All bloggers should know that blogging in a niche is vital for success. Most blogs don’t make it if they don’t focus on a specific topic and write to a well-defined target audience.
Define Your Audience
The importance of writing to a pre-defined audience cannot be understated. It’s the only way to stay competitive in both the search rankings and readership. You’re also better able to draw conversions because your writing and calls to action speak directly to particular people as opposed to an amorphous mass.
Finding your intended audience can seem challenging, but if you take it a step at a time, the task becomes easier. Start by examining your primary competitors: Search their social followers and avid commenters to identify the general demographics and interests of their audience.
After you’ve gotten those, you can use them to create reader personas. Once you have these concrete details, it’s much easier to formulate topics and develop a voice that will appeal to your audience.
Four Tips for Writing to an Audience
Once you’ve defined the type of people who will be the focus of your writing, tailor your style so it matches that group. To make a greater bond with your readers, more engagement, and a more connected blogging climate, here are four tips for writing to a specific audience.
Speak in Their Language
You won’t connections if your writing sounds robotic or like that of a self-promotion outfit. Likewise, you’ll offend readers if your prose sounds too childish or inappropriately funny.
Instead, aim for a conversational tone in the sort language your target audience uses. If you’ve accurately defined reader personas, this shouldn’t be hard.
For example, if you’re a mommy blogger addressing the joys of parenthood, picture a 32-year-old mother who spends her days cleaning up Cheerios and chasing her toddler. Now imagine you’re having a conversation with this woman.
You’ll use certain terms and images, and devise jokes that she’ll understand. Ultimately, you hope to create a dialogue that will connect deeply with this persona, much more directly than if you wrote to a nameless, faceless group of people.
Catch Interest with Engaging Titles
Another aspect of speaking your audience’s language is to catch their immediate interest with your titles. Humans can’t help but judge a book by its cover, and your titles are basically the covers of your blog posts.
To put this in perspective, consider the example of a music corporation’s blog. The focus is primarily on guitar players hoping to improve their speed and overall performance. The company’s defined a particular audience, and the blog titles reflect that.
This particular blog post is entitled “How to Play Intense Sweep Picking Arpeggio Licks That Grab People by the Throat.” If you were a wanna-be rock star, wouldn’t that title draw you in?
Connect on Social Media
If you’re a blogger, you’re expected not only to create a strong presence on your blog but also on multiple social platforms where you’ll engage in discussions with your followers and promote your existing content. Social media can be a prime traffic source for your blog simply because the traffic is consistent, and it’s easy for people to subscribe to your updates.
This arena can be intimidating for bloggers, but it’s not much different from blogging. You’ll use the same personality, engaging and witty headings, and topics. Treat it as a micro-extension of your blog where you connect and bond with readers.
Don’t forget about the useful tools that social offers. For example, you can integrate social widgets into your blog to marry the two seamlessly. You can also use hashtags and exclusive groups to make your blog content easier to find.
Introduce Fresh Perspectives
The crucial step in defining a niche and connecting with your audience is introducing a new and fresh perspective. Your goal is to be an inspiring resource for your readers and to change their beliefs or motivate action.
A fresh perspective means you can take a tired topic and reintroduce it with new ideas. You won’t use the same thoughts and research already discussed a thousand times on the Internet. You’ll bring your own unique ideas to the table and present them in a way your readers understand.
In short, your content must be interesting. It should be something people will want to read because they haven’t seen it before. Readers in any industry want to get content they’ve never encountered before, and that’s especially true in the oversaturated music business.
Top 5 Social Media Marketing Tools To Grow Your Business
Social media has become an imperative part of our daily lives.
And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels.
Today 3.8 billion people or 45% of the global population use social media.
Below are some important statistics on the use of social media as of March, 2019.
As the use of social continues to skyrocket, so does the number of brands that use social media to get their voices heard in front of customers.
Before we move ahead and see what are some of the tools which can help you to grow your blog, let us look at a few stats.
However, we’re not all packed into a single social network. This is why businesses are segregating their attention. Remember that your audience is spread across multiple platforms.
This is the reason why businesses are splitting their focus across an ocean of social networks to keep in touch with prospects and fans.
Companies have been developing 3rd party tools and apps to assist marketers attune themselves to the challenge of engagement.
While the best social media scheduling and management tools are always changing depending on the social landscape, there are some evergreen tools that will dominate your social strategy.
Here goes the list………..
Buffer is one of the hottest scheduling tools that allows you to schedule posts across a range of social platforms. There are two options: either publish the same post on all platforms or tailor each post based on the type of platform.
