Many people think that having a website, creating high quality content and getting social shares will increase the amount of organic traffic flowing to your website. Having this mentality impacts the future of your content marketing because you’re forgetting the fundamentals of SEO and how it applies to the way search engines provide results for their users. If you’re not getting the results that you expect, than you could be making some of these common mistakes.
It’s important that you incorporate all of these elements into your content so that you can benefit from the power of search engines and the momentum of organic traffic. Here are 5 reasons why you`re not getting any organic traffic to your page.
You Skipped SEO
After blogging for several years, I’ve realized that there is no alternative to having the right SEO and keyword combination for your content. To be completely transparent, I’ve made the mistake of not doing SEO and it hurt my blog traffic for years. Sometimes writing high quality content will only get 50% traffic to your blog, so make sure you have the right SEO in place. Remember, you can have the best content, products and services but if skipped the SEO, search engines won’t be able to single you out and will throw you in a pile with other content.
Don’t write content for search engines but for people, that`s why it’s important to do search engine optimization after you’ve written your content. Getting in the habit of doing it at the end will ensure you’ve written for your audience and not for Google, Yahoo or Bing.
People forget SEO because they think it`s tedious and takes a long time but just focus on the most important and you’ll be fine.
So, what are the most important SEO elements to pay attentions to…
a) Page Titles and Meta Descriptions
These are the elements that tell search engines what your content is about and are the information displayed within SERP’s. The information typed within these elements will be the contributing factors in getting a click-through to your website.
b) Proper Formatting of Content
It’s important to include H1-H3, sub-headers, bold, italic and underline text within your content. It helps keywords which represents your content standout while increasing the readability. There are many tools that will help you format your content correctly. If you’re using WordPress, you can install plugins like SEOPressor that will display a box on the right hand side while you create content to remind you of the formatting elements you’re missing.
c) Keyword Targeted URL’s
Many people forget that Google scans your URL to determine what your content is about. This factor helps Google scan through search data to display your website in the SERP’s. When someone types in a search command within Google, the information within the URL will help Google locate relevant content for the searcher. Include targeted keywords within the URL which represents your content and are enticing at the same time.
d) Internal Links
Google indexes pages by jumping through internal links within your content. Having relevant internal links is a great way to keep the readers on your website allowing them to view other relevant valuable content. When setting up internal links keep these things in mind…
- Make sure to add your keyword within the internal link (anchor text)
- Make sure you link to relevant content
- Don’t overdo the internal links keeping them to a maximum 2-3 per page
- For WordPress users, streamline the process by adding plugins that will automate the process.
e) Optimize Your Content
Scatter your keywords throughout your content to increase search engine exposure. Many content marketers will use 5-6 keywords within their content so each can drive its own organic traffic to the page. When adding keywords, make sure your content flows naturally and makes sense. If you add too many keywords, this may raise a “flag” to Google that your keyword stuffing content. Adding too many keywords will also ruin the natural flow of the content. It’s a good idea to complete you’re writing naturally than go back adding keywords throughout your content where they make sense.
Your Headlines Suck
Your main objective should be to entice the reader into clicking through to your content. If you can’t do this, then you’ll be missing out on a lot of FREE organic traffic. You have to remember there is a lot of content available online and people are looking for a solution right away. They don’t want these two things to happen when they are searching for content.
First, they don’t want to be enticed into clicking on a link which provides low poor quality content. This will destroy the credibility of the website and hurt the overall user experience. Google is working hard to incorporate algorithms within their search engines to eliminate poor quality-thin content websites.
Next, the fact there is so much boring content online, people are becoming pickier when they click on a search listing. It’s important to give searchers exactly what they want. People do not want to be misled so make your headline attractive by performing keyword research looking for popular search phrases. Next, before publishing your content, do some organic searchers yourself looking for attractive headlines that you can use. It’s a great way to use your competitor’s strength against them improving your overall organic click-through-rate (CTR).
Slow Loading Website
You have to realize that people who are looking for information need it urgently so are not going to wait for a slow loading site to display content. If they cannot find the content immediately, they will jump to the next available resource. People are well aware there is NO shortage of content online so they`ll be able to find an alternative resource quickly if they needed to. If you are the number “1” search result that appears for a given search phrase, than make sure that you’re content is available right away within seconds (2-3 sec). If you’re site’s average loading time is above 3 seconds than this can be a deterrent when users click through.
Having your website appear high in the search results is completely different than people being able to access your content immediately. That’s why it’s important to ensure that you make the necessary tweaks to your website so that load times are improved.
For those of you not aware, Google does use “site speed” as a ranking factor within the SERP’s because any website that delays the user experience will hurt Google’s reputation.
For those of you using WordPress, here is a quick case study on how to improve your load time by 3.74s by making a few changes to your website within the backend.
Poor or Boring Content
You’ve manage to get visitors to your website by enticing them with awesome headlines, now it’s time to excite them with your content. Over the years I’ve seen a growing trend within blogs which is providing unoriginal boring content to people. This is the worst way to build loyalty and increase readership because it’s hurting your brand. Remember, when users arrive on your page they will begin by skimming through your content and if they find the same thing they’ve found somewhere else they will leave. This will decrease your user engagement and social shares which is a red “flag” to Google that there is nothing special about your content.
So, what can you do to improve the quality of your content and boost momentum…
1) Start by searching your competition finding out what they are missing within their content. Imagine if you were someone searching information and you arrived on a page that promised to provide you a complete solution. Ask yourself what are they missing and what would you include to the content to make it even better.
2) When you create content make sure its original and cannot be found anywhere else. What does this mean? Add images, videos and go into depth so that everything is covered from start to finish. You want to ensure that your piece of content is the only one the visitor needs to find a solution. They shouldn’t have to go anywhere else.
