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5 Important Considerations for Content Marketers in the Retail Industry



Retail, especially online retail is a delicate domain. A customer who is all set to buy, may be riled by a technical glitch and abandon the cart. When it comes to the success of online retail, nothing matters more than

  • UX design
  • Onsite content

Online retail is important (inasmuch as it is dubbed as the future of retail), and so is offline retail. More on this will be discussed later.

For now, let’s give a look at the key considerations for content and design strategies, needed to bolster the retail industry. High-quality content creation is essential, but the content should be presented in the form of

Concept Of Content Management System

Product stories

It has become very popular lately. Brands lure prospects using product stories. The best part about product stories is they can give even worthless products a complete makeover. A brand called Significant Object applied this technique. They run the whole campaign with an experimental approach.

First, they purchased second-hand items for less than $2 a piece. Next, they asked copywriters to produce fictitious narratives with positive undertone, subtly endorsing the cast-off items. The result was a whopping 2700% increase in sale of those products. Significant Object is just one example; there are plenty other brands harnessing the power of product stories.

Both UX elements and content play a major role in the success of product stories. In the above example, the credit goes to content marketers. To create compelling product stories, brands may have to use multimedia elements. Navigation and UX design shouldn’t cause any hindrance to a smooth multimedia viewing experience.

Merging brand stories with product moments can yield excellent outcomes. Brand stories shouldn’t be fictional, because the audience needs something, which they can verify.

The buying cycle

Those who develop content for the retail industry, need to understand the buying cycle. It’s same as the conversion funnel, except buying decisions are taken more quickly and more abruptly.

Shoppers can be of several types. Some may be casual shoppers, who switch between sites, browse product categories and then leave. They don’t visit retail sites with serious intention to buy. Some shoppers may be looking for a specific product. Yet some may be impulse shoppers.

The content should cater to all these segments. It should convince casual shoppers that the retail outlet they’ve visited is the one-stop buying destination. A small pop-up window (without any hindrance to the browsing experience) can ask shoppers about their product preference and take them to relevant pages. The buying cycle is complicated. Content developed for each of its phases and optimized UX design can simplify it and enable brands to convert incoming visitors.

Merging offline and online

Contrary to what many believe, offline retail is not dead. Many still purchase from offline stores. The 2015 EMV liability shift is a primer on the continuing importance of offline retail.

The US merchants have been taking this shift seriously. There’s been a trend among them to update their archaic POS terminals with state-of-the-art chip card reader, compatible with iOS and Android NFC payment systems.

The overhaul of offline retail leads to its merging with online retail. As the shift is updating POS terminals, customers are presented with new payment options. For dummies, the availability of multiple payment options is good for a shopping site. Updated POS systems translate to better sale, and it connects online retail with its offline counterpart. Besides, people often visit a site for getting information on a product, but prefer to buy it from a physical outlet.

POS terminals are also sources of important consumer data. Such data can aid content developers. They can understand consumer behavior and gauge the possibility of repeat buys. And can create content accordingly. A lot depends on UX designers too. Designing an impeccable checkout page is necessary. In terms of security, the page should be on par with updated POS systems in physical retail outlets.

The mobile web

Fools think content guys are exempted from the responsibility of making a site mobile-friendly and it’s entirely the UX designer’s job. The truth is, content and design people need to work in tandem.

The multiscreen environment comes with grave implications for for e-retail. It won’t be wrong to conclude that online retail is a bit lopsided to the handheld web. The infographic below shows how multiscreen affects e-retail:


Having a Smart device prompts people to splurge money on impulse buys. Sequential use of devices – from handheld to desktop and from desktop to handheld, also accounts for the upward drive in online shopping.

UX designers can optimize the typeface elements, and content developers can cater to a group impulse shoppers, who make purchasing decisions in a haste. Surveys show more than 50% retail sales take place via mobile devices. A brand called HauteLook beautifully accommodated easily navigable tabs with larger images by unbeatable UX design. More brands should follow its footsteps.

Customer-generated content

The emerging popularity of UGC is changing the retail industry – both online and offline. As retailers are syncing offline and online experiences, the importance of customer-generated content is on the rise.

