When someone mentions the term “email marketing campaign” many people would often think about having email opt-in forms on their blog or even customized landing pages hoping to increase the amount of subscribers on their list. When people start analyzing a strategy that is NOT producing any results, they often look at the wrong metrics. For example, 9/10 people would often think it’s the landing page, content or actual message which wasn’t clear enough, but they couldn’t be more wrong. Many top players in the industry will tell you that once you have a handful of subscribers and are ready to start an email marketing campaign, the most important thing is having your email messages opened. You’d be surprised how many email marketing campaigns fail as soon as you press the “send” button. Think about it this way…
If your average open rate is 20%, that means 70% of your email subscribers are not viewing your email messages. This also means that you’re losing 70% potential profits you could have been generated through your subscriber. The good news we have enormous resources in the form of data that shed light on the “optimal” email message actually get opened and produce conversions. Let’s look at the “5” most important factors which will increase your open rate.
Optimal Sending Time
If you schedule your email to be sent at the right time, you’ll be surprised how it can dramatically increase your open rates. For example, several email service providers (ESP) have done studies in the past calculating the optimal time to send out emails. It’s been proven that 8PM-12AM is the best time to fire out any campaigns you have planned for your subscribers. If you think about it, this is the time that people have arrived home from work, had dinner, spent time with their family and have some spare time to hop on the computer. 8PM-12AM is when people don’t need to rush through emails and engage with the content within each message. During work hours 8AM-5PM, people are more likely going to open work related emails and skim through the rest opening only the ones which they feel are important enough.
Image by mailermailer.com
A few important things to keep in mind before sending your next email campaign: First, obviously implement the time shift discussed above so that your email lands in the inbox between 8PM-12AM. Next, keep the time difference in mind when sending emails to people in located in other countries.
Right Days of the Week
When choosing the right days to send emails there are a few things to consider. First, sending emails is not about what’s convenient for you but when the customer is most likely going to check their inbox. Statistically, it’s been proven that sending on weekdays is the optimal time to reach the recipients with most of it having to do with how accessible email accounts are to people. For example, on weekdays people are at work and/or in work mode so continuously checking their emails. Weekends, on the other hand, people tend to be more recreational enjoying family time, shopping and trying to make the most out of days off.
Let’s get to the statistics…
Image by GetResponse
The time to send emails is from Monday – Thursday since it’s the beginning of the week. It’s also the days that people are back at work logged into their email accounts skimming through the weeks work. However, for optimal performance, it’s recommended that you send between Tuesday-Thursday for the following two reasons:
First, people are done going through most of their emails and have organized their inbox that typically happens on a Monday as it’s the beginning of the week. Monday people tend to skim through quickly and only read those which standout (work related, personal and other business interests). Tuesday to Thursday people most likely pay more attention to every email that comes through increasing the open percentage of your emails.
Secondly, you fall into the days that have shown the highest CTR. GetResponse analyzed 21 million messages sent, and CTR was the highest from Tuesday to Thursday. Much of the increase in CTR has to do with the recipients having cleared their inbox of junk, spam or anything that looks unresourceful earlier in the week.
It’s a great way to increase brand awareness and not scare people away. The last thing you want to create is email inconsistently because that will scare people away. For example, once someone opts into your newsletter they expect to get updates and not implementing a regular emailing frequency will make people forget about your newsletter. When someone forgets their on your list, it increases the chance that they’ll mark your email as spam when you send a follow-up. Keep brand awareness and open rate high by sending frequent updates to your list. Make sure to send them high-quality content in each email, so they gain substance out of your newsletter.
Implementing this strategy has never been easier since many email service providers streamline the entire process. You can easily setup an auto-responder sequence that sends periodic emails once or twice a week. Once this sequence has been setup, it’s automated, and you don’t need to worry about it unless you’re adding more emails to the sequence.
Personalize Your Emails
Emails that have been personalized with the first & last name of the recipient in the subject lines have performed 6X better than others. There was an Experian study which analyze the data of 24 billion emails, and the results were amazing:
- Even though the most common approach in sending mails is using the first name, mails with the last name had a slightly better open rate.
