At some level, blogging is really just a stage show. We, as bloggers, are up on a virtual stage giving a performance that goes on for as long as we run our sites. Whether it is a stand-up comedy routine or a serious academic lecture, we’re talking to the world and hope that our audience, no matter how large or small, will listen.
On that front magicians are masters of the stage show. Using nothing but a few tricks, which can range from very simple to unbelievably complex, their charisma and whatever effects they have at their disposal, they have to keep a difficult audience entertained and enthralled through their entire act.
So maybe magicians can teach us bloggers a few things about showmanship and how to keep our audience glued to the screen, no matter what type of site we are trying to run.
On that front, here are five tips virtually any magician can tell you that can help make your blog a little bit better.
1. Have a Catchy Name
Good marketing starts with a good name and magicians understand this. You can tell a great deal about a magic act based on just the name it goes by and magicians are constantly honing and improving their brand by seeking publicity and getting their well-chosen name out there by any means necessary.
Application: Spend some time coming up with a good name that is easy to spell and pronounce but is also unique and describes what you are trying to do. Then, promote that brand vigorously and stand by it unless you have some urgent need to change.
2. Dress 1 Step Above Your Audience
Magicians have a general rule that one should dress one step above their audience. If you are performing in front of a completely casual audience, they will wear business casual, if the audience is business casual, they will dress in a suit, if the audience is wearing suits, they’ll wear a tux. The reason is that this gives the performer a sense of authority while making them approachable and relatable.
Application: Your dress is your writing and your language. Try writing your content one small step above what your audience would write, making it more authoritative than casual writing but still easily understood and approachable.
3. If You Mess Up, Be Honest, Break the Tension and Move On
Mistakes happen and when a Magician goofs they do so in a very public way. However, magicians rarely try to hide their mistakes, especially if they know their audience has caught on. Instead, they’ll admit to the mistake, go for a joke to break the tension and then move on quickly and confidently.
Application: Going for the joke may not always be appropriate but when you goof on your site you need to acknowledge the error, end the tension quickly (either with an apology, a joke or whatever is appropriate) and then move on. Don’t linger on your mistakes once you’ve dealt with them.
4. Make People Look Where You Want
Half of magic is about diversion and drawing attention where the magician wants it. A majority of magic tricks wouldn’t work at all if the audience was not looking at the right spot while the trick part takes place out of view. Magicians achieve this by using motion, colors, lighting and anything else at their disposal to distract and direct the audience to their will.
Application: Tell the readers what you want to look at, use subheads, lists, tables, images and other things that draw the eye to make them look at the information you deem most important. Use such tools sparingly, otherwise the eye doesn’t know where to go, but don’t force your readers to figure out what’s important on their own.
5. Know Which Secrets to Keep
Magic thrives on secrets. As the TV character Jonathan Creek was fond of saying, once explained what was once magic becomes mundane. Magicians keep their secrets closely guarded to keep the illusion of their tricks being actual magic. Though the illusion is fleeting, most people realize magic is just an illusion, the ability to deceive oneself for a moment is an important part of enjoying the show.
Application: Blogging isn’t nearly as secretive as magic but you do have to think long and hard about what information you want to give away and what you don’t. You need to ask yourself what information will help your readers better enjoy or learn from your site and what will confuse and complicate things needlessly. Keep the secrets that you need to in order to stay on target and be effective, don’t try to throw everything out.
Though magic and blogging have many differences, blogging involves significantly fewer rabbits for one, there are definitely enough similarities so that we bloggers can pick up a few pointers, especially when it comes to keeping our audience entertained and informed.
It might be easy to not think of blogging as a public performance but, in reality, that’s exactly what it is, the most public kind of performance possible and the fact that it merely writing, audio or video doesn’t mean that many of the same rules don’t apply.
So let’s listen to the magicians, they might have a lesson or two for us.
What Should You Write about for Your Blogging eBook?
