Submitting press releases to PR websites is an effective way of reaching out to the target audience and expanding the visibility of a company. There are hundreds of PR submission websites (both free and paid) where you can submit an online press release to share a piece of news with your audience.
However, there are some specific guidelines that you should follow while writing a press release. If you don’t, you can be sure that your online press release will be rejected by PR submission websites.
Here are five reasons for being rejected –
#1. No Legitimate News Angle
A press release is actually an announcement. If you want to send out a press release, you should have a good piece of news to share as well. In order to attract the attention of the audience and the media people, your press release should actually have a legitimate news angle.
If you are launching a new range of products or services, it’s a good idea to write and submit a press release to announce the same. Press releases can also be written if your company is going to organize an industry event or giving away awards or have accomplished something that’s newsworthy.
If your press release is not newsworthy in the truest sense of the word, PR submission sites will reject it immediately.
#2. Use of First Person Language
Another common reason for being rejected is writing the press release in the first person. A press release should always be written formally, in an objective tone. If you use ‘I’, ‘We’ or ‘You’ in your press release, its tone becomes casual. Therefore, it will be immediately rejected.
#3. Overly Promotional
Though a press release allows you to announce a new range of products or service, you should not use sales pitches. Using something like ‘Buy Now’ or ‘Order the Product Now!’ is a complete No-No. If your online press release is overly promotional, it will not be accepted.
#4. Excessive Links
While writing a press release, you are free to link to your company website or blog or your products page. However, there’s a limit to the number of links you can place in the press release. To know more about the number of links you can include, you should go through the press release submission guidelines of the PR website where you plan to publish.
#5. Duplicate Content
Your press release will also be rejected if it lacks quality content. Don’t try to copy-paste content to your press release from another press release or any other online source. Apart from avoiding the use of duplicate content, you should also make sure that the language and tone of your press release looks professional. If you lack the time and skills, you should hire an experienced press release writer to do the job on your behalf. The quality of your press release reflects on the reputation of your company. So, you should be careful and serious.
Did you ever write and publish an online press release? Please feel free to talk about your experiences and share your opinions.