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5 Pages that You Need to Improve on Your Blog NOW

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5 Pages that You Need to Improve on Your Blog NOW

5 Pages that You Need to Improve on Your Blog NOW

When you create your blog,  the pages your blog can’t do without ironically contain the most unremarkable content.

Your about page contains two sentences about yourself.

Your opt-in form or sign-up page offers the blandest and most gen

eric message possible: “Sign up and get for free!”

WTF??

In today’s blogging world, being generic just won’t cut it. Attempting to stand out is the difference between a blog with a rabid following and high conversion rate and one that isn’t. Therefore, here are some of the pages you need to revamp on your blog immediately.

1. Landing Page

Building a landing page is a sure way to draw and convert your visitors into leads. It’s a single independent page that is designed to drive conversions. Conversions can be anywhere from getting a click to getting a sale. But you don’t build one just for the sake of having one. Here are what makes a landing page a great one:

Clear Call to Action

This button should demand an action right away. You may have used Sign Up, Buy Now, or Learn More, just make sure that you make it as short and precise as possible. Furthermore, do not distract your visitors with any other requests other than your CTA.

Convincing Headline

When people already landed on your page, your headline must make them convince to do whatever your call to action is. There is only a split second of attention they will give your page, so make the most out of it.

Neat Visuals

Don’t try to do that tricky GIF images that are used to distract people’s attention. Sure they can be effective, but remember that you don’t have to do that because people are already sitting on your site.

What you need are relevant and neat visuals, great color combination, plus a good typography that will make people click your CTA.

Social Proof

So people have already scrolled your site almost at the end but are still not sure of you. This is bad news. It means you haven’t gained their trust yet. Social proof can be testimonials from your previous clients or even feedbacks from your co-bloggers so make sure to attach them to your landing page.

2. About Page

The About page of your doesn’t just mean the generic vision and mission statements. Think of it as the getting-to-know page of your blog. It’s where you’ll tell them who you are and why you’re doing what you are doing.

When you have great things to share on your blog, share it.

When you break a milestone, write it down.

However, since you are writing it for the general masses, avoid jargon and just use easy to understand texts.

Remember, your About page is all about you and your blog. Set a tone and personality to it because this is how your visitors are going to view you as a person and as a business.

About

Potential customers do want to know who you are and here are the essentials that you must include on your About page:

Your Credentials

List down all the credentials that your blog have. The awards you’ve won, your affiliations, and even the people you have worked with. At the end of the day, what you want is to show something for people to trust you better.

Photos of You and Your Team

When someone visits your site and clicks on your About page, then they want to get to know you well. Including shots of yourself and your team with short descriptions about who you are is another personal touch you can add so people can get a better grasp of who they are going to be dealing with.

How to Connect with You More

Share where you are most active at, whether it’s social media profiles or a forum. You may not expect it, but there will be people who you’ve gained influence to who wants to see more of you somewhere else. Don’t miss the chance of building better relationships with your audience.

3. List Building Page

Building an email list is still one of the best things you can do to grow your site. To do so, you’ll need a good email client like ActiveCampaign.

Once you’ve gotten the hang of your email client service, it’s time to create your list building page. It’s where people will voluntarily input and give their email address to you. But, it’s not like a candy that they give away for free.

To get people’s email address, you must first give something precious to them. It could be an e-book, a guide, or a huge discount. To get something, you must give something first.

4. Contact Page

Having a contact page is more important than you think. For example, you’ve written something very cool, and someone wants to offer a great opportunity then found out that they have no way to contact you. You have then just lost something that could’ve been a life changer. Maybe.

Contact pages represent a willingness to build better relationships, but it doesn’t just mean that you put your email address out there. Build a smart and functional one.

Create and integrate contact forms to your page. They are great because some people don’t want to go into opening another tab, open their email client, create a new message, input your email address, write the message, then hit send. It’s a long process that could be made simpler. And don’t forget to customize the confirmation message when they hit send.

5. Resource page

The resource page is simply a page where you list helpful links regarding an individual subject.

Keep in mind that your resource page should be helpful not something you will sell from.

If you have a ‘never seen before’ content, resource pages could pretty much be how you’ll promote that certain post. Mostly, recent posts are the ones that get the exposure while your old posts get buried and forgotten.

In creating a resource page, you can put all the topics at once or segregate your content into different pages. Don’t create too many pages as your visitors may get overwhelmed with too many choices and come back at a later time or not at all.

