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4 Easy Steps to Turning Your Blog into A Reliable Business

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4 easy steps to building a profitable blog

Over the past years, many blogs have grown into businesses worth millions of dollars.

Rand Fishkin started Moz in 2004 as a blog where he writes about SEO and internet marketing. He barely knew about these topics back then.

Today, Moz makes over $30 million in yearly revenue.

When Pat Flynn started the Smart Passive Income, his aim was to use the blog to display how much he’s making from blogging each month.

SPI now makes over $100,000 per month.

Pat Flynn SPI

You may not make $1 million the first or second year from your blog, but you can turn it into a reliable business that pays the bills, help you become self-employed, travel the world and achieve financial independence.

There are only four steps you need to take to achieve these.

1. Make A Lot of People Love You

Becoming a successful blogger is all about getting people to fall in love with you.

It’s about marketing your personality – your personal attributes – what makes you unique.

For example, we don’t listen to songs from musicians we don’t like.

We don’t follow brands we hate on social media.

Personality matters a lot in blogging.

Think about why brands pay celebrities to endorse their products.

It’s because they have a loyal following who likes them.

Brands want to tap into their audience to sell their products.

Why would a company like TAG Heuer want Cristiano Ronaldo to post a picture of himself wearing their watch on his Instagram account, which has over 84 million followers?

TAG Heuer

Why would an international fashion company like the Sacoor Brothers want Ronaldo to feature their brand on his Instagram account?

Sacoor Brothers

These brands want to push their products to his followers.

His followers love him. That’s why they follow him on Instagram and other social channels.

As a blogger, you have to make people love you first.

If people don’t like you, they won’t read your blog.

And if people don’t read your blog, there’s no way of selling anything to them.

Who Are Your Target Readers?

What can you do to make a lot of people love you?

The right question is:

Who do you want to like you?

The people who love you and read your blog are your audience.

Define your audience.

Who are they?

What do they like to read?

What do they like to wear?

What do they like to watch?

What motivates them?

Where do they live?

How old are they?

Are they single or married?

Etc.

These questions may sound silly to you, but they are not.

Anything that helps define your audience and learn about them will help you create the right kind of content they want to read. Also, content they want to share with their followers on social media.

When they share your content on social channels, they spread your name to people who are just like them.

That’s free word-of-mouth marketing. No marketing can beat that.

What you want to do here is to get into the minds of these people who you want to visit your blog on a regular basis and create the right content they want to read and share on social media.

For example, Caz And Craig run the y Travel Blog.

The Travel blog

There’s one thing their readers want to read about:

Traveling.

And that’s what they write about.

They’ve built up a sizeable audience by writing about traveling alone.

Because their readers love them, they can sell travel-related products and relevant brands also want to work with them.

Getting people to love you is the first important step.

If you can get this step right, you are halfway to building a successful business through blogging.

2. Publish What You Learn, Not Articles

What do you see in every corner of the web?

Content.

Content is everywhere.

You see content on Twitter, Facebook, Instagram and YouTube.

You see content on Google and Bing.

Everywhere.

That’s why the web is filled with distraction.

Competition for attention on the world wide web is fierce.

Various blogs publishing articles.

To stand out, you have to do something different.

Doing the same thing as the competitors wastes readers’ time.

Instead, you should do something unique.

How?

By writing about your own unique experiences.

In 2014, Neil Patel wrote how spending $162,301.42 on clothes made him $692,500.

Neil Patel publish lessons

This is the kind of post you will want to read. You will want to bookmark it for the future if you are busy.

You’ll want to read this post more than once.

Why?

Because the post shares a valuable lesson you’ll want to learn and apply to your life.

Neil could have written one of those generic posts about wearing the right clothes.

You can find a bunch of such articles online.

To build a blog that keeps readers coming back, you need to publish lessons.

Web readers love case studies.

Your readers want to learn from you, the author.

Leo Babauta shares a lot of lessons on his blog.

No wonder his blog receives millions of unique visits each month.

Leo Babauta

Readers love reading his lessons.

3. Commit to Blogging on A Consistent Basis

One trait successful bloggers have in common is they publish new content on a regular basis.

This is the first thing you’ll see in every successful blogger.

For those who generate a lot of money from their blogs, you’ll see that they are hyperactive.

Some bloggers publish more than once per day. They take their blogs very seriously.

This is something you must do to turn a blog into a real business that makes you a reliable income.

You should treat blogging as a business. Not as a hobby.

For example, Neil Patel publishes three times per week on Quick Sprout.

