Whether you are a beginner in content creation and blogging or you are already experienced in it, you probably went through the problem of “What the heck should I write about?”. In order to be successful at content marketing as well as effective in growing your platform and audience, you have to be able to constantly publish fresh interesting content.
Apparently, every piece of content simply starts with an idea. To avoid a situation when you get stuck having no more new concepts, you should secure yourself with an abundant set of fresh ideas. Take advantage of these perfectly simple and effective strategies so that you will never run out of great content ideas.
1. Listen to your audience’s questions
Looking for questions and problems that your audience might have should really be the first thing to focus on before brainstorming for any content ideas. That kind of problem-solving mindset is a great way to make your content really helpful for users. Like Jay Baer said “If you sell something, you make a customer for a day. If you help someone, you make a customer for life.”
Providing answers to your industry’s frequently asked questions (starting with those that especially beginners may have) will not just give you endless reserves of content ideas. More importantly, it will help you to build an audience of committed followers. It also puts you in a position of an expert and proven authority resource within your niche.
- Tools to help you: Quora, niche-related forums
There are several question-answer platforms, but Quora is the biggest of all. It has an enormous database which lets you discover the most popular questions within literally any field. Indicators of particular question’s popularity are numbers of views as well as numbers of re-asks, since users instead of asking the same question again can click re-ask on a similar question from the past. The best answers though get multiple upvotes which increase their visibility among other answers.
Aside from Quora you should also have a look at niche-related and expert forums to find your industry’s most frequently asked questions. Assuming that you know your business as well as niche you operate in, I am sure you will know which forums to check out.
BONUS TIP: If you find relevant quora or forum thread with users’ questions, do not only use it as a topic idea. Bookmark the thread for later and go back once you have your piece of content ready. Simply submit a link to your post to provide an answer to that question. It is a great content distribution strategy which can bring you targeted traffic.
2. Inspiration from other successful content
Getting inspiration from other popular and most shared content around the Web is a sure way to help to find successful topic ideas. Investigate the headlines that worked well and either improve them, slightly modify or repurpose in a different form (i.e. video or infographic) to get your own content idea almost ready-to-go. How about changing the winning formula? Analyze the best performing topics that people wanted to read, then learn and get inspiration from them.
- Tools to help you: Impactana, BuzzSumo
With tools like Impactana discovering successful content couldn’t be easier and more effective. You can research by any keyword or specific domain to see the best performing content around them. The results you see are based mostly on two main indicators. One of them is a social buzz success which enables you to see the numbers of likes and shares on specific social media platforms. The other one relies on user engagement signals such as numbers of comments or backlink referrals acquired by a particular piece of content.
BONUS TIP: Once reviewing other posts, do not limit your research to only viewing titles and skimming through the content. Look at the comments section as well and read them carefully. Usually you will find some great feedback and follow-up questions from engaged readers. That can be another valuable source for perfectly matched topic ideas.
3. Perform a classic keyword research
The information about the most popular search queries can be very helpful in coming up with ideas for content. A high amount of searches for a particular keyword is not a coincidence at all. That reflects a popularity of particular topic and a true users’ interest in it.
Once having a clear insight of keywords supported by search volume data, why don’t you provide users with the content around the topics they are willing to search for?
- Tools to help you: Google Keyword Planner, Keywordtool.io
One of the most popular tools for a research is Keyword Planner by Google itself. Although it is created mainly for AdWords purposes, it gives pretty accurate data about search volume, competitiveness of any given search query, as well as other keyword suggestions. I recommend combining it with Keywordtool.io though which performs better, specifically at suggesting more keyword ideas.
BONUS TIP: Keyword researching do not only look at top searched queries. If you also keep an eye on long tail phrases which contain that top keyword, you can find some great almost ready-to-go titles for your content. Another benefit would be having your piece directly targeting long tail keyword, for which it is very likely to get some rankings in Google search results.
