What is the main barrier to speed in our roads? Traffic, of course. What is the main barrier to traffic to our websites? Lack of knowledge, some would say. What if we show you 40 awesome traffic generation tips for your website from 4 awesome website traffic generators? Sweet…
Here is an Infographic which lists 40 Explosive Tactics to Increase Website Traffic.
Rand stands for ‘R’esearch ‘AN’d ‘D’evelopment in SEO at Moz.
- Focus on Viewers who may Share your Content
Some people like videos, some like Infographics and some like simple images. Find out what your target market likes and provide them what they after. If what you provide is of good quality then the viewers will share it.
- Communicate with your Viewers via Social Media, Forums and Blogs
When you communicate with your viewers, you can help answer their questions and solve their problems. You can also create content around the ideas you get by communicating. Find out where the majority of your viewers hang out and spend time there. If they like to hangout in Facebook for example then that’s where you should be spending time. The viewers may hangout in other blogs or forums and you just need to follow them, read and respond.
- Produce SEO Friendly Content
SEO done correctly never gets in the way of quality content. So produce great content but also make sure your content adheres to SEO principles.
- Look Closely at your Traffic Sources
Use Google Analytics to find out what your major traffic sources are. Put more effort into your top 3 to 5 sources of traffic. Surprisingly, StumbleUpon was a major traffic source for me and I now submit all my blog posts to StumbleUpon. I also added a StumbleUpon share button to my blog after this discovery.
- Use Custom Images to get links back to you
We are not talking about expensive graphics here but rather look at creating simple custom images that stand out. Infographics are another option to get backlinks to your site.
- Use Keyword Research Wisely
Start with keyword research to make sure you are not targeting highly competitive keywords. You can also start with a topic you want to write about then combine it with a targeted keyword.
- Use Internal Links to Cross Promote Your Posts
When viewers land on a blog post from the various sources like search engines or social media; they are only aware of that post they landed on. When you internally link relevant posts you are subtly asking them to check out your other posts.
- Use Social Sharing Communities like StumbleUpon, Pinterest and Reddit
Most bloggers focus their attention on the big social media sites like Twitter and Facebook. They tend to forget the social sharing sites but these can also bring in new traffic and buzz.
- Ensure Great Website Design
The first thing people subconsciously look for or connect with is the website design. Something elegant and simple will do. The worst thing to have is a 90’s theme that is so far outdated like Windows 95 and is a massive mood killer.
- Get Competitor Links
Check out where your competitors are getting their links from and try to replicate it. The more links, the better rankings and more traffic.
SEO expert, Infographic genius and traffic magnet.
- Content Quantity Does Matter
Neil Patel experimented the correlation between the number of posts per week and traffic at KissMetrics. He initially started with 2 posts a week then slowly increased it to 5 posts a week and saw a spike in traffic. More posts means more marketing, more keywords and more traffic.
- Traffic Generation with Infographics
At KissMetrics, “within 2 years, we were able to generate 2,512,596 visitors and 41,142 backlinks from 3,741 unique domains from 47 infographics” – Neil Patel. Do I need to say any more about the power of Infographics.
- Write Headlines for People and Search Engines
You don’t get any traffic if people do not click on the headline. Similarly, you won’t rank well if there are no keywords in your headline. So incorporate the two to make both humans and search engines happy. This is not always practical so you may need to make trade-offs.
- Focus on Trending Topics
Trends like new Google Updates always brings attention and traffic. Make sure to target trends in your niche otherwise you will lose the new traffic as soon as the trend has moved on.
- Use Conversational Tone
Be casual and connect with the audience. If your viewers have to search an online dictionary or similar to understand what you are talking about then they are not going to come back to your site.
- Start Your Mailing List
Your mailing list is an independent asset so start it as early as possible. If you are serious about a blogging path don’t cut corners or cost on this one.
- Market Your Content Consistently
Traffic = Good content creation + Good content marketing. Unfortunately, a lot of bloggers focus on content creation and hardly do anything for content marketing. Your personal friends and family network are not going to be a sufficient traffic source. Come up with a plan to market your content and create a checklist.
- Create a Social Media Presence
Creating a Social Media Presence takes time but that’s exactly what you have to do to be successful. Learn how to get more followers by helping. Experiment what works when it comes to social media like what times are good to post or what days of the week get the most attention and sharing.
- Work Together as a Team
Blogging is a team sport. Work with fellow bloggers in your niche to accomplish something bigger. This could be guest posting or cross promoting each other’s blogs. You could even work together on a project to achieve something large scale to put your name on the radar.
