SEO is overwhelming, right? Most people don’t understand the importance of having an SEO strategy to grow their website’s traffic or sales.
If you’re also one among them, you need an effective SEO strategy to build a high traffic website because search engine traffic is the most valuable source of traffic which can boost your sales and conversions.
Here are 5 proven and most effective SEO strategies for bloggers who are looking to get better rankings from search engines like Google.
#1. Keyword research for SEO
Your website’s SEO success depends on your keyword research. Most bloggers struggle to increase their website’s organic traffic because they don’t do proper keyword research.
If you’re also one among them, start focusing on finding better keywords and your traffic will never be the same. That being said, here are few to keep in mind while doing keyword research for SEO.
Most beginner bloggers don’t realize the importance of long tail keywords. Whether you know it or not, long tail keywords contribute to 70% of search queries are long tail. Have a look at the below illustration.
So if you want to rank better and get more traffic from search engines to your sites, start focusing on finding long tail keywords.
You can use tools like SEMrush, Ahrefs etc to easily find a ton of profitable and low volume long tail keywords no matter what industry you are in. Just make sure to pick the keywords with less search volume (monthly searches under 1000) to get better search rankings on Google.
Find and use LSI keywords
Google loves LSI (Latent Semantic Index) keywords which are simply synonymous keywords to the primary keyword that you want to rank for.
LSI keywords help you easily optimize your content without stuffing the same keywords again and again. You can use tools like LSI Graph, KWFinder etc for finding LSI keywords in any niche.
You can also use “related searches” on Google to find LSI keywords easily.
Consider search intent
While doing keyword research, it’s essential for everyone to focus and consider “search intent”. Search intent has everything to do with the “searcher’s intention”.
Why are they searching? What’s the intent behind those searches?
Once you know your target audience pulse and search intent, you can easily pick better performing keywords which not only bring you more traffic but also sales and conversions to your website.
#2. Rethink your content marketing strategy
Gone are the days where you can get first page results by creating 500 word articles. Google is getting smarter and better each day and rewarding the sites with long form of content.
In fact the average content length of top 10 search results is around 2000 words.
Brian Dean also concluded the same that, the average length of your content directly impacts your search engine rankings.
So if you’re still creating those 500 to 1000 word articles and expecting great results from Google, you’re going to be disappointed. Read here for my detailed analysis on how long your blog posts should be.
I’m not saying that you should create 2000+ long form of articles every single time but make sure to create detailed articles especially if you want to rank for popular and competitive keywords.
That being said, here are few quick tips for you to create long form of content easily.
- Research is the key. The more time you spend on researching the topics, genres, references for your articles, the easier you can create massive blog posts. Always make sure to go through all the top 10 results on Google search for the keywords or topics that you want rank for.
- Outlining is everything. When it comes to creating long form of useful content, make sure to outline cleverly. You can use Google Docs to easily break down your content into separate sections with subheadings so you’ll find it much easier to create longer blog posts.
- Get into the habit of writing daily. The more you write, the easier it becomes for you to churn out massive articles. It’s as simple as that.
- Create a solid social media strategy: Social media should be an important part of your off-page SEO strategy and you should make sure you have a strong social media plan to build your brand’s following and active community.
#3. Competitor research is the key
One of the easiest ways to win at SEO is to analyse your competitor websites. Firstly, make a list of all the important competitor websites so you can start analyzing them for better results in terms of traffic and sales.
Competitor analysis allows you to find out everything from keyword research to backlink analysis to content marketing strategies your competitors are using to get better results.
So if you’ve decided to perform a thorough research of your competitors, make sure to analyse the following things.
- Find out their top performing keywords: When you are doing competitor analysis, you should start with the keyword research. Find out what keywords are generating more traffic to your competitors websites so you can also repeat the same with your blog by covering similar topics or keyword ideas.
- Find out your competitors backlink sources: If you want to quickly boost your search rankings, you need to attract as many quality backlinks as possible because Google gives top priority to the pages with more links. The best way to attract more links is to analyse your competitors backlink sources so you can use tactics like blogger outreach, broken link building etc to get links to your own sites.
