We’ve all heard the spiel about how you have to fail before you can succeed, and how mistakes are “good” because they teach you lessons. Well, from a business perspective that’s a load of nonsense, because every time you fail to meet your own expectations or projections you’re negatively affecting the company’s chances of meeting its long-term goals. What if you’d like to skip the supposedly necessary step of “going back to the drawing board” and build a blog for your company that looks great from the day it is launched? Adhere to the following five tips and you’ll be on your way.
1. Compare the Blogging Capabilities of Various E-commerce Platforms
First and foremost, you’ll want to choose an e-commerce platform to use as the administrative interface for the online store and blog. Some of the most popular examples include Magenta, Shopify, WooCommerce, Volusion, and Bigcommerce. Unfortunately, testing all of these yourself can take a lot of time and effort, which is why it’s better to use app comparison sites to conduct comparative analysis (e.g. – Magento vs Shopify).
2. Spend Time Choosing Your Template
One of the main reasons many company managers or webmasters decide to revamp an entire blog is because suddenly they realize they “just don’t like the way it looks.” Save yourself the hassle of having second-guesses and take your time selecting a design template that you’ll be satisfied with in the long-term.
3. Optimize Categories and Navigation
A well-rounded e-commerce blog should have a variety of categories that are easily accessible. Furthermore, the site should be easy to navigate overall and there should be several ways to sort posts based on criteria like date, tags, and category. Don’t skip the step of building professional looking menus either, and avoid unnecessary multi-tier menus that require the user to perform more clicks to reach their intended destination.
4. Never Settle for Less than Ideal Content
Another massively common mistake that leads to the necessity for blog-wide renovation is the presence of poorly written, sub-par content. The narrative goes: Mr. Webmaster starts a company blog but doesn’t have a large budget to work with and isn’t really an experienced editor or writer, so he publishes a bunch of posts that he later realizes aren’t that great. It happens all the time, but it’s easy to avoid. Even if you only publish one post per week and it’s great, it’ll be better than publishing 20 error-laden, filler-stuffed posts.
5. Don’t Spam the Web, Be a Legit Marketer
Finally, another reason why some companies wind up having to rebuild their blog and possibly even move to an entirely different domain name is because their site has been penalized due to the use of spammy “SEO tactics.” Take the slow, steady, and completely white hat approach from the very beginning and you’ll never have problems later on.
Be Patient and Calculating Before Launch
In closing, many e-commerce blogs are put online prematurely because their owners are anxious to get started. Calm down and think about what it is you’re trying to accomplish. Whether it takes you 2 weeks or 2 days to get it done is irrelevant, just make sure it’s done right and you won’t have to waste more time on it later because it’ll already be optimal.