What is the single most important thing you need to make money from a blog?
If you’re like most other bloggers, your answer will be “traffic!”
While it’ll be difficult to determine the single most important thing needed to succeed as a blogger, it sure isn’t traffic! I’m very sure of that!
I’ve seen bloggers with tens of thousands of daily visitors that can hardly make $100 monthly from their blog and I’ve seen bloggers with less than 1,000 visitors making thousands of dollars monthly. In fact, I started a blog myself that was making thousands of dollars within 2 months with less than 1,000 monthly visitors.
What I’ve realized over 3 years of blogger is that conversion is much more important than traffic; here are 5 tweaks that can significantly improve conversions on your blog.
Tweak #1: Turn Your Homepage into a Lead Magnet
Your homepage is probably the most important page on your blog; on all of my blogs, my homepage is the most visited page. I’m sure it is the same for most other websites.
Your homepage is the most important real estate on your blog. Unfortunately, most blogs today only display their most recent blog posts on their homepage; in the process, they’re losing subscribers and sales.
One of the best ways to get more subscribers from your blog is by turning the homepage into a lead capture page; this is something Copyblogger does effectively.
On one of my websites, the homepage accounts for around 30% – 50% of all leads I get from the blog; this is hundreds of additional subscribers I wouldn’t have gotten without turning my homepage into a lead capture page.
Tweak #2: Use Social Proof
You’ve probably seen this in action when you visit your favorite blog and you see any form of social proof or endorsement from others in place; it could be in the form of a testimonial, subscriber count or logos of reputable sites where they have been featured before.
Social proof is so effective to the extent that a lot of people would rather do what others are doing than save the world. This was demonstrated in a 2008 Arizona State University study by Robert Cialdini.
In the study, placards were put into various hotel rooms to encourage people to reuse towels and save the environment. These 4 messages were displayed on different placards:
- Help the hotel save energy
- Partner with us to help the environment
- Almost 75% of guests reuse towels
- 75% of the guests who stayed in this room reused towels
The first message converted at 16% and the second message converted at 31%. The third message converted at 44% while the fourth message converted at 49%; in other words, the more social proof is used the more likely people are to take action based on it.
It’s our nature to mostly do what others are doing; that’s why a lot of people will want to read your blog when they find out that ten thousand other people are reading it or when they find out that you’ve been featured on Forbes. Even if you don’t have huge subscriber counts or major media coverage, you can get industry authorities to say something nice about your blog and then display it in key places.
3. Have a Form on all Pages of Your Site
Unless you have a form, and sometimes multiple forms, on every major page of your website you’re missing out on lots of potential new subscribers to your blog.
For most people, having an optin form is only restricted to the blog sidebar and sometimes below the posts; as a result, they’re missing out on a significant portion of optins they could be getting from their blog.
I talked earlier about turning your homepage into a lead capture page; another way to go about this is to have a form on all pages of your website. This includes your about page, your contact page, your resource page and every other key pages on your website; in most cases, you’ll notice that your about page is often the most viewed page on your blog after your homepage. By having a form on this page as well as other key pages on your website, you can potentially double the number of signups you get from your blog.
4. Introduce SlideIns and Pop ups
Another way you can increase the number of optins you get from your blog is by using slideins and pop ups.
Most people don’t like pop ups and whether you use it or not should depend on your niche, your audience and the results you’re getting; it doesn’t hurt to try it though. Slideins are often less intrusive but they’re high converting.
A slide in is an opt in box that automatically slides into the post, catching readers’ attention, once they scroll down or after they’ve been reading the post for a few minutes; it’s been very effective for me and introducing it on one of my blogs has doubled the number of daily opt ins I get from that blog.
One of the most effective tools that can be used to create slide-ins is Hybrid Connect.
5. Split Test a Lot
While the above are some effective tweaks you can make to your blog to improve conversions, the only way to know what truly works and to be able to do a lot more tweaking is by split testing a lot.
By split testing, you can get more sales, more people to use your services and more signups to your newsletter by tweaking certain aspects of your blog; it could be your headline, the location of a certain form or some other aspect of your blog.
A great tool that simplifies the split testing process is Optimizely.
Joseph is an expert blogger with over 3 years of marketing experience and he helps people learn how to make a website.
What Are 2 Surefire Ways to Get Dependable Blogging Help?
Some bloggers ask for free help routinely. I figure the success rate seems low for this approach because few successful bloggers have ample time to answer questions for free. Drilling deeper, few successful bloggers have time to offer in-depth, thorough answers to blogging questions. Perhaps you receive an answer but the answer cannot be in-depth, robust and a rich solution to your question-problem, in virtually all cases.
