The Million Dollar Question Is
Does Article Marketing still work? Having put forth this question in a few IM forums and social media blogs, a month or so ago, I was greeted with an overwhelming “No”. This, surprisingly, was the general consensus among MMO enthusiasts, self- proclaimed Internet marketers, and work at home moms. Common responses were,” waste of time”, “saturated”, “not effective anymore”, and “yesterday’s marketing”. Do you feel the same? If so, I totally understand. I’ve been there. In some ways, I still experience the occasional frustration. But, Contrary to popular belief, article marketing does actually work. The truth is, it may not be working for you and there are plenty of reasons why. The goal today is to expose 3 of them.
Your Article Title is Generic, Boring, and Overused
The importance of a good title could not be overstated. Yet thousands of article marketers simply do not get this. I spent close to an hour yesterday browsing through hundreds of general “internet- and-businesses- online” titles on ezinearticles.com and ended up clicking through to only two of them. Why?
Well, because the majority of titles sucked big time. Here are some examples for you, “Residual Income Online”,“ How can you make money online?” “An introduction to social media optimization”, “Would you like to start an online business online?” I mean, honestly folks, do you really expect to have an insane click-thru rate with titles like that? What do all the above titles share in common? They’re generic, boring and overused. We’ve heard of the phrase “residual income online” thousands of times.
Using that as the title is simply too general. It tells me nothing about the author’s product offering or service. Furthermore, you’ll find hundreds of titles that use the phrase “make money online” or “income online”. It is simply overused. People become immune to that phrase after a while, as they are seeing it all the time. Let’s take the other example, “an introduction to social media optimization”. Booooring!!!.
Unless, your teaching computer programming, quantum mechanics, neurology or something highly technical in nature, the whole “an introduction” deal, especially, in the MMO niche is simply ineffective. Your article titles should be keyword-rich, specific, and exciting. Try framing your titles as contradictory questions such as “Can Article Marketing Actually Hurt Your Search Rankings?” or powerful facts like “Article Marketing Techniques that gave me 100 high quality backlinks in just two months!” They stand out from the crowd and tend to encourage what we call “curious” clicks.
Your content is thin, not necessarily unique, and played out
Content is king. We all know and understand that. But, maybe that’s where the problem is: All content is not equal, especially if it lacks depth, uniqueness, and relevancy. If you want article marketing to work, then publish high quality articles. Ask yourself the question “does my article provide all the details?” “Is it actually teaching the reader something? Or “is it purely promotional?” Most marketers use article directories to simply showcase a product or service. In doing so, they fail to actually “teach” the reader enough. Sure, they may provide a tip or two. But, that’s as far as they’ll go.
Don’t EVER buy into the whole, “for more info on how to make money online, click here or visit my website” type attitude. If your writing an article on “how to research profitable keywords for your google adwords campaign”, then for heaven’s sake, include ALL the tips, techniques, and strategies that you know. Don’t provide one or two small tips and then say “for more info on researching keywords, check out my site”. By doing that your not creating enough value for your reader. Your article is thin and needs more content.
How unique is your article? If your thinking “paraphrased” or “reworded” your wrong! Unique should never mean “let’s article spin or change a few words here and there”, it should mean “provide insights” “be original”, “create value”. If your article is just a rephrasing of someone else’s work without any additional input from you, it’s a wasted article. Trust me. When a user reads your article on “how to make money online using google adsense”, he/she expects to hear your take on it, not someone else’s experience reworded or paraphrased by you.
The shocking truth about article marketing, which no one seems to get, is that “in order to be successful, you must be willing to publish your best ideas.” Not simply reserve them all for your blog. Most articles found in directories are usually overused general type ideas that has become “common knowledge” to the majority of us in the industry. Few, if any, provide free articles with additional insight and creativity. Those that do are the ones that achieve the greatest success.
How many articles have you written? One or two won’t get you anywhere. If you’re hoping to drive substantial traffic to your blog using article marketing, you must build author credibility first. In other words, publish a few articles every week. Build authority, reputation, and trust in your niche. More importantly, don’t stop once you get results. Consistency is important. Most people write a few articles and end there. That’s bad strategy.
