Can anybody ignore social media? If you are the owner of a small business or home-based business, you should be aware of the huge benefits that including social media in your overall marketing plan can bring. Popular social platforms like Facebook, Google+, Twitter, YouTube and Pinterest offer excellent opportunities for businesses to connect with their target audiences, expand the presence of their business and create loyal customers.
While using these social networks, you need to pay careful attention to writing the social media bios for your company.
A well-crafted social media bio is one which helps you quickly attract a large number of fans and customers to your business. If you struggle to write perfect social media bios, here are tips that work like magic.
#1. Talk About Your Value Proposition
No matter what niche or industry you belong to, you are sure to find a good amount of competition to fight against. If you are a niche blogger, you’ll need to compete with blogs that attract more readers. If you are an e-commerce store owner, you’ll have those e-commerce sites that attract more customers. To stand your small business apart in the crowd, there’s one thing that always remains at the top – value proposition.
A value proposition is the collection of reasons that will compel prospects to take the actions you want them to take.
While writing social media bios, therefore, it’s extremely important to include your company’s value proposition. Your social media bio should tell your customers what you do and how you are a better option than your key competitors. Social media bios that include value proposition attract audience quickly.
#2. Include Call-to-Action
A clever social media bio of a company or an online business could also include call to actions. In fact, including CTAs into the bios is also an excellent idea for engaging prospects immediately.
Examples of such call-to-actions include –
A free trial
A free download
A free analysis
Using call to actions in social media bios will instantly set you apart from the competition and help your achieve your business goals.
#3. Optimize for Search
While writing the social media bio for your company, you should never ignore optimizing it for search engines. There are hundreds of thousands of brands and businesses that have their profiles on social media sites like Facebook, Twitter or Google+. A well-optimized social media bio will, therefore, allow more users to find your company profile easily and connect with you.
Many social media sites also feature their own internal search engine. These internal search engines use the profile or bio content to return the most relevant search results for a particular query. Facebook Graph Search is a good example of such an internal search engine.
Therefore, optimizing the social media bio of your company or brand is beneficial both directly and indirectly.
#4. Keep it Short
While it’s a good idea to write informative social media bios, you should also keep it short and to the point. This is where crafting a social media bio becomes an art, as you have got to maximize influence with the least number of words. Rather than trying to tell the history of your company, you should choose to present only the most essential details. It’s always advisable not to exceed the length of the bio beyond two or three paragraphs.
Do you think your company’s social media bios are written perfectly well? If you have more tips, please feel free to share them below.