Most people think that in order to sell a product online, they need to create a separate website for their sales page. They don’t think that they can sell their product effectively in their blog. But, is it true that blog is not a good medium to sell your product? Well, take a look at a popular blog called Copyblogger, and you’ll see that this blog is selling something. And guess what? People love it. People buy it. So, it’s not true that you can’t sell your product on your blog. In fact, you can sell anything in your blog, provided that you have a good product to offer to your readers. Do you want to learn about how to successfully sell your product in your blog? Here are 3 tips to promote any product in your blog successfully:
1. Build your fortune – in your list
Think about it. Your blog mailing list is really a big repository of potential customers. Why? That’s because those who are subscribed to your blog, in order to read the latest post that you publish in your blog immediately, are really interested toward your blog content. What you offer them interests them. So, do you think that they’ll be interested in your product? You bet they are! They will be interested in your product as well. That’s why in order to successfully sell anything in your blog, you need to build your fortune first, through your mailing list.
2. Build a strong brand
Build reputable name in your niche. Make your blog the authority blog in your niche. How? You can do it by giving your readers excellent content. Content that will wow them and make them addicted. Then, build a strong brand for your blog. This is important. Why? That’s because you’ll put your brand into your product. Yes, if you want to sell your product successfully in your blog, brand your product with your blog name. This strategy will help you to strengthen your product reputation. But, remember that you need to build a strong brand first before selling your product, not the other way around.
3. Don’t be afraid to promote it
Many bloggers feel afraid to promote their own product because they think that it is ‘unethical’ or they think that they don’t deserve it. They don’t want to hurt their readers’ experience in their blog. But, is it true? By promoting your product in your own blog, you are not hurting your readers’ experience at all. On the contrary, they will feel more interested to explore your blog. Most bloggers just put their product image in their sidebar, without actually promoting it in their blog post. This will only create a sense of unworthiness for your product. Your readers will think that this product is not good enough for them because even the blogger doesn’t seem to be interested to promote it. So, don’t be afraid to promote your product in your blog. If you are passionate in promoting your product, your readers will feel it, and they’ll no longer hesitate to buy it.
Those tips will help you to promote anything successfully in your blog. As long as you have readers in your blog, you can sell any product to them, provided that you follow the tips above.