Connect with us

Making Money

5 Quick Tips for Making More Sales

Published

on

I’ve recently talked about selling yourself first and things that keep you from making money but there comes a time that you do need to start selling more products. These quick tips have been taken from lessons on writing better sales copy for your product pages. If your sales copy doesn’t grab their attention, chances are they won’t buy. What can you do so that you see more conversions from your sales page?

1. Describe the reader’s pain. Let them know you understand how they feel, that you can relate to them and help them ease or get rid of that pain with your product. Most people buy for emotional reasons so your sales copy needs emotion.

2. Describe what’s in it for them. Go a bit deeper and let them know how they can use your product to overcome whatever it is that’s causing them pain, distress or frustration. These things are not always in a physical sense, but also in a business sense. They feel pain from not getting enough traffic, not having enough subscribers. Explain to them how your product (methods) can help them.

3. Detail the features. Tell the reader how they can benefit from your product. Make it stand out above the rest with high value benefits.

4. Up the value. Tell them how and why they need your product and the value it will give them if they purchase from you.

5. Stand behind your product. Offer a 100% money-back guarantee. If the customer isn’t happy they need to know they can get a refund or cancel if it’s a membership program. Make this process easy and painless. Many people offer a great guarantee but make it so difficult that customers give up and decide to just keep paying or pay the balance if they had an introductory price. They will never buy from you again and will not promote your product in the future. If you make it easy for them to get a refund then they are more likely to promote you even though the product didn’t fit their needs. They often have friends who could benefit from your product, so make getting a refund an easy process.

6. Add relevant, value-packed bonuses. People love free gifts, give them some great bonuses for buying your product or service. I gave 6 tips instead of 5. It’s not a grand bonus, but you get the idea.

Also, make sure the bonuses are relevant to the product you’re selling, but do give them something extra to make them feel special. You can even throw in a surprise bonus that isn’t mentioned on the sales page. This gives a ton of unexpected value.

Remember, most customers buy for emotional reasons. Give them what they are looking for, describe the benefits and make the process as easy as possible.

What are you doing in your business that brings in more sales? Do you have any tried and true tips that have helped grow your business? We’d love to hear from you.

Patti runs several websites covering PLR/Niche Content, and strives to help others through life coaching and personal development.

Continue Reading

Making Money

How to Sell Your Content and Create a Separate Source of Income

Published

on

Bloggers produce tons of content on a weekly or even daily basis.

Is there any way to monetize that effort and create an additional source of income?

There are many ways to sell your content online, and I am listing some options here.

Implementation can still be tricky even if you have a strong vision of your requirements.

One-Time Downloads

Offering your audience an ability to buy a premium content download for a one-time fee is the most common way to monetize your site. It is easy to set up and requires no development budget. You can simply use PayPal buttons to collect payments and offer a download link.

You will have to expand your content for it to be indepth enough to justify the fee. Text Optimizer is a great way to do that. It uses semantic analysis to extract related concepts from Google to prompt you to cover them in your content to achieve a higher score:

Text Optimizer

Use Text Optimizer to expand your article to turn it into a downloadable eBook or whitepaper.

Text Optimizer should be used for both private and public content development as it does a great job helping you optimize for searcher’s intent and driving your content research.

Metered Paywall

With this model, users have free access to content until they reach a certain limit. This could be the amount of time spent on the site, or the number of articles or videos viewed. Newspapers have been trying this model for a while and it seems to be working well for them.

This is actually a good strategy as users have free access to low volumes, allowing them to consume some of your content before having to decide whether they want to pay for more or not.

Do keep in mind that if you try this method, Google will only be able to access and index part of your content, so your SEO may be at stake here. Plus, you really want to produce high-quality content for this method to work.

Leaky Paywall is a nice freemium plugin that helps you monetize your content creation efforts with the metered paywall method.

Leaky Paywall

Set your meter to allow X number of free articles before requiring a subscription. Leaky Paywall can be customized to allow multiple subscription options. Subscribers can pay (or register for free) for access to your content by category, tag, custom post type, and even pay a premium for your archive content.

Paywalls can be presented at a certain part of an article, after a free trial, or may be metered and only appear after a specific number of pages have been browsed. Most newspapers use a metered paywall, allowing them to generate more revenue from ads, rather than preventing visitors from consuming their content.

Subscription Membership

This model allows users to subscribe to a membership site for a fee, typically billed monthly or annually. This gives them access to all content for the subscription period.

Suppliers using this model generally don’t use advertising. When members have paid their subscription fee, they’ll have full access to all content that falls within the membership level.

