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4 Easy Steps to Turning Your Blog into A Reliable Business



4 easy steps to building a profitable blog

Over the past years, many blogs have grown into businesses worth millions of dollars.

Rand Fishkin started Moz in 2004 as a blog where he writes about SEO and internet marketing. He barely knew about these topics back then.

Today, Moz makes over $30 million in yearly revenue.

When Pat Flynn started the Smart Passive Income, his aim was to use the blog to display how much he’s making from blogging each month.

SPI now makes over $100,000 per month.

Pat Flynn SPI

You may not make $1 million the first or second year from your blog, but you can turn it into a reliable business that pays the bills, help you become self-employed, travel the world and achieve financial independence.

There are only four steps you need to take to achieve these.

1. Make A Lot of People Love You

Becoming a successful blogger is all about getting people to fall in love with you.

It’s about marketing your personality – your personal attributes – what makes you unique.

For example, we don’t listen to songs from musicians we don’t like.

We don’t follow brands we hate on social media.

Personality matters a lot in blogging.

Think about why brands pay celebrities to endorse their products.

It’s because they have a loyal following who likes them.

Brands want to tap into their audience to sell their products.

Why would a company like TAG Heuer want Cristiano Ronaldo to post a picture of himself wearing their watch on his Instagram account, which has over 84 million followers?

TAG Heuer

Why would an international fashion company like the Sacoor Brothers want Ronaldo to feature their brand on his Instagram account?

Sacoor Brothers

These brands want to push their products to his followers.

His followers love him. That’s why they follow him on Instagram and other social channels.

As a blogger, you have to make people love you first.

If people don’t like you, they won’t read your blog.

And if people don’t read your blog, there’s no way of selling anything to them.

Who Are Your Target Readers?

What can you do to make a lot of people love you?

The right question is:

Who do you want to like you?

The people who love you and read your blog are your audience.

Define your audience.

Who are they?

What do they like to read?

What do they like to wear?

What do they like to watch?

What motivates them?

Where do they live?

How old are they?

Are they single or married?


These questions may sound silly to you, but they are not.

Anything that helps define your audience and learn about them will help you create the right kind of content they want to read. Also, content they want to share with their followers on social media.

When they share your content on social channels, they spread your name to people who are just like them.

That’s free word-of-mouth marketing. No marketing can beat that.

What you want to do here is to get into the minds of these people who you want to visit your blog on a regular basis and create the right content they want to read and share on social media.

For example, Caz And Craig run the y Travel Blog.

The Travel blog

There’s one thing their readers want to read about:


And that’s what they write about.

They’ve built up a sizeable audience by writing about traveling alone.

Because their readers love them, they can sell travel-related products and relevant brands also want to work with them.

Getting people to love you is the first important step.

If you can get this step right, you are halfway to building a successful business through blogging.

2. Publish What You Learn, Not Articles

What do you see in every corner of the web?


Content is everywhere.

You see content on Twitter, Facebook, Instagram and YouTube.

You see content on Google and Bing.


That’s why the web is filled with distraction.

Competition for attention on the world wide web is fierce.

Various blogs publishing articles.

To stand out, you have to do something different.

Doing the same thing as the competitors wastes readers’ time.

Instead, you should do something unique.


By writing about your own unique experiences.

In 2014, Neil Patel wrote how spending $162,301.42 on clothes made him $692,500.

Neil Patel publish lessons

This is the kind of post you will want to read. You will want to bookmark it for the future if you are busy.

You’ll want to read this post more than once.


Because the post shares a valuable lesson you’ll want to learn and apply to your life.

Neil could have written one of those generic posts about wearing the right clothes.

You can find a bunch of such articles online.

To build a blog that keeps readers coming back, you need to publish lessons.

Web readers love case studies.

Your readers want to learn from you, the author.

Leo Babauta shares a lot of lessons on his blog.

No wonder his blog receives millions of unique visits each month.

Leo Babauta

Readers love reading his lessons.

3. Commit to Blogging on A Consistent Basis

One trait successful bloggers have in common is they publish new content on a regular basis.

