You already have a blog, so why would you need a landing page too? If this is a question you are asking, then you probably need to start using landing pages more than you think!
By the time you are finishing reading through this article, you are going to truly appreciate the value and need for landing pages within your blog content creation and marketing efforts.
Landing pages aren’t just for affiliate marketers anymore… and here’s why!
5 Reasons You Need to Start Using Landing Pages with Your Blog
Whether you are just starting your blog today or already have a blog in place with thousands of daily visitors, a landing page can mean the world of a difference for converting your readers into subscribers and increasing the overall engagement on your site.
1. Create a Call to Action on All Posts
One of the most common reasons why bloggers fail to find success with their blogs, is that they don’t have a call to action and method of monetization. This is just a simple reminder that content creation will only get you so far, you need to get your visitors to take action.
Instead of leaving visitors at the end of your post with nothing to do except leaving your site, give them a link or button to click, which can open up a new landing page and give them a call to action. This can be as simple as joining your mailing list or promoting a product or service that is relevant to the article you just wrote about.
2. Drive Content to Your Mailing List
Speaking of growing your mailing list, one of the best ways to do this is through the use of a dedicated landing page. Most blogs are using pop-up windows and newsletter forms in the side bar for newsletter generation. While this works well, if you want to see even better conversions, create a landing page to JUST join your mailing list.
This can be done through outbound links to your landing page on your site, or through the use of paid advertising and social media to drive targeted audiences right to your landing page.
(ie: How many times have you seen marketing / blogging related guides and ebooks being promoted through Facebook Ads, which lead to a mailing list lead gen? All the time, right? Yep… they work extremely well!)
3. Use a Landing Page in Your Guest Blog Posts
Guest blogging is one of the best ways to bring visitors and links back to your site, but how many people are actually reading your bio at the end of these articles and clicking the link back to your site? Probably not too many.
Through the use of a landing pages and putting your author bio at the end of these posts to use, you can actually make these guest posts a call to action that continues to work for you time and time again.
Instead of saying “Adam is an expert at…” you could say “Discover how Adam increased traffic by 400% overnight”… and then have that link go to a landing page for your free guide.
Not only does this work extremely well, but you can also measure the success of your guest blogging by setting up separately tracked landing pages for each site.
4. Promote Your Products & Marketing Effectively
Whether you are promoting your own products, services or even through affiliate marketing — a landing page is the best way to increase conversions. With an optimized and focused landing page you will greatly increase conversion rates and profits for your blog.
Too many blogs are trying to promote paid services through regular content pages on their sites, which leads to way too many distractions and outbound links, this lowering conversions.
If someone is interested enough to click on a link to see what you have to offer, be sure to send them to a custom landing page where they only option they have is to leave or take action.
5. Protect Your Online Reputation & About Me Page
Landing pages are also a great way to protect your online reputation, build a brand and high quality “About Me” pages. How many times have you seen a blog where the about me page just looks like a ton of boring text and provides no real value? This happens more times than not.
Your About Me page is one of the most visited pages on your site. Through the use of a landing page, not only can you build more personalized and fancy looking About Me pages, but you can also build out additional resume and profile sites as well. Ranking for as many positions on the main page of Google is one of the best ways to protect your reputation online.
How to Build and Track Landing Page Performance
One of the most common questions from bloggers is, ‘how to create landing pages and track their results?’. The important thing to realize about landing pages, is that it’s not just about creating them, it’s also about split testing their results and measuring success.
Both of these key areas (build and tracking) can be done through the AdsBridge platform. AdsBridge offers a built-in drag-and-drop landing page that also tracks the performance of your campaigns as well — whether it’s for affiliate marketing purposes or simply monetizing your blog for the better.
Try AdsBridge and see how you can improve your conversions and revenue across the board.