Connect with us

Blogging

5 Working Examples of How to Create a Great About Us Page

Published

on

The “About Me” page is one of the first pages that site owners and bloggers create when first going live with their site. However, more often than not, this page is quickly thrown together and left to stay the same for many months or even years. While you might not think the about me page is that big of a deal, it’s actually one of the most read pages on nearly all websites and blogs.

When it comes to creating your content, it’s time to get personal. Share your story, your expertise and give it to your audience in a style that makes them want to read and learn more about you.

To help with this process, we’ve hand selected five different examples of “About Us” pages and how you can get some inspiration for creating a similar page on your own site.

Cartoon Icons to Represent Team Members

When creating an about us page, it’s all about getting creative. A fun example of this can be seen at New Zealand pokies, which is an online gaming resource site. There are only a few people behind the scenes at this website, but through the unique avatar images and bios, it gives the audience a feeling of who is creating the content on the site. With the focus of the site being around New Zealand gaming, it’s important to let the audience know that Kiwi’s are actually creating the main content for the site, while also having their own experience and expertise in the world of gaming as well.

Custom Designs with Integrated Team Members

When doing business with any website or company, it’s always important to have a good relationship with your account manager or person of contact. Mobidea, an affiliate network, has done an excellent job with this on their About Us page. Not only do they have a custom header section with team members, they also have a history map of the company and its growth over the years. When you scroll down to the bottom of the page, you will find a thumbnail image for each employee at the company, which then expands into an even larger bio page.

Telling Your Story with Big Numbers

Not all about pages need to be filled with the actual people behind a company. A perfect example of how you can provide a lot of value to your audience, while also showcasing your expertise and story, can be seen through the Logo Design Team about us page below. With over 15,000 clients and more than 1,000+ customer reviews, it’s this type of information and highlights that may sway a customer to move forward with their purchase more than if they were to see actual employee or designer bios and pictures. This is a good reminder for all brands out there to highlight their best work and any big media mentions on their about us pages.

Building Trust through Real Life Stories and People

In the world of e-commerce and online shopping, trust and relationships are everything. When buying pet food or supplies online, you want to make sure it’s from a reliable source. PetFlow is one of the largest online stores for everything pet food, and on their about us page, not only will you learn about the company, you will also meet and see the people (and pets) behind the company as well. For pet owners, this could be a huge deciding factor on whether they make a purchase from the site or not. Take a look at the screenshot below and imagine how it would make you feel as a pet owner, knowing the company is made up of ‘pet parents’ too.

Storylines, Employees and Hiring Options

No matter what industry you are in, if you are a well-respected brand and a leader in your space, you need to have a great looking site and About Us page. That is exactly what you will find at Moz, a leading SEO and research marketing company. In the screenshot below you will see their about me page, along with a left side menu of different topics around the company — such as their story, showcase of their team members, job hiring opportunities and also how to get contact with the company. On this same page, you will also get to scroll down and see a nice visual of the history of Moz and how they got to where they are today.

Make Sure Your About Me Page Stands Out!

With millions of sites on the internet, it’s not easy to stand out from the crowd. One of the best ways to accomplish this is by putting the time and effort into your about me page. Be sure to add some nice images and video if possible, while also sharing key data points about yourself or your brand, while also not boring your audience in the process. Check out each of the about me pages above, then spend some time looking at similar pages at your favorite sites or online stores.

As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

Continue Reading

Blogging

Blog Content or Promotion?

Published

on

Freaking both!!!

I just scanned a tweet. Someone noted how a well-read blog stressed promotion over creating content, going so far to say that blog traffic does not come from publishing great content. 100% of the time, this statement is not true. Why? If you do not publish valuable, helpful, great content, you could promote it in 1 billion places and nobody will care. Nobody will read it. You will not get traffic. Nobody will buy your stuff. You will not boost profits. I know top bloggers mean well, but sometimes they get so analytical that they blind themselves from truths, and advise bloggers inaccurately.

Blog content needs to rock, for people to share it, and for people to buy what you offer, or for people to hire you. But blog promotion needs to be top shelf too, or else you blog in a cyber cave. Nobody will know who you are or what you offer unless you promote your blog effectively through guest posting, through genuine blog commenting and by building your blogger friend network. No way around that one. Like I say in my course for getting featured on top blogs, you want to write your butt off and bond with niche leaders. This means plenty of creating, and plenty of connecting. Or, content and promotion.

But never get promotion twisted, guys. I received a few common emails this morning; strangers asked me if they could submit a guest post to me. I have no idea who they are, what they offer or heck, anything about them. But strangers who never earned my trust want to promote themselves and their blogs on my blog? Nope. I ignore these emails or alert them to buying my eBook so they can learn how to guest post on popular blogs. Promoting your blog is not about promoting YOUR blog. Promoting your blog is about building friendships with bloggers by helping them and asking for nothing. Allow friendships to form. As bonds form, blogging buddies promote your blog freely, expanding your reach and increasing your traffic and profits.

Of course, you need to practice your writing regularly to create skillful content showing off your expertise. Readers only gobble up and enjoy content created by skilled writers. Skilled writers practice writing daily, either online or offline. Nobody becomes skilled unless they write a bunch. But skilled writers do lay the foundation for a prolific, successful blogging campaign because folks freely share good content published by experienced, expert bloggers.

Both Content and Promotion

Focus both on creating helpful content and building bonds leading to cross-promotion. Think of promotion being an indirect thing. You will not promote your blog in 1000 places daily by copying and pasting links. But you will make friends with top bloggers by helping them and asking for nothing. These friends promote your blog in many spots; indirect but powerful, and effective, in spreading your blogging word around the clock.