When you add that to the five guest posts he writes per week – that makes it eight articles he writes per week.

Write on a consistent basis

When you consider the fact that he has been doing this for over ten years, you can easily see the reason why he’s a successful blogger today who generates millions of dollars every year.

Blogging is not something you do for a year, then go on a break.

Blogging is something you do even when you’re on vacation.

When I say that, I don’t mean you have to write on vacation.

What I mean is that even when you are not writing new content, your blog must always be active with new articles probably pre-written before you leave for vacation.

4. Create A Product/Service That Solves Your Audience Problems

This is the stage money start to roll in.

It’s where most bloggers tend to think about most of the time and achieve absolutely nothing.

Thinking won’t get you from point A to point B. It’s action that does that.

Let me be frank with you:

Without the first three stages, you will never get to the level where you start enjoying the fruit of blogging. It’s the truth.

Blogging requires hard work, and nothing less.

After you’ve got a lot of people to love you.

And after you’ve been constantly publishing lessons that leave people amazed and keep coming back to read your blog.

By then you should have built up a loyal following who are ready to buy from you or anything you recommend.

But before you start recommending any products to them, it’s better to know the real problems they want to solve.

You could create a survey form where you ask about their needs and wants.

Put this form on your blog.

Because you have built the audience, you should start learning about your readers’ problems the first day you put up the survey form.

You can also develop a small product and launch it to a tiny percentage of your readers and see how they respond to it.

Your goal at this stage is to find a common problem most of your readers have and create a product/service and offer it to them.

This is a no-fail formula that has worked for many companies that stemmed from blogs.

Copyblogger is a perfect example.

This is a blog that publishes content about copywriting and content marketing.

Today, they have created tools and services that solved their audience problems and make millions of dollars every year as a result.

Educate your audience

You can do it.

Blogging helps you educate a lot of people. They like you in return.

Now, you can always leverage their love for you to sell them stuff they want to buy.

It’s very simple.

Educate through blogging.

Then sell through your blog.

Your blog serves as the platform.

But if you don’t build it first, there’s no way it’ll help you make sales.

“It is easier to resist at the beginning than at the end.” – Leonardo da Vinci

And finally, before you start selling through your blog, make sure you use a CRM (customer relationship management) software that lets you learn about your customers to increase sales.

Here’s a great list of the best CRMs. Check them out and use the best as you build your blog and learn about prospects.

By following these simple four steps, you can turn a blog into a reliable source of income.

Take action today.

Michael Akinlaby is a Freelance Writer and SEO Consultant. He's the founder of RankRain, a marketing agency that specializes in Content Marketing and Search Engine Optimization.

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How to Turn Your Blog into a Profitable and Registered Company

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business numbers

Blogs are everywhere. Some of them are great and some of them are worthless. With more than a billion different websites and blogs on the internet today, you can see how it’s easy to get lost in the mix, while also understanding how quick and simple it can be to start a blog of your own.

However, there are a select few that will actually provide value to individuals on the internet and not only will they start generating a decent amount of traffic and search rankings, they could also start making a decent amount of money as well.

This is often through the use of affiliate marketing, Google Adsense, paid placements and sponsorships, or even writing content and eventually coming out with products and services of their own.

It doesn’t matter where or how your blog is making money, it just matters that it is. And in order for a blog to make money, it will soon likely need to be registered as a business.

With all of this in mind, let’s take a look at some of the most important things you will need to remember when turning your blog into a profitable company — both in the United States and around the world.

What Type of Blog Company Do You Want to Start?

When it comes time to start your business, there are many different things you will have to consider — such as what type of company you want to create. This will depend on a number of factors, such as how much money your blog is making, if you are the sole owner, and also if you have a team of founders and how you might need to pay other employees or break up shares of the company.

The most common titles to register a blog as a company are LLC, Corp and INC. When you get even more detailed, you will find that you can also register your company as a S Corp or C Corp — which individually file taxes differently based on how the company funds are managed.

With all of these different titles and company types in place, it can be quite confusing for anyone just starting out. To help with the decision process, be sure to run through the infographic below, which provides the many advantages and disadvantages to going with a Private Limited Company, a Sole Proprietorship, or an LLP.

Before making a decision on your own, it’s best to contact your attorney or legal counselor for final confirmation and advise. You may also want to consider starting your blog as a company in a different state than the one you currently live in.

Delaware is a popular state for companies to register in, due to their tax and company restrictions and benefits that other states don’t offer.

Best Places to Start a Business Outside of the United States

If you have the ability to run a website or blog from the comfort of your own home, you may want to consider moving to a better location. This could be somewhere you always wanted to live or visit, someone that is cheaper to live, or even another country that is more business friendly.