- Tell a Story
I love writing intros and use some kind of story to engage and connect. There is plenty of good content online and you could use a story to create visibility and interest in your content.
Think Traffic, think Corbett Bar. Corbett’s personal blog tagline summarises generating traffic beautifully “We Make the Rules.”
- Be Bold and Create Something Nobody Else is
This could be creating something unique and creative or covering topics that no one else is. Make sure there is enough interest in the uncharted territory as the last thing you want is a topic no one wants (uncharted territory in no man’s land).
- Create Content in Various Formats Like Presentation Slides
Each format of content like slides, video and Infographic have their own platforms where you could promote them. For slides you would go to SlideShare.net and for videos you would go to YouTube similarly there are plenty of Infographic directories.
- Find Someone Exciting to Interview
If you can’t get an interview with an expert then you could find someone exciting and with charisma. Upcoming bloggers love free PR and would love the opportunity. They would most likely link to your content if it is of top notch. They will also help promote your content as it is good for growing their brand. As an added bonus, you may learn something along the process.
- Do Guest Blogging
This one is self-explanatory. Guest blogging gives you traffic from a different source, backlinks, relationship and endorsement. Did you know even Zac Johnson guest blogs?
- Create Subscriber Only Content
People need an incentive to leave their email address. I didn’t want to be another soul on the internet providing a free eBook so I created subscriber only content. Curiosity is a human nature you can take advantage of.
- Provide Social Proof
Guest blog and use that as social proof on your site. People don’t want to learn from a newbie no matter how good they are. If you can show some proof, it will go a long way in providing credibility and building trust.
- Ensure Your Site Loads up Fast
Site speed is now a Google ranking factor. Gone are the days for reactive site performance tuning, it’s now a proactive measure. Each time your site takes 4 seconds or longer you are losing serious traffic and customers.
- Take a Piece of Awesome Content that Works
You don’t always have to create something awesome or unique. In fact, borrowing something that works can give a better bank for buck. Is this an awesome Infographic, then why not use it on your site? If your viewers like it they will thank you not the creator. This is awesome to generating some serious comments and social media buzz.
- Release a Product or Service
You don’t have to build traffic to release a product or service. If the product or service is attractive and marketed well, it can bring its own traffic and buzz.
- Link to the Best Content Externally
Don’t be afraid to link out to additional in-depth content that compliments your topic. As a rule of thumb I only link to excellent content that is worthy of the readers time.
You probably know which café serves the best latte in town, but do you know which café can get you a latte and some traffic – TrafficGenerationCafe of course. Oh and they do serve skinny.
- Write on a Controversial Topic and Close Comments
Controversial topics have a buzz of its own but when you close comments your viewers have to find a way to say something to you. Controversial subjects bring a lot of conversation and viewers may try to reach you via social media and so on. This can create a buzz.
- Use References to Sport in Your Blog Posts
People often find it easy to connect with sports, so why not use sport related references in your posts. Just make sure the sport you pick is a popular one and can connect with your audience.
- Write Exclusively on One Topic for a Week
This creates curiosity among viewers and also gives you the chance to go in-depth on a topic. The more build up, drama and marketing for the last post the better.
- Make a List of 101 People, Blogs, Topics in your Niche
List posts have great potential. The bigger the number the better. A good list will have very good marketability. More people or blogs mean more social sharing and more traffic to your site.
- Write a Chain of Articles
This is similar to writing exclusively on one topic for a week but has no time limit or sequence. You can start by deciding which topic you can go deep on and announce it as a 3 or even 5 series post. Again, build up to the last post and kindle your viewer’s anticipation.
- Produce a Widget or Plugin
Creating a useful tool is an amazing way of promoting a site and bringing traffic. Imagine giving away a free widget or plugin that is useful?
- Tell a Story Through Images
Use images to tell a story. Eye catching images can be engaging and images also tend to be shared more often than text content in social media. Think about all the re-pins and re-tweets.
- Target high Traffic Searches
You want more traffic, right? So why not target high traffic keywords? For this strategy you don’t have to think about the monetary value of the keyword too much.
- Ask Readers to Write Something For Your Blog
This is the creative version of guest blogging. This can be a fun and engaging experience to you and your readers. Ask readers who are interested to submit a draft so you can review the quality of the content and if selected their post will be published with credit given to them.
- Write Something About a Scam
People love reading about scams. Expose something and contribute to a better society. Add value by analysing all aspects and provide clear warnings. There are plenty of sites specialising on scam alerts that make a living out of this kind of service.
“Punctuality is not just limited to arriving at a place at right time, it is also about taking actions at right time” ― Amit Kalantri.
Go generate traffic pro-actively, don’t wait for it to come to you.