- Analyse their content marketing strategy: How often your competitors are publishing new contents on their sites? How long their content is? How many comments, shares or tweets they are getting? Once you’ve answers to these questions, you can easily develop or tweak your own content marketing strategy which drives you better results.
- Look for content gaps: The biggest benefit of doing competitor research is that it gives you content ideas as well as content gaps which you can use to strategically improve your website’s content.
For all the above things, you can use tools like Ahrefs, SEMrush etc so consider investing your money on these premium SEO tools if you want to get better results.
#4. Don’t forget the importance of on page optimization
On page optimization is a must and it refers to all the things that you can do to your website in order to rank better and higher in Google search for various keywords that you want to rank for.
On page SEO comes only after keyword research. So make sure to find out your primary and secondary keywords in order to properly optimize your content for various keywords.
That being said, you don’t have to stuff your keywords left and right on your web pages (which is called keyword stuff and you should avoid it at all costs) for getting better rankings.
Here are few places where you can insert your primary keywords for better on page optimization.
- Page title
- Meta description
- Image optimization
Apart from the above places, you can also insert your primary keyword here and there within your article (mostly at the beginning and end of the content) to better optimize for search engines like Google. Just make sure NOT to insert your primary keywords deliberately and let them flow naturally within your content.
Quick tip: If you’re using WordPress, make sure to install WordPress SEO by Yoast plugin which is free to use and helps you easily optimize your content for particular keywords.
#5. Website audits are essential
Last but not least: you need to find the reasons why your website is not getting the results it deserves. That means, you need to find and fix all the website technical related issues to start getting better search rankings.
Here are few vital reasons why every website needs an audit.
- You can check your website’s health and find out all the issues it has (to rectify and get better results)
- You can find out if your website has any penalties or negative attacks (so you can act quickly to fix your website penalties)
- You can compare where your website stands against the competition (and also gives you a ton of ideas to improve your rankings)
So how can you perform site audits regularly?
You can use tools like SEMrush if you want to carefully analyse your website’s performance in search engines and it also gives you overall website health score along with the list of all the issues that your site has.
You can also use free SEO audit tools like Seoptimer, The Hoth etc for easily find common issues that your website has.
In a nutshell, an SEO audit helps you easily find all the website issues including missing title tags, image alt tags, lengthy descriptions, broken links etc so you can get better rankings by fixing them.
Conclusion about the best SEO strategies for bloggers
Creating and developing an SEO strategy is a must for every blogger who wants to build a profitable website online. If you’re someone who’s looking to get ahead in your industry, you need to focus on getting better at SEO.
The key here is to test everything and stick to the best SEO strategy that works well for your website and audience. So what do you think? Do you have an SEO strategy? Share your thoughts in the comments.
Advertising Revenue: Yes or No?
Are you a new blogger ready to hop on the Adsense train?
Pump your breaks a few times. Slow down and think this through.
Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.
Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.
Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.
Advertising Revenue: Yes or No?
I share profitable income streams in my eBook:
Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.
Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.
Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:
- feel like a match for the blog and brand
- are highly targeted for your readership
- add value for your readers
Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.
For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.
As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.
The Ultimate Checklist To Grow Your Blog in 2019
Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.
Here’s a checklist you can follow:
- Venture Into Affiliate Marketing
Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.
- Link With Other Bloggers
In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.
Here are other ways for you to also link or engage with other bloggers:
- Comment on the posts of other bloggers
- Mention other bloggers in your posts
- Engage in the social media pages of other bloggers
- Create Detailed Content
Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.
Some of the best strategies you can employ to ensure detailed content are the following:
- If you’re talking about technical or serious matters, include statistics and case studies
- Stay away from broad statements that are going to leave your readers guessing
- Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)
While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.
- Enable Social Media Sharing
If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:
- Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
- As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
- Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.
What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.
When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.