This model also allows for upselling repeat customers by for example offering VIP membership levels. The payment of a big, one-time fee could provide lifetime access to all content, past and future.

Using the subscription model to sell content is getting more difficult for newspapers, and publishers have to counter disruption from news aggregator apps like Flipboard, Zite and Pulse. Curated news is getting more popular, but it threatens individual publications’ subscription appeal while potentially drawing in new customers at the same time.

Memberful is a nice platform that allows publishers to set up subscription-based membership plans. It also has an easy integration through WordPress plugin.

Memberful

Create a paywall and restrict access to content based on membership level. Protect any posts or pages right from your WordPress edit screen.

Micro Transactions

This model was actually used before the Internet was commonly used, with examples being arcade and sports games, and pay-per-view movies.

The micro transaction model is being used by iTunes. Besides, books by the chapter have been offered by O’Reilly publishing for years. A more recent example is the micro-payments option for Wallet users recently launched by Google.

This model may not work for magazine articles and news as these are typically single reads, while music and video tracks can be used repeatedly. Here’s an easy way to set up a pay-per-view site with WordPress.

pay-per-view site

For this tutorial, we will be using the MemberPress plugin. It is the best WordPress membership plugin in the market because it allows you to create robust membership websites with subscription plans and multiple ways to accept payments.

Conclusion

Content creation is incredibly time-consuming, so finding a way to monetize that effort makes total sense. You don’t have to choose a single method to sell your content and stick to it. You can experiment with and combine multiple ways. Good luck!

Image by mohamed Hassan from Pixabay

Continue Reading

Making Money

Landing Page Basics: Everything You Need to Know

Published

on

A brief introduction about landing page basics

A landing page helps in converting the website visitors into buying customers. Its primary goal is to persuade your target audience to buy your products or services.

These pages are also ideal for promoting new offers and discounts to help prepare potential customers to make the purchase when they reach the page.

To be clear, a homepage is not a landing page. The homepage of your website provides only brief information about your site whereas landing pages exist for a specific campaign.

Also, landing pages do not have any other internal links that can take the visitors to other pages. They are rather more focused on encouraging the visitors to call for action.

In general, these pages are free from obstructions that distract customers from making your desired decision.

By removing sitelinks are other elements that take the attention away from the CTA, you can bring visitors down your sales funnel more effectively.

While I advocate the use of landing pages on your site, this does not mean that your homepage is ineffective. It is in fact the best way to showcase your brand and mention all the services or products you sell.

However, those pages do not call for action, which is why the users will have to go to landing pages to take the actions like, making a purchase, or subscribing for newsletters.

landing page example

Above is an example of a landing page. It’s a landing page template from Landingi that you can customize to match the theme and design of your site. The template is one of over 200+ you can choose from their site.

The landing page above features a signup form. The goal is to get visitors to register and become members of the website.

To help achieve this goal, there are elements such as text and images to help persuade users to sign up.

The page’s ability to convert users into members depends on how you set up the elements to convince visitors to your call to action.

Types of landing pages

Landing pages are of different types, and you can design each one for different situations. If you know the details of each type, it becomes easier to know which one suits your needs.

Below are the most popular and effective pages you can use or your site:

  • Lead capture – One of the most well-known and used landing pages across different sites, lead capture forms help you generate more leads and subscribers to your business. By filling out the form, they get access to your exclusive content and drip emails
  • Viral pages – If you’re running a content or giveaway, viral pages are your ticket to increased online visibility. Since the goal is to get more people to join your sweepstakes, viral pages encourage people to share the page with others to increase their entries
  • Infomercials – This type of landing pages are comprehensive, conversion-focused copy about a product or services. These pages span thousands of words complete with a walkthrough of the product/service, testimonials, features, and more
  • Product pages – If you’re into the e-commerce game, then you should be aware of product pages. They not only describe the product, but also share everything users need to know about it to help them make an informed decision
  • Coming soon – If you are planning to launch your business, then it’s best to create intrigue and interest about it before it even starts. A coming soon or a pre-launch page allows you to attract early adopters and generate buzz about your service or product

Landing page tips

Creating landing pages are easy in principle but difficult in practice. It’s not enough to build beautiful pages – you should know how to turn fairweather visitors into rabid followers of your brand.

Below are tips that will aid your journey of creating high-converting landing pages.

Write easy-to-read copy

As mentioned, beautiful landing pages are not enough to increase your revenue.

You need words to not only communicate how great your product is but to also show why they need it in their lives.

This means you need to have a firm grasp of who your buyer persona is and know how to appeal to their sensibilities.

Incorporate video

basics of video editing

At the same time, you need to spruce up your landing pages with dynamic content. Text is a great way to make your audience care about your business.

