When you create your blog, the pages your blog can’t do without ironically contain the most unremarkable content.
Your about page contains two sentences about yourself.
Your opt-in form or sign-up page offers the blandest and most gen
eric message possible: “Sign up and get for free!”
In today’s blogging world, being generic just won’t cut it. Attempting to stand out is the difference between a blog with a rabid following and high conversion rate and one that isn’t. Therefore, here are some of the pages you need to revamp on your blog immediately.
1. Landing Page
Building a landing page is a sure way to draw and convert your visitors into leads. It’s a single independent page that is designed to drive conversions. Conversions can be anywhere from getting a click to getting a sale. But you don’t build one just for the sake of having one. Here are what makes a landing page a great one:
Clear Call to Action
This button should demand an action right away. You may have used Sign Up, Buy Now, or Learn More, just make sure that you make it as short and precise as possible. Furthermore, do not distract your visitors with any other requests other than your CTA.
When people already landed on your page, your headline must make them convince to do whatever your call to action is. There is only a split second of attention they will give your page, so make the most out of it.
Don’t try to do that tricky GIF images that are used to distract people’s attention. Sure they can be effective, but remember that you don’t have to do that because people are already sitting on your site.
What you need are relevant and neat visuals, great color combination, plus a good typography that will make people click your CTA.
So people have already scrolled your site almost at the end but are still not sure of you. This is bad news. It means you haven’t gained their trust yet. Social proof can be testimonials from your previous clients or even feedbacks from your co-bloggers so make sure to attach them to your landing page.
2. About Page
The About page of your doesn’t just mean the generic vision and mission statements. Think of it as the getting-to-know page of your blog. It’s where you’ll tell them who you are and why you’re doing what you are doing.
When you have great things to share on your blog, share it.
When you break a milestone, write it down.
However, since you are writing it for the general masses, avoid jargon and just use easy to understand texts.
Remember, your About page is all about you and your blog. Set a tone and personality to it because this is how your visitors are going to view you as a person and as a business.
Potential customers do want to know who you are and here are the essentials that you must include on your About page:
List down all the credentials that your blog have. The awards you’ve won, your affiliations, and even the people you have worked with. At the end of the day, what you want is to show something for people to trust you better.
Photos of You and Your Team
When someone visits your site and clicks on your About page, then they want to get to know you well. Including shots of yourself and your team with short descriptions about who you are is another personal touch you can add so people can get a better grasp of who they are going to be dealing with.
How to Connect with You More
Share where you are most active at, whether it’s social media profiles or a forum. You may not expect it, but there will be people who you’ve gained influence to who wants to see more of you somewhere else. Don’t miss the chance of building better relationships with your audience.
3. List Building Page
Building an email list is still one of the best things you can do to grow your site. To do so, you’ll need a good email client like ActiveCampaign.
Once you’ve gotten the hang of your email client service, it’s time to create your list building page. It’s where people will voluntarily input and give their email address to you. But, it’s not like a candy that they give away for free.
To get people’s email address, you must first give something precious to them. It could be an e-book, a guide, or a huge discount. To get something, you must give something first.
4. Contact Page
Having a contact page is more important than you think. For example, you’ve written something very cool, and someone wants to offer a great opportunity then found out that they have no way to contact you. You have then just lost something that could’ve been a life changer. Maybe.
Contact pages represent a willingness to build better relationships, but it doesn’t just mean that you put your email address out there. Build a smart and functional one.
Create and integrate contact forms to your page. They are great because some people don’t want to go into opening another tab, open their email client, create a new message, input your email address, write the message, then hit send. It’s a long process that could be made simpler. And don’t forget to customize the confirmation message when they hit send.
5. Resource page
The resource page is simply a page where you list helpful links regarding an individual subject.
Keep in mind that your resource page should be helpful not something you will sell from.
If you have a ‘never seen before’ content, resource pages could pretty much be how you’ll promote that certain post. Mostly, recent posts are the ones that get the exposure while your old posts get buried and forgotten.
In creating a resource page, you can put all the topics at once or segregate your content into different pages. Don’t create too many pages as your visitors may get overwhelmed with too many choices and come back at a later time or not at all.
Adding better navigation inside your blog, letting them contact and know you better, and giving them something valuable may be some of the basic things a blog should NOT have.
But take note that every small change on your site may not always turn out great. Sometimes, you’ll have to tweak now and then to see if they work well.
Last, we hope that this post gave you an idea of the pages you should include on your blog. You better add them up now if you haven’t already.
How to Ride out Traffic Swings
Traffic swings occur for every single blogger who ever blogged.
Literally, nobody is immune from seeing traffic stats swing high, low, back, medium and all over, in between. How do you ride out these swings? Blog for the love of blogging and see traffic as an extra, a bonus, or some add on to your blogging campaign. Make the blogging work, the reward. See all else as extra, or a bonus, and you become totally chill in response to inevitable traffic swings. Way too many bloggers become obsessed with traffic stats. Even more make the foolish mistake of obsessing over traffic stats on a daily basis. Guys; this is nuts. How can you focus on daily traffic swings when you know all good, lasting things take time, energy and a willingness to have a vision? Relax. Slow down. Calm down. Trust in yourself. Trust in the blogging process. Good things take time and generous service.