7 Reasons Nobody is Reading Your Blog
Blogging is tough work. It’s not backbreaking labor like ditch digging, but it can be mentally and emotionally exhausting.
It may consume hours, days, weeks, and months of dedication before you see results. Even with a solid commitment of time and creative energy, results aren’t guaranteed. It’s not just about coming out with new content, it’s more about coming out with content that is of real value, will rank in Google, and that people are actually going to read and share.
Millions of blogs are humming along on the Internet, but only a fraction could be termed successful. If you have a blog and it has no significant readership to speak of, there are a few possible explanations.
1 – You Write About Things People Don’t Care About
“It’s easy when you first start blogging to act like your blog is an online journal. While your blog should be personalized, it should be focused on your reader,” copywriter Michael Leonard explains.
“People, for the most part, only care about themselves. As a content creator, it’s your responsibility to give the reader what they want.”
If you’re only writing about yourself, people will eventually tune out. The best thing you can do is to switch your focus to topics your audience is passionate about. Not sure what that might be? Go ahead and ask your existing readers for their input on topic selection.
2 – You Lack a Consistent Voice
Consistency is a huge facet of blogging success. People need to feel they’re encountering the same voice, style, and personality one post to the next. If there’s too much variety in style and content, you’ll fail to resonate with readers and eventually they’re apt to wander elsewhere.
3 – You Have No Social Media Presence
Blogging and social media go hand in hand these days. If you don’t have a social media presence, you’re missing out on the opportunity to expand your blog readership (and vice versa).
Instead of trying to be on every social media platform that exists, spend your time focusing on one or two platforms (such as Instagram or Facebook). By pouring all your energy into building up audiences on these channels, you’ll be much more likely to see a positive impact on your blog.
4 – You’ve Never Done SEO
SEO might be a bit technical for your taste, but it’s still essential. Without an SEO strategy, you won’t be able to capitalize on organic search traffic.
This will leave you 100 percent reliant on paid and/or social traffic … and that will damage your results and lower your chance of building a flourishing audience.
5 – You’ve Never Invested in Link Building
In order to satisfy Google’s algorithm and prove you have an authoritative website that’s worth turning up in the search rankings, you have to demonstrate that you’re a trusted source for content. One of the ways to do this is by developing a link-building strategy.
Link building is the process of acquiring backlinks from other authoritative websites to your own. Though you can do this manually, it’s far more efficient and cost-effective to hire a white-label link-building service like SEO.co.
This approach frees you to focus on the content side, without neglecting the optimization facet of the equation.
6 – You’re All Words and No Visuals
All words and no visuals is a recipe for supreme boredom. If you aren’t careful, it’ll destroy your audience and leave you with an echo chamber of a blog.
As tough as it may be to swallow, accept the fact that people will likely read only an average of 20 percent of the content on your page. In other words, the average person will ignore 80 percent of your blog content.
Much of this depends on the limited nature of the human attention span. The quickest way to get past this is to incorporate some visuals to provide some relief and boost engagement.
“Visual elements jump off the page,” Quick Sprout explains. “If someone is scanning through your blog post, they’ll likely stop at the images. They’ll skim the first few lines before and after the picture to digest your points of emphasis.”
You don’t have to change your entire blogging strategy, but it’s wise to give some attention to visuals. An occasional infographic or video will go a long way with your audience.
7 – You Don’t Post Enough
You don’t have to post a blog piece every day to be successful. But if you’re uploading only one every few weeks, you’re forfeiting your opportunity to engage an audience.
As a general rule, you should post at least three times a week. This means you’ll have to generate something once every two days (with an occasional lapse of an extra day or two). At that rate, you’re most apt to stay at the front of your readers’ minds without overwhelming them.
Develop Your Blogging Strategy
Publishing a random blog post here and another casual commentary there isn’t going to get you the results you desire … no matter how good the content might be. You need a defined strategy that delivers high value to a specific group of readers in a manner that’s consistent with your brand personality and objectives.
One would hope this article has opened your eyes to what that can look like moving forward.
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