In both content marketing and blogging it is important not only to create some content, but actually to create it around the topics that your target audience is really interested in. That is why each of above-listed ways of searching for content ideas is based on one essential indicator, namely users’ needs and demands.
You should focus on delivering content that solve your users’ problems and meet their expectations. Understanding that approach is crucial to increase the chances of your content to resonate with readers.
What are your favorite ways of getting ideas for content? Looking forward to your feedback in the comments section below.
Author: Wojtek Mazur is a CEO and co-founder of Elephate, a Search Marketing Agency based in Wroclaw, Poland. Wojtek (@mazur_w on Twitter) specializes in creating and implementing Link Building and Content Marketing strategies for international clients from various industries.
4 Blogging Tips for Freelance Writers
Freelance writers, do you blog?
You better be blogging.
Running a well-stocked, self-hosted, WordPress blog showing off your writing skills is the most direct way to earn a lucrative living through freelance writing. Why? People with ample means get to see what you can offer through your blog, then, pay up. Both parties win. You have fun rendering a useful service. Clients get helpful, business-building content.
Blogging is a skill freelance writers need learn, and practice, to grow their business through blogging.
Follow these 4 tips to make money freelance writing through your blog.
1: Show Off Your Writing Skills by Publishing Content
Most aspiring freelance writers expect to make money freelancing without showing off their writing skills for free. Why in the heck would anybody hire you if they have no idea what you do, how you do it and why you do it?
Show off your writing skills by publishing content to your blog. Be generous. Publish one post weekly, at a minimum. Running a freelance writing blog seems smart to me. Along with teaching people how to be a skilled freelance writer, you build your friend network and show prospective clients your writing stuff.
Note; do not hold back. Many freelance writing blogger newbies publish one post and expect the floodgates of traffic, profits and clients to open up. Nope. Be generous, patient and persistent to gain client trust and to build your business over the long haul.
2: Network with Fellow Freelancers to Grow Your Reach
Get out of a competitive, poverty conscious vibe.
Enter into an abundant, generous, vibe.
Comment genuinely on fellow freelance blogs. Promote freelancers on your blog. Promote freelance writers on social media.
Here’s how money works, guys; if you do not fear losing money or clients to other freelance writers, you make tons of money through freelance writing over the long haul because all freelance buddies you make through your generosity promote you, endorse you and heck, some may even hire you.
Be generous. Help people. Make friends. Amplify your reach. Grow your business.
3: Build a Clear Freelance Writing Services Page
If you claim to be a freelance writer you better publish a clear, easy to understand, freelance writer page.
List specific services offered. Be clear to attract ideal clients who love what you offer.
Consider adding your writing rates to avoid tire kickers and other folks who want to bargain, barter and do other silly stuff. You are a business person. Bartering is for people in a Middle Eastern Souq. Set fixed prices. If people cannot afford your prices they can move on to another freelancer. Have posture.
Feel free to show off client testimonials if you have these endorsements but I have found this; if you get clear on your writing skills, show off your work through free content and clearly state what you offer, clients will find you and hire you. I did not even have a freelance business page when I landed my highest paying client. This shows you the power of clarity and mental alignment.
4: Build Blogging and Freelance Writing Posture
Please guys, do not barter, bargain or debate your writing rates. Do not charge $5 for a 600 word post. Do not work for peanuts just to say you landed a client. Do not work for demanding, overbearing clients. Never work for someone unless the person aligns with you, your values and your work.
Work for nice people who appreciate what you have to offer. This is the path toward great success online.
You choose clients. You pick clients. Have posture. Think and act abundantly.
Most freelancers struggle terribly because they have little or no posture. Believe in yourself. Believe in your abilities. Have faith. Trust in yourself.
The more you practice writing the more you gain confidence and clarity in your offering.
Enjoy your freelance writing success!
