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5 Tips to Improving Customer Experience on eCommerce Sites

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With millions of customers now looking to shop for products and services online, it is increasingly important for businesses to create an experience they won’t soon forget. A company’s website or application has the ability to create a positive or negative experience for the customer. As most business owners are aware, a customer’s experience when shopping with a particular provider could greatly impact the reputation of the brand.

Walk in the Shoes of the Customer

Take a moment to walk in the shoes of your target audience. When you visit your company website or application, is it easy to use? Can you easily find what you’re looking for without having to sort through several pages? Are you able to check out easily? Does the site provide security features to put your mind at ease? It will be important for you to consider all of these factors. Ideally, aside from attracting visitors to your site, you must also know how to make your site easy for them to use.

In Robofirm’s article on Magento secrets, they discuss important tools like store testing which periodically tests e-commerce sites for ease of use. Tools such as these are ideal when determining how well your company’s site is developed and ensuring that you’re giving your customers the best experience possible. Other factors to consider are listed below:

  1. Does Your Site Load with Ease?

According to The Guardian, 32% of online consumers will abandon a slow loading site after one to five seconds! With a timeframe as short as this, you don’t have much time to impress the online shopper. If you find that your website is taking a long time to load it could be the result of one of the biggest culprits – graphics and add-ons. If you have large graphics or add-ons for your site, you may need to scale back to improve your site’s load time.

Want to run a quick speed test on your own site? Head over to http://tools.pingdom.com/fpt/.

Website_speed_test

  1. Is it Easy to Navigate?

When you access your website can you easily find which web pages you want to visit? Are the tabs and dropdowns easy to click and identify? There is nothing more upsetting than not being able to find exactly what you’re looking for when searching a website. If your customers can’t easily search for products and services or quickly access the web page with information they need then your site is a big waste of time (for them) and money (for you). Incorporating search fields and easy to read tabs is the best way to improve navigation and ensure that customers can easily access the information they need.

Setting up heatmaps for your site is a great way to view users on your site and to get a better understanding of how they navigate through your content. This will also help you with conversions and navigation placement, as you can watch video of the users’ mouse cursor and seeing what makes them click, buy or leave your site.

  1. Are Products/Services Easy to Review?

If a customer was interested in a particular product or service, are they able to review specifics about the product (including whether it’s in stock or not) without complication? If the answer to this is no, then you need to work at developing better graphics for products as well as improved product descriptions. A customer should not have to search all over to find out more about a particular product or service including the price, what it is, what’s included in the costs, availability, and so on.

The most successful sites on the internet are ones that make it easier for customers to buy and review products. Amazon.com and eBay.com are both great examples of how to do this. Check out their sites and review forms to match a simplistic and similar process on your site.

Review_your_purchases

  1. Can Customers Check Out Easily?

When you find a product or service you’re interested in you ideally want to make the purchase and get on with your day. If customers are having trouble with the checkout process they will ultimately move on to another service provider. You need to review your site and determine some of the following: Is the account creation process too long? Is there more than one method of payment available? Are security features in place (and visible) to the consumer as they input personal information? 

  1. Can They Contact You for Issues?

Though the whole idea behind creating a positive consumer experience online is so they can easily make a transaction without assistance, there are instances in which help is needed. It is important for your website to have contact information visible for all consumers to use. Whether this is in the form of a chat window, contact us form, physical address, email, or company phone number, it needs to be placed on every page of your website to ensure the customers know they can reach you for assistance. Failure to do so could make the site look fraudulent and persuade your target audience to find another vendor

Not sure how to add a contact form to your site? Here are five of the best and easiest WordPress based contact forms to setup.

Customer Concept

This is only a small percentage of what must be focused on in order to provide the best customer experience possible. Whether you have an e-commerce site or your company site is for informational purposes only, ensuring that your target audience can easily find and view all information from your site is pertinent to your continued success and reputation. Taking just a few minutes to review the above elements and implement any that are missing could be the difference between gaining new visitors daily and slowly losing the following you have. 

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Design & Coding

4 Uncommon Design Tricks That Improve User Experience 100%

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Everyone’s concerned about improving conversion rates. The general consensus is that user experience is the place to start.

There are several ways to improve user experience on your blog. Most strategies center on tweaking the design of your website, but sometimes it’s how you organize your navigation. You’ve probably made basic changes like switching to WordPress or alphabetizing your drop-down menu’s items.

