Ecommerce website are very popular and provides something many consumers want. They provide the ability to shop online without any worry of leaving your house. You can buy things, have them shipped to your house and never have to actually go to a store.
If you run an ecommerce website or you are trying to start one, you need the right plan. There are some things you want to avoid and something you want to do to make yourecommerce website successful. Here are a few tips to help with building your site.
Choose the Right Hosting Company
Ecommerce websites need to be able to process payments securely, quickly and efficiently. Not all hosting companies are set up to handle ecommerce websites. The right hosting company will make a huge difference.
Another advantage to choosing the right hosting company is the uptime guarantee. You won’t have to worry about the server crashing during the holiday season or another busy time of the year. This helps to protect your business and profits.
FatCow ecommerce hosting is the best you will find for the price. They only charge $3.15 per month for a great shared hosting package. You will gain access to 24/7 support, the most reliable servers on the planet and plenty of ecommerce features. Find out more about FatCow by reading our full review here.
Simple is Best
For some reason, we like to complicate things. However, this is not always a good idea, especially with an ecommerce website. When you design your site and set everything up, it should be as simple as possible. This will keep your customers happy and your site fast.
The last thing you want to do is overcomplicate things and end up with a slow site. This could cause your site to fail when processing payments, along with many other issues. Make sure you keep it simple and you will be better off with your ecommerce site.
Easy Navigation and Search are a Must
Whether you offer 100 products or more than 1,000, your visitors should be able to find them very easily. If they search for the product name or for the type of product, your results need to be accurate. Adding categories that make sense can make it very easy, as well.
It’s best to model your site after one of the big ecommerce sites, such as Amazon or Barnes and Noble. They provide an easy way to navigate and search. Avoid using a set up like Etsy, which is harder to navigate and a bit clunky.
Don’t Force Registration
Some ecommerce sites make visitors register before they can actually see the items offered. This isn’t a good idea. You don’t want to force visitors to register. Even if it’s free, many will leave your site and move on to a competitor.
You can offer registration as an option, but don’t force it to shop. visitors should be able to investigate products before they register to buy. At this point, you may even want to offer an option to register with Facebook or Twitter.
Use these four tips and you will have a better ecommerce website. Make sure your sites processes payments smoothly, has all the necessary tools and is set up for the consumer. Start with FatCow ecommerce hosting and you will be well on your way to success.