Furthermore, you can use the Buffer Chrome extension to add your favorite piece of content to the Buffer queue. This results in a bit of creativity and fun to the entire process of aggregating content and sharing it. You don’t have to build a strategy on what you want to build in advance. Even then, your posts will be shared on the best times. The tool also gives you the freedom of tracking links to find out the most popular content among your readers.
Pricing: $15 a month
Sometimes when you sit down to create stellar content, you’re on fire. And at other times, it’s like pulling teeth and you’re simply thankful to have met a deadline. You cannot always guarantee success but a tool like Buzzsumo increases the odds.
Using Buzzsumo, you can find the most shared content on social media. Also, enter your own or your competitor’s domain and find what’s been socially shared. You can also use it to find the best performing keywords and trending topics which your audience might be interested in.
And if you have some funds to splash, get Buzzsumo Pro as it is a fantastic resource for competitor research.
Pricing: $99 per month
Building relationships involve identifying people who are creating relevant content and sharing it. When the same group of people notices you sharing their content, there are high chances that they’ll share yours too. The tool aggregates all the websites and blogs you follow into one place. It’s a terrific option to subscribing a whole lot of emails or checking every blog for new updates.
Within Feedly, you can use collections to organize all of the websites and blogs you follow. For instance, in your social media collection, you can follow some of the leading blogs and influencers who you know come up with terrific content.
You can log in to the software on a daily basis to check the latest articles from all your sources. Based on how the site or blog is set up, you can either read the entire post on the tool or just a part of it.
This helps you curate the best articles and share with your audience.
Pricing: $5 a month
Agorapulse is one of the best social media marketing tools on the internet.
The dashboard is pretty straightforward and simple. Switching through all your accounts is a cakewalk as they are clearly listed on the left-hand side. The entire features like inbox, publishing, monitoring and social media are located at the top of the dashboard and can be easily accessed.
One of the best features is the social media inbox since it makes it easy to check all your social media updates that require attention. It works similar to an email account.
In addition, Agorapulse also has a monitoring feature by the help of which you can see how many shares and mentions you have got across all your social media platforms. You can search for certain keywords on Twitter and monitor hashtags on Instagram.
Apart from this, Agorapulse has analytics feature too. With the help of this feature, you can see your audience engagement and important metrics. Also, with its CRM feature, you can find out who your most loyal fans and followers are. If you have a large number of followers, you can categorize them in custom tags as prospects, influencers and followers.
Price – $89 a month
The year 2018 saw a humungous growth and change in the ever-changing digital landscape. There was a massive shift from traditional content to video, which is only going to get bigger in the coming years.
Thankfully, the era of scheduling a social media campaign across each platform now things of the past. Sprout Social, an all-in-on social media management tool provides publishing, analytics, engagement, and team collaboration tools.
Instead of working and updating with each profile individually on your website, you can use the software as a one-stop location where you can manage everything linked with your social media marketing, which includes content curation, publishing, scheduling and much more.
The ultimate goal of the tool is to make it easy to manage your social profiles and find out which marketing actions you take are effective.
Pricing- $99 a month
There are a lot of outstanding tools out there, with new ones popping up time and again.
The key lies in discovering tools that ease your marketing efforts, and investing the time in getting to know them.
What are some of the social media marketing tools you’ve been using and how has been your experience with them?
What Does Blogging Teach You?
Blogging teaches you how to handle fear.
My best blogging lesson ever; blogging unearths fears for you to feel fear and for you to release fear, to serve more people and to see greater success. I wish blogging were more complex. I would sound intelligent. Alas, this blogging journey is simple, fun, freeing and in moments, highly uncomfortable.
Welcome to blogging, guys.
Take my eBook:
Literally, take it or buy it on Amazon. Share it with friends and readers, too.
Chapter 6: Ignore Useless Criticism
Some bloggers and readers offer loving, meaningful feedback from a genuine, calm, detached energy. Pay attention. This could apply or be helpful. But most readers vibe predominantly from fear so criticism offered in biting, angry, unhappy, nasty fashion does something beautiful to a new blogger: said criticism forces you to face, feel and release deep fears. Again, blogging teaches you how to handle fear because as you grow, fears arise, for feeling and releasing, to reach the next stage of your journey.