Imagine if Jeff Bezos panicked over day to day traffic and sales numbers on founding Amazon over 2 decades ago? Imagine how doing so would have crippled his campaign? Everybody experiences swings – usually, wild swings – as a newbie entrepreneur and blogger because no growth is perfectly linear. Over time, with generous effort and a blanket trusting in the blogging process, you traffic increases month over month. But day to day analysis is a silly way to assess how you are doing. How in the heck can you honestly make a blanket assessment of your blog over a 24 hour period? It’s only 24 hours! We measure success in thousands and tens of thousands of hours…..not 24 hours. Come back down to earth. Get your head out of the clouds. Nothing of meaning, of lasting value, unfolds in 24 hours. Please be gentle with yourself and be even more gentle with your silly mind because the mind wants fast results but your heart knows; successful blogging is a long term gig.
Check Stats Infrequently
Do you have an absolute blast checking stats? If so, check stats monthly. Allow momentum to gain by generously helping people daily, over a monthly period. Observe your traffic stats to iron out any kinks and to not be swayed by the day to day fluctuations leveling most bloggers, creating a roller coaster wave of emotions in mind. I barely check metrics because if I love what I do, trust in the process and trust myself, the more generous service I put into blogging, the more blogging generously serves me. Simple equation here. Why in the heck would I assess my success based on 24 hour increments? Blogging success hinges on thousands of hours of generous service, not 24 hour blogs of work, right?
Pump your breaks guys. Get uber busy helping your readers by creating as much quality content as humanly possible. Be generous. Focus heavily on giving, not getting, to allow your daily stat checking obsession to dissolve just a wee bit. Blogging become uncomfortable here and there but does get easier and easier the more often you give freely of your time and talents. The challenge is not to panic when you resist checking stats for a few weeks as most folks go bonkers mad, ready to explode, once they try to detach from frequent stat checking.
Do you want to make more money blogging by managing my energy?
Buy my eBook:
How Much Traffic Do You Need to Make Money Blogging?
But I do know this; if you ask this question you think like employees. Bad mindset for a blogger. Employees think putting in set amounts of work or reaching some specific goal results in receiving income. 100% of the time, this is NOT true as a professional or amateur blogger. Nobody has any idea how your traffic behaves. Is it targeted, or general? How did you attract your readers? Drilling deeper, it is impossible to surmise that a specific amount of traffic leads to some set amount of income.
Traffic and blogging income are only related in that, if you drive titanic amounts of targeted traffic to your blog, you will make some coin. But other than driving monstrous amounts of traffic – and any blogger asking this question is 10,000 to 20,000 hours away from this type of traffic – you need to understand that making money blogging is about generously helping people, building bonds, creating value, trusting in the process and developing your money mindset diligently, vibing abundance.
Do you want to make money blogging? Stop looking at traffic stats. Nobody pays you like an employer if you register 100 visitors daily to your blog. Stop thinking like an employee. Begin thinking like an entrepreneur. Help people generously. Make friends. Trust in the blogging process. Trust yourself. Think abundantly. Keep helping people. Develop your money mindset. Open multiple streams of income. Money will flow your way if you focus less on traffic stats and things, and more on generously helping human beings. Help people generously, patiently and persistently. Make money. This is the secret to successful blogging. But most bloggers fall lost in a world of stats and employee-level thinking, falsely believing generating a specific number of daily blog visitors results in some blogging employer paying them a set salary, a paycheck, for a goal achieved.
Do not fall prey to this common blogging mindset error in error. Money flows to you based on your generous service and based on your trust in the blogging process. Money can and will arrive but only after you relax, detach, help folks and give little or no thought to money, traffic and other blogging outcomes. The less you think about making money through your blog, the more you help people. The more you help people, the more money you eventually make. Successful blogging and making money is simply about helping tons of people for free to increase your blogging skills and exposure. Open multiple streams of income through which to prosper. Eventually, money flows to you.
Do not get distracted by ideas consistent with the blog post title question. Do not get caught up in blogging money and traffic outcomes. Stop looking for your blogging pay day and get busy helping people freely to learn the secret of effective blog monetizing. Money finds generous servants and money sprints away from bloggers routinely obsessed with making money. Sure you want to promote yourself at every turn. Goodness knows, I am always promoting my 100 plus eBooks and 2 blogging courses in all I do. Plus I promote my audio books and paperbacks, too. But my intent is mostly about helping as many bloggers as possible through guest posting, posting to my blog and via podcasting and broadcasting live. Prospering grows easier the more I help folks freely.
How to Develop Super Human Confidence in Your Blog
Baby steps, my Young Blogging Padawans.
New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.
I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.
Follow these tips.
1: Feel and Release Fears-Doubts Aligned with Your Blog
Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.
2: Surround Yourself with Loving Bloggers
Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.
Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.
3: Write Your Butt Off and Publish Content Like the Dickens
Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.
If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.
4: Do Energy Work
I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.
Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.
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