According to a recent survey and article from USANews, Thailand, India, China, Singapore, Malaysia, Mexico and Canada all ranked among the top seven locations to start a business in the world today. With so much attention on these countries and business in the world today, it’s no wonder that bloggers are eagerly making the jump from the United States to other countries — while also not having to change much about their sites or business model in the process.

However, just like there are different business and company entities that you need to choose from, you will also need to understand the different regulations for each of the countries listed above as well.

For example, if you want to start a company in Singapore, you would have to register the new company and also have at least one shareholder and a maximum of fifty shareholders within the company living in the same country.

Another scenario is if you wanted to form a company in Germany. Since it’s already part of the EU, you are going to have some big compliance and regulation issues that you need to abide by. For one, you would need to make sure you register the company within Germany, and also have an office, a bank account, and a local accountant within the same country as well.

Switzerland is another name that has always been popular with finances, banking and business as well. Bloggers that want to make the leap from any other location in the world and run their company from Switzerland, will need to make sure they fill out all of the necessary form, have the right specimen signatures, passport copies and relevant documents. As Switzerland is one of the most sought after locations to live and start a business, it also has one of the most complex business registration processes as well.

No matter where you want to run your blog business, it’s important to research the regulations of each country before making any sudden changes. The last thing you want is to make a big move and then have your business come to a halt and no longer have any incoming funds, or have the business be closed of seized by another country government.

Blogging is a Business that can Take You Anywhere!

As mentioned earlier, if you already have a successful blog or online business, then you likely already know and understand the advantages of being able to work from your home computer or laptop.

However, life is short and the amount of money you make is important as well.

If the idea of turning your blog into a legitimate business is in the cards, then you should definitely take the leap and go for it.

At the same time, if you aren’t happy with where you are living in the world either, be sure to explore your options for that as well.

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5 Proven Methods to Get More Attention and Engagement on Your Blog

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Whether you’re choosing to blog for business or pleasure, your number one priority should be to attract as many people to your page as possible. If you haven’t noticed much traffic on your blog lately, there are various things that you can do to help increase your readership.

Some of the most obvious ways to improve traffic and engagement on your site, is to have better content and a custom social media sharing strategy in place. These two components alone can result in thousands of new visitors to your site daily.

With that in mind, here are 5 ways to make your blog get real attention.

Establish Your Audience

If you don’t know who your target audience are, it can be difficult to know what sort of content to publish on your blog. Understandably, you will want as many people as possible to not only check out your page, but become loyal followers, so taking the time to understand your audience is important. The last thing you want is to spend hour after hour curating content for it to not be seen.

If you’re blogging for business, a great way to find out your target audience is by setting up your own Facebook business page. Make sure to link your blog on the page so customers know where to go for more information about your company.

In fact, Famoid recommends the following ten metrics and methods to be used when trying to grow and improve engagement through a Facebook Business Page.

  1. Use Multiple Forms of Media in Your Posts
  2. Don’t Over-Plug Your Product and Services
  3. Get People Involved
  4. Give People a Reason to Follow you
  5. Branding is Everything
  6. Thoroughly Fill Out the “About Us” Section
  7. Upload All of Your Videos and Photos to Your Page
  8. Make Sure It’s a Business Profile
  9. Be Responsive
  10. Be Consistently Active

Just like a blog, you need to make sure your social media profiles and fan pages are working for you, but also providing value to your audience. If not, users will quickly unfollow and unlike your content, while also being likely never to come back.

Post Relevant Content

Once you’ve identified your target demographic, the next step to take is to focus on what sort of content you’re posting. With so many blogs available on the internet, consumers can simply go elsewhere if they lose interest in your page, therefore, creating content that’s relevant, fresh, and eye-catching is key. Try and post images and videos on your page, rather than dominating the screen with large blocks of text. Many consumers don’t have the time or patience to sift through sentence after sentence, so you may want to consider using bullet points too.

At the end of the day, content is everything… but it’s the beginning and end all to everything. If you are creating content just for the sake of putting something out there, it’s not going to work. With more than a billion websites and blogs on the internet today, everyone needs to focus on creating the highest quality of content possible in order to not waste time and resources on just filling the internet with more clutter.

Use SEO

If you haven’t heard about SEO before, the chances are your blog isn’t gaining as much traffic as it could be. Search engine optimization is used to rank your blog higher in search engine results like Bing and Google. The higher your page is, the more chance you have of consumers checking out your blog. If you are a business that has multiple locations, you may want to consider using multi location SEO which can keep track of mentions of your company across the web, as well as on-page optimization.