3 Rewarding Benefits for Bloggers to Consider Joining An Honor Society
Over approximately one million students are members of the National Honor Society (NHS). Many of which are likely bloggers, freelance writers, and/or have a passion for writing or pursuing their own path in life.
High school students with outstanding achievements are joining the organization every year. But you may not be familiar with the NHS and what it does, and also how it can benefit you as either a blogger, affiliate marketer, or an entrepreneur.
You may be asking, “should I join an honor society?” Is it really that important? Before you become an honor student yourself, you should weigh the benefits.
Here’s your guide to the benefits of the National Honor Society.
Should I Join an Honor Society?
In order to join the NHS, you’ll need to know what they do.
Established in 1921, the foundation recognizes students who have achieved excellence in several different ways. These include areas of service, leadership, character, and of course, scholarship.
Members need to meet certain criteria to join. Students who want to join should have at least a 3.0 on the GPA scale. They should also show great leadership and a commitment to volunteer work.
If you think you may be eligible, here are three rewarding reasons why you should join the NHS.
1. Making a Difference
One of the great aspects of the NHS is the opportunity to make a difference. Given the foundation’s emphasis on helping others, each student must meet a service hour requirement.
As a member, you’ll be a part of service projects whether individually or as a team.
This is not only an amazing way to get involved in your community but a way to meet new people. Volunteering opens up so many doors, personal and otherwise. It helps you find yourself and connect with people in the process.
The service you complete may also open other doors and interests for you along the way.
2. Building Your Resume
Every college and university knows what an NHS membership suggests about a student. This makes it a wonderful addition to your resume or college application. It makes you competitive and helps you stand out in a sea of students.
An NHS experience shows that you’re an outstanding citizen who’s engaged with the world. It shows that you have great academic standing and the potential to be a future leader. However, academics aren’t everything, and if you can compile all of your achievements and goals into an online resume website, you may win over some new audiences and personal opportunities as well.
Joining the NHS will help you turn your goals for the future into a reality and set your professional life into motion.
3. Developing Skills
To become an NHS student, you need to exhibit certain traits and character. But your experience as a member will also help you further develop your skills. The NHS is an excellent avenue for becoming even more well-rounded and capable.
The NHS helps students flex their skills as a leader and a part of a team. The volunteering component will help you develop great time management skills. It can also motivate you to maintain your good grades.
You’ll also learn a lot about networking and professionalism during the process. This will be indelibly valuable in the future.
The answer to “should I join an honor society?” is a resounding yes. There are no downsides to becoming an honor student and so much to gain from the experience, and if you are thinking about launching a website or blog of your own, the experience and skills you will gain from such an environment and community will only help.
Not only does being in the NHS prepare you for what’s to come, but it’s also a nice way to celebrate what you’ve already worked so hard to accomplish.
To learn more about school and lifestyle tips, be sure to visit our blog.
The Do’s and Don’ts of Writing Your Very First Blog Post
Your very first blog post is a very big deal.
For businesses, it’s their way of attracting more clients by creating content that resonates with your target audience.
For hobbyists, it’s their chance to of sharing to the world your thoughts and ideas about their topics of choice.
Either way, nothing validates your online identity more than a well-written blog post.
Therefore, you need to make the most of this opportunity by writing the best possible blog post. Assuming that you don’t have much experience in writing, you can always keep things simple by following the basic do’s and don’ts of writing a blog post for the very first time.
Do: Come up with a topic that your audience would like
The success of bloggers stems from the ability to determine what their audience wants to read. To reach their primary goals, bloggers must appeal to the need of their target readers for useful and relevant information. Doing so allows them to attract lots of visitors with the content they publish, resulting in increased conversion rates.
Therefore, you need to approach blogging deliberately. You can’t just pull a topic out of thin air and expect your audience to come in droves. You must find out what makes your readers ticks and what their wants and needs are.
That means research, research, and more research!