This is the first thing you’ll see in every successful blogger.

For those who generate a lot of money from their blogs, you’ll see that they are hyperactive.

Some bloggers publish more than once per day. They take their blogs very seriously.

This is something you must do to turn a blog into a real business that makes you a reliable income.

You should treat blogging as a business. Not as a hobby.

For example, Neil Patel publishes three times per week on Quick Sprout.

When you add that to the five guest posts he writes per week – that makes it eight articles he writes per week.

Write on a consistent basis

When you consider the fact that he has been doing this for over ten years, you can easily see the reason why he’s a successful blogger today who generates millions of dollars every year.

Blogging is not something you do for a year, then go on a break.

Blogging is something you do even when you’re on vacation.

When I say that, I don’t mean you have to write on vacation.

What I mean is that even when you are not writing new content, your blog must always be active with new articles probably pre-written before you leave for vacation.

4. Create A Product/Service That Solves Your Audience Problems

This is the stage money start to roll in.

It’s where most bloggers tend to think about most of the time and achieve absolutely nothing.

Thinking won’t get you from point A to point B. It’s action that does that.

Let me be frank with you:

Without the first three stages, you will never get to the level where you start enjoying the fruit of blogging. It’s the truth.

Blogging requires hard work, and nothing less.

After you’ve got a lot of people to love you.

And after you’ve been constantly publishing lessons that leave people amazed and keep coming back to read your blog.

By then you should have built up a loyal following who are ready to buy from you or anything you recommend.

But before you start recommending any products to them, it’s better to know the real problems they want to solve.

You could create a survey form where you ask about their needs and wants.

Put this form on your blog.

Because you have built the audience, you should start learning about your readers’ problems the first day you put up the survey form.

You can also develop a small product and launch it to a tiny percentage of your readers and see how they respond to it.

Your goal at this stage is to find a common problem most of your readers have and create a product/service and offer it to them.

This is a no-fail formula that has worked for many companies that stemmed from blogs.

Copyblogger is a perfect example.

This is a blog that publishes content about copywriting and content marketing.

Today, they have created tools and services that solved their audience problems and make millions of dollars every year as a result.

Educate your audience

You can do it.

Blogging helps you educate a lot of people. They like you in return.

Now, you can always leverage their love for you to sell them stuff they want to buy.

It’s very simple.

Educate through blogging.

Then sell through your blog.

Your blog serves as the platform.

But if you don’t build it first, there’s no way it’ll help you make sales.

“It is easier to resist at the beginning than at the end.” – Leonardo da Vinci

And finally, before you start selling through your blog, make sure you use a CRM (customer relationship management) software that lets you learn about your customers to increase sales.

Here’s a great list of the best CRMs. Check them out and use the best as you build your blog and learn about prospects.

By following these simple four steps, you can turn a blog into a reliable source of income.

Take action today.

Michael Akinlaby is a Freelance Writer and SEO Consultant. He's the founder of RankRain, a marketing agency that specializes in Content Marketing and Search Engine Optimization.

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How to Push Throw Blogging Goals When You Feel Burned Out




blogger burn out

Blogging is super exciting but there are moments we feel like it’s all crumbling and nothing is moving. Having blogged for over 7 years consistently, I have experienced moments of drought a couple of times. But I’m always still able to rebuild my excitement to move on.

Burnout happens to everyone in the industry. But how to refuel your energy and continue the journey is what makes the difference. We want to point out few tips to help us continue during such moments. So this is not about  how to avoid blogger burnout but what to do when it happens.

Why Blogger burnout?

Before we talk about how to keep your blog thriving during burnout, let’s quickly discuss some reasons why it happens.

The reason you blog

People blog for various reasons. Some were told that blogging is a quick path to financial freedom which is not true. If this is the reason you started blogging, you may soon burn out. The reason is that it takes time and really hard work to start seeing money from blogging.

When folks don’t see results as early as they expected at the beginning, the result is a rush into wrong conclusions as the energy fades away.