3) Make sure it’s formatted correctly and that you keep the reader’s attention. They should be able to skim through your content finding the answers they need. Next, it’s been said that content shouldn’t be more than 1,500-1,800 words which should give you enough space to make it original, in-depth, high quality and cover everything you needed to. Remember, there are a few exceptions, like a case study, which can be 3,000-4,000 words because it includes data, research and a complete step-by-step guide.
High Quality Link Building
I’ve decided to leave this until the end because link building does matter and should be practiced by everyone. The difference is that you should NOT take part in any type of blackhat, spam, software link building and practicing these will get you banned completely. In recent months, Google has been making tweaks to their search engines to find advanced ways to eliminate websites that provide NO substance and use blackhat techniques to trick the search engines. However, this does not mean that link building won’t work when trying to get noticed for targeted keywords.
If you`re going to start a link building campaign than focus on doing it manually and use the following…
First, start by writing down your game plan so you know what needs to be done throughout the month. It’s important to stick to it so you don’t lose focus on your objective. Next, get your targeted keywords ready which you’ll be using as anchor text within your one-way backlinks.
Make sure everything is done manually and that you spread out your link building so it looks natural. Having built too many links within a week can raise a red flag because it’ll look unnatural. Build no more than 10-15 links from various different platforms like article directories, blog comments, forums and social bookmarking websites. A quick note, when building links from any of these platforms, only use the most authoritative websites that have built a solid reputation in recent years. Getting links from these websites will produce the most results and will protect you from being flagged as a website having spammy links pointing to it.
Wrapping it Up…
The factors above are important in getting you back on the right track. Organic traffic is very important because it’s FREE relevant search traffic that can help boost popularity and visibility of your brand. Write down these factors and keep them on your desk so next time your creating content, you’ll remember to incorporate them into your writing.
It`s important to stay focused and have patience since ranking your website using manual white hat techniques does take time but the overall long term reward is gratifying. Use a step-by-step approach to building links so that you stay clear from Google manual penalties.
Conquering Blogging Fears Sometimes Involves Shedding Blogging Tears
Build a list. Publish posts frequently. Guest post. Work harder.
I did all that stuff. I still struggled. You did all of it, too. Some of you at least.
But I bet you we were in the same boat years ago. Perhaps you sit in the boat of blogging despair now. You did it all. NOTHING seems to be working. Create value. Make connections. No traffic. No money. I can advise good things take time. Or I can say to be positive and be strong. In truth, being positive, patient and strong all are effective means to conquering your blogging fears.
Shedding tears is the quickest, most direct, simplest way to conquer blogging fears. Every fear is scary because fear frightens you. Crying out fears literally dissolves the fear-fuel; as tears shed, so do fears. Chip away; be present, relax, and allow fears and tears to flow in a quiet room.
Guys; until you face, feel and release fears, you cannot be generous, abundant, patient, persistent and prolific. Why? Fear is an anchor leading to:
- writer’s block
- general apathy
I can advise you to generously help people but if you feel bogged down by fear, you will ignore me because you just want to help yourself. See how far you get blogging-wise helping yourself. Expect to publish a cyber diary. Nobody reads self-centered bloggers but the blogger themselves.
Crying Leads to Shining
Last night I worked through the evening. Sickness mixed with energy surges inspired me to work then to meditate at 3 AM. Fatigue and allowing unearthed sadness in me; I cried uncontrollably for 10 minutes. Guess what? I immediately felt better, peaceful, poised, calm, grateful and generous. Perfect energy for accelerating my blogging success. But not crying out those energies creates a fear-burden sapping my generosity and abundance.
Do Not Be Tough Because Repressed Fear Leads to Endless Struggle
I have seen many struggling bloggers work 18 hour days doing smart stuff but injecting work with fear-strain-force. Guess what? Struggles ensue because you cannot get over what’s still in you. Do not be tough. Do not repress fear because fear will destroy your blogging campaign. Every struggle is fear. Every failure is fear. Feel fear – however unpleasant – to move along the struggle, to be generous, to trust and to succeed.
In my eBook: Creating the Mindset of a Successful Blogger
I explain thinking, feeling and acting like a pro leads to professional results. How can you think, feel and act like a pro blogger if you fear running out of money? How can you succeed if you deeply fear failure? How can you be a generous, trusting person if you feel terrified to spend time building bonds and creating content?
Fear makes you a blogging fool. Blogging fools spam people, publish thin content and fail forever until they face, embrace and release fears.
Cry it out. Seriously. I felt such a purge last night. I continue to predominantly feel amazing, light and relaxed by feeling whatever emotions arise in my being. Nobody enjoys feeling sad, but in the same vein, you will be completely blind to and fabulously ignorant of good, successful blogging advice if you feel burdened by sadness. Nobody succeeds in a happy, abundant way being saddled by fear and sadness. Let it go. Process your emotions not from logic, but from raw energy.
Once the tears go, then fears go. From that energy you are free to become a highly successful, prospering blogger because you act from an abundant, generous vibe.
Why Do You Resist Writing eBooks?
Writing and self-publishing eBooks scares bloggers.
I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.
Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:
I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.
Why Do You Resist Writing eBooks?
Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.
Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.
I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.
Nothing to Lose Everything to Gain
Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.
Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.
Write and ship.
You have nothing to lose and everything to gain.
1 Tip for Being an Intelligent and Prospering Blogger
possesses an interesting cover for anyone not familiar with my eBooks.
For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.
I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.
Smart and Prospering Means Different
Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?
I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.
Bigger Profits from a Smarter Energy by Being Different
Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?
But Make Sure You Follow Some Fundamentals
Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.
Search Blogging Tips
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging1 year ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging3 years ago
How to Become a Nimble Blogger