Here are some strategies you may not have tried:

1 – Color-code your menus with matching page color schemes

If you’re like most bloggers, you probably created a workable color scheme for your site and called it a day. If you want to improve user experience, that’s not enough. Consider coordinating the colors between your main menu links and each of your pages.

In an article describing why color-coded, hand-written notes improve efficiency of thought, blogger Kevin Purdy reveals that “color improves recall time for graphs and charts, and can be a very effective performance factor if not overdone.” The article also summarizes the work of Michael Tipper, a speaker and consultant on mind mapping and organizational software. Tipper says that color-coding the branches of a mind map stimulates the creative side of your brain, and visually separates distinct themes (which improves recall).

This same idea can be applied to your website for optimal results. Improve user experience by color-coding your main menu with a matching color scheme for each page you link. For instance, Pioneer Seeds implements color coordination extremely well. From one side to the other, all mega menu drop-downs have a unique background color that matches the color scheme of the pages listed within that particular section. There are no complicated color schemes. Each page presents one solid color.

The continuity of matching colors feels good, it’s easy on the eyes, and it helps people keep track of what section they’re viewing.

2 – Hire a design agency to create a custom design from scratch

The era of templates is here to stay, but not without consequence. Templates are easy and cheap (sometimes free), but they lack the flexibility you need to create an impactful and smooth user experience.

For example, most templates feature a gigantic header that encourages you to create an enormous header you don’t need. The most popular templates today force users to scroll endlessly through horizontal sections containing nothing but large icons with a few words underneath. You can change a template, but not without effort and the frustration of having to settle for “good enough.” This is especially useful for anyone trying to making their mobile site look similar to their desktop experience. This is best accomplished when having a fully responsive theme in place for all platforms.

A design agency can give you exactly what you want from the beginning. When your website design is created from scratch, you don’t have to spend hours tweaking a template only to find out your final tweak – the one that matters most – isn’t going to work.

Men With Pens is a well-known design agency that has created custom WordPress themes for years. They specialize in design, and know exactly how to create a better user experience. Their website embodies their expertise in user experience.

Check out their tips for bloggers and see if you notice anything unique about the page design. The design fills the entire page, and the graphics extend outside the lines and boxes. When you land on the page, you’re engaged right away. Capturing a visitor’s attention is your first priority to improve user experience. If you don’t have a user’s attention, they won’t have an experience at all.

3 – Simplicity

Simplicity never goes out of style. Simplicity in design embraces the approach that “less is more.” It’s a cliché, but it’s true.

Nobody knows simplicity better than Steve Pavlina. He’s been publishing articles on his personal blog for over a decade, and until recently, his site was as plain as plain can be. He recently switched to WordPress, but managed to maintain the simplicity responsible for his success.

Simple designs are easier to read, navigate, and interact with. Less menu items, less distractions on the home page, and minimal or no sidebars is what simplicity is all about. A simple design draws attention to what’s important.

4 – Create a unique design for mobile

Don’t just optimize your website for mobile users. Create a custom design for mobile users based on your original design. When you optimize your existing design for mobile, you often sacrifice important aspects of your desktop design. Using code, you can program your site to display a different design based on a user’s device.

Statistics show that 83% of people say a seamless experience across all devices is important. By creating a custom mobile theme based on your existing theme, you give mobile users that seamless experience. It’s the best of both worlds. Just be sure to include all of your navigation links. Some people suggest limiting selections for mobile users, but that will crush the seamless experience.

How to Best Prepare Your Site for Design Success!

User experience can be improved not just by tweaking your design, but by applying principles of color, navigation, and organization. Instead of chasing the latest revelation in conversion gimmicks, invest your time and money in fact-based strategies that improve user experience. Shift your focus away from the minutia of testing every tiny design element, and toward creating a psychologically-sound foundation for your users.

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Design & Coding

Fotor Photo Editor – The Perfect Graphic Design Tool for Bloggers

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As bloggers and content creators, it’s important to always have visual content built within our best articles and site designs. Infographics, clip art, stock photos and more… but customized and original images will always grab the most attention.

When it comes to actually creating such visuals, you will have many different options to choose from. Whether you are looking for a free application, one that is browser-based, or even if it’s a premium software you need to download and pay for — it’s important to know what’s out there.

Today we are going to be looking at Fotor photo editor which is a free and powerful tool that lets anyone get started with their own graphic design in just a few short minutes.