Unplanned circumstances

I have seen people get completely blown out of the industry because of an unexpected event that ushered huge losses and disappointments. Sometimes a hack or server crash that leads to complete loss of content or major Google update or manual action bringing massive negative search impact could get your enthusiasm completely damaged.

Successes in other areas

A friend in Nigeria whose blog got over 5000 daily readers picked a highly lucrative job in the oil industry. The next thing I heard was that he was putting his blog on sale. His motivation fully got shifted to his new job.

These and many more reasons may diminish your excitement in blogging and cause burn out. But what are some of the ways to keep your blog going during burn out?

How to keep your blog active when you are burnt out

Now, you must not allow your blogging business to die out when you do not feel like clicking on it. Your fallen passion should not mean a falling blog because there are ways to keep it alive while rebuilding your motivation.

#1. Work on rebuilding your excitement

The best way to keep your blog active is to work on your diminishing excitement. Think about the fact that you can still make it. If others are succeeding despite the odds, you too can despite what has happened.

If you think you had the wrong motivating reasons at the beginning, just get to understand the truth and adapt to it. If you had a bad experience, do not let i t roll you out.

#2. Turn to friends and guest authors for content continuation 

The worst thing that will happen to your blog during burnout is to cease publishing fresh content. Fresh content is your blog’s lifeline. Editing and re-posting old content works great but that depends on the evergreen nature of the existing content.

Guest blogging is an exercise where you open up your blog to your readers to submit relevant content. With qualified guest bloggers, you can always have steady flow of content on your blog, keeping it alive when you are trying to revive your interest.

#3. Outsource or buy content from an agency

If you are burnt out, keeping your blog active is essential. That’s why I suggest you go as far as spending on relevant content. There are several ways:

  • Hire someone to post and promote a certain number of articles per week
  • Outsource to content agency
  • Buy spontaneously from different writers

Agencies may be a bit more pricey but that would be the best way to ensure that your blog keeps getting the best content while you are absent. Make sure any content that is submitted by from external sources is plagiarism free.

#4. Edit and re-post old content

I mentioned earlier that this method works but not as effective as posting new content. If your burnout is not as a result of an impact from  Google, you may consider revamping your existing content to keep your blog going.

$5. Resolve the technical issue

Don’t just fall out and abandon your business because of a hack or broken server. I understand how devastating this could be. But making an attempt at resolving any issues related to your blog may begin producing some good results that may light up your excitement and pull you out of the depression.

Avoid the cheap offers in the  industry. Turn to high performance hosting and invest in your business. Do not create an opening for any bad technical experience that me lead to failure.


If you’ve not experienced blogger burnout yet, it’s good it doesn’t happen. But if it does, it should not mark the end of your blog. Following these tips to keep it alive.

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Blog Traffic Loves Generous Service



Blog traffic absolutely loves generous service. Do you want to succeed? Help oodles of people for free through blogging and guest posting. Toss in helping bloggers by noting bloggers on your blog, by commenting genuinely on blogs and by mentioning bloggers on social media. Traffic flows your way. Because blog traffic loves generous service. The more help you offer through your eBook, course and blog, the more traffic you drive. Simple equation. Give, to get. Keep giving freely and blog traffic finds you. Hug this super simple, powerful law of life. Service prospers you. Blog traffic flows to generous bloggers.

What gives? Why do many bloggers struggle to drive blog traffic? In essence, most human beings vibe mainly from an energy of fear and loss. You and I learn to do stuff with fear being our main driver. So, blogging becomes another outlet through which to do stuff from a dominant energy of fear. Like, publish one post for the week and do no more. Because you fear not getting enough return on investment. Plus you fear wasting time. Plus you fear working hard. Plus you fear looking like a fool if people come across all of the awesome content you create and, due to your increased exposure, you become the object of intense criticism. Ouch; that would hurt, eh? Being burdened by these fears, you play small, be stingy and just publish one post every 1-2 weeks. If YOU are stingy with the Universe, the Universe BE’S stingy with you. Give. Receive. Don’t give. Don’t receive. So, withholding generous service ensures blog traffic gets withheld from you. What a simple strategy to put into action, right? But of course, what an uncomfortable strategy to put into action, too, because facing and feeling fear, never feels all that comfortable. Nobody loves this process. Me included. But ya gotta take that route to be a successful blogger.

