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5 Content Marketing Growth Hacks for Bloggers

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Creating Great Content

Are you delivering the right message to the right person, at the right time with your content marketing strategy? You’re not alone. Most of the content marketers are making the same mistakes over and again. They remain so much preoccupied with sales-focused content marketing that they forget that the content, in addition, has to be engaging and informative. Why would anybody like to read your stuff if all it talks about your business, brand in a sales oriented tone? Your content may be free but one still has to spend time and energy to read it. Annoying your prospective customers with slew sales pitches in the name of informative blog post is not going to work.

Content Marketers, today, need to build customer relationships by means of clever content marketing to drive revenue and long-term sales.

Avoid the following mistakes and stand out with a limitless content marketing strategy.

1 – The content is not merely for you

Actually, it’s not for you at all. It’s for converting readers into clients. For obvious reason, you have to produce the content from their point of view. If it had been only for you, what was the point of writing it in the first place? If you keep writing about same old things about your business and brand, viewers will grow annoyed of you. They will stop visiting the website eventually. If all you were doing writing blogs to promote your product or services, then take a break from the usual and write a couple of informative and entertaining blogs about something interesting, which is not necessarily your business. Do you want look like a corporate Nazi?

2 – Are you always selling?

If so, stop. Of course, the ultimate aim of every content marketing is to sell. I am not denying it. All I want to say is this that once in a while write about stuff not related to your business. If you’re selling stuff on Amazon, don’t always put praises of what you sell. Sometimes you need to get off the beehive and start writing for the masses. I am not saying start writing about wildlife photography even if you’re into e-commerce. Write about local e-commerce in general or selling on eBay, a little out of the box.

If you keep doing what you’re, then you might lose avid readers of your blog who might have turned long-term clients otherwise.

3 – They are readers, not astrologers

Unless your readers have learned this sacred art somewhere in Himalaya, they can’t predict what you are pointing at. You have to understand your audience, who they are, where they are from, and what they care for. IPhone users would be seldom interested in what are the latest apps for Android. A product manager in Seattle would be least concerned about the political scenario in Fiji. Use your common sense, and you’ll know what every set of audience expected out of your content marketing efforts.

If only you learn how to deliver the right content to the right set of audience at the right time via the right channel, half your problem would be solved.

4 – Repurpose, reuse and recycle: the 3 Rs

Finding new topics to write for can be difficult at times even for the most experienced content writers. Nevertheless, at times, don’t hesitate to turn a Press Release or a White paper on your website into an article or a blog. This is save you a lot of time. If have a lot of those on your website, you’ll have enough topics to write for another month.

Moreover, repurposing content can spread influence and revelation, and lead to better SEO outcomes. Put on the 3 Rs to as much of your content as you can, but under no circumstances republish or use the same content in the exact same form in which it was initially shaped.

5 – Diverting from the plan

You invested hours and days to build that concrete plan only to ditch later. Take a note–anybody with faintest of knowledge about content marketing can built an impressive plan. Not many can stick to it. You may have editors, writers and marketers all the way from New York Times, but without a plan or not sticking to a plan will make every effort go in vain.

Expert content writers plan their content strategy six months in advance. If you have day-to-day content plan with minutest of details, nobody can stop you from achieving the goal provided you follow it religiously.

If you plan tasks something for Tuesday, don’t delay it for Wednesday. Or Wednesday will become Thursday, Thursday may become Saturday… and within a few week your plan for the next six months will collapse like cards.

Conclusion

The biggest key to unlock success in content marketing is timely execution. You may have the best tactics in hand, but what if you don’t put them in use when needed.
Biggest content marketing campaigns fail not because of unimpressive content, failure to launch or less audience, but marketers losing patience even before the bigger picture penetrates its root.

 

Dhavan is a SEO Blogger with an Australia based leading IT company Intesols that offers wide range of digital solutions for businesses across Australia. I have 3+ years of experience in digital marketing. I am passionate about blogging, social media marketing and digital branding. I help small businesses utilize social media and digital branding tools to nurture their growth. Connect with me Dhavan on Twitter and LinkedIn.

