The pace at which technology advances is incredibly fast, and has been getting faster and faster over the past decade. This can clearly be seen in the world of blogging and content creation. With over a billion active websites on the internet today, and more than 300 million of them being WordPress-driven or blogs, we can only imagine where we will be a few years from now.
Not everyone realizes, however, how such technologies and software are becoming native to the business environment, from collaboration over the internet to actually hiring new employees, freelance writers or site designers. Even learning institutes are now utilizing such technologies to train and educate people from all over the world, without having to ever leave the office. A perfect example of this can be seen over at sites like Udemy, where online marketing experts are creating videos and launching their own online courses while also producing a new source of revenue at the same time. This same type of content creation and marketing is happening all over the place.
As such, we aim to share three fantastic ways in which video content creation has changed and greatly improved the process of delivering information, while also connecting your business with audiences and marketers around the world.
Eliminating the Distance Barrier
As bloggers or business with a blog, the process of managing your site can quickly become a team effort. This means you might need to start hiring or building a team around you. This can consist of social media marketers, content creation, outreach, content scheduling and much more.
The process of hiring a new team member is no longer limited to how closely someone lives to your main office or business. The exception to this is for highly valuable prospective employees or extremely important positions, in which you go the extra mile and pay the extra costs to try and find the ideal candidate. This is not always the case, however, and many times it’s not worth investing the capital into sourcing and transporting a prospective employee halfway across the country. As Spark Hire succinctly puts it, video conferencing allows you access to global talent – from almost anywhere in the world – ensuring that you can hire the ideal candidate for the position you need filled.
This is one area in which video conferencing has drastically changed the way we typically operate in business, as it allows you to enjoy far more personal meetings and discussion, without you or candidates having to leave the home or office. How this helps is it broadens your selection of prospective employees, since you don’t have to invest in any transport costs and can simply connect up and immediately begin the interview or hiring process. As such, with video conferencing, you will be able to hire employees from all over the world and be sure that they are the ideal candidates. And rather than wasting time and money on making arrangements to meet in person, you can meet face-to-face online or within your secure cloud server.
Demonstrating your Business’ Modern Capabilities
As business leaders, we need to realize that millennials have taken over from baby boomers as the majority population, which means that there is a high chance that we will be hiring only millennials within just a few years. With this in mind, your business and the way you manage your blog needs to adapt to the changing landscape, as millennials have grown up with modern technologies, and are now expecting such communications techniques to be present within the company they will be working for.
This is another benefit of acquiring a quality video conference service from a reputable brand for your hiring process, as it immediately demonstrates that your company is not outdated, and is willing to invest in modern communications technologies for greater convenience and productivity. This is the type of company that millennials will be eager to work for, as it will allow them to become the best version of themselves, without unnecessary hindrances, and enjoy more job satisfaction rather than frustration.
Dramatically Cutting Down on Recruitment Costs
If you are looking to hire the ideal candidate for an important position within your business, you can’t afford to simply rely on impersonal phone calls or emails. As Recruiter Box shared in an infographic, the costs of hiring the wrong employee are substantially more than anyone would typically expect, and these costs are increased in relation to the level of expertise required. Additionally, when looking for the ideal candidate, you may have to search for prospective employees in faraway locations, which could necessitate expensive travel costs.
When utilizing video conferencing for the hiring process or even just to interview a new freelance writer, there is no limit to who you can interview and hire to help build your blogging or content marketing team. This process not only saves you time and money on travel costs, but also makes for a much more effective business as well.
No matter what type of outreach or recruitment you might be looking for, consider your options with online video, as it’s simply where the future is headed.