In a growing business, marketing can be everything. Growth can be hard to come by, and even harder to maintain. So once you start gathering customers and increasing revenue, you’ll naturally be scrapping for any way to keep the trend going. Every business is different, and there are unfortunately no universal truths as to how to maintain growth. But these are five marketing tricks that are likely to help.
Post Fresh Content To Your Website
Content is key if you want natural exposure online. Indeed as one article looking at marketing tricks for modern companies put it, business owners should “go ballistic with content aggregators.” That’s not necessarily the strategy that always works best, but posting fresh content is still a great step to take. No matter what you’re selling, chances are you (or someone you hire) can write knowledgeably about it, which effectively turns your website into more than a store or business hub – it also makes you a point of reference. Ideally, you’ll be able to post your content on other platforms as well, with links back to your site. Essentially, you’re giving a broader audience a better reason to visit your site than simply to patronize your business.
Try Direct Response Marketing
This is something a lot of business owners might have heard of but not really explored thoroughly. But the basic idea of direct response marketing is simple: you’re presenting the audience with a real-world problem and offering your product as the easy solution. This is different than simply telling people where and how to find you, or blasting your company name and logo to everyone you can reach. It’s a more conversational marketing approach by which you communicate the actual utility of your product. Another benefit is that through direct response marketing a lot of companies actually gather data that reflects how successful an ad campaign can be. This is done by way of giving customers a specific way to access your site and/or buy your product each time you start a conversation. You can track how many site visits or purchases result from that specific method, and thereby determine if the campaign is working.
Visual marketing is still one of the best ways to not only reach an audience, but also to grab their interest and attention as well. This can clearly be seen through all of the visual and video growth on social media these days. Attention spans are dropping and there is already content overload in the internet today. One of the best ways to take advantage of your already published content, is to turn them into infographics and start sharing them on social media. Not only will thing bring more exposure and branding back to your site, it can also help with backlinks and traffic as well. With established content already posted onto your site, simply add your newly created infographic below the content and then add an embed code for other sites to post your infographic and share it around. To make the most out of this process, put in the necessary time to promote your infographic and reach out to industry sites that might want to share it with their audience.
Build An App
When we look into growth strategies for modern businesses, one thing becomes clear pretty consistently: mobile is king. More and more internet activity is coming from people using mobile devices, and thus it’s become more important for companies to market specifically to these platforms. There are a lot of ways to go about doing this, but the most important and effective is to build an app. This is as important for a modern company as designing a website was five years ago. You’re giving interested customers a way to quite literally have you in their pockets; and beyond that, you’re establishing a direct line of communication to those customers.
Leverage Experts and Authority Figures on Your Site
Celebrities and well-known entrepreneurs are always getting attention for their expertise and whatever they do in life or business. Imagine if you could big names and authority figures featured on your own website or blog? It’s now possible through the growing concept of expert round up posts. The concept here is simple — reach out to industry experts and top bloggers, having them answer a specific question for your site, then create a large roundup post with all of their answers. The end result is great content for your audience, exposure for everyone your site interviewed and also potentially getting shared by some big authority players in the process.
Acting on all five of these ideas takes a great deal of time and effort – but marketing isn’t supposed to be easy. If you take the time and apply these ideas carefully, you may just get the boost that helps you to keep growing.
How Much Traffic Do You Need to Make Money Blogging?
But I do know this; if you ask this question you think like employees. Bad mindset for a blogger. Employees think putting in set amounts of work or reaching some specific goal results in receiving income. 100% of the time, this is NOT true as a professional or amateur blogger. Nobody has any idea how your traffic behaves. Is it targeted, or general? How did you attract your readers? Drilling deeper, it is impossible to surmise that a specific amount of traffic leads to some set amount of income.
Traffic and blogging income are only related in that, if you drive titanic amounts of targeted traffic to your blog, you will make some coin. But other than driving monstrous amounts of traffic – and any blogger asking this question is 10,000 to 20,000 hours away from this type of traffic – you need to understand that making money blogging is about generously helping people, building bonds, creating value, trusting in the process and developing your money mindset diligently, vibing abundance.