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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Writing: Your Best Blogging Friend

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Writing helps you succeed with blogging. Because writing gives you credibility. Credible bloggers land clients, sell eBooks, place sponsored posts and drive steady traffic, too. Write your rear end off. Write 500-1000 words daily. Write to be confident. Write to be clear. Write to gain credibility in your blogging niche. Of course, most bloggers struggle because few bloggers practice writing offline, daily. Bloggers only write when they publish a blog post or guest post. BIG mistake. Most bloggers publish posts infrequently, meaning you get in little writing practice. Not good.

Why do you believe you can just show up, write and publish a post and become successful quickly? If blogger were this easy, guys like me could have gone pro within weeks of buying my domain and hosting. Alas, it took me thousands of hours and years to go full time because I had to practice writing, creating and connecting to be REALLY good at blogging. Skills, exposure and credibility flow to bloggers who tirelessly practice all aspects of blogging. Everybody else fails and quits.

All money you make through blogging flows to you because people trust you and your blog. Writing skillfully – with confidence and clarity – is the only way people trust you and your blog. The more you write, the more skilled a writer you become. The formula is genuinely simple. But quite uncomfortable to put into action, sometimes. Few bloggers want to practice writing with nobody watching. Some bloggers foolishly skip writing practice because they believe writing offline for practice wastes their time. This is like saying you waste your time practicing shooting hoops in a lonely, empty gym if you aspire to make it to the NBA. NBA stars practiced 10,000 hours or more, often times in quiet, lonely gyms, and always *in private, out of the public eye, with nobody watching*, to become skilled enough to go pro. Expect to take a similar journey in order to become a professional blogger.

Writing is your core skill. If you write well, you make money online. If you write poorly, you do not make money online.

Buy my eBook:

15 Ways to Make Money Blogging

Every way to profit – out of these 15 strategies – can work quite nicely if you practice writing offline daily. Practice to become confident. Practice to become clear on your writing. Confident, clear writers write with authority. Writing with authority inspires trust in your readers. Again; this is a simple process. But sometimes, this process feels uncomfortable. Nudge through discomfort. Write, write and write some more. People who trust you based on your writing skills tend to buy your eBooks, hire you to coach them, hire you to freelance write for them and buy sponsored posts on your blog. Be diligent in writing. The money flows to you based on how much you practice writing. Plus, practicing your writing makes you prolific. Being prolific increase your blog traffic and blogging profits, too. No downsides exist to writing offline daily. Only upsides. So….write!

Practice in private. Shine in public.

Any successful blogger you envy now practiced writing so diligently that you would never envy their writing practice. After having written millions of words both online and offline, nobody envies the work I put into going pro. But being free to circle the globe? Worth it!

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Blogging

Do You Assume too Much?

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One of the biggest problems in blogging; bloggers assume too much. Perfect example is someone emails looking for your best sponsored post price. Right away, most bloggers fear losing money to a cheapie because they ASSUMED someone looking for the best price is cheap. Based on past experience. NO! Do NOT do this. Because based on NOT assuming, but being open and in the moment, more than a handful of folks looking for the best price placed orders at my full price, when I shared it was my final price. I rarely if ever assume because assuming cuts you off from traffic and money, based on past experience and future expectations.

These days, I am more in the moment. I am open. Let’s say a blogger quotes their sponsored post price as being $100. A blogger outreach service pro asks for a lower, better price. In that moment, you can do one of two thing: make a foolish assumption that the individual cannot afford $100 or simply share how $100 is your flat, final price. Assuming they cannot afford $100 INSTANTLY robs you of $100. I mean, instantly. Labeling their email as spam or being nasty with them immediately robs you of $100, based on your ignorant assumption. Choosing not to assume anything opens you up to making a quick $100. Wealthy people with large budgets sometimes seek the best price. Rockefeller would be worth $280 billion today – by estimates – and he balanced his books to the penny. He sought the best price but had billions to invest and did invest billions to be the wealthiest person the world has ever known.