- Mail subject lines with the first and last names had the highest open rates.
How do personalized emails make a difference?
There are many reasons however being able to cater directly to the person helps. Next, there is a psychological aspect which involves “special” or “personalized” treatment that has triumphed the way we interact in society. It’s the same factors which would determine the amount of the tip you’re going to leave for the waiter or waitress at a restaurant. When emails are personalized, it’s a way of showing respect and builds comfort that translates into an email being opened by the recipient.
Image by CrazyEgg
Personalizing your email messages is very easy since it’s an option provided by ESP’s however make sure you add the right code into the message. Next, you need to ensure you collect the first & last name during opt-in. Without having this information, the “code” will not be able to pull out the right data.
Another good trick is to personalize the sender name changing it from the company name to your personal (sender) name. It’s creating a one-on-one platform for communicating which again builds a level of comfort between you and the recipient.
Another strategy is to use first & last name followed by a personal question. Since time, we have been programmed to respond to questions so would automatically want to respond to an email that throws out a question. Make them short and right to the point, for example,*full name*, How are you doing?
- *full name*, Your ready to get started?
- *full name*, Want to increase blog traffic?
- *full name*, Ready to make some money?
- *full name*, Looking for a new credit card?
- *full name*, Paying too much for insurance?
Provide ONLY The Best
One of the best ways to increase email open rates is by establishing a reputation of providing “high” quality content. Many times people will open emails and find low-quality content that will deter them from opening emails in the future. It’s not important to send your subscribers a follow-up each time content is published so take your time finding content which is useful and provides substance to your readers. This builds your reputation as someone whose emails are worth reading and can provide problem-solving information.
I’ve been part of several email lists which bombard me with useless information and after 2-3 follow-ups I’ll unsubscribe from the list. I’ve also been on email lists which send 2-3 follow-ups per month, and their content blew me away and I’m still on their list today. It’s important you understand why people joined your newsletter in the first place which is because they read useful information on your blog and are hoping you keep providing top-notch content. It’s important not to disappoint them so provide only the best to your subscribers, so they stay loyal subscribers and returning visitors.
Wrapping Things Up…
Start implementing these strategies right away and analyze how they improve your open rates. Without a strategy to increase your low open rates, your going to lose out on the opportunity to convert your subscribers into loyal readers or sales. Over the next month, start analyzing data until you achieve an optimal open rate. The good news is, once you find something that works you simple need to scale to achieve the highest possible results.
How to Ride out Traffic Swings
Traffic swings occur for every single blogger who ever blogged.
Literally, nobody is immune from seeing traffic stats swing high, low, back, medium and all over, in between. How do you ride out these swings? Blog for the love of blogging and see traffic as an extra, a bonus, or some add on to your blogging campaign. Make the blogging work, the reward. See all else as extra, or a bonus, and you become totally chill in response to inevitable traffic swings. Way too many bloggers become obsessed with traffic stats. Even more make the foolish mistake of obsessing over traffic stats on a daily basis. Guys; this is nuts. How can you focus on daily traffic swings when you know all good, lasting things take time, energy and a willingness to have a vision? Relax. Slow down. Calm down. Trust in yourself. Trust in the blogging process. Good things take time and generous service.
Imagine if Jeff Bezos panicked over day to day traffic and sales numbers on founding Amazon over 2 decades ago? Imagine how doing so would have crippled his campaign? Everybody experiences swings – usually, wild swings – as a newbie entrepreneur and blogger because no growth is perfectly linear. Over time, with generous effort and a blanket trusting in the blogging process, you traffic increases month over month. But day to day analysis is a silly way to assess how you are doing. How in the heck can you honestly make a blanket assessment of your blog over a 24 hour period? It’s only 24 hours! We measure success in thousands and tens of thousands of hours…..not 24 hours. Come back down to earth. Get your head out of the clouds. Nothing of meaning, of lasting value, unfolds in 24 hours. Please be gentle with yourself and be even more gentle with your silly mind because the mind wants fast results but your heart knows; successful blogging is a long term gig.
