Forget traditional influencer marketing. We want to go deeper.
Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.
What is the solution? Learn how to bond with blogging influencers.
I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.
Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.
Follow these tips to bond with influencers.
1: Buy a Resource
The best way to bond with an influencer is to get inside their heads.
Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.
When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.
2: Spend a Few Months Giving Not Asking
Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.
Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.
Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.
3: Never Rush the Process
Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.
Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.
Good things take some time. Never rush the bonding process.
Allow bonds to form organically to do influencer marketing right.
Why Do People Still Sleep on Blog Commenting?
Chapters 2 and 3 of my eBook:
dissect both my commenting success stories and why to comment on blogs from your niche. I lead in with a clear primer prepping you for the blogging journey, commenting-wise.
Why do bloggers still ignore the immense power of commenting? A few reasons reveal themselves but at the core, bloggers fear nobody will read their blog comments. Seriously; do you genuinely believe folks read all blog comments? Of course not because folks sometimes skip over comments. But a percentage of bloggers and readers do scan comments or take apart comments word by word, getting to know fellow bloggers. At the core though, fear rings strong, guys. Bloggers fear wasting time. I get it. I too have to catch myself, to remind myself of these sweet blog commenting benefits.
Benefits of Blog Commenting
- bond with top bloggers through an underused vehicle, often ignored, but totally free of gatekeepers, unlike trying to reach someone through email or phone
- anybody can comment on a blog; new blogger, struggling veteran blogger, etc
- anybody can impress with comments at any stage of your career; any human being can share their thoughts in genuine fashion
- blog comments are forever; evergreen content
- blog comments serve as branding and bonding vehicles
- blog commenting is a free method for connecting with bloggers
- blog commenting on blogs with raving communities ejects you into the blogger’s tribe
- people who buy your stuff often need to see you are legit, active and social online; enter blog commenting
Those are but a few reasons why you want to comment on top blogs from your niche. Do your best to dwell on these reasons if you want to mail it in, skipping on blog commenting because you feel like commenting on a top blog wastes your time.
I just find it weird that years into me discussing blog commenting as a viable means to bond and grow business, bloggers scoff at it. I do have an idea why, though. Bloggers focus on things over people. Bloggers want links and do not put in the time and energy to develop connections with other human beings. Put in the time, and you will be golden. But if you want to deal with things to manipulate people you will have a terrible time getting traction online because business may flow through things, but business originates in humans. Think that one through for just a moment.
Commenting works if you comment genuinely on blogs from your niche. Nobody likes someone who wants to publish a link, and to leave. We call these guys comment drive-bys. Stick around. Write a few sentences. Be genuine. Be helpful. Be warm. The more you give to blog commenting, the more you get from blog commenting. Do you see how it works? The process is quite simple but you need to be onboard, fully, to be a generous, genuine blog commentor.
Be present. Imagine yourself speaking to another human being, in person. How should that feel? Good, methinks. Bask in that feeling as you publish a few sentences or paragraphs via a blog comment. Feel the fun in connecting with humans. Blogging is 100% in the connections. Never forget that.
Clients, customers, business and traffic find you through genuine, generous, frequent comments. I am living proof. Peep my example if you want to comment but believe commenting will be a waste of your time. Trust me; it won’t.
4 Ways to Respond to Blogging Critics
We all have ’em.
Or, if new to blogging, critics will pay you a visit eventually. Being seen online means being criticized sometimes. Part of your successful blogging tax.
Fools waste precious time and energy engaging critics in some way, shape or form. Avoid doing this. Paying, loyal, loving fans deserve your energy. Go to where you are loved.
Follow these 4 tips to respond to blogging critics effectively.
1: Ignore Critics Completely
If I come across a nasty 1 star review of my eBooks, I ignore the barb completely because miserable, angry, unhappy people cannot think clearly and tell the truth. Why trust a raging, mindless, idiotic bull? Ignore these people. Buy my critics eBook too to begin spotting these fools.
2: Listen for a Shred of Stinging Truth
OK guys; following this step feels uncomfortable but you need take the step to become a successful blogger. Listen closely to critic feedback. How does it feel to you? Upsetting? Embarrassing? Does a critic anger you or annoy you? Do you want to debate or debunk those morons? If any negative emotion feels triggered by receiving criticism you believe some or all of their critical feedback. I did tell you; this step/tip feels unpleasant. But how could you ever sell a bunch of eBooks and help people and make money if you genuinely do NOT believe in the value of your eBooks? How can you become a pro blogger if you believe you will always be amateur hour?
