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5 Working Examples of How to Create a Great About Us Page

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The “About Me” page is one of the first pages that site owners and bloggers create when first going live with their site. However, more often than not, this page is quickly thrown together and left to stay the same for many months or even years. While you might not think the about me page is that big of a deal, it’s actually one of the most read pages on nearly all websites and blogs.

When it comes to creating your content, it’s time to get personal. Share your story, your expertise and give it to your audience in a style that makes them want to read and learn more about you.

To help with this process, we’ve hand selected five different examples of “About Us” pages and how you can get some inspiration for creating a similar page on your own site.

Cartoon Icons to Represent Team Members

When creating an about us page, it’s all about getting creative. A fun example of this can be seen at New Zealand pokies, which is an online gaming resource site. There are only a few people behind the scenes at this website, but through the unique avatar images and bios, it gives the audience a feeling of who is creating the content on the site. With the focus of the site being around New Zealand gaming, it’s important to let the audience know that Kiwi’s are actually creating the main content for the site, while also having their own experience and expertise in the world of gaming as well.

Custom Designs with Integrated Team Members

When doing business with any website or company, it’s always important to have a good relationship with your account manager or person of contact. Mobidea, an affiliate network, has done an excellent job with this on their About Us page. Not only do they have a custom header section with team members, they also have a history map of the company and its growth over the years. When you scroll down to the bottom of the page, you will find a thumbnail image for each employee at the company, which then expands into an even larger bio page.

Telling Your Story with Big Numbers

Not all about pages need to be filled with the actual people behind a company. A perfect example of how you can provide a lot of value to your audience, while also showcasing your expertise and story, can be seen through the Logo Design Team about us page below. With over 15,000 clients and more than 1,000+ customer reviews, it’s this type of information and highlights that may sway a customer to move forward with their purchase more than if they were to see actual employee or designer bios and pictures. This is a good reminder for all brands out there to highlight their best work and any big media mentions on their about us pages.

Building Trust through Real Life Stories and People

In the world of e-commerce and online shopping, trust and relationships are everything. When buying pet food or supplies online, you want to make sure it’s from a reliable source. PetFlow is one of the largest online stores for everything pet food, and on their about us page, not only will you learn about the company, you will also meet and see the people (and pets) behind the company as well. For pet owners, this could be a huge deciding factor on whether they make a purchase from the site or not. Take a look at the screenshot below and imagine how it would make you feel as a pet owner, knowing the company is made up of ‘pet parents’ too.

Storylines, Employees and Hiring Options

No matter what industry you are in, if you are a well-respected brand and a leader in your space, you need to have a great looking site and About Us page. That is exactly what you will find at Moz, a leading SEO and research marketing company. In the screenshot below you will see their about me page, along with a left side menu of different topics around the company — such as their story, showcase of their team members, job hiring opportunities and also how to get contact with the company. On this same page, you will also get to scroll down and see a nice visual of the history of Moz and how they got to where they are today.

Make Sure Your About Me Page Stands Out!

With millions of sites on the internet, it’s not easy to stand out from the crowd. One of the best ways to accomplish this is by putting the time and effort into your about me page. Be sure to add some nice images and video if possible, while also sharing key data points about yourself or your brand, while also not boring your audience in the process. Check out each of the about me pages above, then spend some time looking at similar pages at your favorite sites or online stores.

As an active entrepreneur and blogger, my topics of discussion are mainly on business strategy, tech startups and motivating others to succeed. You can read up on my latest content at BlogReign.com.

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How to Better Handle Blogging Obstacles

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Take a breath.

Now, take a deep breath.

This, too, shall pass.

Every blogging obstacle dissolves into opportunity the moment you breathe, slow down and calm down. Nothing good happens fighting obstacles because your fighting gives attention to the obstacle, making the obstacle grow into something big and scary. But breathing deeply, feeling the fear fueling the obstacle, and letting go the fear-obstacle alerts you the transitory nature of the block, and how it passes into solution.

Better handle blogging obstacles by following a few tips.

1: Take a Deep Breath

Breathe. Take 1-5 deep, slow breaths. Breathing slows down your mind, thoughts and feelings. Slowing down everything allows you to be in the moment, to feel the fear fueling obstacles. Simple process but few bloggers take this step so obstacles appear to run wild.

Take a deep breath, now. Be aware of your thoughts and feelings. Breathing deeply and relaxing expands your awareness. Do you feel nervous now or anxious? Do you fear some obstacle related to time, and losing it? Breathing deeply allows you to be here and now, to feel fears fueling obstacles.

2: Feel the Fear

Fear fuels obstacles. What is a blogging obstacle but fear you cannot get past something? Imagine seeing the white screen of death on your blog. How would it feel? Scary? Why? You fear you cannot get past your blog being a white screen. Other fears cascade into mind; fear of losing readers, fear of losing money, fear of losing reputation, fear of being criticized.

Be with these fears. Feel the fears. You cannot solve obstacles being burdened by fear for you only see what appears to stop you, not solutions, being shackled by fear. Feel fear, release and proceed.

3: See the Opportunity

Opportunities plant themselves in obstacles. Imagine facing some pressing backoffice issue, tech-wise, blogging-wise. You received an opportunity to:

  • learn more about tech, to solve the problem
  • hire a web developer to solve the problem, outsourcing
  • ask your readers and Facebook friends how to solve the problem, humbling yourself

Every blogging obstacle dissolves the moment you breathe deep, feel fears and relax, because opportunities arise in response to following these steps.  Everything is abundance. Everything is opportunity. Fear is illusion so obstacles cannot be real.

4: Invest in a Resource

Do you always seem to be getting tripped up by blogging obstacles?

Buy my eBook:

10 Powerful Strategies for Knifing through Blogging Obstacles

Resources offer you complete guides to reference when times get tough. Minds race. Feelings fluctuate wildly. But breathing, feeling fear, seeing opportunities, and having a resource in your blogging library levels you out, calms you and helps you find solutions quickly.

Obstacles Are Not that Scary

Blogging obstacles are not that scary if you know to solve these mental blocks. Few bloggers put a strategy into place for handling blogging crisis so they panic, struggle and fight foolishly through resistance. Following a few steps alerts you: blogging is not so hard and facing obstacles need not be some endless nightmare creating hours, days or weeks of panic. You are a human, not a tree. Use your awareness, follow these steps and knife gracefully thru obstacles toward greater blogging success

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3 Tips for Bonding with Blogging Influencers

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Forget traditional influencer marketing. We want to go deeper.

Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.

What is the solution? Learn how to bond with blogging influencers.

I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.

Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.

Follow these tips to bond with influencers.

1: Buy a Resource

The best way to bond with an influencer is to get inside their heads.

Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.

When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.

2: Spend a Few Months Giving Not Asking

Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.

Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.

Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.

3: Never Rush the Process

Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.

Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.

Good things take some time. Never rush the bonding process.

Allow bonds to form organically to do influencer marketing right.

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Blogging

How Do Blogging and Fitness Relate?

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I spend 3 hours daily honing my mental and physical fitness.

In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.

I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.

Blogging and Fitness

Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.

Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.

I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.

Gratitude

Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.

Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.

Get fit.

Don’t quit.

Be a successful blogger by being mentally and physically fit.

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