First, you need to come up with a reader persona that you will target for your post and the succeeding ones. The persona you will develop will embody your demographic such as age, gender, hobbies, and others. Researching these factors will help you refine how you will write your post and what you will write about. From here, unearthing blog post ideas to write about will become much more convenient for you.
Don’t: Veer away from your branding and persona
Your brand is what defines you online. Your audience will associate all your online activity with the brand you’ve developed. Part of your brand is the persona you project from the blog posts you will write.
The best blogs exhibit unique voices that set them apart from the rest. The Onion is popular for its tongue-in-cheek humor veiled in satire. Lifehacker is famous for producing informative blog content geared towards readers who want to find ways to simplify their lives.
The brand and persona these sites exude help bloggers develop consistency in their writing. By observing their persona on all the posts they write at all times, they allow readers to create a level of expectation every time you publish a post. By meeting their expectations with every post you write, you can develop a sustainable stream of blog traffic over a period.
Therefore, it is crucial that you develop a writing voice that resonates with your readers and then sticking with it. You need to play your brand and persona across all your blog posts, starting with the very first post you’ll be writing.
Do: Edit before publishing
Before hitting the “Publish” button, you need to make sure that there are no grammar mistakes and errors in your writing. Your command of the language is crucial if you want to send the right message to your readers.
A post that’s filled with errors will cause readers to leave your blog and possibly not read another post from you. If you can’t write correctly, then why should your audience read your posts?
Double-checking your post and reading it again can do wonders for your edits. It’s best to take time between finishing the post and reading it for review. The time allows you to get your mind off from writing so you will have a fresh perspective on the post, which lets you spot errors easier.
If you’re not comfortable with your editing skills, then you could use tools like Grammarly and Hemingway Editor. Both will make recommendations on how to tighten your sentences and improve your blog post. Keep in mind, however, that these tools are meant to complement your editing process and not replace it entirely.
Don’t: Worry about word count
If you’re counting words when writing your post, then you’re blogging for the wrong reasons.
When writing, your focus should be communicating ideas as clearly as possible.
For SEO reasons, you want your post to be as long as possible. According to the latest studies, your post should be at least 1,890 words if you want to rank on top of Google Search.
However, if you can’t reach that many numbers of words, you don’t have to beat yourself up about it. Having lots of words doesn’t necessarily mean that it’s a great post.
What’s more important is that you can share everything that your readers need to know about the topic. By focusing on the quality of the post and not the number of words, you can engage your audience and keep them longing for more.
Do: Promote your post
Promoting your post is not part of the writing process. However, part of your job as a full-fledged blogger is to be a marketer as well.
Sharing your first blog post is your step towards reaching out to your online audience. After all, your post won’t promote itself. You need to proactive share your blog post to the right channels, so you show it to as many people interested in your topic as possible.
One of the best ways to promote your post online is to hop on Facebook and Twitter.
“If you have created high-quality content on your blog then social media is a great way to your blog to go viral.” said Scott Chow of The Blog Starter.
You can also submit your post on platforms that allow you to reach out to your audience more effectively. I have detailed the best sites where you can send your post for promotion in this article.
Don’t: Set unrealistic goals
Starting at the bottom and working your way up to where thousands of blogs are also vying for the attention of your readers will be a tumultuous journey. Therefore, you have to curb your expectations as a blogger. It is ideal to set the bar with attainable goals in mind instead of aiming for the moon.
Don’t get me wrong – reaching thousands of visitors for your blog post in a day is not impossible. However, like catching lightning in a jar, it’s more improbable than anything else. In fact, this problem is what plagues most bloggers. They set high goals that are difficult to achieve. As a result, they get discouraged once they realize that they can’t fulfill them and stop blogging altogether.
Therefore, it’s always better to follow a tried-and-true template that you can sustain for a long period. You don’t want to be one of those flash-in-the-pan bloggers who fizzle out as fast as they started.
Did I miss any other tips for first-time bloggers in preparation for their very first post? Chime in with your advice by commenting below!
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