Are you new to blogging? Not sure what to do and what not to? You’re at the right place to boost your sites’ ranking with your mind-boggling content. A lot of tips which promises to boost your sites’ ranking and pull in more traffic with your content, but in reality has less or no effects.
“Content is king” is the most popular and most widely used phrase in the digital marketing world. It’s important to understand the value of content writing and marketing, especially, when you’re a budding blogger. However, it’s crucial to generate more traffic to your site than just writing more content, meaning your content must be optimized to match the criteria set by the search engines.
Here’s a set of blogging tips every new blogger must know to increase your sites’ SERP (search engine result page) ranking:
1 – The choice of keywords
If you’re new to blogging, you might not be aware of what a “keyword” means, it’s high time you get familiar with it. Keywords are something that you’ll come across day in and day out, especially, when you write search engine optimized content which is in most case. However, keywords in simple terms are the set of two or three words, which potential customers might search online. As seen in the screenshot below, this is something the Yoast SEO plug-in has become quite useful for — not only analyzing your title, keyword and description, but also making recommendations along the way.
There are a lot of free and paid keyword research tools available online to figure out the set of keywords that people are likely to use. Most people will suggest you go for less competitive keywords rather than the most obvious keywords. However, if done rightly, even the least sought-after keywords can get you a better SERP ranking.
2 – Headline is the crucial part which is ignored by most people
What pulls your audience to click your content and read? It’s defiantly the headline of the content that most people will look into regardless of how valuable and creative your content may be. Make no mistake in choosing the right headline for your content.
Your headline must be compelling to pull the least bothered audience to shake them by the shoulder to look at your content and leave them spellbound to read it. Make sure that your content is relevant to what your content talks about and be extra sure to keep it as simple as possible.
You can see a perfect example of how an e-commerce or online store can get creative with their content writing and SEO headlines, through some of the content seen at Falls River Soap. When you take a look at their blog you will see a collection of content based around the products being sold on their site, but you will also find some keyword-rich titles in the process. For example, if someone was searching for “shaving cream for sensitive skin”, there is a chance the article below would rank for that phrase in the search results. This type of content performs much better and provides a lot more value to the end user, versus just sending them to a generic landing page.
No matter what type of online site or business you have, you need to come up with great headlines for your content. Some people might suggest you make use of a free headline analyzer that gives you a score and tips to improve your headline. They might come in handy to get a hang of how things work and ways to create click-worthy content. However, these software packages limit your creativity; you’ll be more involved in pleasing the software rather than your audience. It’s preferable to use them, but not so much when it hinders your creativity.
3 – Fresh . . . Fresh content
If you check for some information online, you’ll find millions of sites talking about the exact same thing in a hundred different ways. What difference does it make when you write about the same thing? It’s recommended that you write something fresh or something which is least spoken or not spoken at all.
A web page can never have enough content, it’s the newness of the content that influences your audience and most importantly Google ranking. The freshness of content is not only to do with the date of publication; it includes other factors, like updates to content, addition of new pages, and much more.
However, not all websites need to have a never-ending supply of new written content like a blog might. A perfect example of this can be seen at GSI Exchange. The content of the site is usually the same, but the gold chart on the right side of the page is interactive and changing with commodities markets. This is ideal for both GSI and their audience — GSI doesn’t need to focus on a daily supply of new content for their site to get people to keep coming back on a daily basis, and visitors can simply visit the site at any time to see the active prices for precious metals around the world.
With all of this in mind, it would be ideal for you site owners to see how they can bring more engagement and activity to their site, without the need for more text content. This method will vary based on niche and target audience, but anything in the world of news, finances, and politics would apply fittingly.
When you are focusing just on text content, you likely will have noticed that posts which have been there for ages to have better SERP ranking than the recent ones. It’s suggested that you post on a particular topic which has in-depth analysis with regular updates. Make sure that you keep your posts relevant to the current trend to make the most of it and have better search ranking with your content.