Help as many people as possible daily through a few clear strategies. Keep publishing content to your blog. Keep guest posting. Gain immense exposure and gain skills and yep, gain credibility……and of course, gain blog traffic. All occurs because you gave freely of your time and talents. Give freely. Gain blog traffic. But giving freely FORCES you outside of your comfort zone. For example, I publish 9 or more guest posts and blog posts daily, between both. No joke, this taxes me sometimes. I face fears about doing billionaire work and not see billions in my bank account yet. All that crap. Yep, I proceed. I blog into deep fears, feel fears, and clearing these fears helps me drive more blog traffic, leading to increased blogging success. All about that free giving, folks. Give freely, and you shall position yourself to receive more easily.

Be with scary emotions. I feel you. I have been there, guys. Nudging through to feel these energies is the way to clear these energies. Keep giving, and the getting becomes easier and easier in blog traffic terms. Imagine guest posting on 30 blogs over the next 3 months. Visualize how this increased exposure boosts your blog traffic. People see you all over, click your bio link and you get more blog traffic. Your generous service through guest posting put everything into motion.

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Why Ask Blogging Questions Already Asked Thousands of Times?



Ya know what?

I feel awesome teaching bloggers with my friend Sue-Ann. We are currently helping course students via the creative, innovative, never duplicated: How to Bling Your Blog and Feed That Hog course.

Live, interactive and engaging, students already noted how we cover new, different topics compared to virtually all other blogging courses. Sure we cover the basics. But we do so quite differently than your average blogging course. Sue-Ann and I both became successful by doing things differently than most other bloggers. We think. We deliberate. We virtually never do things mindlessly. Alas, many of my fellow bloggers – most newbies – move in the opposite direction. One quick Quora visit reflects this mass sheeple mentality crippling most newbie blogger careers. Again, a few moments ago, I spied at least 4 bloggers asking the same, old, “how do you succeed at blogging” type question again, said questions being asked for the millionth time.

I have compassion for new bloggers. I also understand how every new blogger feels entitled to ask virtually any question. But just because you can ask any question, does that mean you should ask any or every blogging question popping up in your mind? Nope. You should note Why? Asking the successful blogging question wastes your time and my time because tens of thousands of bloggers have answered this question accurately tens of thousands of times across thousands of online platforms. We covered it already. I even created an entire course to devote to answering the question. Why litter Quora and the web in general with the same blogging question for the 10,000th time? At best, it is a time waster. At worst, borderline spam.

I love ya’s but you need to begin thinking like a successful blogger well before experiencing success. How would a successful blogger go about figuring out how to succeed at blogging? Pay someone to access the answer in 5 or 10 seconds. Hire someone to coach them. Buy a course or eBook in a minute. Why waste 24 or 36 hours waiting for an answer from some blogger when you get the answer 30 minutes after buying and reading one of my 100 plus eBooks? Failures wait for answers to questions asked thousands of times. Winners buy the answer immediately. This is the difference between struggling bloggers and future pros. Strugglers put no thought into the process. Why in the Hades would you ever believe 10,000 bloggers prior to you have NOT asked the successful blogging question? Of course they did! Think logically for 5 seconds. Of course hundreds of top bloggers answered the successful blogging question. And yes, of course you access that question through Google and Amazon in seconds, querying and investing money in instant answers from pros.

No brainer territory, guys. Buy the solution in seconds. Stop being like poverty conscious bloggers who put zero thought and little logic into why they ask a question obviously asked and answered accurately, thousands of times. Blogging gets easier if you think mindfully. Blogging gets harder if you mindlessly give zero thought to the craft. Invest money in getting proven answers to basic blogging questions. Accelerate your online success. Save your time. Save my time.

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