My Criticism Story and Fear
At various times, everybody in my life criticized me and some believed I was nuts, for what I did online. Some triggers in other humans, goading their criticism:
- me asking candid questions online
- sharing thought belief that disease begins within your body
- being genuinely honest with my thoughts and feelings
Being a newbie many years ago, I never faced such sharp criticism from friends, family and strangers. Deep fears bubbled in me. Sometimes I screamed at people in rage; fear. Other times I angrily made fun of critics; fear. Sometimes, I broke down and cried; fear. Every time, I learned how to handle fear through my blogging experiences. Every time, I grew through the fear-feeling and experienced more traffic and profits down the blogging road. Every time, I gained platforms to inspire more people as I developed a more intimate bond with fear. Every time, I only lived my dreams and allowed my dream life to expand because I faced, felt and released deep fears, triggered by blogging experiences.
These days, anybody I am close to, can criticize me and I smile and calmly speak to them. No deep criticism fears reside in me because I learned how to handle this fear from my decade of blogging and being an entrepreneur. Fear is an anchor that destroys your day, week or life if you allow fear to do so, unless you learn how to face, embrace and release deep fears.
Blogging: A Vehicle
Blogging can be an awesome vehicle for facing, feeling and releasing deep fears if you are willing to intimately explore fears triggered during your journey. Plus, the direct path toward greater blogging success is lined with fear. Struggles and failure are fear-fueled. Success is love, abundance, detachment, trust and fun. Feeling fear helps you arrive at fun. Blogging unearths fears every moment of some days because you are not enlightened. You are human. You live a worldly life. Fear will be there because you have attachments.
Face, embrace and release deep fears fueling your blogging struggles. Hug the fear of criticism. Dance with the fear of failure. Be with the fear of poverty. Guaranteed, the person who comes out on the other side of these fears will become one of the most successful people in your blogging niche.
Everything begins when you see blogging’s greatest lesson: how to handle fear.
How to Better Handle Blogging Obstacles
Take a breath.
Now, take a deep breath.
This, too, shall pass.
Every blogging obstacle dissolves into opportunity the moment you breathe, slow down and calm down. Nothing good happens fighting obstacles because your fighting gives attention to the obstacle, making the obstacle grow into something big and scary. But breathing deeply, feeling the fear fueling the obstacle, and letting go the fear-obstacle alerts you the transitory nature of the block, and how it passes into solution.
Better handle blogging obstacles by following a few tips.
1: Take a Deep Breath
Breathe. Take 1-5 deep, slow breaths. Breathing slows down your mind, thoughts and feelings. Slowing down everything allows you to be in the moment, to feel the fear fueling obstacles. Simple process but few bloggers take this step so obstacles appear to run wild.
Take a deep breath, now. Be aware of your thoughts and feelings. Breathing deeply and relaxing expands your awareness. Do you feel nervous now or anxious? Do you fear some obstacle related to time, and losing it? Breathing deeply allows you to be here and now, to feel fears fueling obstacles.
2: Feel the Fear
Fear fuels obstacles. What is a blogging obstacle but fear you cannot get past something? Imagine seeing the white screen of death on your blog. How would it feel? Scary? Why? You fear you cannot get past your blog being a white screen. Other fears cascade into mind; fear of losing readers, fear of losing money, fear of losing reputation, fear of being criticized.
Be with these fears. Feel the fears. You cannot solve obstacles being burdened by fear for you only see what appears to stop you, not solutions, being shackled by fear. Feel fear, release and proceed.
3: See the Opportunity
Opportunities plant themselves in obstacles. Imagine facing some pressing backoffice issue, tech-wise, blogging-wise. You received an opportunity to:
- learn more about tech, to solve the problem
- hire a web developer to solve the problem, outsourcing
- ask your readers and Facebook friends how to solve the problem, humbling yourself
Every blogging obstacle dissolves the moment you breathe deep, feel fears and relax, because opportunities arise in response to following these steps. Everything is abundance. Everything is opportunity. Fear is illusion so obstacles cannot be real.
4: Invest in a Resource
Do you always seem to be getting tripped up by blogging obstacles?
Buy my eBook:
Resources offer you complete guides to reference when times get tough. Minds race. Feelings fluctuate wildly. But breathing, feeling fear, seeing opportunities, and having a resource in your blogging library levels you out, calms you and helps you find solutions quickly.
Obstacles Are Not that Scary
Blogging obstacles are not that scary if you know to solve these mental blocks. Few bloggers put a strategy into place for handling blogging crisis so they panic, struggle and fight foolishly through resistance. Following a few steps alerts you: blogging is not so hard and facing obstacles need not be some endless nightmare creating hours, days or weeks of panic. You are a human, not a tree. Use your awareness, follow these steps and knife gracefully thru obstacles toward greater blogging success
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