he blogged for 10,000 hours, often times, when things did not appear to be coming together, outlook, appearing bleak.”
Truth seers are rare birds, folks. Why do you think I spend 3 or more hours daily meditating, doing yoga and exercising? I stabilize my vibe, uncover and purge illusory-producing fears and see the truth, more often than not. You need to see the truth to taste freeing, sweet blogging success. Can you taste my life? Imagine how it’d feel to live in NYC for a week? Imagine how it’d feel to live in Bali for 6 months? Fun, eh? Freeing, right? Of course you’d feel free, circling the globe, changing time zones like people change their minds. But to live this fun, freeing life, you have to live the truth of blogging for hundreds to thousands of generous, trusting hours, before you live the life, and, before you experience this level of fun and freedom. Most humans mean well but totally get caught up in the illusion, not seeing the truth because they fill their minds with fears, creating the insanity of luck and the delusion of envy, and the crazy, mentally ill, concept that you can live an amazingly fun, freeing life with a few hours, a few weeks or a few months of lazy blogging effort.
Do you want to step up to the blogging big time? Step away from most people. See the truth. This blogging gig takes serious effort and serious time. Most people live in delusion, in an illusion of fear. You know better. You know how blogging REALLY is. Sure blogging feels scary in moments but the ride feels largely fun and freeing when you follow your fun, generously help people and trust in yourself, and, trust in the blogging process. I know you’re up it!
I have this funny skill where I write entire eBooks based on silly analogies. Do you crave increased blogging success? I can help you with these colorful fruit bat analogies. Buy my eBook here:
Smash the Twitter and Facebook buttons to share this post, guys. Let’s spread the word to help more bloggers know the truth about blogging.
Face Newbie Blogger Fears Early to Accelerate Your Success
Do you genuinely want to hit the ground running with your blog? Face newbie blogger fears early. Do not mess around. Do not play around. Never be anchored down by doubt. Face fears, feel fears and you will feel so good, and free, and ready to succeed through your new blog because fear cannot hold you back if you face it, feel it, release it and proceed.
Life as a solopreneur feels fun, freeing and highly challenging because you do not possess the resources of more established entrepreneurs or people working for a company. The #1 tool in your new blogger arsenal is a willingness to face, feel and release deep fears related to being a newbie. Do this; be golden. Fun, freedom and expansive success awaits you because your generosity, creativity and willingness to connect just accelerates your blogging success…yes…even as a new blogger. How cool, right? No new blogger needs to struggle, fail and quit before giving themselves a chance, because fear is the only thing standing between you and what you need to do, to succeed. For example, I routinely tell new bloggers to buy courses or eBooks for due diligence material. More importantly, I tell them NOT to rely solely on questions and answers through Quora for their due diligence campaign because free platforms pale in comparison to trusted, premium resources from the top bloggers, in terms of research materials.
What can you do to accelerate your new blogger success fast? Nudge into the fear of spending money on training resources, feel the fear, release the fear and buy the course and/or eBook. Doing this, you begin taking the course and/or reading the eBook, putting your new knowledge into action, succeeding more quickly. Meanwhile, most new bloggers who refuse to face their fears keep asking questions on Quora, relying on strangers, possibly skilled but usually unskilled bloggers to supply them with non-vetted answers for critical blogging research. How in the heck can you rely on this most crucial of information if you have no idea who offers the answers? Can you see why this method is totally unreliable, for getting your blogging research? A few skilled bloggers offer some keen insight but step out of the fear-vibe into the abundant, successful vibe by investing money in a top blogging education.
If you can either pay for a Harvard education or ask some stranger on the street for their free advice, what seems to be the more intelligent decision? Invest money in expert advice? Or save money to get advice from some stranger on the street who may or may not know what they are talking about? Can you see why so many new bloggers struggle, fearing to invest money in the best blogging advice, choosing to get free, unreliable blogging advice from the general blogging public?
Pay up to play up. Invest money in your blogging education to move higher in blogging circles. Be a fear-diver; keep nudging into fears to better understand how to succeed, feeling and releasing these confining, restricting forms of bondage. Face newbie blogger fears early and often to remove the shackles that hold you down. Doesn’t it feel better to dive into fears routinely so you can accelerate your blogging success, even as a newbie?
How to Promote Yourself without Bragging and Repelling Readers
You do know promoting yourself freely constitutes one pillar of blogging success, right guys? Bloggers need to be clear, confident and relaxed enough with self to appeal to us. Who wants to follow someone with low self-esteem? We seek out bright lights, not bloggers slumming around in the blogging sewer, eh? But self-promoting is a fine art for the discerning blogger to master; go too far, bragging your butt off, and your arrogance repels readers. People despise someone who speaks about self all day long because these over-compensating buffoons, deep-down, fear they are not enough. Bad trait in a leader. I figured it’d be easiest to self promote by simply…..self promoting like the dickens.
Example; buy our new course. Yep, Sue-Ann and I plan to make you happy as a blogging pig in slop with our new course. Do you see how I got right to the point? No beating around the bush. I promoted me, and, Sue-Ann, clearly explaining why you need to buy our blogging course….by saying….buy it, and you will be a happy blogger. Promoting yourself through virtually all content you create is the easiest, simplest way to find the happy medium between being a shy guy or shy gal and being an arrogant, boastful, bragging clown. The real secret is to keep promoting self through all the self-conscious, anxious, money-related, appearance-related fears most of us cling to, before we become clear, confident self-promoters.
Put Attention on Your Readers
Do you feel disgusted with wasting time online? Do you want to drink up sweet blogging freedom, using your time online effectively, powerfully and efficiently? Buy my eBook:
Let us rewind for a moment, shall we? Time to review how I promoted myself by putting attention on you, you rocking readers of Blogging Tips Dot Com. I promoted self because I promoted my eBook. I make money every time you buy the eBook. Cool. Feels good to me. But did you notice I asked if YOU felt disgusted, and if YOU wanted to drink up sweet blogging freedom, before I promoted ME? This is one secret to promoting your products and services without looking like a dingbat. I helped you by putting the attention on you, making my self-promotion about you and me. We both win. You access a freeing, fun, valued resources and I access an energy we call “money”. Fair exchange, methinks. I never come off as bragging, being boastful or outright being a cocky jerk because I make it about US. See how thinking about everybody, and bringing folks together, benefits everyone? Cultivate your sense of compassion guys; developing this skill helps you go far in blogging, and, in life.
Be Subtle in Sharing Your Accomplishments
Feel free to share your accomplishments if you feel doing so boosts your credibility. But never be a flat out braggart by speaking about yourself in boastful, self-centered, self-serving tones. Why? Doing so turns off folks because braggarts secretly do NOT believe in themselves, and need that facade of boastfulness to even dream of trying to succeed online. Every braggart is broken. Point blank. Even if you achieved immense worldly success and appear to be happy, the appearance is an illusion, as you do not believe in yourself, and people who do not believe in themselves cannot succeed in leading others. Be subtle in sharing your wins. Be delicate in sharing your feats. Humble yourself. Allow other folks to do the bragging so you promote yourself from a relaxed, chill, attractive energy.
Tap those Twitter and Facebook buttons to spread the word on this important topic of self-promoting. Let’s empower bloggers to taste sweet success by teaching them how to promote themselves the right way, shall we?
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