37 Elements of User Engagement for Your Website

By: | Updated: March 28, 2021

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When a website is designed in a visually appealing way, is highly user friendly, and suits your visitor’s needs, visitors will return to your site often. The design of your site will have an impact on return visitors, as they need to connect to your site. There are certain elements that can really help make your website user friendly, which will result in more visitors returning to your site.
Here are some elements you need to consider when wanting to keep your visitors User Engagement.

User Engagement-Behind The Scenes

It is always a great idea to identify yourself to your readers. They want to know who you are, and what motivated you to start your website. This could be a great time to make a connection with your readers, and they are more inclined to return to your site. If your story touches their heart, then you have managed to engage with the reader.
They want to know about you, as well as what you have to offer them. Give them the reasons to visit your site. Adding your photo is a great personal touch that can really help the reader feel connected to you. Giving your readers a sense of who you are will put them more at ease when doing business with you. They will also be more likely to return and read new blog posts.
No one wants to read material from someone they cannot build a trust with. Keep in mind; you want a photo of you not an avatar. Also, do not overwhelm your readers with personal stories. A Nicely written About Me page will engage your readers.

What Does the Reader Gain

Think about it, what do you want to get out of visiting someone else’s website? You want to engage with that person or look for something they are offering. If an individual is surfing the web, and they stumble onto your site, there has to be something that grabs their attention. Otherwise, they will leave. If your site offers them nothing, then it is a waste of time for them to remain there.
You have to give your audience what they want. Stick to your niche, and ensure your site is of value. Give tips and useful information in your blog. Ensure your menus are easy to navigate through. Make it clear what your mission is, and your readers will get more from your site.


It’s all about the experience that others have had with you. People want to do business with people who have helped others in the past. Testimonies can really help others understand how your products or services have helped others. It allows potential clients to get an inside look of how other customers have felt about your services, and how your products made a difference in their lives. If a potential client connects with a testimony it is easier to make a sell.
Testimonies can sell your services and products, as well as telling a lot about the person you are. It’s a great idea to add testimonials to your service page. Any visitors will go straight to your testimony section to see what others think about you and your offerings.


Your website should be filled with high quality content. No one wants to visit a site that does not update their blog, or give useful information. You want your content to be unique, engaging, informative and entertaining. It will engage your readers, as well as entice them to return for more.
Here are some pointers when it comes to creating content for your website.

  • Ensure the content is unique.
  • Make sure that it is relevant to your niche topic.
  • Be creative in the way you approach a topic, and ensure your content is quality. Many of us cannot write quality material, so you may request the help of a writer when it comes to content.
  • Keep your content clean and fresh. Ensure that you update often.
  • Try to keep all content ethically correct for your readers, as you will be dealing with a diverse audience.
  • Make sure that your content is easy to find, and organized in categories.

Clean Design

You want your website to be a direct reflection of you. Visitors get highly frustrated with websites that are cluttered and hard to navigate through. Your site has the ability to determine how others view your business. If your site is user friendly and easy to navigate through, then visitors will be inclined to return. However, if there are lots of bells and whistles, they could easily get confused, and leave your site quickly.
Your sites design will also affect its load times, which could cause visitors to quickly decide to leave your page before it even loads. You want a design that is clean and free of clutter. Ensure that pictures do not affect load times, and your visitors will be sure to come back again. You want to highlight your best content, rather than your full blog. Having too much on the front page can be overwhelming.

Content Invites

You can easily engage visitors by inviting them to explore more of your website. Tie like blogs together, so that visitors can read more on a subject. Their answers may not be answered in the first blog they read, but if you suggest like blogs, they may find what they are looking for. You can also entice them to leave feedback regarding your content. This will help other visitors see how useful your site has been to others. It’s also a great ideal to invite your readers to join your social media platforms.

Visual Aspects

People do not want to read a lot of content, but your imagery can keep them highly engaged. It is important to include pictures with text, as someone may be more visually simulated rather than reading the content. If they see something that interests them, they are more likely to read the article. There are tons of sites that offer copyright free images. Add them to your post, and see how much of a difference a picture can make


You want your website to be responsive. This simply means that your site will adjust to whatever device it is being viewed on. It will also help loading times on small devices. Many people use their smart phones now days, and it is highly important that your website has the ability to adapt to the device that they are using.


It is a great ideal to offer forums where visitors can interact with you, and other like minded individuals. You can ask if your customers want to be a subscriber, which means they will be alerted with the latest product or service news as it becomes available. Having subscribers ensures you will have users who will visit your page often. If they have subscribed to your site, then they have a true interest in your offerings.

Top Navigation

If your site offers a top navigation bar, it makes it easy for visitors to find what they are looking for. As soon as your site opens on their screen, they will be able to navigate to the area that they are looking for. A top navigation bar allows users to scan through your site with ease, and they are more likely to come back to your site. User Engagement is so critical for your websites success.

Share Buttons

Adding shared buttons allows your visitors to share your posts and pages all over social media. This is a great way to engage with users and let them brag about you or show their friends a cool article from your blog.
Other elements that you may consider include:

  • Provide users friendly polls and surveys
  • Add presentations to your site when content calls for it
  • Check grammar thoroughly – visitors will not return to a site that is filled with mistakes
  • Disclosures can be a good thing
  • Visitor participation is a good thing, and will keep your visitors coming back
  • Make it easy for visitors to contact you
  • Keep up to date on your website offerings
  • Images, sound and video can make your site interesting for visitors
  • Functionality of your site is important
  • Make sure your site is accessible
  • Forget tracking scripts- they only produce clutter
  • Keep privacy in mind for your users
  • Decrease cookies
  • Leave popups out of your site design
  • Incorporate color with your design
  • Use appealing typography
  • People love true stories
  • Place your ads on the bottom half of the page
  • Monitor user-generated content
  • Forget using image buttons
  • Offer freebies to visitors and announce winners
  • Offer subscribers-only content
  • Keep sidebars clean
  • You want your site to be a community
  • Allow Comments
  • Listen To Your Readers And Give Them What They Want

The more of these 37 elements you include within your website, the better your user engagement will be. It takes quite a bit of work, but getting users to engage with you and with each other will lead to more repeat traffic, more trust and, ultimately, more profits for your company.

by Brett Helling
Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.

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