If you’re still looking for proven traffic generation strategies that work, press release distribution might just be the right answer.
A press release is a piece of writing that announces the benefits of a particular product or service. It’s like a news story, which is intended to reach and attract the media.
For instance, if your blog is new and has some insightful contents, you could use a press release to announce the features of the blog and what people stands to gain by visiting.
Here are 5 strategies to write a viral press release to promote your blog.
1. Research your topic
The first step in writing a press release that can go viral is in-depth research.
Most people don’t research the market they’re writing to. You’ve to know your audience. As a blogger, do you want more blog readers or clients to hire you for professional services?
Or do you simply want more visits to your blog to increase clicks on your Ads? Research your keywords to know what your target prospects have in mind. Listen to your prospect by reading their comments and threads on niche forums.
2. Select a hook
The hook is very important. It’s the angle by which you’ll approach the topic. If you just published a new post, which is informative and resourceful, when you write a press release, don’t try to lure prospects. Simply use a similar headline like the headline on your blog post.
When people visit your blog from a press release site, they expect to get what you promised. Don’t promise a thing and do another.
It’s a dent on your brand. The strongest benefit you’ve for the audience can also be the hook. In all, capture the audience and get them to take a step.
3. Write in a third-person’s tone
A press release is different from an ordinary article. Write your press release as though you’re not the blog owner. Since it’s an announcement or a news story, you want the people to see you as a reporter.
Most of the time, you’ll act as the middleman or reporter between the audience and the product/service or the website you’re promoting. People are already used to press releases. So, make sure you’ve everything worked out before writing.
The same way by which you’ll write a review for my blog, is the same way you should write for your own blog. Write in the third-person and you’ll win always.
4. Be relevant
How relevant are you?
Content marketing must be relevant if it must reach target audience. Irrelevant press release contents will not be shared. It’ll not attract the media, neither.
Bear in mind that when you write a press release, the focus is to get picked by media networks like USAToday, Topsy, Inc. and so on. A credible link building company like FatJoe.com also uses press releases to generate one-way link to client’s websites. It’s a win-win marketing system.
The best way to be relevant is to study your niche to know what they’re seeking for. Are they looking for web traffic strategies? Is that what your product or service addresses? If not, don’t bother writing a press release that wouldn’t solve a problem.
5. Add a call to action
The final strategy to make your press release effective is to add a strong call-to-action. No matter what you’re trying to communicate to target audience, there must be specific instructions for action.
Would you want prospects to visit your blog, subscribe to your email list or buy your product? Whatever the goal of writing a press release is, make sure your call-to-action link or button is visible, professional and strong.
Your landing page must be simple and properly equipped with the right tools to capture and retain subscribers. That’s the goal of writing a press release.
When will you write your first press release? And what is stopping you from doing it now? Leave a comment below. See you ahead!