All bloggers should know that blogging in a niche is vital for success. Most blogs don’t make it if they don’t focus on a specific topic and write to a well-defined target audience.
Define Your Audience
The importance of writing to a pre-defined audience cannot be understated. It’s the only way to stay competitive in both the search rankings and readership. You’re also better able to draw conversions because your writing and calls to action speak directly to particular people as opposed to an amorphous mass.
Finding your intended audience can seem challenging, but if you take it a step at a time, the task becomes easier. Start by examining your primary competitors: Search their social followers and avid commenters to identify the general demographics and interests of their audience.
After you’ve gotten those, you can use them to create reader personas. Once you have these concrete details, it’s much easier to formulate topics and develop a voice that will appeal to your audience.
Four Tips for Writing to an Audience
Once you’ve defined the type of people who will be the focus of your writing, tailor your style so it matches that group. To make a greater bond with your readers, more engagement, and a more connected blogging climate, here are four tips for writing to a specific audience.
Speak in Their Language
You won’t connections if your writing sounds robotic or like that of a self-promotion outfit. Likewise, you’ll offend readers if your prose sounds too childish or inappropriately funny.
Instead, aim for a conversational tone in the sort language your target audience uses. If you’ve accurately defined reader personas, this shouldn’t be hard.
For example, if you’re a mommy blogger addressing the joys of parenthood, picture a 32-year-old mother who spends her days cleaning up Cheerios and chasing her toddler. Now imagine you’re having a conversation with this woman.
You’ll use certain terms and images, and devise jokes that she’ll understand. Ultimately, you hope to create a dialogue that will connect deeply with this persona, much more directly than if you wrote to a nameless, faceless group of people.
Catch Interest with Engaging Titles
Another aspect of speaking your audience’s language is to catch their immediate interest with your titles. Humans can’t help but judge a book by its cover, and your titles are basically the covers of your blog posts.
To put this in perspective, consider the example of a music corporation’s blog. The focus is primarily on guitar players hoping to improve their speed and overall performance. The company’s defined a particular audience, and the blog titles reflect that.
This particular blog post is entitled “How to Play Intense Sweep Picking Arpeggio Licks That Grab People by the Throat.” If you were a wanna-be rock star, wouldn’t that title draw you in?
Connect on Social Media
If you’re a blogger, you’re expected not only to create a strong presence on your blog but also on multiple social platforms where you’ll engage in discussions with your followers and promote your existing content. Social media can be a prime traffic source for your blog simply because the traffic is consistent, and it’s easy for people to subscribe to your updates.
This arena can be intimidating for bloggers, but it’s not much different from blogging. You’ll use the same personality, engaging and witty headings, and topics. Treat it as a micro-extension of your blog where you connect and bond with readers.
Don’t forget about the useful tools that social offers. For example, you can integrate social widgets into your blog to marry the two seamlessly. You can also use hashtags and exclusive groups to make your blog content easier to find.
Introduce Fresh Perspectives
The crucial step in defining a niche and connecting with your audience is introducing a new and fresh perspective. Your goal is to be an inspiring resource for your readers and to change their beliefs or motivate action.
A fresh perspective means you can take a tired topic and reintroduce it with new ideas. You won’t use the same thoughts and research already discussed a thousand times on the Internet. You’ll bring your own unique ideas to the table and present them in a way your readers understand.
In short, your content must be interesting. It should be something people will want to read because they haven’t seen it before. Readers in any industry want to get content they’ve never encountered before, and that’s especially true in the oversaturated music business.