What about other methods to get blogging help? I identify two surefire ways to get blogging help.
1: Buy it
Invest money in blogging help. Access dependable, proven help instantly in the form of an eBook, course, audio book or coaching. Paying money for help is the quickest way to access a rich solution because you download the course or speak to the coach in relatively rapid fashion; unless the coach seems booked for weeks. Even then; just buy their eBook for an appetizer before the coaching session. Instant help. Dependable help too. Never resist buying help for fear of spending money. Invest in your blogging education to become informed, calm and confident in your blogging journey. Few bloggers buy help. Most ask strangers for help. Do you know if a stranger on Quora knows their blogging stuff? Take no risks. Invest money in dependable blogging help. Money you invest in your blogging education now leads to greater traffic and profits returns during the long haul.
Investing money in blogging help offers you blogging wisdom; you gain the experience of investing money with an expectation the financial investment will pay off in exponential terms over the long haul. Resist urges to devour as much free blogging content as humanly possible. Due diligence cross currents arise clinging to this strategy. One blogger advises doing one thing, another a different school of thought. By week’s end, 345 blogging strategies litter your mind, confusing you into analysis paralysis and due diligence failure. Buy a good course. Buy a good eBook. Work from there.
2: Help Bloggers Generously
Help bloggers generously to get proven help. Works like a charm. Simple; retweet posts, Facebook Share posts and comment genuinely on blogs. Link to bloggers on your blog. Link to bloggers on social media. Be as helpful as possible. Cut the strings. Release expectations. Bloggers appreciative of your service tend to befriend you. Blogging buddies offer fellow blogging buddies oodles of proven, dependable help because we care for our friends. We want our friends to succeed as much as we want to succeed; our friends get special treatment.
I have received invitations into exclusive tribes, guest post invites and a library of helpful blogging strategies from my beloved blogger buddy network. I befriended these awesome folks by helping them freely for a sustained period of time without asking for anything in return. Bonds form. Blogging buddies connected. We helped each other by sharing beneficial strategies, tribes and other concepts to multiply our blogging success.
Put your desires to the side guys; help generously to make this tip work powerfully. Trust in genuine, generous blogger outreach. I often share how I only pitched 2 people during my 6 years running Blogging From Paradise and scored over 13,000 back links. Being helpful seems like an awesome way to get proven help.
Are you an aspiring blogger? Buy my eBook:
Blog Writing Techniques: 5 Tips
Writing intimidates most new bloggers.
Even veterans shudder at the prospect of writing and publishing posts sometimes.
Cut through the fear of writing to become a skilled writer. Following specific tips eases writing anxiety into a calm, confident energy. I write like I breathe. But I had to follow these tips diligently to develop writing skills.
Writing is your chief blogging skill to develop. If you write well you blog well.
Follow these 6 tips.
1: Write in a Word Document Daily
Write 500 words or more in a Word document daily. Hone and own your #1 blogging skill through the #1 way to develop the skill: write your butt off. Practice diligently. Practice patiently. Blogging becomes easier if you practice writing daily because advertisers, readers, clients and customers seek skilled writers who impress. Write 500 words daily. Trash the document to detach from your writing. No one becomes skilled without practicing the skill. Write about your niche. Write fiction. Write whatever but just write.
2: Read Skilled Authors
Read skilled authors. Expose yourself to serious writers. Up your writing game through osmosis. Reading skilled authors gives you shining examples of how to write. I tighten up my writing after reading novels by pros like Lee Child, George R.R. Martin and James Patterson. Icons offer you excellent examples for how to write cleanly, clearly and crisply.
Note; skilled writing bloggers do the trick too. Read top bloggers to adopt their ways. Write in your voice but mimic certain elements employed by skilled bloggers to up your writing game too. Read for 30 minutes or more daily. Skilled writers seem to be voracious readers. Read frequently. Practice writing. Write well.
3: Write Short Sentences
Craft short, punchy sentences to make an impact through your writing. Write crisply. Short, concise sentences grab your reader’s attention span. Imagine following a type writer. Eyes follow words until the “ping” sound; eyes travel to the next line. Short, clear sentences allow posts to flow with grace and purpose. Writing short sentences also respects your reader’s time as long, bloated sentences waste folk’s time. Why say it in 45 words if you can say it in 10?
4: Use Frequent Paragraphs
Apply paragraphs liberally to your blog posts. Paragraphs break up your posts in sufficient fashion. Run on sentences confuse readers. Boring readers never seems to be a smart idea. But using frequent paragraphs helps readers latch on to your work because you move their eyes North-South in effective fashion. Format your blog post in page turner fashion. Use frequent paragraphs to write effectively.