The #JCrewStyleSessions hashtag surfaced on social media and became an instant success courtesy to Fashion retail brand J. Crew’s customers. J. Crew encouraged them to take selfies and post them with the hashtag.

This is an excellent example of how consumer-generated content can tie up with social media and publicize brands. To fully harness the benefits of customer-generated content, brands need to use cutting-edge tools and give customers access to those tools.

Warby Parker’s Co-Founder Neil Blumenthal saidThe public and your customers are participating more and near dictating what your brand is. You need to give people the tools to have it the way you want them to have it.” Hence, don’t ignore the importance of interactive tools.

Summing up

There are so many factors in retail that content marketers need to understand before they strategize. Some of the factors such as online and offline retail syncing, multiscreen experience, the growing number of mobile users have been discussed here in this article. Content marketers and UX designers need to take note of these and follow the tips for better user experience in retail segment.

William Johnson belongs to the most creative field of digital media: web design! Currently, he is obsessed with the latest trends in e-commerce development, search engine optimization techniques, and social media analytics. He has been a regular contributor to leading online portals such as SEMrush, SmallBusinessTrends etc.

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Why Trying to Learn Blogging through a Free Website Is a Massive Mistake



Go ahead. Try it. Try to learn blogging through Blogger. Give it a shot. Have you mastered Blogger after a few months? Maybe after a year? Good. Now that you are ready to be a serious blogger you can buy your domain and hosting and begin blogging on a WordPress dot org blog. Ouch! You are in trouble. Some basic blogging principles apply but blogging on wp dot org is a full 180 from blogging on a free platform like Blogger. The set up is light years different on dot org. Monetizing and branding potential? Limitless. Complete game changer, which rocks, but you realize you made a massive mistake learning blogging on Blogger.


Blogging on a free platform ain’t blogging!

Learning how to blog on a free blogging platform is like learning how to ride a Ducati by riding a kid’s bike with training wheels. Please re-read that statement. Totally different experience. WordPress dot org has so many more moving parts to learn and master that you see the skills you learned, honed and developed over your year on Blogger go into the cyber trash – largely – the moment you begin blogging on WordPress dot org. Sure the basics remain constant. Make friends. Create value. But all the sweet details, the difference makers, differ dramatically between both platforms.

Imagine if you learned how to blog on Blogger. After buying my course and listening to my advice, you quickly learn any serious, legitimate blogging course is fully designed to speak to WordPress dot org bloggers, not free platform bloggers. Blogging on free platforms is not even blogging because you do not own the domain and hosting. You are just a user on Blogger, not an actual blogger. But if you own your domain and hosting you can call yourself a blogger. Huge difference.

Can you see why learning on Blogger or other platforms is a major league error when it comes to blogging successfully? Virtually every serious blogger owns their domain and hosting and tailors their teaching to a self-hosted crowd. Back in the day, high school students actually spent time and energy learning Latin. Maybe this skill could have been beneficial hundreds of years ago, but 30 40 years ago, this was a foolish exploit, learning an outdated language, developing a skill no longer in demand, or useful. Learning on Blogger is similar because all ins and outs become useless and you need to learn about a whole new, robust, valued, professional platform in WordPress dot org.

Do not even bother guys. Learn blogging by buying your domain and hosting. Get on WordPress dot org immediately. Learn how to blog the right way. This way, you won’t waste precious minutes, hours, days, weeks and months learning how to blog on a platform that will take you nowhere of note. Even if you buy your domain, you give up so much branding, monetizing and pro blogging potential the moment you forego WordPress dot org and choose instead to blog on Blogger. People need to learn blogging on the proper platform. Why? Why not? Why would you avoid positioning yourself for future success? If you want to learn blogging, learn blogging on the proper platform. Go with a self-hosted, WordPress dot org blog or do not even bother.


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3 Ways the Sony Xperia 1 Mobile Device Can Make You a Better Blogger



How many times have you already looked at your mobile device or cell phone today? It’s probably already been close to 50+ if it’s early in the day. By the end of the day you will likely have already picked it up and looked at it more than a hundred times!

With all of this in mind, it’s crazy how much we are all using mobile devices to do more than just make phone calls and access emails.

