The concept of starting a blog is nothing new, and it’s actually something that is easily accomplished even for the average person. There is no longer a need to hire a site designer, programmer or even invest a few hundred dollars into a fancy and professional site design. This can now all be accomplished through the use of a shared hosting plan and a free installation of WordPress. With so many different options and directions you can take when learning how to start a blog, I wanted to create a valuable resource with three of the most important things you should consider from day one.
Choose Your Domain Name and Niche Wisely
Picking a name for your site might seem easy enough, but when it comes to actually registering a domain name… it can get pretty tough. This is mainly due to the fact that hundreds of millions of domain names are already registered. You will need to get a bit creative with your name if you want to register a .com, .net or .org extension. If you need some help with this process, be sure to try any of these domain name generator tools.
At the same time, you will also want to make sure that your site name represents the niche and content focus you are going after with your site. All of these notes are important to keep in mind as a domain name is likely going to be associated with your site for like. One of the hardest and most frustrating things to do after launching a site is changing it’s URL or domain name. Before registering a domain name for your site, be sure to ask around and see what other people think about it. Also stay away from using any numbers, hyphens or anything that might be misspelled on a common basis.
Focus on Creating the Best Content Possible
Once you’ve decided on a great domain name and niche for your site, it’s time to plan out the type of content you are going to create. Something to keep in mind during this process is that you don’t need to create a ton of content for your site — just focus on really high content and then effectively promoting it to the right people.
A good example of this would be if you were to create a blog that was focused on weight loss or muscle building. There are thousands of different weight loss plans or exercises that you can do. However, if you want to keep your content and site direction on a very straight and narrow path, it’s much better to zone in on one specific area versus going wide sale. For example, “calf muscle exercises” would be much more focused and valuable to an audience seeking those types of exercises, instead of going wide-scale and covering as many exercises as you could possibly think of.
This type of ‘niching down’ and content focus should be done in all industries. Not only will this help with the actual content creation process for your site, it will also help with SEO and ranking for more relevant longtail keywords in the search results. To learn more about this process, I recommend you take a look at these 60+ content creation and marketing tips.
Know Where and How to Market Your Content
Now that we’ve covered the basics of niching down and creating high-quality content, it’s time to talk about the promotion of your site. With more than a billion active sites on the internet today, it’s important to realize that not all of them are going to rank well in Google. With this in mind, you need to actively promote your content to the right audiences.
Some methods that are working extremely well for bloggers today are guest blogging, expert roundups, infographic, creating pin boards on Pinterest and even using webinars. No matter what method you are using, it’s important to try and always redirect users back to your site. This is will also allow for you to increase subscribers to your mailing list as well — which is extremely important, as most first-time site visitors will leave and never come back to your site.
The common rule of thumb here is to create amazing content and then promote it where your target audience already is. This is often through social media and guest blogging on other relevant sites.
How to Create a Winning Blog in 2017
As you can see from the many key points mentioned above, there is a lot to think about when creating a site. Be sure to go through each of the data points mentioned above, and think first before taking action on your site. Follow these tips and you will have a much better chance for success with a blog in 2017.