5: Alternate Formatting to Promote Flow
Observe one of my recent blog posts:
Notice how I use:
- H2 tags
- bold text
- bullet point lists
to promote flow through the blog post. Skilled bloggers write with contrast in mind. Readers enjoy following alternative text formats because just reading plain text words leads to snoozing; not a good thing. Change formatting routinely through your blog posts. Use headers, bullet point lists, bold text and italics text to draw readers to your posts. Think flow. How do you let posts flow freely? Changing formatting provides necessary change ups to keep your readers on their cyber toes.
Blogging is writing-focused. Never forget this simple, powerful blogging truth. Skilled writers make a seismic impact online. Everybody else fades into the shadows. No blogger needs to be incredibly skilled – like a Blogging Hemingway – to make a successful impact. Writing in your one a kind voice does the trick nicely. Toss in key tips for blog post formatting and you will write skilled enough to succeed online.
5 Biggest Blogging Mistakes That Even Experts Make
Are you not getting the desired results for your blog?
Well, don’t worry too much. The best bloggers, after all, have made lots of mistakes along the way — and sometimes, they’re still making them!
Then again, just because they’ve made mistakes doesn’t mean you need to make them as well. What you can do at this point is beware of what these mistakes are.
So in this article, let’s look at the five biggest blogging mistakes that even experts make. This way, you can learn from other people’s mistakes. And hopefully, you can do better.
Striving for Perfection
In blogging, you’ll find yourself continually rewriting and updating old posts. It’s mostly because new information has resurfaced. And sometimes, it’s also because you stumbled upon errors in your posts.
Either way, that’s okay. It’s understandable to be scared of making a mistake. But you know what? It’s not the end of the world.
Wanting matters to go flawlessly during the first go is good. It means you want to start on the right foot.
But you have to give it up. And focus on getting something out there.
Just be active. Take it from 70% of bloggers who make over $50,000 a year.
Remember, it’s better to get something done even if it’s rough on the edges. Just understand and accept that the need for perfection can slow you down. And it may also prevent you from moving forward at all.
Choosing Profit over Passion
Focus on a blog topic you feel strongly about. And don’t just do it for the money.
That way, you can keep the discussions coming. At the same time, you can still hold on to that sparkle in you.
Let’s set things straight, though:
Getting compensated for your writing is excellent. But if you’re playing for the long haul, it’s a different story.
Once you realize you’re writing about a topic that bores you, earning money won’t matter. And over time, you won’t have the heart to continue blogging.
So write about something you’re passionate about. Don’t fret about the money. If you focus on your passion, the money will come rolling in as you go.
Suffering from “Shiny Object Syndrome”
Do you turn to the allure of another project instead of completing the one you’re currently working on? Then it looks like you’re suffering from the Shiny Object Syndrome (SOS).
It’s a disease of distraction. And it’s out to get those with high motivation such as entrepreneurs and those with similar mindsets.
If you have SOS, you tend to crave new things. And while craving for the latest developments is good for business, it can work against this goal.
You know how a small child chases after a shiny object? And you know how he immediately loses interest in it the moment he catches it? Then he would drop it like a hot potato and begin chasing after a new shiny object.
Well, that’s the entrepreneurial equivalent of the disease. And if you go by with it as you venture into blogging, you’re not going to walk away with the best results. What you should do instead is to focus on your current task.
Going for Cheap Tools
There’s nothing wrong with using free tools to help you get started with your blog. But they will bite you in the ass if you depend on them too much.
Remember, blogging is an investment. And eventually, you have to shell out cash for tools that will help your blog in the long run.
For instance, you need to set up your blog on the right web host. The decision of which host to choose when setting up your blog is essential. Your choice can make or break your blog’s success.
So don’t base your decision on a host’s cost. Instead, focus on the resources that this host can provide.
Skimping on Guest Posts
Think that you should always publish your best content on your blog? Well, you need to rethink it.
The thing is, publishing top-notch articles as guest posts is a “more crowded” way to go. The visitors on the site where you submitted your post can see your work. As a result, it raises your visibility and exposure. And because it can further increase your online reach, you would want that.
Plus, you can build your readership this way. If your submitted post is beloved by a site’s many visitors, you can begin counting them as your fans.
Making mistakes is terrible. But it would help if you got over them. What’s important is how you deal with your mistakes.
The way I see it, you shouldn’t let your fear of making a mistake get the best of you. Instead of giving in to anxieties, you should do something about the problem. If you sit there, nothing will happen. But if you get up, something good and promising just might come knocking on your door.
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