What is the main barrier to speed in our roads? Traffic, of course. What is the main barrier to traffic to our websites? Lack of knowledge, some would say. What if we show you 40 awesome traffic generation tips for your website from 4 awesome website traffic generators? Sweet…
Here is an Infographic which lists 40 Explosive Tactics to Increase Website Traffic.
Rand stands for ‘R’esearch ‘AN’d ‘D’evelopment in SEO at Moz.
- Focus on Viewers who may Share your Content
Some people like videos, some like Infographics and some like simple images. Find out what your target market likes and provide them what they after. If what you provide is of good quality then the viewers will share it.
- Communicate with your Viewers via Social Media, Forums and Blogs
When you communicate with your viewers, you can help answer their questions and solve their problems. You can also create content around the ideas you get by communicating. Find out where the majority of your viewers hang out and spend time there. If they like to hangout in Facebook for example then that’s where you should be spending time. The viewers may hangout in other blogs or forums and you just need to follow them, read and respond.
- Produce SEO Friendly Content
SEO done correctly never gets in the way of quality content. So produce great content but also make sure your content adheres to SEO principles.
- Look Closely at your Traffic Sources
Use Google Analytics to find out what your major traffic sources are. Put more effort into your top 3 to 5 sources of traffic. Surprisingly, StumbleUpon was a major traffic source for me and I now submit all my blog posts to StumbleUpon. I also added a StumbleUpon share button to my blog after this discovery.
- Use Custom Images to get links back to you
We are not talking about expensive graphics here but rather look at creating simple custom images that stand out. Infographics are another option to get backlinks to your site.
- Use Keyword Research Wisely
Start with keyword research to make sure you are not targeting highly competitive keywords. You can also start with a topic you want to write about then combine it with a targeted keyword.
- Use Internal Links to Cross Promote Your Posts
When viewers land on a blog post from the various sources like search engines or social media; they are only aware of that post they landed on. When you internally link relevant posts you are subtly asking them to check out your other posts.
- Use Social Sharing Communities like StumbleUpon, Pinterest and Reddit
Most bloggers focus their attention on the big social media sites like Twitter and Facebook. They tend to forget the social sharing sites but these can also bring in new traffic and buzz.
- Ensure Great Website Design
The first thing people subconsciously look for or connect with is the website design. Something elegant and simple will do. The worst thing to have is a 90’s theme that is so far outdated like Windows 95 and is a massive mood killer.
- Get Competitor Links
Check out where your competitors are getting their links from and try to replicate it. The more links, the better rankings and more traffic.
SEO expert, Infographic genius and traffic magnet.
- Content Quantity Does Matter
Neil Patel experimented the correlation between the number of posts per week and traffic at KissMetrics. He initially started with 2 posts a week then slowly increased it to 5 posts a week and saw a spike in traffic. More posts means more marketing, more keywords and more traffic.
- Traffic Generation with Infographics
At KissMetrics, “within 2 years, we were able to generate 2,512,596 visitors and 41,142 backlinks from 3,741 unique domains from 47 infographics” – Neil Patel. Do I need to say any more about the power of Infographics.
- Write Headlines for People and Search Engines
You don’t get any traffic if people do not click on the headline. Similarly, you won’t rank well if there are no keywords in your headline. So incorporate the two to make both humans and search engines happy. This is not always practical so you may need to make trade-offs.
- Focus on Trending Topics
Trends like new Google Updates always brings attention and traffic. Make sure to target trends in your niche otherwise you will lose the new traffic as soon as the trend has moved on.
- Use Conversational Tone
Be casual and connect with the audience. If your viewers have to search an online dictionary or similar to understand what you are talking about then they are not going to come back to your site.
- Start Your Mailing List
Your mailing list is an independent asset so start it as early as possible. If you are serious about a blogging path don’t cut corners or cost on this one.
- Market Your Content Consistently
Traffic = Good content creation + Good content marketing. Unfortunately, a lot of bloggers focus on content creation and hardly do anything for content marketing. Your personal friends and family network are not going to be a sufficient traffic source. Come up with a plan to market your content and create a checklist.
- Create a Social Media Presence
Creating a Social Media Presence takes time but that’s exactly what you have to do to be successful. Learn how to get more followers by helping. Experiment what works when it comes to social media like what times are good to post or what days of the week get the most attention and sharing.
- Work Together as a Team
Blogging is a team sport. Work with fellow bloggers in your niche to accomplish something bigger. This could be guest posting or cross promoting each other’s blogs. You could even work together on a project to achieve something large scale to put your name on the radar.
- Tell a Story
I love writing intros and use some kind of story to engage and connect. There is plenty of good content online and you could use a story to create visibility and interest in your content.
Think Traffic, think Corbett Bar. Corbett’s personal blog tagline summarises generating traffic beautifully “We Make the Rules.”