This is especially true for local businesses or ad campaigns that are targeted to a select location or demographic audience. The better content and targeting you have in place, the more likely you can rank higher in the search results for localized terms or through social media with social sharing from locals.

Try Guest Posting

Helping other bloggers out with posts can be another great way to increase traffic to your page. Putting your knowledge and expertise to good use can not only help you build contacts through the blogging world, but it can also help draw readers in. We could all do with a helping hand, especially when starting out as a blogger, so posting links and recommendations to other bloggers can see your traffic increase.

Guest posting is still one of the best ways to get content placed on high-quality web sites and blogs, but it’s also getting quite saturated as well. For this method to work efficiently, you will need to build relationships with different websites and blogs across the internet, while also offering high-quality content in the process.

Be Consistent

It goes without saying, if you aren’t motivated and consistent with your blog, you can’t expect consumers to stay interested. Blogging takes time and commitment, so if you aren’t passionate about your page, you won’t get very far. Major success rarely happens overnight, so being driven and staying focused with your blog is important.

Your first port of call should be to establish who your target demographic is. If you’re in business, posting content that’s relevant and informative is crucial, allowing customers to get more of an insight into what your company is all about. Using SEO to rank your page higher, staying consistent with your content, as well as trying out guest posting are just a few things you can do to make your blog get real attention.

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Conquering Blogging Fears Sometimes Involves Shedding Blogging Tears

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Build a list. Publish posts frequently. Guest post. Work harder.

I did all that stuff. I still struggled. You did all of it, too. Some of you at least.

But I bet you we were in the same boat years ago. Perhaps you sit in the boat of blogging despair now. You did it all. NOTHING seems to be working. Create value. Make connections. No traffic. No money. I can advise good things take time. Or I can say to be positive and be strong. In truth, being positive, patient and strong all are effective means to conquering your blogging fears.

Shedding tears is the quickest, most direct, simplest way to conquer blogging fears. Every fear is scary because fear frightens you. Crying out fears literally dissolves the fear-fuel; as tears shed, so do fears. Chip away; be present, relax, and allow fears and tears to flow in a quiet room.

Guys; until you face, feel and release fears, you cannot be generous, abundant, patient, persistent and prolific. Why? Fear is an anchor leading to:

  • writer’s block
  • general apathy
  • laziness
  • indecision
  • sloth

I can advise you to generously help people but if you feel bogged down by fear, you will ignore me because you just want to help yourself. See how far you get blogging-wise helping yourself. Expect to publish a cyber diary. Nobody reads self-centered bloggers but the blogger themselves.

Crying Leads to Shining

Last night I worked through the evening. Sickness mixed with energy surges inspired me to work then to meditate at 3 AM. Fatigue and allowing unearthed sadness in me; I cried uncontrollably for 10 minutes. Guess what? I immediately felt better, peaceful, poised, calm, grateful and generous. Perfect energy for accelerating my blogging success. But not crying out those energies creates a fear-burden sapping my generosity and abundance.

From my trip to Oman.

Do Not Be Tough Because Repressed Fear Leads to Endless Struggle

I have seen many struggling bloggers work 18 hour days doing smart stuff but injecting work with fear-strain-force. Guess what? Struggles ensue because you cannot get over what’s still in you. Do not be tough. Do not repress fear because fear will destroy your blogging campaign. Every struggle is fear. Every failure is fear. Feel fear – however unpleasant – to move along the struggle, to be generous, to trust and to succeed.

In my eBook: Creating the Mindset of a Successful Blogger

I explain thinking, feeling and acting like a pro leads to professional results. How can you think, feel and act like a pro blogger if you fear running out of money? How can you succeed if you deeply fear failure? How can you be a generous, trusting person if you feel terrified to spend time building bonds and creating content?

Fear makes you a blogging fool. Blogging fools spam people, publish thin content and fail forever until they face, embrace and release fears.

Cry it out. Seriously. I felt such a purge last night. I continue to predominantly feel amazing, light and relaxed by feeling whatever emotions arise in my being. Nobody enjoys feeling sad, but in the same vein, you will be completely blind to and fabulously ignorant of good, successful blogging advice if you feel burdened by sadness. Nobody succeeds in a happy, abundant way being saddled by fear and sadness. Let it go. Process your emotions not from logic, but from raw energy.

Once the tears go, then fears go. From that energy you are free to become a highly successful, prospering blogger because you act from an abundant, generous vibe.

 

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