Conclusion

Adding better navigation inside your blog, letting them contact and know you better, and giving them something valuable may be some of the basic things a blog should NOT have.

But take note that every small change on your site may not always turn out great. Sometimes, you’ll have to tweak now and then to see if they work well.

Last, we hope that this post gave you an idea of the pages you should include on your blog. You better add them up now if you haven’t already.

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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The Importance of Digital Marketing Research for Brands in 2020

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One of the key aspects of launching successful marketing campaigns is to conduct market research beforehand. This is no different when marketing on the internet. Digital marketing research is crucial to successful digital marketing, and without it, one can quickly blow through their budget without seeing any type of ROI at all.

A perfect example of this can be seen in social media marketing, where billions of ad impressions are served hourly. The same is also true with paid media marketing and pay per click marketing within Google. There is simply way too much information and user views out there, and if you aren’t careful and are using paid advertising–you could blow through a large budget in a short period of time.

If you have been neglecting digital marketing research prior to launching your campaigns, read on to learn the importance of digital marketing research and why you need to get on the bandwagon!

Digital Marketing Research

Market research helps the marketer understand the market and the trends. The information received can be used to develop a sound marketing strategy. Having an understanding of your audience and how to communicate with them is key to growing your business.

But, how do you go about implementing digital marketing research?

Here’s how:

Eyes on the Audience

First, you must know who your audience is. Your business should have a niche target demographic to reach out to. Once you have established who this target audience is, you will have a better idea of how to communicate with them directly.

After you have identified your audience, you will need to get to know them better. You want to know their behavior patterns: how often they shop, what they shop for, what their preferred products are. Using a survey is a great option to ask your target audience questions to garner information about them.

And even better, if you do plan on collecting any type of data from your audience, you should definitely consider your options with remarketing afterward. By this, you can start running Google Ads or Facebook Ads campaigns that target only the audiences that you’ve selected (whether that be through pixel or email data).

Social Media Marketing and Other Digital Platforms

Once you have established your audience, you want to use social media and other digital platforms to market to them. Note: in your survey, it is best to ask them which platforms they prefer.

Essentially, you will be adopting a multi-channel marketing approach to reach your target audience. This means that you will be using different digital platforms to reach your audience, be it through content, social media, or messaging systems such as email, chat, or text messages.

Your market research will tell you which is the best platform to reach your demographic. For example, if your audience are teenagers and young adults – you may opt to use Snapchat and Instagram for marketing campaigns.

An older audience would prefer Facebook or even traditional platforms such as email for newsletters. And of course, if targeting professionals then LinkedIn is your platform of choice.

Who Can Help You and Who Can Challenge You

The importance of digital marketing research extends to knowing who can help grow your brand and who your competitors are.

A prominent aspect of digital marketing is the use of influencers. Use your marketing research to seek out these influencers and ask them if they can help promote your brand. For example, if you ran a company that sold protein powder, you would want to find fitness models who could endorse your products.

Similarly, use your marketing research to learn who your competition is. You can also look at their marketing campaigns to get an idea of what you are up against.

Get The Ball Rolling

Now that you have learned about digital marketing research, it is time to get the ball rolling. By following each of the recommended steps and methods above, there is no reason why you shouldn’t see improved numbers across the board. Digital marketing is changing all of the time, and so are the ways in which you can target and reach new audiences.

Research your target audience and ask them what their needs are. Determine your platforms of choice. Utilize influencers and keep a watchful eye on your competition.

Are you looking for more tips on how to use your blog for marketing purposes? If so, then browse around our blog for more of our latest content.

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Do You Honor the Law of Lag?

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The law of lag is always in effect. How it works; you generously, patiently and persistently help folks, trust in the process and yeah, make sure you promote yourself freely, too, OK? Be patient and persistent. Relax. A lag exists between you working generously, and, actually seeing traffic and profits increases. I refer to this as the law of lag. Lag times exist between you doing what works blogging-wise and seeing specific traffic and profits increases. Relax. Take a chill pill. Do not panic. Never believe that 0 traffic and 0 profits over the first few weeks of your successful blogging campaign indicates being generous, patient, persistent and trusting is NOT working, guys. Far and away, this is hands down the biggest mistake I see in blogging. Bloggers do not honor the law of lag. Bloggers panic and bail because they see minimal or no traffic and profits increases, during weeks or months, after they follow the successful blogging route.