- Be Bold and Create Something Nobody Else is
This could be creating something unique and creative or covering topics that no one else is. Make sure there is enough interest in the uncharted territory as the last thing you want is a topic no one wants (uncharted territory in no man’s land).
- Create Content in Various Formats Like Presentation Slides
Each format of content like slides, video and Infographic have their own platforms where you could promote them. For slides you would go to SlideShare.net and for videos you would go to YouTube similarly there are plenty of Infographic directories.
- Find Someone Exciting to Interview
If you can’t get an interview with an expert then you could find someone exciting and with charisma. Upcoming bloggers love free PR and would love the opportunity. They would most likely link to your content if it is of top notch. They will also help promote your content as it is good for growing their brand. As an added bonus, you may learn something along the process.
- Do Guest Blogging
This one is self-explanatory. Guest blogging gives you traffic from a different source, backlinks, relationship and endorsement. Did you know even Zac Johnson guest blogs?
- Create Subscriber Only Content
People need an incentive to leave their email address. I didn’t want to be another soul on the internet providing a free eBook so I created subscriber only content. Curiosity is a human nature you can take advantage of.
- Provide Social Proof
Guest blog and use that as social proof on your site. People don’t want to learn from a newbie no matter how good they are. If you can show some proof, it will go a long way in providing credibility and building trust.
- Ensure Your Site Loads up Fast
Site speed is now a Google ranking factor. Gone are the days for reactive site performance tuning, it’s now a proactive measure. Each time your site takes 4 seconds or longer you are losing serious traffic and customers.
- Take a Piece of Awesome Content that Works
You don’t always have to create something awesome or unique. In fact, borrowing something that works can give a better bank for buck. Is this an awesome Infographic, then why not use it on your site? If your viewers like it they will thank you not the creator. This is awesome to generating some serious comments and social media buzz.
- Release a Product or Service
You don’t have to build traffic to release a product or service. If the product or service is attractive and marketed well, it can bring its own traffic and buzz.
- Link to the Best Content Externally
Don’t be afraid to link out to additional in-depth content that compliments your topic. As a rule of thumb I only link to excellent content that is worthy of the readers time.
You probably know which café serves the best latte in town, but do you know which café can get you a latte and some traffic – TrafficGenerationCafe of course. Oh and they do serve skinny.
- Write on a Controversial Topic and Close Comments
Controversial topics have a buzz of its own but when you close comments your viewers have to find a way to say something to you. Controversial subjects bring a lot of conversation and viewers may try to reach you via social media and so on. This can create a buzz.
- Use References to Sport in Your Blog Posts
People often find it easy to connect with sports, so why not use sport related references in your posts. Just make sure the sport you pick is a popular one and can connect with your audience.
- Write Exclusively on One Topic for a Week
This creates curiosity among viewers and also gives you the chance to go in-depth on a topic. The more build up, drama and marketing for the last post the better.
- Make a List of 101 People, Blogs, Topics in your Niche
List posts have great potential. The bigger the number the better. A good list will have very good marketability. More people or blogs mean more social sharing and more traffic to your site.
- Write a Chain of Articles
This is similar to writing exclusively on one topic for a week but has no time limit or sequence. You can start by deciding which topic you can go deep on and announce it as a 3 or even 5 series post. Again, build up to the last post and kindle your viewer’s anticipation.
- Produce a Widget or Plugin
Creating a useful tool is an amazing way of promoting a site and bringing traffic. Imagine giving away a free widget or plugin that is useful?
- Tell a Story Through Images
Use images to tell a story. Eye catching images can be engaging and images also tend to be shared more often than text content in social media. Think about all the re-pins and re-tweets.
- Target high Traffic Searches
You want more traffic, right? So why not target high traffic keywords? For this strategy you don’t have to think about the monetary value of the keyword too much.
- Ask Readers to Write Something For Your Blog
This is the creative version of guest blogging. This can be a fun and engaging experience to you and your readers. Ask readers who are interested to submit a draft so you can review the quality of the content and if selected their post will be published with credit given to them.
- Write Something About a Scam
People love reading about scams. Expose something and contribute to a better society. Add value by analysing all aspects and provide clear warnings. There are plenty of sites specialising on scam alerts that make a living out of this kind of service.
“Punctuality is not just limited to arriving at a place at right time, it is also about taking actions at right time” ― Amit Kalantri.
Go generate traffic pro-actively, don’t wait for it to come to you.
Are You Trying to Rank or Help People?
Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?
But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.
Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.
Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.
Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.
Why Blogging Jealousy Is a Damaging Emotion
I spent today enjoying lunch and a hike through the forest with my wife. But like the past goodness knows how many years, I will work 6-8 hours daily….or more. I put in an hour or so this morning. Now I get to work a bit before 5 PM. People love my travel photos. Folks often tell me how jealous they feel, envying our life. We are so lucky! We are blessed. We are aligned. All that jazz. But the same folks NEVER feel jealous or envious of the fact that I worked 6 hours daily for the past goodness known how many years of my life. I tell folks about my workload sometimes; most look at me like I have 3 heads, people proclaiming themselves lazy and definitely, believing I can have this workload because working long and persistently is not for them.