4 – Make the most of your old content
You’ll have more reasons not to ignore the old content, when you realize how important they can be to gain substantial amount of traffic to your site. More traffic generation helps to get better SERP ranking to your site. The best part about digital marketing is that it keep evolving every day, it’s not the same yesterday, today, and tomorrow.
Go beyond your written content, it doesn’t have to be a repetitive content or make the written content lose its value. You can save a lot of time and money searching for a new content elsewhere. Enhance your blog post or written content with other content types, like videos, infographics, E-books, presentations, how-to post, guides, and much more.
To see how BloggingTips.com has started playing around with bringing previous content articles back to life, see this original post from a few years back, along with the infographic below. The article was written a couple years ago, but through the use of an infographic you can have that same data designed into a visual image, then submit to new infographic directories and blogs. The benefit here is that you are using content that was already created, but adding a new twist of content to bring it back to life and reach new audiences.
The blogging tips listed above will help you to be a better blogger in your initial stages. You’ll be in a better position to understand how blogging works and have a mastery over it when you write more. Don’t be shy to experiment, read more, and eventually you’ll be a most sought after blogger in town.
Boost Blog Engagement and SEO with Content Powered
It doesn’t matter if you have the flashiest looking blog with the fastest loading time and most optimized social media sharing widgets if your blog doesn’t have the exceptional content that online audiences crave and will keep coming back for more. By much the same accord, it doesn’t matter if you have good content if there’s no one around to read it. They’re two sides of the same coin and you need both, but where can you find the time and develop the expertise to keep all those balls in the air?
Rather than shoulder all of that burden yourself, and potentially do a mediocre job at it, you may want to enlist the services of professionals who know what they’re doing, from ideation to publication and optimization. That’s where Content Powered can really help you step up your game, delivering top-notch content that will outperform the competitors time and time again.
An All-Inclusive Blog Management Company
You’ll find no shortage of blog-related services on the Internet. There are marketplaces where you can seek out freelancers to write your blog posts, stock image repositories where you can license images, and management companies that can deal with the technical logistics of keeping a blog going… but working with multiple companies can feel fragmented and disorganized. Not to mention that you may not end up with the best end product either.
Aiming to be “the most complete blog management service on the web,” Content Powered is an end-to-end service provider for business blogs. Founder and CEO James Parsons, along with the rest of his team, recognize that “cranking out quick blog posts just doesn’t cut it anymore.” You need great, comprehensive blog posts, supported by everything else that goes into having a successful blog. The team includes:
- Inbound marketing professionals
- Graphic designers
- SEO professionals
- Conversion optimization experts
- eCommerce specialists
That means that they’ll update and add plugins, improve user experience and design, update and improve older posts, track rankings and more. And then, there is the team of “the very best fulltime in-house writers” too, of course, working to create “carefully researched and well-optimized content [that’s] worth sharing and linking in.”
Quality Over Quantity
Content is king. It always has been. And while some quick-hitting memes might be fun on social media, they’re not the kind of content that will get you ranked in Google, let alone convert clicks into customers. Search engines, much like real people, seek true value that’s above and beyond what anyone else is providing. If someone is looking up information about exchange traded funds (ETFs) and how they might want to invest their money, a couple of paragraphs isn’t going to cut it. This is a more in-depth topic that requires a more in-depth explanation.
To that end, Content Powered is dedicated to long-form content that is useful, optimized and well-researched. Rather than churn out a couple of quick 300 word posts, their writers produce exceptional content with a minimum of 2500-3500 words. It’s about doing the legwork to research a topic thoroughly, optimizing the content accordingly to answer the needs of readers.
Content Powered is not shy about comparing itself with the competition. Of course there are other services out there where you can outsource your blog writing. However, you’ll notice that the majority of these other options tend to zero in on shorter content in the 500-word range. And their posts typically only include stock images.
