Since I’ve started to blog here at BloggingTips, I’ve received a few invitations to write for other blogs.
Let me say up front, I’m always thrilled and flattered when I’m approached. But, as a busy freelance writer, the commodity I trade is time. I simply can’t take on every gig. Otherwise, I’d never have time for my work.
Following are five rules (guidelines, suggestions) to adhere to when approaching others to write for your blog.
1. Value-Added Proposition: One of the ways I evaluate these blog writing propositions that come my way is via good ole WIIFM (What’s in it for me?). Especially when pay isn’t being offered, there has to be a value-for-value tradeoff.
I’d blog for John Chow for free (are you listening Mr. Chow; you’ve got a freebie on me!). The traffic generation and possible ebook sales alone would make it worth my while.
But, many who approach others about guest blogging don’t have John Chow traffic (he has almost 21,000 readers on his feed). Hence, guest blogging is not a worthwhile opportunity form a purely business perspective, which is how I approach it.
2. Complementary Niche: If you’re looking for guest bloggers, approach those in your niche or complementary niches. That way, you offer them a chance to effectively cross-promote their services.
This works to your benefit and theirs. They get introduced to your audience, and you get introduced to theirs (if they link the post on your blog to their blog, which you should encourage).
3. Vision for Your Blog: I like to write for blogs that have a vision. I’m a A-type personality, so clearly stated mission and purpose statements work well for me.
Beyond my neuroses, this will help guest posters craft better, more concise posts for your blog. If the purpose of your blog isn’t clearly defined, then the posts won’t be clearly defined. Confused readers will soon be “ghost readers,” as in, they will disappear.
Blogging tends to be a rather informal medium. Many of the rules and tactics adhered to ten years ago (eg, mission statements) have fallen by the wayside.
While they don’t have to be laid out on a separate page under a big, bold flashing heading, every blog should have one. It doesn’t have to be long. A simple one liner will do. BUT, do have one.
4. Clearly Defined Expectations: Here I mean clearly defined expectations for guest posters. Eg, word count, what is NOT acceptable, posting guidelines and schedules, desired content, etc.
Again, all of this helps guest posters to craft the best possible entry for your blog – in a timely manner on a schedule that works for you.
5. Address the Payment Question: Whether you are offering pay or not, make this clear when you approach others to blog for you. I naturally assume that when I’m approached for blog writing, it’s for pay.
This will save you and the prospect you’re querying a lot of time.