Before you envy my movie-worthy life, envy my movie-worthy workload. Before you jealously bust my chops about my photos in Fiji and Bali, be just as envious and flat out jealous of the 20,000 hours I have blogged over the past decade of my life. You cannot have the sweet fruit unless you patiently water the seed and allow for it to thrive, during growing season. Likewise, you cannot have blogging success unless you patiently, persistently and generously work, to succeed.
Jealousy and Damage
Most bloggers never realize the intense jealousy that damages their blogging campaign. Why does jealousy hurt you and your blog? Delusion, that’s why. Take my Fiji or New Zealand or Costa Rica pictures. Most people who see the pictures envy my life because most folks CHOOSE to work a 9-5 job and CHOOSE not to travel. In the same breath, after expressing intense jealousy at me living a cool life of travel, I advise the person to begin blogging, to engineer a similar life for self and family. In an instant, most bloggers complain about having no time, no time, and no drive to design such a life of fun and freedom. Why? Being jealous of bloggers immediately places you in a “they have it, but I cannot have it,” type victim, non-empowered, weakling energy. If you believe only I can live this life, and envy me, and you foolishly believe you cannot life this life, you make endless excuses to cling to your belief system. Said excuses guarantee your unhappiness and comfort.
If you envy my life of travel, envy the 6 to 10 hours or more I have worked every single day of my life over the years. Do you envy working 8 hours every Saturday and Sunday? Are you SOOOO jealous that I will work 6-7 or more hours today, after being out of the house for about 6 hours, hustling into the evening? Nope. I did not think so. Few human beings envy someone who works generously, diligently and persistently because most people hate doing the very thing that sets them free. Why? Doing the thing that sets you free forces you outside of your comfort zone, to face deep, pulsating fears. Facing these fears seems highly unpleasant. Nobody enjoys facing fears, but you need to face fears in order to grow, to succeed, and to live a life of movie-worthy levels, you being the object of blogger envy.
Stop being jealous. Get to work, admire industrious bloggers who live their dreams, and you too will live your dreams.
Do you need to face deep fears on your blogging journey?
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How to Ride out Traffic Swings
Traffic swings occur for every single blogger who ever blogged.
Literally, nobody is immune from seeing traffic stats swing high, low, back, medium and all over, in between. How do you ride out these swings? Blog for the love of blogging and see traffic as an extra, a bonus, or some add on to your blogging campaign. Make the blogging work, the reward. See all else as extra, or a bonus, and you become totally chill in response to inevitable traffic swings. Way too many bloggers become obsessed with traffic stats. Even more make the foolish mistake of obsessing over traffic stats on a daily basis. Guys; this is nuts. How can you focus on daily traffic swings when you know all good, lasting things take time, energy and a willingness to have a vision? Relax. Slow down. Calm down. Trust in yourself. Trust in the blogging process. Good things take time and generous service.
Imagine if Jeff Bezos panicked over day to day traffic and sales numbers on founding Amazon over 2 decades ago? Imagine how doing so would have crippled his campaign? Everybody experiences swings – usually, wild swings – as a newbie entrepreneur and blogger because no growth is perfectly linear. Over time, with generous effort and a blanket trusting in the blogging process, you traffic increases month over month. But day to day analysis is a silly way to assess how you are doing. How in the heck can you honestly make a blanket assessment of your blog over a 24 hour period? It’s only 24 hours! We measure success in thousands and tens of thousands of hours…..not 24 hours. Come back down to earth. Get your head out of the clouds. Nothing of meaning, of lasting value, unfolds in 24 hours. Please be gentle with yourself and be even more gentle with your silly mind because the mind wants fast results but your heart knows; successful blogging is a long term gig.
Check Stats Infrequently
Do you have an absolute blast checking stats? If so, check stats monthly. Allow momentum to gain by generously helping people daily, over a monthly period. Observe your traffic stats to iron out any kinks and to not be swayed by the day to day fluctuations leveling most bloggers, creating a roller coaster wave of emotions in mind. I barely check metrics because if I love what I do, trust in the process and trust myself, the more generous service I put into blogging, the more blogging generously serves me. Simple equation here. Why in the heck would I assess my success based on 24 hour increments? Blogging success hinges on thousands of hours of generous service, not 24 hour blogs of work, right?
Pump your breaks guys. Get uber busy helping your readers by creating as much quality content as humanly possible. Be generous. Focus heavily on giving, not getting, to allow your daily stat checking obsession to dissolve just a wee bit. Blogging become uncomfortable here and there but does get easier and easier the more often you give freely of your time and talents. The challenge is not to panic when you resist checking stats for a few weeks as most folks go bonkers mad, ready to explode, once they try to detach from frequent stat checking.
Do you want to make more money blogging by managing my energy?
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