See the journey through guys. Honor the law of lag. Know how it takes time and practice to become skilled enough and to yield enough exposure to actually boost your blog traffic. Boosting your blogging profits takes a bit longer, usually. Honor this lag time between work and results to become a highly successful, prospering blogger. Imagine being a doctor. During your first 3 months in pre-med, do you panic and bail because you have not made a cent through being a doctor? Nope; of course not. Do you panic and bail during your 6th year of medical studies because you have not made a penny from being a doctor? Nope; of course not. Do not panic and bail if you have not made a penny during your first 6 months of generously creating and connecting. Be patient. Good things take time. You need to become more clear and skilled in order to gain credibility in the eyes of readers. Plus you need to gain greater exposure by generously posting to your blog and by guest posting.

What happens when business slowly, steadily begins to grow?  Now it’s time to learn how to better serve your customers.  Nobody knows how to serve customers and clients fully until serving customers and clients in real world circumstances, gaining critical experience without a mentor or coach looking over your shoulder. I learned priceless lessons by boosting my traffic, by meeting more folks, by coaching clients and by interacting with customers. I had to put in the time and be patient during seeming lulls, or lags, to be a full time blogger. Being patient, persistent and generous made me the blogger I am today. You never grow until you go through testing periods where nothing appears to be happening but where everything is happening more quickly than you could ever see, in the background. All grows exponentially under the surface but only slowly and steadily bubbles up as profits and traffic stats. Envision the slow burn, bubbling up as a lag that cultivates your generosity, patience and persistent, and, your trust in self, as well as your trust in the blogging process.

I believe in you. See the journey through. Honor the law of blogging lag.

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Do You Seize and Use Blogging Opportunities Aggressively?

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Look at the featured image for this post, guys. I love guest posting. Zac asked me to guest post here way back in 2015 right after I left the jungles of Costa Rica. I felt humbled but a little scared to seize the opportunity to guest post on Blogging Tips. Did I think I was good enough? Not quite. I also feared being criticized and failing because I would meet and greet a new, large blogging audience. Fast forward 4 years. After publishing posts on and off, I near 1000 guest posts on this blog alone. That, my friends, is seizing and using blogging opportunities aggressively. Zac said I could guest post on this blog whenever I wanted to guest post on the blog. I took his invite seriously. About 1000 guest posts later, I experienced increasing blogging success because I do not delay, hesitate or waffle when it comes to seizing and using blogging opportunities, aggressively, swiftly and with a single-minded focus.

I quickly seize blogging opportunities to promote my 100 plus eBooks daily – like this fun blogging tips eBook – because opportunities seized lead to big time blogging success. Opportunities you seize and use quickly lead to more opportunities which feed more opportunities as you swiftly become a more successful, prospering, fun-loving blogger. But most bloggers rarely seize and use blogging opportunities. Do you fear grabbing opportunities? What could go wrong? Why do you fear using opportunities for growth? True; sometimes you simply have no resonance with opportunities. Someone may try to convince me to freelance write for them but even a large financial promise cannot goad me toward freelance writing again. Bad match. However, I grab and use most opportunities that flow my way because gobbling up opportunities enters you into the spirit of opulence.

What do I mean? The spirit of opulence simply means if you think, feel and act abundantly, you seize most blogging opportunities immediately, using these opportunities to enter into a rich, wealthy, fun, freeing way of life. Example; most people who struggle financially feel so filled with fear that they stammer, delay and hesitate any time a blessed blogging opportunity knocks on their door. If you turn down opportunities for growth, you go broke. Plain and simple. Meanwhile, I publish 10 to 12 posts daily – or more – because I gobble up opportunities left and right and live a pretty neat life by adopting this frame of mind. I appear to be all over my niche because I seize blogging opportunities quickly, aggressively and clearly. I do not play around. I do not fear seizing opportunities for blogging growth because we all have to seize opportunities fast and use these blessings to gain the skills and exposure for becoming a successful blogger.

Every blogger who appears to be everywhere grabbed opportunities quickly. Do you notice some bloggers in 10, 20 or seemingly 50 places, at once? Said bloggers wrote and published 200, 300 or 500 guest posts over 6 months to gain such massive exposure. Doesn’t it feel good to help people? Don’t you feel fulfilled by being of benefit to your fellow blogger? Tap into that feeling, seize and use opportunities for growth and you will slowly but steadily experience greater blogging success. Blogging is not for meek, scared folks. Be clear. Be direct. Gobble up opportunities like a blogging beast to accelerate your growth and success to exponential levels.

Hey; if you don’t seize opportunities, I’ll be there to gobble ’em up 😉

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