Connect with us


5 Tweaks that Can Significantly Improve Conversions on Your Blog




What is the single most important thing you need to make money from a blog?

If you’re like most other bloggers, your answer will be “traffic!”

While it’ll be difficult to determine the single most important thing needed to succeed as a blogger, it sure isn’t traffic! I’m very sure of that!

I’ve seen bloggers with tens of thousands of daily visitors that can hardly make $100 monthly from their blog and I’ve seen bloggers with less than 1,000 visitors making thousands of dollars monthly. In fact, I started a blog myself that was making thousands of dollars within 2 months with less than 1,000 monthly visitors.

What I’ve realized over 3 years of blogger is that conversion is much more important than traffic; here are 5 tweaks that can significantly improve conversions on your blog.

Tweak #1: Turn Your Homepage into a Lead Magnet

Lead MagnetYour homepage is probably the most important page on your blog; on all of my blogs, my homepage is the most visited page. I’m sure it is the same for most other websites.

Your homepage is the most important real estate on your blog. Unfortunately, most blogs today only display their most recent blog posts on their homepage; in the process, they’re losing subscribers and sales.

One of the best ways to get more subscribers from your blog is by turning the homepage into a lead capture page; this is something Copyblogger does effectively.

On one of my websites, the homepage accounts for around 30% – 50% of all leads I get from the blog; this is hundreds of additional subscribers I wouldn’t have gotten without turning my homepage into a lead capture page.

Tweak #2: Use Social Proof

You’ve probably seen this in action when you visit your favorite blog and you see any form of social proof or endorsement from others in place; it could be in the form of a testimonial, subscriber count or logos of reputable sites where they have been featured before.

Social proof is so effective to the extent that a lot of people would rather do what others are doing than save the world. This was demonstrated in a 2008 Arizona State University study by Robert Cialdini.

In the study, placards were put into various hotel rooms to encourage people to reuse towels and save the environment. These 4 messages were displayed on different placards:

  • Social Media NetworksHelp the hotel save energy
  • Partner with us to help the environment
  • Almost 75% of guests reuse towels
  • 75% of the guests who stayed in this room reused towels

The first message converted at 16% and the second message converted at 31%. The third message converted at 44% while the fourth message converted at 49%; in other words, the more social proof is used the more likely people are to take action based on it.

It’s our nature to mostly do what others are doing; that’s why a lot of people will want to read your blog when they find out that ten thousand other people are reading it or when they find out that you’ve been featured on Forbes. Even if you don’t have huge subscriber counts or major media coverage, you can get industry authorities to say something nice about your blog and then display it in key places.

3. Have a Form on all Pages of Your Site

Unless you have a form, and sometimes multiple forms, on every major page of your website you’re missing out on lots of potential new subscribers to your blog.

For most people, having an optin form is only restricted to the blog sidebar and sometimes below the posts; as a result, they’re missing out on a significant portion of optins they could be getting from their blog.

I talked earlier about turning your homepage into a lead capture page; another way to go about this is to have a form on all pages of your website. This includes your about page, your contact page, your resource page and every other key pages on your website; in most cases, you’ll notice that your about page is often the most viewed page on your blog after your homepage. By having a form on this page as well as other key pages on your website, you can potentially double the number of signups you get from your blog.

4. Introduce SlideIns and Pop ups

Another way you can increase the number of optins you get from your blog is by using slideins and pop ups.

Most people don’t like pop ups and whether you use it or not should depend on your niche, your audience and the results you’re getting; it doesn’t hurt to try it though. Slideins are often less intrusive but they’re high converting.

A slide in is an opt in box that automatically slides into the post, catching readers’ attention, once they scroll down or after they’ve been reading the post for a few minutes; it’s been very effective for me and introducing it on one of my blogs has doubled the number of daily opt ins I get from that blog.

One of the most effective tools that can be used to create slide-ins is Hybrid Connect.

5. Split Test a Lot

Blogging and Split TestingWhile the above are some effective tweaks you can make to your blog to improve conversions, the only way to know what truly works and to be able to do a lot more tweaking is by split testing a lot.

By split testing, you can get more sales, more people to use your services and more signups to your newsletter by tweaking certain aspects of your blog; it could be your headline, the location of a certain form or some other aspect of your blog.

A great tool that simplifies the split testing process is Optimizely.

Joseph is an expert blogger with over 3 years of marketing experience and he helps people learn how to make a website.

  • 8

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for, please contact us.

Continue Reading


Blogging Is Not What You Are Doing But What You Are Being




Think this one through.

Blogging is what you are being. Not doing.

Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?

“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.

Most Bloggers Fail Because They Screw It Up

Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.

The Core Elements of Being a Success

Blog mainly:

  • for fun
  • taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
  • with a complete trust in yourself
  • with a complete trust in the blogging process
  • with a complete trust in sound, proven advice from successful bloggers

Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.

Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.

Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.

100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.

  • 1
Continue Reading


Why Does Blogging Seem Hard?




The question of blogging questions.

Why does blogging seem hard?

Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.

Human beings label their feelings with emotions. THIS is why blogging seems hard.


Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.

But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.

Real World Example

A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.

Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.

But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.


Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated.  Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.

Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.

Tip for Feeling Fear

Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.

Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.

Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.

  • 1
Continue Reading


Do You Need to Respond to ALL Comments?




One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.

Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.

Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.


Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.

Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.

Think Scale Not Small Time

WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.

One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.

Titans scale.

Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.

You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.

People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.

  • 1
Continue Reading