Keep helping people through your content and through assisting other bloggers freely, asking for nothing. Content, and promotion, both create a dazzling blogging campaign. Beware about getting caught up in either/or; focus too much on content and you lose your blogger friend network, along with massive indirect promotion. Focus too much on promotion by building your network, and you have no quality content for them to share. Easy does it. Balance between each aspect of blogging and you will become a successful blogger.

Continue Reading

Blogging

Does Blog Content Make You Money?

Published

on

Nope.

My eBook:

How My Wildest Travel Experiences Can Help You Become a Successful Blogger

starts off with a Bali Bang. I slammed into the ground during a wicked motorbike accident. Pain followed. Big time pain. Excruciating pain. What was my life and blogging lesson? Never take your eyes off of the road. I looked at a dog for a split second who’d been hit by a car or motorbike. Shaking my head at his injured paw, I missed the oil slick ahead. Ouch. 2 seconds later, I felt like 40,000 monkeys stabbed me in the back and lungs, after hitting pavement, Superman-style.

Blogging is similar. You will be punished if you take your eyes off of the proven, straight and narrow road of blogging fundamentals. One such fundamental is knowing YOU, not your blog, and not your content, makes money. Sometimes, we say blogs or content makes money because we speak in casual terms to help people see importance in creating and connecting. But getting clear, and helping you understand this simple concept, behooves me to stress how your generous practice, your creations and your connections make you money through your blog. Never, ever is it the other way around because blogs are inanimate objects. Content is an inanimate object too; it cannot do anything, or be anything,

You are the one, the blogger, the being, that puts everything into motion. This involves your generous effort, your willingness to learn a skill and your daily practice, creating and connecting for years, to make your content pop. Sure I sell stuff THROUGH my content but it was me, and my generous effort, and not the content itself, that did the selling. The content is not anything. Content cannot do anything. Content is worthless unless bloggers inject worth into it; see what I mean? The blogger makes it pop, or, makes content a dud, and that pop-dud outcome bases itself solely on a blogger’s generous effort and full commitment to learning their craft, day after day, for years of their lives.

You can and will succeed. You can do it. Really. But you need to understand how you are the center of it all. Everything moves according to your focus, practice and generosity. Content is a tool; like a hammer, if by itself, totally useless. Hammers need humans to work, and hammers need skilled carpenters to really sing. Content needs skilled, generous bloggers to make it sing, too, and the skills increase as your focus and generous practice, and service, increases.

Does blog content make you money? Nope, not at all. Put in the time and energy to helping folks for free. Improve your skills. Increase your exposure. In time, slowly add multiple streams of income to your blogging campaign. Allow cash to flow to you as people see you in all types of spots, making a serious impact where you show up, because of your blogging skills. Everything gets easier if you commit 100% to honing your skills blogging-wise because the content genuinely sings when you get the job done, with your prodigious, polished blogging skills.

Content makes zero dollars.

You, through your practice and generous service, develop the skills through which you make your content top notch. Profits follow.

Continue Reading

Blogging

Why Do You Want to Publish an eBook?

Published

on

One subsection of my eBook on writing eBooks is:

Know Why You Want to Publish an eBook

Knowing why gives you clarity if you write to free yourself and to free your readers. But if you write just to make money or to be well know, clarity lessons. Fear invades your mind because you write mainly to get, not to give. Shifting from fear to fun intent-wise just takes a little decision on your part. Small potatoes really. But this shift does feel a bit uncomfortable if you are new to the eBook writing process because you need to face fears. Who wants to face fear? Nobody, really.

But facing fear is one tax to pay for being successful in blogging and life. Ditto for your self-publishing journey. I largely faced fears to be who I am today, although I keep uncovering fears along the way. Part of the journey. I am cool with that. I had to ask why I wanted to publish an eBook about 4 years ago when I went on a tear, but even before, in 2014, I asked why I published an eBook in the first place? Simple. I created a new blog and brand in Blogging From Paradise and just believed having an accompanying eBook would help me be successful. I only had one eBook in mind. I never thought beyond the single eBook. But someone told me I deserved to write another eBook so after my first, I wrote and self-published a second eBook. I caught the writing bug.

100 plus eBooks later, here I am, writing eBooks for years, and now, promoting the eBooks effectively. The why, the emotion I chose in writing eBooks, propels me forward because I do what I do to have fun, to spread love and to help you, largely. One small part of me wants to make money online too. This is OK. As long as it is a small part of what you do, eBook-wise. Moving that money aspect mostly to the side gives me the energy to keep writing and to keep promoting, should I choose to write another eBook. Now I am all about promoting those suckers.

Why did you consider writing and shipping an eBook? Be honest with yourself. Think through your driver. Money? Fame? Sweet passive income stream? Each primary driver saps your energy because money, fame and passive income flow to you years or minimum, months, after publishing your eBook. What do you do during that zero dollar time? Money drives you, but you see no money. Since you lose your motivator, you quit. This is why so many authors fade into obscurity. Poor driver. Sell 3 eBooks, get flustered because you made $4.35 over 6 months, and quit, because money drove you but you made no money. On the flip side, bloggers and authors who choose a fun, freeing intent promote and write every day for their online career because the work is the reward. All else feels like a bonus, gravy, extra, or icing on the cake….including money.

Be straight with your eBook driver. Do not bother writing an eBook if you mainly want money because you quit and fail when money does not arrive. Even in rare cases if you make money pretty fast, you lose your heart and feel bad reaching money goals because we are mainly designed to have fun and help people, not to make money.

Continue Reading










Trending