Check Stats Infrequently
Do you have an absolute blast checking stats? If so, check stats monthly. Allow momentum to gain by generously helping people daily, over a monthly period. Observe your traffic stats to iron out any kinks and to not be swayed by the day to day fluctuations leveling most bloggers, creating a roller coaster wave of emotions in mind. I barely check metrics because if I love what I do, trust in the process and trust myself, the more generous service I put into blogging, the more blogging generously serves me. Simple equation here. Why in the heck would I assess my success based on 24 hour increments? Blogging success hinges on thousands of hours of generous service, not 24 hour blogs of work, right?
Pump your breaks guys. Get uber busy helping your readers by creating as much quality content as humanly possible. Be generous. Focus heavily on giving, not getting, to allow your daily stat checking obsession to dissolve just a wee bit. Blogging become uncomfortable here and there but does get easier and easier the more often you give freely of your time and talents. The challenge is not to panic when you resist checking stats for a few weeks as most folks go bonkers mad, ready to explode, once they try to detach from frequent stat checking.
Do you want to make more money blogging by managing my energy?
Buy my eBook:
How Much Traffic Do You Need to Make Money Blogging?
But I do know this; if you ask this question you think like employees. Bad mindset for a blogger. Employees think putting in set amounts of work or reaching some specific goal results in receiving income. 100% of the time, this is NOT true as a professional or amateur blogger. Nobody has any idea how your traffic behaves. Is it targeted, or general? How did you attract your readers? Drilling deeper, it is impossible to surmise that a specific amount of traffic leads to some set amount of income.
Traffic and blogging income are only related in that, if you drive titanic amounts of targeted traffic to your blog, you will make some coin. But other than driving monstrous amounts of traffic – and any blogger asking this question is 10,000 to 20,000 hours away from this type of traffic – you need to understand that making money blogging is about generously helping people, building bonds, creating value, trusting in the process and developing your money mindset diligently, vibing abundance.
Do you want to make money blogging? Stop looking at traffic stats. Nobody pays you like an employer if you register 100 visitors daily to your blog. Stop thinking like an employee. Begin thinking like an entrepreneur. Help people generously. Make friends. Trust in the blogging process. Trust yourself. Think abundantly. Keep helping people. Develop your money mindset. Open multiple streams of income. Money will flow your way if you focus less on traffic stats and things, and more on generously helping human beings. Help people generously, patiently and persistently. Make money. This is the secret to successful blogging. But most bloggers fall lost in a world of stats and employee-level thinking, falsely believing generating a specific number of daily blog visitors results in some blogging employer paying them a set salary, a paycheck, for a goal achieved.
Do not fall prey to this common blogging mindset error in error. Money flows to you based on your generous service and based on your trust in the blogging process. Money can and will arrive but only after you relax, detach, help folks and give little or no thought to money, traffic and other blogging outcomes. The less you think about making money through your blog, the more you help people. The more you help people, the more money you eventually make. Successful blogging and making money is simply about helping tons of people for free to increase your blogging skills and exposure. Open multiple streams of income through which to prosper. Eventually, money flows to you.
Do not get distracted by ideas consistent with the blog post title question. Do not get caught up in blogging money and traffic outcomes. Stop looking for your blogging pay day and get busy helping people freely to learn the secret of effective blog monetizing. Money finds generous servants and money sprints away from bloggers routinely obsessed with making money. Sure you want to promote yourself at every turn. Goodness knows, I am always promoting my 100 plus eBooks and 2 blogging courses in all I do. Plus I promote my audio books and paperbacks, too. But my intent is mostly about helping as many bloggers as possible through guest posting, posting to my blog and via podcasting and broadcasting live. Prospering grows easier the more I help folks freely.
How to Develop Super Human Confidence in Your Blog
Baby steps, my Young Blogging Padawans.
New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.
I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.
Follow these tips.
1: Feel and Release Fears-Doubts Aligned with Your Blog
Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.
2: Surround Yourself with Loving Bloggers
Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.
Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.
3: Write Your Butt Off and Publish Content Like the Dickens
Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.
If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.
4: Do Energy Work
I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.
Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.
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