This is why I wrote Creating the Mindset of a Successful Blogger for you. How you choose to think and feel dictates how you act. How you act dictates your success. Failures cling to the past and wander into the future by assuming future scenarios based on past experience. But wise bloggers remain grounded in the present, never assuming. Of course, many cheap bloggers willing to pay only $5 for a $100 sponsored post emailed you with “the best price” reply, in the past. But never rob yourself of $100 by assuming these folks do not have $100 to invest in your guest post. I leave no stones unturned. The way I see it, spending 1 second to read a “Give me a sponsored post for $5” email here and there is worth the “OK, let’s place it for $100” email I see more often these days. Assuming cuts you off from abundance. Being open-minded tunes you in to abundance. Make more money. Be open-minded. Stop assuming.

A few moments ago, our Uber driver told us he originally hailed from Jordan. He has been in the USA for 20 years. My silly mind made a quick assumption; he must live in NYC, like many folks do who immigrated to the USA over the past few decades. He still had a heavy accent. But I refused to assume this and asked him where he lived in the USA. He said in the same New Jersey suburban development where we lived. Small world! Not assuming opens you up to fun, fascinating experiences. Stop assuming online. You’ll make more money, too, and will enjoy your blogging journey.

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Blogging

Blogging Success Is YOUR Choice

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Blogging success is your choice. Blogging failure is your choice. YOU choose. Never blame anyone or anything for your blogging failure. Everything in life begins and ends with you because life follows your thoughts and feelings. People or things may *appear* to slow you down or get in your way. But all appearances are illusions. Illusions are not real, not true. You and you alone choose to succeed based on your chosen thoughts and feelings, independent of situations or circumstances around you.

For example, I had a tough time falling to sleep last night. Didn’t pass out until after 6 AM and only slept to 9:30 AM. Tossing and turning, my mind raced with fears. I feared being exhausted and getting sick. I feared work I’d be behind on, today. I also feared simply sitting with my racing thoughts and feelings, being in bed for hours, since I lay down in bed at midnight. I could choose to lay in bed to observe the fears or I could watch Netflix. I chose to observe fears. Eventually, I chose to get up and write my first blog post of the day at 5 AM. I feared waking to work due to fatigue. But nudging into the fear allowed me to create content, positioning myself to expand my success.

I also chose to wake at 9:30 AM after limited sleep to do 20 minutes of intense Kriya yoga, to meditate for 30 minutes and to spend 30 seconds in an icy cold shower. Heck yeah I feared doing each on 3 hours of sleep. But successes CHOOSE to BE the people that succeed. Life unfolds as a series of personal choices. Either you make comfortable choices based on fear, struggle, fail and quit blogging. Or you make uncomfortable, freeing and usually fun choices based on love, leading to your blogging success. You choose. No one can choose for you. No one can wade through fear for you. No blogger can glide through the discomfort for you. This is an intimately personal experience that you need to face, embrace and live, to succeed in blogging, all based on your choices.

Check out my eBook:

10 Reasons Why Fijian Fruit Bats Would Be Absurdly Successful Bloggers

I observed these cute little – actually big – guys during my 4 month trip to Savusavu, Fiji. The little dog men swooped in every night like clockwork, working the papaya trees on the front lawn on dusk. The fruit bats never missed a night; their survival depended on feasting at sundown every single evening. Develop the same attitude with your blog to guarantee success. Be like clockwork. Show up daily. Work. Shine bright in a world of blogging failures who choose to work in fits and starts before choosing to quit. Blogging feels uncomfortable but the journey gets easier success-wise by choosing to wade through scary, unpleasant periods. You have a personal choice to make: generously help people for hours daily over years to succeed online. Or choose not to, guaranteeing your failure. You choose. I believe in you. I know you can choose success. Choose not to fear burnout. Choose to be happy about your future blogging success.

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