Did you hear that global publishing empire, News Corporation, plans to charge for online subscriptions to their newspapers? You probably already know that they’re owned by media mogul, Rupert Murdoch, with newspapers like The New York Post, The Times in Britain, and The Australian. Huge changes are happening in the publishing and business worlds and Murdoch says:
“We intend to charge for all our news Web sites. If we’re successful, we’ll be followed by all media.”
So why is this good for bloggers? If established sites charge for their information, I think individual bloggers will become more influential because:
- There will be more blog readers: for example, many people won’t want to pay to read the news and the search engines won’t rank information that’s hidden in subscriptions sites.
- Blogs can can offer similar, or better, information free.
- Blogs offer a sense of community, interaction, and the a exchange of ideas that both readers and writers enjoy.
More Power To Bloggers
The power is slipping away from many large news agencies and businesses who don’t understand, or are scared of, the Internet. So individuals now have an opportunity to carve out a niche for themselves through blogging, and compete on a level footing with the big guys. Blogging, if done well, can give you a chance to supplement your existing income, grow your business and even become a full-time blogger.
Take Perez Hilton. The website he launched in 2004 is now one of the leading sites worldwide for celebrity news. For a gossip columnist with pink hair, having his website named one of the ’50 most powerful blogs’ by the UK’s conservative Observer newspaper is quite a feat. Now Hilton is lining up TV shows, books and even a record label, just because of one small website he started five years ago. Love him or loathe him, the man with a passion for celebrity trivia is a serious source of inspiration for bloggers. According to the biography on Hilton’s website, he’s even been named one of the 15 most influential Hispanics in the US.
Pros of Blogging For Business Owners
Some bloggers, like Perez Hilton, now make their living from blogging. You probably shouldn’t expect that kind of success to begin with, but there’s no reason you can’t try. Most professional bloggers say when they started, they never expected their blog to become so successful. If they succeeded others will too.
For SMEs, blogging offers several advantages. Many business owners will benefit from using a blog to sell more of their products or services, whether your ultimate goal is to blog full-time or not. A good blog can grow your business and increase your income. Smart blogging can lead you to become influential with the people you most want to influence ~ your customers.
4 Reasons To Blog
- To establish a rapport and build relationships with your existing and potential customers.
- To improving your search engine ranking and reach more potential customers, which, if your website is well-designed, will translate into more business.
- To ensure you’re the first company people think of when they need your products or services.
- To showcase your expertise, professionalism and willingness to help.
Still Not Convinced About Blogging?
Blogging has negative connotations. The main comments I get from people, who don’t read blogs yet anyway, is that blogging is a waste of time. I disagree. I think setting up an effective blog can make a big difference to businesses of all sizes. Let’s take the real estate industry as an example. In my area, perhaps due to the slow housing market, real estate companies are spending more money on glossy print publications, and claiming that people prefer to look for houses in print, not online.
In my experience, people are going online more and more to look for everything, from music to houses and from motivational tips to financial success. But because most big real estate agencies where I live aren’t using the Internet to their advantage, there’s the possibility for a blogger to clean up. The same may be true for your business, and if so I hope it’s you who cleans up. If you’ve got a good knowledge of your industry, average marketing skills and an interest in Internet marketing, you’ll probably do well.
Do You Want Blogging Success? Are You Ready To Invest Yourself?
If you answered yes to these two questions then please read on.
Starting a blog can seem over-whelming at first. There’s so much to learn, with an encyclopedia of knowledge on this website alone. But don’t be scared by what you don’t know. You can learn how to blog well, and the information you need is readily available for you on this blog, in books and through workshops. Start your blog small and have fun learning how to improve it as you go along.
Four Steps To Get Started Blogging
- Prove your investment
Be prepared to invest 10-40 hours of your time to set up your blog with your branding, and get to know your way round your blogging software. Or consider paying an expert to set up a blog for you for $1000-2000, so you can concentrate on creating content.
- Get writing
Just start brainstorming for ideas and writing useful and positive articles. Once you start writing on one topic sometimes you’ll slip off on a tangent and discover another subject worth sharing.
- Spread the word
Email your existing clients, leads, friends and relatives and tell them about your new blog. Add your website and blog address to all your new print materials and your email signature.
- Ask for feedback
Get people to tell you what they like and don’t like about your blog. When you’ve got a new website or blog, you’re constantly tweaking it and striving to improve it. That’s perfectly normal and nothing to be ashamed of. Expect it to take a while to be perfect and congratulate yourself on having started your blog.
Final Inspiration To Get Blogging Or Stick With It
Ten years ago the idea that someone like Perez Hilton could become a competitor for big news sites like CNN would have been ludicrous. The blogging game has only just got started and if you don’t play you won’t win. There’s room for plenty more successful blogs out there. I like to think there’s a special need for more female bloggers, but whatever your gender, the publishing and business worlds are being shaken up. Now is the ideal time to get your foot in the door.
So, ladies and gentlemen, pick your niche, start writing and make your voice heard. There’s never been a better time for blogging. With a good blog at the very least, you’ll grow your business and who knows, maybe you will even go onto become a professional blogger.
3 Tips for Bonding with Blogging Influencers
Forget traditional influencer marketing. We want to go deeper.
Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.
What is the solution? Learn how to bond with blogging influencers.
I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.
Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.
Follow these tips to bond with influencers.
1: Buy a Resource
The best way to bond with an influencer is to get inside their heads.
Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.
When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.
2: Spend a Few Months Giving Not Asking
Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.
Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.
Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.
3: Never Rush the Process
Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.
Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.
Good things take some time. Never rush the bonding process.
Allow bonds to form organically to do influencer marketing right.
How Do Blogging and Fitness Relate?
I spend 3 hours daily honing my mental and physical fitness.
In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.
I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.
Blogging and Fitness
Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.
Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.
I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.
Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.
Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.
Be a successful blogger by being mentally and physically fit.
Why Doing this Works Better than Asking for Business Referrals
After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.
Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.
A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:
- referral-seeking seems to be time-wasting
- referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you
I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:
- the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
- I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified
Top Bloggers Become Ruthlessly Effective with their Time
Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.
12 Times Daily Sales
I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.
The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.
Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.
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