By comparison, Content Powered is all-inclusive, so you get up to 20 custom images, tailored specifically to that particular content for your particular blog. The extra work results in media that is better optimized and more carefully researched. You also get unlimited edits, CMS publishing, a comprehensive content strategy, access to a graphic designer, comment management and more.
A great way to get a sense of the type of content you can expect to receive, take a look at some of the posts on the Content Powered blog itself. For example, here’s a post about the pros and cons of separating a blog from a website. You’ll see that the content is thorough, yet accessible. It’s also well-organized with lots of visual interest and helpful links. The post is also in the neighborhood of 2500 words. That’s the kind of long-form, in-depth writing you can expect to get.
Getting Started With Content Powered
They make it very clear that they “work with select clients only.” When the kind of content being produced is as intensive as what they are offering, they want to make sure that they’re only working with clients who share a similar dedication to quality over quantity, looking for long-term growth and sustainable results.
And so, the first step in working with Content Powered’s blog management service is to get acquainted with one another. There isn’t a simple “sign up” and “pay here” type of process on the Content Powered website. Instead, the first thing you’ll need to do is schedule a call. During that call, they’ll learn about your business and your goals, seeking out the right kind of “voice” for your blog articles and investigating the competitors in your space. It’s also during this time that you can discuss the level of involvement, as well as overall content strategy.
After that, there’s an onboarding process that involves getting enrolled for billing, providing access to your blog and analytics, setting up the rank tracking software and so on. From there, they’ll start “feeding your blog” by writing the content to fit with your schedule and requirements.
The Complete Blog Post
The service doesn’t end when the posts are published either, as they’ll follow up with improvements and reporting. This really is a full service solution. To illustrate, you might inspect a couple of the case studies they have listed on the site.
Take this one, for example, of a consulting firm. In this particular case, Content Powered got started with a fresh new blog, taking it from zero to over 12,000 organic visitors per month. This isn’t just a vanity metric either. Organic blog visitors make up more than four-fifths of the website’s total traffic, representing a huge exposure and conversion opportunity.
Many of these visitors may not have come across this consulting firm otherwise, but now they’re on their site, reading their content, and interested in learning more about how they can benefit. Indeed, overall revenue has increased by more than 600% in the two years the blog has been around. These are real results that really feed directly into the bottom line.
That’s a real, measurable return on investment.
How Much Does It Cost?
Content Powered operates on a simple pricing structure.
You don’t have to choose between multiple tiers of service or pick your options on an a la carte basis. Instead, they only offer one pricing plan. The signature service includes everything we’ve discussed above — like 2000-3500+ words per post, unlimited edits, a dedicated in-house writer, up to 20 unique blog images, complete SEO, ongoing content strategy and more — starting from $999 per month.
That rate can go up or down, depending on your specific requirements. If you need more posts, you can. If you want fewer posts, that’s a possibility too. These are all things you would discuss over that initial phone call. When you’re ready, contact them by scheduling a call or sending an email.
How Can You Get High Quality Backlinks in 2020?
If you’re the owner of a small business, the fact that 20% of small businesses fail within their first year will both daunt and haunt you. However, the fact that you have control over the success level of your business will give you hope. You’re probably wondering exactly what strategies you can employ to remain solidly outside this statistic. The answer comes in the form of one simple word: backlinking.
Building high quality backlinks is essential for any business that’s taking the necessary steps to dip its toes into online marketing and blogging. If you don’t use the technology at your disposal, you’re setting yourself up for failure, so it’s crucial in the modern era that you know how to blog effectively with SEO and incorporate backlinks into your marketing strategies.
Here, we’re going to talk about the best strategies for link posting, so read on to grow your business and enhance success.
Know the Basics
Before you can employ strategies for obtaining quality backlinks, it’s crucial that you know the basics of backlinking.