How About Helping Versus Pitching Top Bloggers?
I often get pitched guest post ideas from bloggers I do not know. Although I appreciate the offer I never take up these folks on their offer because I do not know them, their brand or anything they do. No way do I have the time to actually research the individual; I am a busy bee. Another email bites the dust. I either ignore the email or note guest posting closed long ago on my blog, then include a link to one of my eBooks, like this branding eBook.
Who guest posts on my blog? People who generously helped me, asked for nothing, expected nothing and relaxed. Relaxing is key. Bloggers who help me from a chill vibe often befriend me if they practice writing to hone their blogging skills. From there, opportunities multiply fast. Sweet backlinks on top blogs often flow your way. Traffic and profits increases slowly, steadily expand over time. Blogging buddies supply you with blog post ideas through their questions and problems. Everything grows because you helped top bloggers versus pitching them aka asking them for help. Even if you pitch a valuable guest post idea, the guest post idea serves no value unless you publish the guest post on a trusted, authority blog boasting a huge, loyal readership. Pitches seem worthless until content and links actually appear on top blogs, going live and public, for the world to see.
I often advise helping bloggers freely for months before considering any ask or pitch. Most times, blogging buddies invite you to guest post on their blogs. Blogging success flows to generous people because you get what you give. This is one of the advantages of blogging. Give freely, relax, trust in the process and receive easily. Place your needs to the side. Take care of your fellow blogger. Help them out via a retweet, Facebook Share or perhaps by promoting the blogger on your blog. Nobody needs to struggle blogging. Nobody needs to spend 4 hours daily sending blind pitches to blogging strangers. How about this? Spend those 4 hours patiently, persistently and generously helping people in your blogging niche. Help fellow bloggers to earn their trust. Assist fellow bloggers to befriend fellow bloggers. The split second you earn the trust of any blogger, you plant seeds for a beautiful, thriving, warm friendship. Gaining the trust of fellow bloggers inspires traffic and profits to flow to you. Forget the concept of pitching. I pitched 2 people during my 6 years of running Blogging From Paradise. One blogger pitch served as an experiment with an established, pro blogger and the other pitch served as the direct way to guest post for a 2 million member blogging community.
My 13,500 plus backlinks on Blogging From Paradise flowed to me after I pitched only 2 souls. Imagine that for a second. Observe the raw power of making friends, helping people, expecting nothing and being generous. Capitalize on the passive element of befriending bloggers through generous service. Tonight I will spend 90 minutes walking around my neighborhood. During that hour and a half, my blogging buddies will promote my blog and spread my word. Ditto for my 8 hours of sleep tonight; my blogging buddies grow my traffic and profits around the clock, adding an immensely powerful, passive element to my blogging campaign.
Being generous has some serious perks.
Should You Blog About Everything?
Blog about everything? I know this idea may be on your mind. Newbie bloggers especially ponder the idea.
I know blogging about anything on your mind seems like a good idea to new or even struggling bloggers. Maybe you gain mojo because you post daily, blogging about anything popping up in your dome. But this is a bad idea. Nobody should blog about any and every topic for the clear reason that nobody follows a specific blogger based on the blogger’s random thoughts, save world famous celebrities who built up a big following through some other niche.
Imagine a movie star begins blogging. Movie stars boast tens of millions of fans around the globe. Anything the star does, people hang on their every word, right? Imagine the icon publishing posts on a wide range of topics interesting to them. People read because of the star, not because of the wide range of broad topics. But imagine being a new blogger with zero followers. No movie stars read this post. Readers head for the hills the moment you change topics because no jack of all trades bloggers build credibility. Who has the time, energy and focus to be an expert in 5, 10 or 20 niches? No one does.
Blog About Everything?
Humans specialize. Doctors and lawyers do one thing and do it well because where attention and energy goes, grows. Imagine if your doctor delivered mail and picked up garbage professionally, too, working 2 jobs in addition to their medical practice. Would you trust her doctor skills? No. Of course not. People trust specialists because specialists devote all professional time and energy to one venture. Generalists? Nobody trusts someone who tries to master 2 or 5 or 10 skills simultaneously because thousands of other people master 1 skill, in these areas. We follow specialists and trust specialists. Generalists fade away.
If you want to blog about everything just ponder the specialist versus generalist point. Blogging about everything is trying to be a generalist. Nobody trusts you. Even though blogging about everything seems easy, seamless and almost effortless, people stop following your blog on each topic change. Imagine blogging about puppies one day. People who love puppies find your post, read it, enjoy it and follow your blog. Tomorrow, you publish about Chinese food. Puppy readers – who followed you for puppy content – skip the post…..most stop following your blog because puppy fans want only puppy-themed content. You just lost readers, for good.