Your resource box/extended bio is lame
Don’t overlook this part. You’ve broken your back writing a top-notch article and Spent hours coming up with the perfect title. Now, finish strong with a great resource box/extended bio. Include your strengths obviously, along with a thing or two that you enjoy doing. Let people get a better feel for who you are. Include your pic. Sure, my tips here are all too general. But, you’d be surprised at the number of article marketers that fail to provide basic personal information. They get caught up in thinking about what links to post and which squeeze page to draw visitors to. Lastly, Remember, your targeting people with your articles, not search engines only.
How Do Blogging and Fitness Relate?
I spend 3 hours daily honing my mental and physical fitness.
In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.
I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.
Blogging and Fitness
Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.
Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.
I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.
Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.
Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.
Be a successful blogger by being mentally and physically fit.
Why Doing this Works Better than Asking for Business Referrals
After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.
Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.
A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:
- referral-seeking seems to be time-wasting
- referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you
I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:
- the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
- I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified
Top Bloggers Become Ruthlessly Effective with their Time
Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.
12 Times Daily Sales
I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.
The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.
Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.
Why Does It Take Time to Be a Successful Blogger?
Successful bloggers implore you: it takes time to succeed.
I advise following your fun, helping people generously, trusting the process and seeing the blogging journey through. I mention in my eBook how time saving tips make your journey easier. But in the same regard, this journey takes time. Impatient bloggers weed themselves out. Generous, patient, persistent bloggers succeed. Sometimes, successful bloggers realize not the time element and how it works, and never explain in detail why it takes time to succeed. Why do you need to be patient? Why does it take time to succeed? I uncovered 3 reasons why it takes time to be a successful blogger.
1: It Takes Time to Practice a Skill So You Become Really Good At It
Today, I can write 10 to 20 blog posts daily if I so desired. I could easily create 20 videos daily.
10 years ago, I could write 1 blog post weekly and feared doing videos, to where, I never recorded videos as a newbie blogger.
Generous practice plus time made me prolific. Nobody gains skills in 1 day. Humans gain skills practicing 1 craft daily for months, then years. I love basketball. A handful of NBA players disclose how terrible they played after picking up a ball for the first time, 5 or 10 years, prior. Patient, persistent practice and time polished their skills to the point they became successful enough to go pro. Blogging is no different. Successful bloggers practice daily for years before being skilled enough to become a pro.
2: It Takes Time to Gain Big Exposure
Gaining big exposure for success takes time. Every creative act expands your presence a little bit more but those little bits add up over time. New bloggers blind themselves to this concept, believing 1 day and 1 blog post gives them successful exposure enough to make money and gain clout. Nope. Time reveals persistently generous bloggers because getting massive exposure requires months to years of generous, patient, persistent service.
No human can begin blogging at 8 AM as a new blogger and land a Forbes appearance by 12 noon. Nobody knows you. You have no exposure. Humans require time to create and connect in enough spots to gain success promoting exposure. Relax. You are on the way. But allow for time and generosity to leverage your presence. Time is required to be seen in many places.
3: It Takes Time to Uncover and Feel and Release Fears
Do you want to know why I wrote this post? I uncovered this reason a few moments ago. I noticed one income stream yield lesser amounts over the 2 days prior and felt a tiny but palpable surge of fear. Aha! I got you. Feeling fear, I released it and proceeded. I blogged for 10 years. I still feel tiny fears if an income stream yields less money, day to day, based on my expectations. But I needed to face this fear to make more money. New bloggers generally have deep fears concerning money, success and freedom. It takes time to feel and release fears concerning making more than $1 a day until you vibe at the $100, $1000 or $10,000 monthly – or more – level of blogging income.
Time unearths fears for feeling and releasing, to reach the next level of blogging success.
Time is a great blogging ally.
All you need flows to you over time.
Generously create, connect, follow your fun and nudge into fears.
Success is yours.
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