The word refers to a simple concept: one page linking to another within a blog post. You know the 20% statistic in the first sentence of this blog post? Yeah, that’s a backlink- it takes you to another page related to the post that you’re reading. A backlink is the SEO equivalent of a book rec sheet that recommends novels based on the genres that you’ve already shown interest in.
The importance of backlinks comes at two levels: significance to search engines and significance to users. On the search engine level, having good backlinks on your blog posts helps algorithms determine how reliable your page is. On the other end of the spectrum, you’ll have a good time getting more clicks if other blogs backlink to your site. Not only will people reading those posts be redirected to your page, but search engines will believe your content is important and worth linking to if many other sites include backlinks to your posts.
On the user level, backlinks work as a great form of marketing because they connect the internet user to sites related to those they’re already on. This allows them to see why the services of the blog they’re reading are a good choice to purchase. Even if the page isn’t selling anything, it directs the user to other information that they may like to know.
Use the Right Sites
In order to get high quality backlinks, the first thing you’ll need to do is use websites to check their quality. You want to find high PageRank (PR) backlinks. Doing so ensures that you as well as the content you’re linking to reap the benefits of backlinking.
To gain a greater understanding of this technology, check out the best backlink checker out there. This SEO tool will look into the PR index of the link posting you want to incorporate into your post and ensure that you’re only posting high PR backlinks. Software like Semrush saves you work and stress trying to click through search engines in an attempt to find out whether your backlinks are effective. It also ensures that you’ll have more success finding quality backlinks than you would have if you were just guessing on how to link.
It’s All About Relationships
Building strong professional relationships is a good way to both get high quality backlinks and be linked to by other pages. If you establish a strong rapport with a) a company that often uses your services (or vice versa), or b) a company related to yours but not in direct competition with it, you can have a mutually beneficial relationship. When you both link to one another in blog posts, you boost the traffic on both your websites by a lot.
Furthermore, if you have a relationship with the other blogger, you’ll know that linking to them is credible. You’ll know that you’re getting high PR backlinks because their site ranks highly, too.
Guest posting with SEO is a great way to get people to use your site in backlinking.
A guest post (or guest blog) is essentially when you pay another service to use your site as a backlink. Professional SEO bloggers will then insert these backlinks organically into blog posts for the other website. Sometimes, both you and another company can agree to guest post for each other, ensuring the same mutually beneficial relationship that you would get after building a strong professional relationship. (This can also be the beginning of one such relationship!)
Reclaim Your Links
Link reclamation is another strategy essential to posting high quality backlinks on your blog. Essentially, reclaiming links means that you’re going back through your previous blog posts and eliminating broken or low PR backlinks that you’ve posted before. These links can be replaced with quality backlinks that boost your credibility to search engines.
Reclaiming links is important because the fact that you don’t want any broken links on your site is Website Owner 101. They look sloppy, but more than that, they make you look like you aren’t credible. Users will turn away from you because they believe you don’t care. More than that, though, you’ll be losing out on the opportunity to get the benefits of high PR backlinks.
Get High Quality Backlinks
Employing the top backlinking strategies can be a challenge, especially for a smaller business. Still, it’s absolutely necessary. The payoff is great and everything will be worth it when your organic traffic shoots up faster than you can say the word ‘backlink.’
Now that you know the best tips for getting high quality backlinks and boosting your site traffic, it’s time to get some more blogging tips that will get you hundreds of clicks in no time at all. Check out the ‘contact’ tab on our page to speak with a knowledgeable professional about marketing and blogging strategies that will help grow your business overnight.
How to Create More Clickable Google Search Snippets
Google search results are becoming ridiculously competitive. Plus, Google’s search results are becoming incredibly engaging: Many search users prefer to use search results (open “People Also Ask” results, clicks image and video carousels, etc.) that getting a click from search results is getting harder and harder.
With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same technique is just as hard as it was when visibility relied only on ranking.
How to get more people click your search listing in SERPs? Here are three really effective ways:
1. Monitor Your Click-Through
The first step to improving your search snippet visibility is to set up monitoring of how your pages are performing right now and get alerted if anything changes.
