With over 300 million blogs in the world today and over a billion active websites in total, you will need to create some pretty amazing content to stand out from the crowd. It’s not just about creating amazing content, it’s also about making sure it’s more accurate, better and simply provides more value than the competition.
This is true today even more than it was in previous years. Google wants to see longer articles and they also love to see social activity and increased backlinks. The more value you offer in your content, the easier it is to gain these metrics. While many sites are trying to push out as many 500-word articles they can, other sites are focusing on long-form content with 2,000+ words of content, then focusing on the outreach and promotion. The sites focusing on the later, are much more likely to find faster and long term success.
So what type of content is working best for websites and blogs today? Simple… content that relates to their audience and isn’t just a bunch of written text.
Turn Your Best Content into Engaging Video
An excellent way to make boring text content come to life is through the use of video. A great example of this can be seen in the research and medical reports industry, as it might not seem like the most interesting thing to read up on, but they are extremely important to millions of businesses, research companies and medical professionals around the world. It’s this type of ground-breaking research and studies that make medical and technological advancement possible.
With potentially hundreds of new reports being released on the site daily, it’s important for DovePress to come up with new ways to not only reach new audiences but also to gain attention outside of their traditional text reports. Through the use of their DovePress YouTube channel, the site has been creating unique videos and interviews to highlight some of their most recent findings and reports. With over 27,000 papers published to their site, and another 100+ videos available through YouTube, DovePress is seeing many of their site users move over to YouTube and become subscribers through that social outlet as well.
At the same time, Tim Hill, a publisher of DovePress, is actively doing interviews on various outlets to help bring new exposure to the site. Through the use of original content and reports being displayed on their site, then re-creating it in new content forms through video and interviews, the site is seeing more success and engagement than ever before.
Using Your Own Service to Promote Your Site
If you have a service online that is being used to promote brands or businesses, it would be a great testament to your business if you used those same tools and services to promote your own business. A perfect example of this would be if you had a service that creates infographics or marketing material for other sites, then you used those same marketing methods and practices to promote your own site.
To see something like this already in action, we can simply take a look at a service like Infographic Design Team. Not only does the company create infographics as a service for their clients, they also create them to promote their own site and services as well. In addition to creating high-value content on their blog, they will often create infographics off this same data and content as well. This has proven to work extremely well for them when looking to increase backlinks and social shares.
Site content and infographics are great, but outreach is also an important part of the marketing process. In addition to creating their own content, the site has also started releasing their own expert roundup series which focus on infographic marketing tips — which is both their target audience and main service of the business.
So how does all of this come together and make this infographic site and service better than the competition? Simple… not only does the site use the actual service they offer to clients, they are also becoming a trusted resource for infographic information and resources in the process.
Zac’s Rise of the Entrepreneur Podcast
Another example of how to do more with your content can be seen through Zac Johnson’s podcast titled Rise of the Entrepreneur. As the creator of BloggingTips.com and a consistent creator of content on his personal blog at ZacJohnson.com, Zac already has thousands of articles published to his various sites. However, as we all know… the internet is changing and so is the way out audiences consume content. Text content still works great, but if that is your only source of content, you will quickly fall behind.
Starting a podcast of your own is actually quite easier than you might think. If you aren’t keen on the idea of creating a podcast where you are doing most of the talking, you always have the option to go with an interview style show. Even though there are thousands of interview-based podcasts, there is no reason why you still can’t add value in the process. Another idea for bloggers to use podcasting and audio is to simply read their blog content into a microphone and launch it as a podcast. You will never know how well it might perform until you actually try it.
Create Better Content to Engage with New Audiences
As you can see through the three examples above, there are plenty of ways to get unique and creative with your content. Whether it’s through video on YouTube, infographics or even creating your own podcasts… audiences are waiting to consume your content outside of traditional text articles.
Try your luck with each of the methods above and see which works best for your blog and target audience.