But to get there, you need to attract their attention first.

That’s where videos come into play.

If you are featured in the video, this content type helps put a face to your business. If not, explainer videos allow you to explain your business is a visual and striking way.

Display social proof

If you’re selling a product by yourself on your landing page, then you have your work cut out for you. It will be extremely difficult to convince people that your product is great because you are technically biased to it.

Therefore, you need words of an unbiased and objective third person to share their thoughts about your brand.

Social proof comes in different forms like testimonials, customer reviews, endorsements from influencers, Facebook/Instagram likes, and more.

So, if you have these lying around, make sure to integrate them into the page to help increase your conversions.

Monitor results and keep testing

Once you finished your landing page, the real fun’s just started!

At this point, you need to know how well your page is converting according to your goal. The first few weeks of your landing page set the benchmark of your entire campaign.

From here, you need to determine why the page is converting the way it does and how you can improve it.

Therefore, you need to tweak the elements – edit some, remove others, and add more. The goal is to keep improving your conversion rates to maximize your results!

Have you mastered the landing page basics?

This is a rhetorical question because you can’t really tame the process of landing pages.

It’s an ongoing struggle for achieving the highest conversions and continuously improving its performance.

Therefore, if you want to generate sales using landing pages, understand that they require commitment on your end. From there, growth is possible!

 

Continue Reading

Making Money

AdPushup Review: How AdPushup Helps Publishers Grow Their Ad Earnings

Published

on

As a publisher, you produce content because you want it to be seen. Generating traffic for that is the first aspect here. At the same time, you also want to optimize the ads on your site in order to maximize your monetization potential. Hence, figuring out how to monetize the traffic becomes the second aspect.

You can’t just be tossing up random ads anywhere hoping for the best to happen. It takes the right tools with the right technology for the job. AdPushup, one of the fastest-growing revenue optimization tools out there, has been doing exactly that.

Upon trying and testing, I learnt the platform uses automated A/B testing and machine learning in order to create ad layouts that convert. In this post, I’d like to present my thoughts on how I think the platform helps publishers optimize their ad stack, while overcoming common challenges and growing the bottom line.

A Detailed AdPushup Review and How to Use Push Notifications

The objective of AdPushup is quite clear: optimize the ads on a website in a way that they drive the maximum revenue. To accomplish this, AdPushup offers technologies that have been known to ad tech for a while; and are now rapidly gaining traction amongst publishers.

Here’s a glimpse of the technology features that I’ll further discuss in this post:

Conversion Driven Ad Layouts

In my experience, one of AdPushup’s strongest USPs is the Ad Layout Optimization tool.

Being a publisher, you may have a sense of how to make your site look good. But do you have proven data to back your decisionsーwhere should your ads go, what type/format should you choose, and what next after the ads are in place?

If you’re anything like me, you’d want to interact with an easy-to-understand visual interface, than bury yourself elbow-deep in HTML, PHP, or CSS. The Ad Layout Optimization tool offers a point-and-click interface to help laymen like us create new ad units and layouts by ourselves.

Beyond that, the algorithm leverages machine learning to optimize the ad layout through ongoing A/B testing. As a publisher, the more work you can automate, the more time you invest in creating great content!

The Need for Demand

As much as advertisers seek premium, targeted inventory for their ad campaigns, publishers also want their inventory in the right hands. Moreover, header bidding helps garner better value for the inventory. As a result, a lot of inventory-owners are getting started with header bidding.

Upon researching, I came across the demand partnerships AdPushup has to offer to its publishersーindustry-names like IndexExchange, Media.Net, Rubicon, Sovrn, DistrictM, Pubmatic among others. As a publisher, it helps me develop some faith in investing in this practice knowing that my inventory is in safe hands.

Counter to Ad Blockers

In a report by Statista, as of 2019, 25.8% of the Internet users in the US are using ad blockers. That’s like 1/4th of my traffic not being able to see my ads. In my view, this is pretty much enough to cause some serious FOMO around ad impressions to any publisher. 

The adblock recovery solution by AdPushup acts as a remedy here. The solution first detects the users who might be using AdBlock. Next, adhering to Acceptable Ads, only shows user-friendly and non-obstructive ads. The best part is, users get to have a last say about whether they want to see the re-inserted ads or not.

But why would users agree to see ads again, when they had them blocked in the first place?

You see, users don’t hate ads. They just hate disrupting, annoying ads. The adblock recovery solution only shows ads that pass the Acceptable Ads Standards’ eligibility and qualify to be called ‘acceptable ads.’