Finteza is an advanced analytics platform allowing you to keep a close eye on your site performance in search and all the various channels.
To monitor your click-through from organic search:
- Register an account at Finteza
- Add their tracking code to your site and give it some time to accumulate some data
- Click “Sources” and there choose “Search”
- Go to “Pages” to see how your top landing pages are performing in search:
This gives you bird’s eye view on your site organic performance in organic search. It’s a great way to analyze and evaluate your old content. Using Finteza, you can also set up a retargeting campaign to target those search referrals better if they choose to return to your site.
Repeat steps above at least weekly to see if any of those pages start losing clicks from search: These might need some work. Here’s exactly what you may want to do:
2. Use Semantic Analysis
Google uses a variety of analysis methods to identify high-quality content that meets their users’ needs. One of the key components of Google’s content evaluation process is semantic analysis.
Basically speaking, semantic analysis is about clustering your key topic into subtopics and concepts that constitute it. To give a quick example, if we were to apply semantic analysis to [hiking], we’d come up with a variety of underlying concepts including, National Parks, Mountains, picturesque trails, being outdoors, and even birdwatching.
All of those concepts relate to hiking in some way or another.
Broadly speaking, semantic analysis helps machines understand natural language – the way that humans communicate – including context, goals, etc.
When it comes to search optimization, semantic SEO helps:
- Create more indepth and richer content that meets Google’s expectations
- Optimize for intent (what’s the end goal behind each search)
- Give Google enough context for them to create a more clickable search snippet for your listing.
Another example of semantic analysis in action is Google’s results for [where it was filmed]. While the query is seemingly absolutely generic, Google is able to understand this question relates to the movie “It”.
Text Optimizer is the semantic analysis tool that goes right to the source, i.e. Google search snippets. For each query you type, it would collect Google’s search snippets and apply semantic analysis to them to come up with the list of underlying concepts:
[TextOptimizer’s results for [where it was filmed] – as you can see the tool got the actual context of the query and clustered it into related topics]
Including 20-25 of these concepts into your content will help Google better understand your text, and create richer more clickable search snippets. Here’s a more detailed review of the site I did previously.
3. Optimize for Rich Snippets
Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen.
“Rich snippets” are search results providing the user with more answers right within SERPs. To qualify for rich snippets your web page should have rich markup:
Here are the supported types of rich snippets:
If you have reviewed a tool or a product, use Aggregate Rating structured data for your search snippet to look like this. This will populate stars in search that definitely draw an eye!
Recipes will have some nutritional and preparation information, like how long it takes to cook and how many calories are in each serving.
Events will show dates and times for each event for quick reference. Every event name is linked in search results giving you more clickable links in search.
There’s a number of structure data types that allow you to add more details to your brand knowledge graph (NOT for local businesses though).
These include: Official social media accounts, logo, and the corporate contact:
Movies and Books
Movies and books will also show off a ranking system, and some product pages have a star rating alongside price.
HowTo markup will help Google to locate more information from your tutorial, for example, number of steps, time to complete, etc.:
HowTo Schema shouldb’t be used for recipes though. Other than that there are no official restrictions to certain types of tutorials that can have it.
One word of caution here: Only use structured data when it absolutely makes sense. Google frowns upon using Schema just for the sake if rich snippets. If it is not an actual review, don’t use the ratings markup, as it could backfire. Google actually sends manual penalties for a structured abuse, so read the documentation properly to make sure you follow all the rules!
Optimizing for rich snippets relies heavily on whichever website builder and/or CMS you are using. For most of them there are lots of plugins and addons allowing to quickly integrate structured markup.
The above tips will hopefully help you generate more clicks from your current organic positions without having to invest in improving it. See it as a low-hanging fruit opportunity to improving your traffic!
Do you have a tip for optimizing search snippets? Let us know in the comments!
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