Do you want to make money blogging? Stop looking at traffic stats. Nobody pays you like an employer if you register 100 visitors daily to your blog. Stop thinking like an employee. Begin thinking like an entrepreneur. Help people generously. Make friends. Trust in the blogging process. Trust yourself. Think abundantly. Keep helping people. Develop your money mindset. Open multiple streams of income. Money will flow your way if you focus less on traffic stats and things, and more on generously helping human beings. Help people generously, patiently and persistently. Make money. This is the secret to successful blogging. But most bloggers fall lost in a world of stats and employee-level thinking, falsely believing generating a specific number of daily blog visitors results in some blogging employer paying them a set salary, a paycheck, for a goal achieved.
Do not fall prey to this common blogging mindset error in error. Money flows to you based on your generous service and based on your trust in the blogging process. Money can and will arrive but only after you relax, detach, help folks and give little or no thought to money, traffic and other blogging outcomes. The less you think about making money through your blog, the more you help people. The more you help people, the more money you eventually make. Successful blogging and making money is simply about helping tons of people for free to increase your blogging skills and exposure. Open multiple streams of income through which to prosper. Eventually, money flows to you.
Do not get distracted by ideas consistent with the blog post title question. Do not get caught up in blogging money and traffic outcomes. Stop looking for your blogging pay day and get busy helping people freely to learn the secret of effective blog monetizing. Money finds generous servants and money sprints away from bloggers routinely obsessed with making money. Sure you want to promote yourself at every turn. Goodness knows, I am always promoting my 100 plus eBooks and 2 blogging courses in all I do. Plus I promote my audio books and paperbacks, too. But my intent is mostly about helping as many bloggers as possible through guest posting, posting to my blog and via podcasting and broadcasting live. Prospering grows easier the more I help folks freely.
How to Develop Super Human Confidence in Your Blog
Baby steps, my Young Blogging Padawans.
New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.
I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.
Follow these tips.
1: Feel and Release Fears-Doubts Aligned with Your Blog
Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.
2: Surround Yourself with Loving Bloggers
Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.
Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.
3: Write Your Butt Off and Publish Content Like the Dickens
Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.
If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.
4: Do Energy Work
I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.
Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.
Should You Search for New Blogging Niche Ideas?
Ask yourself that question and you will get an answer that best suits you.
I went with the blogging tips niche for people who want to circle the globe. But I did not go for this niche to be new, edgy or different. I had lived that life for many years. This made sense for me. I was being genuine, honest and as authentic as one can be. Perfect match. But if I chose a new niche from an energy solely of financial gain, being popular or some other fear-based driver, I would have fallen flat on my blogging face.
Why would you ask someone for new niche ideas? What is the energy or intent there? Do you want the fast track to success? Or are you in a creative space, wishing to do something different? I see searching for new blogging niches as being a waste of time considering the endless, established niches we already have at our disposal. Why waste time and energy searching for some niche if you have all the niches you need right before your cyber eyes? Toss in the fact that you need to research the niche inside-out if you have no prior knowledge and you invest a significant amount of time just to get the blog off of the ground. Makes no sense to me.
What do you love talking about? What is your biggest passion? Start there. Select that niche. You already have an ample supply of information in your noggin and the confidence to discuss the niche in clear, cogent fashion. Who cares if the niche is new or old? The blogging tips niche – my main niche – has been around for a few decades. Who cares? There is nothing new under the sun blogging-wise but thousands of new bloggers join our ranks daily. I also find that I seem to be converting people to blogging the more I persist in creating and connecting, keeping at this gig, being present, helping spread awareness about a pretty cool blogging niche, and, about a pretty cool way to help people and to free yourself.
Go with What You Know
When it comes to picking a blogging niche, go with what you know. Pick a niche inside of your blogging and knowledge wheelhouse because being armed with knowledge, experience, and a pulsating passion for discussing the niche makes you stand out from the blogging crowd in a major league way. I created this blogging course in under a day. Imagine that? 6 hours of recordings and oodles of blogging knowledge, packaged into a course that I created in under 24 hours. Imagine how much I needed to know about blogging and how confident and clear I had to be in myself, to ship in 24 hours? I go with what I know; sure doesn’t hurt me.
But when you pick a new blogging niche you have no knowledge of, it takes you 2 months to create and ship the course. Not good. There is the quick, and the dead, in the blogging world. We need be patient, persistent and generous to succeed online but in the same regard, adding years to your learning curve by deviating from what you know is a foolish blogging idea. Why? Go with what you know to prosper mightily over the long haul and to hit the ground running.
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