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3 Ways to Reach New Audiences Outside of Text Article Content

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With over 300 million blogs in the world today and over a billion active websites in total, you will need to create some pretty amazing content to stand out from the crowd. It’s not just about creating amazing content, it’s also about making sure it’s more accurate, better and simply provides more value than the competition.

This is true today even more than it was in previous years. Google wants to see longer articles and they also love to see social activity and increased backlinks. The more value you offer in your content, the easier it is to gain these metrics. While many sites are trying to push out as many 500-word articles they can, other sites are focusing on long-form content with 2,000+ words of content, then focusing on the outreach and promotion. The sites focusing on the later, are much more likely to find faster and long term success.

So what type of content is working best for websites and blogs today? Simple… content that relates to their audience and isn’t just a bunch of written text.

Turn Your Best Content into Engaging Video

An excellent way to make boring text content come to life is through the use of video. A great example of this can be seen in the research and medical reports industry, as it might not seem like the most interesting thing to read up on, but they are extremely important to millions of businesses, research companies and medical professionals around the world. It’s this type of ground-breaking research and studies that make medical and technological advancement possible.

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With potentially hundreds of new reports being released on the site daily, it’s important for DovePress to come up with new ways to not only reach new audiences but also to gain attention outside of their traditional text reports. Through the use of their DovePress YouTube channel, the site has been creating unique videos and interviews to highlight some of their most recent findings and reports. With over 27,000 papers published to their site, and another 100+ videos available through YouTube, DovePress is seeing many of their site users move over to YouTube and become subscribers through that social outlet as well.

At the same time, Tim Hill, a publisher of DovePress, is actively doing interviews on various outlets to help bring new exposure to the site. Through the use of original content and reports being displayed on their site, then re-creating it in new content forms through video and interviews, the site is seeing more success and engagement than ever before.

Using Your Own Service to Promote Your Site

If you have a service online that is being used to promote brands or businesses, it would be a great testament to your business if you used those same tools and services to promote your own business. A perfect example of this would be if you had a service that creates infographics or marketing material for other sites, then you used those same marketing methods and practices to promote your own site.

To see something like this already in action, we can simply take a look at a service like Infographic Design Team. Not only does the company create infographics as a service for their clients, they also create them to promote their own site and services as well. In addition to creating high-value content on their blog, they will often create infographics off this same data and content as well. This has proven to work extremely well for them when looking to increase backlinks and social shares.

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Site content and infographics are great, but outreach is also an important part of the marketing process. In addition to creating their own content, the site has also started releasing their own expert roundup series which focus on infographic marketing tips — which is both their target audience and main service of the business.

So how does all of this come together and make this infographic site and service better than the competition? Simple… not only does the site use the actual service they offer to clients, they are also becoming a trusted resource for infographic information and resources in the process.

Zac’s Rise of the Entrepreneur Podcast

Another example of how to do more with your content can be seen through Zac Johnson’s podcast titled Rise of the Entrepreneur. As the creator of BloggingTips.com and a consistent creator of content on his personal blog at ZacJohnson.com, Zac already has thousands of articles published to his various sites. However, as we all know… the internet is changing and so is the way out audiences consume content. Text content still works great, but if that is your only source of content, you will quickly fall behind.

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Starting a podcast of your own is actually quite easier than you might think. If you aren’t keen on the idea of creating a podcast where you are doing most of the talking, you always have the option to go with an interview style show. Even though there are thousands of interview-based podcasts, there is no reason why you still can’t add value in the process. Another idea for bloggers to use podcasting and audio is to simply read their blog content into a microphone and launch it as a podcast. You will never know how well it might perform until you actually try it.

Create Better Content to Engage with New Audiences

As you can see through the three examples above, there are plenty of ways to get unique and creative with your content. Whether it’s through video on YouTube, infographics or even creating your own podcasts… audiences are waiting to consume your content outside of traditional text articles.

Try your luck with each of the methods above and see which works best for your blog and target audience.

As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

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Advanced Blogging Tip: Have a Poor Link Memory

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I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.

Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.

I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.

I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.

Which road do you prefer to take?

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How to Get Over the Fear Nobody Will Buy Your Product

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Ship. Publish.

Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.

Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.

I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.

I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.

All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.

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Pro Blogging Tip: Release Expectations

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Ouch.

Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.

Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.

Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.

If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.

Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.

Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.

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