I have written and self-published over 100 eBooks.
About 40% focus on blogging tips.
As I promote my eBook for writing and publishing eBooks, I want to answer a common question. What should you write about? Why cover that topic?
Many of you run blogging tips blogs so you would write blogging tips themed eBooks. Since I wrote a high volume of similarly themed eBooks I have an idea of what vibes with folks. On a deeper level, we all know what works. Does a blog post sell? Does a blog post seem popular compared to other blog posts? If yes, write a 6000 word eBook on the same topic. Literally flesh out the title and topic into 6000 words. Save your time and energy. People told you what to write about via blogging. Be smart. Be wise. Cover the same exact topic via eBook. But write new, evergreen, unique content to ensure authenticity.
I know this beats a dead horse, but you cannot go wrong dissecting blogging profits and traffic themed eBooks because most bloggers struggle to generate profits and traffic. We know this. Now the common mental block: bloggers fear somebody covered the topic already. Welcome to life. Over centuries, billions of humans did long ago what you do today, in some way, shape or form. I did something today in writing this specific post you may do 6 months down the road. Count on it. Well into 2020, you may write a blog post discussing what eBook topics resonate with your blogging tips audience. But hey! I already covered the topic. So did 1,001 other bloggers. But people seek abundance and will read your blog post.
Write about how to increase blog traffic. Write about how to increase blog profits. Build your tribe. Generously befriend bloggers by helping them and asking for nothing. Blogging buddies buy your profits or traffic eBook over the thousands of similar eBooks on Amazon because buddies trust you and your advice over anybody online. Do you see why tribe-building matters? Loyal people choose you over all else, dissolving the fear of competition in your mind. Fear dies, and you write another eBook.
Listen to Your Readers
Readers asked how I wrote and published a successful eBook a few times before I pondered writing an eBook on the topic. Someone even nudged me to do it by asking if I wrote and published such an eBook. I recorded the idea, wrote the eBook and now you see it above. But blogging themed eBook ideas are as easy to spot. What do readers complain about? What do readers struggle with? How do readers tackle problems? Can you improve the process by writing an eBook. Scores of bloggers spam blogs daily with 3 word comments. I wrote an eBook to help bloggers see 3 paragraph, genuine comments work better than 3 words for grabbing people’s attention.
Tune into reader needs. Scan comments. Read emails. Folks genuinely bring eBook ideas to you, to your blogging door step, if you willingly open your eyes, open your ears, be quiet and listen to their needs. Traffic and profits posts rock but ideas for blog commenting, networking on social media with bloggers and how to choose blog post titles also rock for eBook topics.
Do no sweat word length fears. Anybody can write a 6,000 word eBook if you practice your writing daily for 3-6 months. 6K fits perfectly into the Amazon short reads category.
Get writing, bloggers.
Advertising Revenue: Yes or No?
Are you a new blogger ready to hop on the Adsense train?
Pump your breaks a few times. Slow down and think this through.
Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.
Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.
Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.
Advertising Revenue: Yes or No?
I share profitable income streams in my eBook:
Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.
Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.
Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:
- feel like a match for the blog and brand
- are highly targeted for your readership
- add value for your readers
Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.
For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.
As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.
The Ultimate Checklist To Grow Your Blog in 2019
Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.
Here’s a checklist you can follow:
- Venture Into Affiliate Marketing
Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.
- Link With Other Bloggers
In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.
Here are other ways for you to also link or engage with other bloggers:
- Comment on the posts of other bloggers
- Mention other bloggers in your posts
- Engage in the social media pages of other bloggers
- Create Detailed Content
Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.
Some of the best strategies you can employ to ensure detailed content are the following:
- If you’re talking about technical or serious matters, include statistics and case studies
- Stay away from broad statements that are going to leave your readers guessing
- Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)
While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.
- Enable Social Media Sharing
If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:
- Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
- As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
- Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.
What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.
When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.
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