When Pinterest (a visual bookmarking tool) first made an appearance in the social media arena, people thought it was meant only for industries like fashion, design, travel, wedding and real estate. But the mindset gradually changed and today it’s quite evident that participating at Pinterest can be beneficial for almost any industry or any blogging niche. You’ll find tons of bloggers (regardless of what niche they belong to) using Pinterest effectively.
Pinterest is today an ‘addiction’.
Whether you want to reach out to a new audience, connect with influencers in your niche, promote a brand or attract traffic to your blog, spending some time on Pinterest will be truly worth the effort.
So, how do you achieve success on Pinterest as a blogger? Given below are four essential tips that will be of great help to you.
#1. Add Images to Every Blog Post
If you are an active blogger, the first thing that you need to do is include engaging images to each of the posts that you publish on your blog. Depending on the topic you are writing on, you can always find one or two images that would be good enough to be pinned by others. You can also create your own pinboards and pin these images yourself to your account.
Pinterest is basically a social platform where users share all the wonderful images (and videos) they find across the web. By being a little more creative, you can benefit from this opportunity as well, in many different ways.
#2. Pin Content from Other Blogs Too
If your pin boards feature content (images and videos) only from your own blog, it might not look credible to others. In order to win the trust of your audience, you should never hesitate to pin images from other blogs on the same board where you have pinned your own images.
By pinning content from other blogs in your niche, you can also build connections with influencers and fellow bloggers.
#3. Run a Contest
One of the best ideas to attract tons of eyeballs quickly is to run a contest or competition on Pinterest. First, you’ll first need to go through all the Pinterest terms so that you don’t violate the rules in any way. Second, you’ll need to choose a right type of competition – Best Pinboard, Most Repins and Sweepstakes Entries – and create them with your important goals in the mind.
In any case, you should not forget to promote your Pinterest contest so that you can attract the maximum number of participants. With such contests, you can market your brand or product quickly, engage the target audience and attract lots of blog traffic within a short period of time.
#4. Use Analytics Tool
Google Analytics is a nice tool to find out which of the pages on your blog are getting the most traffic from Pinterest. With this tool, you can also check out which of the images on your site are being pinned the most. Such valuable data will help you tweak your Pinterest strategy.
Are you on Pinterest? How are you using this visual pinboard to your blogging benefits? Feel free to share your opinions.