This tool allows anyone to start using it through a web browser or even with their mobile application. Whether you need to edit a photo, make a collage, or create a custom and original design, it can all be done through the power of Fotor.

The most popular features of this tool are it’s one click filters and fixes that allowed anyone to make their images pop and stand out like never before.

Let’s take a look at some of the many benefits to using Fotor photo editor for your website, blog, or just everyday life.

With most people looking to customize their mobile screenshots on photos with a few simple click of a button, and this is exactly what fotor photo editor will allow you to do. It will also allow you to create custom YouTube banners that can be used to liven up your channel as well.

You can see a few of these examples in the screenshot below.

When comparing Fotor to other graphic design applications like Photoshop, you are going to find many similarities, but it’s also important to note that premium applications like Photoshop are much more advanced, but also more costly in the process. The software is free to use, you can upgrade to Fotor Pro and find even more upgrade and options available.

What makes this design application and tool great for site owners and bloggers, is that it has a unique set of design tools and features — which are what most content creators are looking. In short, it provides users with what they need, while not overwhelming them in the process.

Fotor also offers a nice selection of design templates to choose from, which makes the process of creating new and original content even easier. These template designs scale across the many different design themes, sizes, and concepts on the site.

In addition to everything else mentioned, there is also a nice collection of resources, guides, and tutorials that can be found on their site blog. Such resources will provide users what the information and walk-through processes to get the most out of Fotor.

If you are currently looking for a new design editor to improve the look and feel of visual content on your site, be sure to give Fotor a try.

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Design & Coding

4 Essential Elements of Web Design (No.3 Will Shock You!)

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If you’re a small business owner take note of these four elements of web design. They’re essential for boosting your online presence. Click here for more info!

Have you ever wondered why most business websites tend to look the same? It’s like you’ve seen one and you’ve seen them all.

The truth is a lot of business owners prefer the easy route. That means going for a website builder, which offers templated designs.

If you want something different, you’ll have to go custom. But that takes a lot of time. Plus, you’ll have to look for a skilled designer/developer.

Whatever route you choose, you need to understand the elements of web design. After all, it’s your website. If you choose to hire a pro, you need to know what to ask for.

And if you opt to DIY it, then you can steer clear of cringe-worthy web design. That said, here are 4 web design elements that will help boost your online presence.

1. User Journey

You can scroll through countless website design guides and you’ll never see one that says, “ignore what users think.”

Consider mobile apps. Would you download something that’s hard to use and has a lot of annoying ads?

When you design your website, put yourself in your visitors’ shoes. Is your website hard to navigate? Does it load fast?

But how do you know if your user interface is good? Aside from consistency, it has to be simple, intuitive, responsive, and flexible.

This is why it’s good to test different designs first before committing to one. It saves time and eliminates the need for major changes later on.

2. Content

Designing for the web doesn’t stop when you have a “pretty” website. Sure, your target customers will appreciate nifty graphics and all. But if your content doesn’t offer value, users will leave your website.

Now, this doesn’t mean huge blocks of text that will drown your visitors with information. Opt for conciseness. Give your target audience content that’s easy to digest so they can process it better.

Depending on what CMS you are using, content creation is usually the easy part. This is especially the case when using platforms like Weebly, WordPress or Wix. Since most of these platforms are drag and drop, it’s simply a matter of getting familiar with each platform, and knowing how to create great content. There are no programming or design skills required.

3. Accessibility

Did you just check the title again? If yes, you may be wondering why this would be shocking. Shouldn’t this be part of any website designing guide?

The thing is there are plenty of websites that use low contrast for text because it’s trendy. But you have to take into account users who have vision problems.

There has to be enough contrast between text and background. And you also need to choose your colors well. You don’t want to alienate color-blind and blind users who use assistive technologies.

4. SEO

Some people approach website design as a separate entity from search engine optimization. But there’s a way to be strategic about the process so that design elements improve the SEO of your site.

The easiest way would be to outsource to an all-in-one design company such as https://www.databerry.com/. When they build your site, they also take care of the backend coding stuff. This ensures your title tags, meta tags, etc work for better search ranking.

Want to Know More About the Elements of Web Design?

Knowing the elements of web design is your first step to a website that looks and functions well. But getting them all right takes a bit of trial and error.

For more web design tips, don’t forget to check out our other blog posts.

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