Critics trigger false beliefs you need face, feel and release to reach the next stage of your blogging growth. I never had powerful break throughs until a critic tossed some nasty barb my way, triggering some fear I needed to release to gain enough clarity and confidence to reach the next stage of my growth.
3: Psyche Homework
Critics see you as a mirror. What criticism seems doled out to you, on to you, is a critic speaking of themselves. We are connected; all of us. Critics never seem to see this and choose to speak of self via their criticism of you. Do your mindset homework. See how criticism serves as a projection of individual onto you? Relax. Prep yourself for future criticism. Consider writing blog posts discussing problems critics see in self if this topic applies to your blogging niche. Turn criticism into help and profits, too.
4: Never Gang Up
Ganging up on critics with your friends only shows your weakness. Critics fear. Critics are in pain. Imagine taking time to rile the troops and kick a wounded dog? This is what it’s like to get your tribe rounded up to gang up on and belittle critics. Plus, try getting featured on world famous blogs by building a bully image these days. I dare you.
Relax. Critics have issues. Ignore these folks outright. Leave them be, and you will be happier, healthier and wealthier, too. Never waste your time fighting critics; especially with friends. Do something uplifting and enriching with your time, energy and efforts.
Help people. Do not try to hurt, hurt people. Give your attention and energy to love, generosity, abundance and service to experience the greatest blogging success.
How to Self-Publish eBooks for Increased Blogging Profits
Have you bought my blogging eBook?
Well; this is one of my 100 plus eBooks:
I thought 10 eBooks in 4 months was cooking in 2014, as a newbie author. Boy, was I off. I eventually went on a blitz including publishing 1 eBook daily for 3 months in a row during one of my trips to Bali, in 2015. Anyway, I want to help you self-publish eBooks to boost your blogging profits because every blogger loves registering sweet profits, right?
Follow these tips.
1: Solve Common Problems
Solve common problems in your blogging niche. Earn profits by solving problems through eBooks people need solving. If they need the solution they buy the solution. Does it get any simpler?
2: Keep It Short and Sweet
Gone are days of 50,000 word eBooks being the norm or a bit more normal. Kindle short reads and other short, sweet numbers seem resonant with our ever-increasing microwave culture. Note how folks love watching videos and getting the latest updates via phone. People enjoy getting what they want quickly so if you solve a pressing problem fast people buy the eBook-solution.
I span 6000 to 15000 words per eBook; find your sweet spot.
3: Be Prolific
I think too many bloggers eat into their eBook profits due to holding back. Do not be stingy. Self-publish freely to increase your exposure and to better increase your blogging profits. I shipped 100 plus eBooks and promote a fair chunk daily. Being prolific helps me to help more readers; smart way for boosting your profits.
4: Help People for Free….A Lot
Do you see how many guest posts I publish daily? Quite a few, folks. I publish guesties to help you and to increase both my presence and eBook sales. Profits flow to leveraging bloggers. If self-published authors guest post heaps, all the better for increasing your blogging and eBook sales. Keep helping people via blog posts, videos and podcasts too. Do not be shy. Increase your skills, exposure and eBook profits by generously helping people for free through content creation.
5: Show Off 5 Star Reviews
I recently began showing off my 5 star reviews for my eBooks, via my blog and social media. People sometimes buy based on word of mouth marketing. Observe the review below in response to the eBook above.
Seeing positive reviews makes it easier for a reader to buy your eBooks and pad your profits. Show off 5 star reviews. Go to where you get love to get more love and to increase your eBook profits.
6: Keep It Simple
Short and sweet eBooks sell.
Simple eBooks sell even more frequently.
I always simplified my eBooks as much as humanly possible to both reach maximum readers and to increase my eBook profits. Why do people buy solution-eBooks? Authors who offer simple, easy to follow reads find few issues selling a nice volume of eBooks. Keep eBooks simple. Imagine yourself writing for a small child. Be clear and simple. Resonate with readers. Sell more eBooks.
7: Persist in Promotion
I did not begin selling eBooks until I promoted the heck out of these reads. Often this involved mentioning 1 eBook per every blog post and guest post I published for months at a time. Such is the effort of a self-promoter who drives increasing eBook profits.
Tap into this prospering blogging income stream.
Being writing and selling helpful eBooks today.
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