Change Topics Lose Readers
Visualize the following day; you publish about relationships. Everybody stops following your blog. Perhaps a few relationships-focused folks read the post. But you lose trust the moment you shift topics again. Ultimately, who builds a large, targeted, loyal following, blogging about relationships? Relationships bloggers who blog about relationships 100% of the time. Specialists devote all blogging energy to mastering one topic, spending thousands of hours covering the topic, become skilled and trusted in the niche, build credibility and become successful. All multi topic bloggers blogging about everything fade away and vanish.
The world makes room for specialists. Generalists? Nope.
Pick one blogging topic. Blog about one thing. Focus on one discipline. Be a specialist, not a generalist, to be a leading blogger in your nice. Face your fear of releasing multiple passions to make room for a single passion. I know you fear letting go. I did too before creating Blogging From Paradise.
Google loves specialists too. Google turns its cyber nose down at generalists. I scanned a popular blogging key phrase a few moments ago. Guess what? I rarely note SEO but tidying up one blog post with some details for optimizing helped me reach page one on the search engine. Why? I specialize in the blogging tips niche. Apparently. Google interpreted through its complex algorithms that I published thousands of valuable blog posts on a single topic 100% of the time, virtually. Google traffic rocks. Impress the search engine gods by gaining search trust. Specialize. Stick to one blogging topic. Never blog about everything.
Let go the urge to blog about anything that comes to mind. New bloggers need release this notion to build the foundation for a successful blogging career. Specialize by picking one niche you love blogging about. Be a specialist, not a generalist, to succeed with your blogging campaign.
Do you want to be a pro blogger who circles the globe? Buy my eBook:
Avoid this Blogging Wake Up Call to Enjoy the Journey
Blogging need not be a lesson in harsh wake up calls. You can and will largely enjoy the journey by knowing this: success finds generous bloggers. Let that idea firmly impress onto your mind. Be with it. Allow the idea to worm its way into your consciousness until being generous becomes part of your being. Helping people for free boosts your skills and increases your exposure. Skilled bloggers with massive exposure become successful.
But one wake up call seems to find most bloggers who refuse to learn this lesson. Bloggers need to struggle, fail and suffer because they try to get money and traffic by focusing solely on receiving methods, versus giving generously of their time and talents. Imagine this scenario; a blogger writes and publishes one blog post weekly. Cool. But the blogger sits around and does nothing else blogging-wise for the remainder of the week. Hmmmm…this is not being generous, guys. This is being stingy. Bad move. At week’s end, the blogger did not make a penny of profits. Panicking, the blogger immediately analyzes their various income streams. How can they maximize profits through the streams? What is wrong with their income streams? Did they pick the right streams? Or did they pick the wrong streams? What gives?
Struggling bloggers then spend 2, 3 or 5 hours analyzing their income streams, focusing all of their attention and energy on the GETTING aspect of their blogging campaign. Terrible idea. Why? The reason why you struggle to get is because you refuse to give generously of your time, energy and talents. The income streams? Nope; not a problem. Your lack of generosity is the problem. The wake up call is most bloggers focus heavily on getting when struggling to drive traffic and profits when they should be focused heavily on giving generously. Giving generously leads to greater blogging profits. Instead of writing and publishing one blog post weekly, how about writing and publishing 2-3 posts weekly, weaving some stories into your blog posts? How about you spend 4-8 hours daily generously reading blog posts, commenting genuinely on blog posts, promoting other bloggers and yes, promoting yourself, too?
Put in the giving time to make getting easier and easier. No need to slam into the cold, hard wake up call of focusing selfishly inward, trying to pin your struggles on inanimate, lifeless income streams. You have a giving problem, buddy. Time to be generous. Time to step it up. Write a guest post daily or perhaps, every 2-3 days. Go ahead. Do it. Begin video marketing. Build bonds with bloggers. Help them out. Practice writing. Gain invites to guest post on blogs from your niche. Blogging becomes more fun, more enjoyable and flat out easier if you put in the time, generously helping folks.
Focus heavily on giving. Your star will shine if you generously serve people. On the contrary, blogging and life become so much harder if you obsess over your income streams, analyzing, over analyzing, focusing, wasting precious time and energy on getting, when you should be giving more freely. Blogging feels more fun, too, when you focus heavily on giving, because we were designed to give, to be generous and to serve folks. Doesn’t it feel amazing to help people? Of course, it does. Enjoy the blogging journey and avoid this painful wake up call….plus….you get to sleep in, hehehe 😉
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