With AdRecover, AdPushup helps publishers recover revenue that would have otherwise been lost, while adhering to high UX standards. The net result is more money in your pocket without having to look for new revenue channels.

Ads that Are Seen

Most of the Internet is flooded with display ads. In an environment where users take seconds to decide to either engage or disconnect with a site, poorly placed ads are very likely to go unnoticed. The industry calls this phenomena banner blindness.

AdPushup provides innovative ad formats as a solution for publishers. Their library includes formats like in-image ads, in-view ads, docked ads, and sticky ads, along with native. These ad formats are unique and help improve ad viewability and CTRs.

Managing Everything on Your Own

Along with the various ad optimization solutions offered by AdPushup, it also has a consolidated app manager. Meaning, you get an interactive interface where you can manage your inventory and take charge of your actions.

For example, if you’re using header bidding, you get to see the option to add/remove demand partners. Or, while using the ad layout editor, you can simply create layouts and see the A/B test results populating in the panel.

The best part is, you get constant guidance from AdPushup. Whether it is about creating layouts, or you need advice with header bidding, the support guys with their professional ad ops expertise lend you a hand at every step. Being a fully-managed platform, they also take on the complete legwork on your behalf.

This empowers publishers with more flexibility, making AdPushup more publisher-friendly. It’s a great fit especially for novice publisher who may otherwise be intimidated by the complex or technical requirements of ad optimization.

Do you use web apps on your computer? These are designed by keeping the end-user in mind, and the AdPushup platform works in much the same way.

In addition to the visual layout editor, you’ll find features like AdRecover—anti-ad-block solution which we just discussed.

Next, the AMP-conversion feature makes it easy to convert web pages to AMP (Accelerated Mobile Pages). The point is, it’s both easy and powerful for you regardless of your level of technical expertise.

In the case you are working with closed networks that don’t participate in header bidding, the Ad Mediation feature leverages machine learning to determine which network is likely to bid the highest. 

Many publishers underutilize their ads. Hence, a feature you might enjoy using in the app manager is Innovative Ads. Through a simple step-by-step wizard, you are able to build ad units for high-value placements. The biggest key with AdPushup is to look for the big wins along with the improvements to maximize your earning potential.

What’s more? With AdPushup, you can manage multiple sites under one account. This saves time, making it much more accessible for you to dive deep into the intricacies, and understand what brings you dollars and cents in through the front door.

Seeing the Performance at a Glance

When you log into your account, you are presented with a clean and robust dashboard. What’s great is that you can not only look at your estimated earnings for each individual web property, but also for your account as a whole, right at the top.

This includes comparing yesterday’s earnings against the same day of the last week, comparing the last 7 days versus the previous period. I personally found this quite convenient and effortless.

Similarly, you can review a graph that compares your performance with AdPushup versus your original setup, paying specific attention to your page RPM. Again, this is true for your account as a whole and for individual websites. You can also choose between date settings like yesterday, the last 7 days, the last 30 days, or this month.

Below that, (not shown in the screenshot above) you’ll get to see a pie chart showing your revenue by networks, helping you decide where to focus and how to align your efforts.

The main navigation in the left sidebar is easy enough to understand, showing an interface packed with data in a tidy manner. Reviewing individual sites is straightforward, including viewing individual reports and managing individual sites—accessing AP head code and managing blocklist.

Getting into Detailed Reporting

What we discussed above was the dashboard. The reporting on AdPushup is further more detailed. You can choose reports based on the site, device, network, page group, page variation, and more. Furthermore, you can choose an interval, add filters, review page views, look over ad eCPM, and so much more in reporting data.

If you’d like to analyze the data even further, reports are easily exportable in Excel format. With this data, you can make informed decisions about which opportunities to pursue.

One approach that I find particularly appealing is being able to generate a report based on the revenue channel. This reveals how each channel performed on each date in terms of ad eCPM, impressions and net revenue. (Probably one of the most important things publishers are after.)

This kind of report should reveal your greatest areas of growth, as well as shed light on areas with the biggest potential upside. What are you overlooking? What revenue channels are improving or falling over time? Are you even on the right path of monetizing your ads?

Final Thoughts

As a robust monetization tool for publishers, AdPushup comes powered with an intuitive user interface, deep reporting options, and several features to elevate your monetization to a whole new level.

With quick integration, continuous optimization powered by machine learning, and a convenient payment schedule, I find that this is the kind of utility you want to have in your arsenal if you want to really raise your bottom line. If you’re not already using AdPushup, you’re leaving money on the table.

Have you really optimized your ads yet? I think it’s never too late to get started.

Continue Reading










Trending