For site owners and bloggers, cell phones can make a huge difference in the type of content we create, and may even allow us to run our businesses from anywhere.

As new technology and devices are coming out all the time, today seemed like a great opportunity to take a look at the Sony Xperia 1, which is loaded with all of the latest technology, tools, features, and security settings to make running your business and brand from anywhere easy.

1 – Access Everything From Anywhere

No matter if you are running a website, a blog or even an online business, you need to make sure your mobile device is not only fast running and loaded with all of the latest tech trends and features — but also so it’s running on a super fast wireless platform and operating system as well.

This is all possible through the use of a Sony Xperia 1, as it has one of the most powerful processors and operating systems out there, while also being associated with all of the top brand name mobile carriers and also having 4G LTE speed.

  • Qualcomm Snapdragon 855 processor
    The octa-core processor and 6GB of RAM deliver outstanding overall performance for opening and running applications, flipping through menus and more.
  • Android 9.0 Pie OS
    Adapts to you and the way you use your phone, learning your preferences as you go. Your experience gets better over time, and it keeps things running smoother and longer.
  • Compatible with GSM carriers, including AT&T, T-Mobile, and Verizon
    It also works with GSM SIM kits, including Cricket Wireless, Tracfone, Net10, H2O, AT&T Prepaid, and Simple Mobile.*
  • 4G LTE speed
    This Sony Xperia cell phone provides fast web connection for downloading apps, streaming content, and staying connected on social media.

2 – Take Better Photos and Videos

If you want to be a successful blogger or someone worth following on social media, you are going to need some great visuals, photos and videos to grab the attention of others. In today’s day and age, there is no excuse for not having the highest of quality images or content. With the Sony Xperia 1, creating such type of high quality content has never been easier.

Take a look at the following benefits and features of the device when it comes to video and images.

  • 6.5″ 4K HDR OLED touch screen with 3840 x 1644 resolution
    The extra-large screen is matched with a slim body to comfortably fit in your hand. The 21:9 extended display ensures easier multitasking and immersive viewing. Gorilla Glass 6 resists shocks and scratches.
  • 12.0MP triple-lens camera system
    Offers 21:9 cinema ratio, 4K HDR movie recording, and 2x optical zoom to capture details without losing quality. Also includes an 8.0MP front-facing camera for self-portraits and videos.
  • Motion Eye
    Lets you capture slow-motion videos at up to 960 frames per second for staggering films.
  • BIONZ X image processing engine
    Powerful digital image processing produces even more vivid colors and ensure contrasts are high.
  • Optical SteadyShot image stabilization
    Keep your images free from motion blur with SteadyShot image stabilization.

3 – Cool Features and Extra Security

For anyone that is already using their mobile device to run their websites or online business, then you will already understand and appreciate the need for cool features and heavy a secure device that others can’t hack into. These are all elements that you will find in the Sony Xperia 1, as it’s loaded with the latest technology, features and fingerprint security settings.

You can take a look at each of these highlights in full detail below.

  • 128GB internal memory plus microSD slot
    This cell phone provides plenty of storage space for your contacts, music, apps and more. Expand your storage by up to 512GB by adding a microSD card (sold separately).
  • Sony’s audio expertise always by your side
    Hear music as the artist intended with high-resolution audio. DSEE HX™ improves the quality of low-resolution music files. The smart amplifier delivers a loud, rich sound through the speaker.
  • Your fingerprint keeps your phone secure
    Hold your finger on the fingerprint sensor to unlock your phone.
  • IP68 rating
    The phone is protected from dust and can also withstand being submerged in 4.92′ of static water for up to 30 minutes.

Running Your Site and Business from the Palm of Your Hands

When it comes to your mobile device, it’s no longer just about making phone calls and accessing the internet — it’s now about being able to do everything from anywhere.

This is exactly what site owners, bloggers and business owners are looking to accomplish when choosing a new mobile device or looking to make the upgrade to a new brand or technology.

If this happens to be the situation you are currently in, be sure to read through each of the tech specs and highlights mentioned above to learn more about the Sony Xperia 1.

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Advanced Blogging Tip: Have a Poor Link Memory



I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.

Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.

I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.

I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.

Which road do you prefer to take?

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